1.2 billion in the first week is indeed a lot.

But for Chinese movies, the first seven days of the Spring Festival are the absolute golden period, because after seven days, office workers will return to work one after another, and the box office will be greatly discounted.

And a film with a box office of 2 billion and a film with a box office of 3 billion seem to be similar, but in fact, they are far from each other.

The basic market of movies that break 3 billion during the Spring Festival on the earth is very high, so they have to break 4-500 million at the box office in a single day in the early stage, or continue to be the box office champion all the way.

1.2 billion in the first week, halved in the second week, and the box office market after that is basically empty, breaking 25 is enough to choke.

Because of the high attendance rate of the Spring Festival stalls and the large number of idle people, everyone who has watched the movie in the first two weeks has seen it, and it is basically difficult for the box office to rise later.

To put it bluntly, the first two weeks of the Spring Festival are actually overdrafted in the box office market.

Of course, Wei Xun is not satisfied with breaking 20, but Huaying is excited because it is possible to break 20.

"The data of "God of Medicine" has indeed exploded very much, but I estimate that they have also risen almost, and even if the two of us fight, "The Man Behind the Scenes" can break 1.2 billion in the first week, and it is very likely to break 2 billion in the end. ”

In the office of the president of Huaying, Lin Cheng said excitedly: "This Spring Festival stall has a big plate, Wei Xun eats his cake, we eat our own, no one hinders anyone, and although "God of Medicine" can be played, it started low in the first two days, slightly behind us, and in the end, most of them were still pressed by us." Defeat Wei Xun openly, this is something that neither the dynasty nor Ke Runheng can do, this Spring Festival stall, the scenery is still our Huaying. ”

"The Man Behind the Scenes" is expected to hit 2 billion!

Liu Yun, who has been staring at the data of "I Am Not the God of Medicine" from yesterday to now, finally breathed a sigh of relief, although she was very excited, she was inevitably a little unwilling: "If there is no "God of Medicine", it will definitely be very easy for us to break 2 billion......"

Now there is a cake to share, which makes "The Man Behind the Scenes" break 20 and become an unknown variable.

Hearing Liu Yun's words, Lin Cheng thought in his heart, you were worried yesterday that Wei Xun had hollowed out the Spring Festival stalls again, and he was so scared that he couldn't do it. Today, I saw that the momentum of others was not as strong as I imagined, and I was unwilling to let others rob you of your cake.

Of course, thinking so in his heart, Lin Cheng definitely didn't dare to say it, he coughed lightly and said: "Mr. Liu, at this time, focusing on our own box office is a serious matter. ”

Medals are not capable of hollowing out the market, so they Huaying is even worse.

"Yes, by the way, change the marketing strategy and take advantage of the popularity of "God of Medicine" to stir us up. Hearing this, Liu Wan said: "Since the medal can step on the throne of the dynasty, it makes no sense that we Huaying can't." ”

So next, the draft of the Spring Festival file began to quietly change.

On the first day of the Lunar New Year, what the media said was: "The Man Behind the Scenes" led the Spring Festival file, and Huaying became the biggest winner.

Now it has become, "The Man Behind the Scenes" and "I Am Not the God of Medicine" are-for-tat fighting methods, medals and Huaying, two well-deserved film boutique output giants in the entertainment industry!

Anyone with a discerning eye can see that this is Huaying taking the opportunity to market itself.

It's just that now everyone is busy grabbing the box office, and they don't bother to pay attention to Huaying's careful thinking, whether it is Ke Runheng or Wei Xun.

Like Liu Wan of Huaying, all the other film companies feel that "I Am Not the God of Medicine" began to exert its strength, and it was aiming for a box office of 2 billion. With "Let the Bullets Fly" and "People in Embarrassment" breaking 2 billion one after another, although everyone is amazed and envious, it is still acceptable.

After all, all unreasonable box office, as long as it is created by Wei Xun, seems to be reasonable.

However, not to mention the box office, starting from the third day of the Lunar New Year, the social discussion of "I Am Not the God of Medicine" began to escalate further.

The first to stand up was Huaxia Daily.

As the most authoritative official report now, Huaxia Daily has given a positive response to the sky-high drug issue raised in the movie "I Am Not the God of Medicine".

@华夏日报:

In the past two days, after watching "I Am Not the God of Medicine", everyone has been asking the question, why is the price of medicine so expensive? From the negotiation of exclusive drugs to the zero tariff on anti-cancer drugs, China has never stopped pushing forward in the use of drugs for seriously ill patients.

In the second half of last year, imitation Glenin was legally produced in our country.

In the past three years, the organization has carried out the national drug price negotiation pilot and the national medical insurance catalogue negotiation, and there are 39 negotiated varieties with an average price reduction of more than 50%, and all of them have been included in the national medical insurance catalogue, among the 39 negotiated varieties, there are 17 anti-cancer drugs.

Our society needs a good movie like "I Am Not the God of Medicine" as a mirror to reflect our problems and then correct them.

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Throughout the world, the explosion of movies with realistic themes will arouse people's attention to some special groups of people or industries.

The sky-high prices of drugs triggered by "I Am Not the God of Medicine", as well as the concern about the current situation of the leukemia community, because of the voice of Huaxia Daily, are in full swing on social news.

The masses, doctors, pharmaceutical merchants, and patients all stood up and expressed their views.

Many people have expressed their desire to donate to leukemia patients.

And Wei Xun's previous promise to donate leukemia patients with the box office of "I Am Not the God of Medicine" was also revealed by the media.

Wei Xun promised that for every movie ticket sold for "God of Medicine", he would donate two yuan to leukemia patients. ”

"From being a pure commercial film director to now paying attention to social and people's livelihood events and speaking out for the general public, Wei Xun is outstanding not only because of his ability, but also because of his sense of social responsibility!"

"Huaxia Daily praised "I Am Not the God of Medicine", society needs such a good movie!"

Never before has a movie been so highly discussed.

This time it caused a bigger sensation than last year's "Let the Bullets Fly", because "The God of Medicine" reflects a problem that the huge Chinese masses will encounter.

Medical, sky-high price medicine.

The situation of many movies competing in the first two days began to be completely broken on the third day of junior high school.

On the third day of the Lunar New Year, the box office of "I Am Not the God of Medicine" easily surpassed "The Man Behind the Scenes" with a box office of 330 million and won the box office championship of the Spring Festival.

And on the fourth day of the Lunar New Year, the box office of "God of Medicine" broke through the 400 million mark and won 420 million box office in the industry and many people's shocked eyes!

The single-day box office broke 400 million!

Medal Media once again broke the record of the highest single-day box office of Huaxia Film and Television!

As soon as this result came out, it was immediately broadcast to the headlines of major media through excited reporters, and successfully detonated the entire Internet.

On the one hand, there is the growth of the box office, and on the other hand, the phenomenal discussion triggered by the movie.

The two parties have a benign catalytic relationship.

The social discussion on "I am not the God of Medicine" has not yet ended, and more and more sociologists and authoritative newspapers and periodicals have joined in the discussion of the "drug industry".

And the vigorous achievement of "I Am Not the God of Medicine" breaking 400 million in a single day also made the Dynasty, Huaying and other peers begin to fall into a panic.

This momentum has never been louder.

2 billion, it really doesn't feel like it's enough fun.

It seems that Wei Xun said at the time that the goal of "God of Medicine" is 3 billion...... Could it really be done?