Yoyo's finale in 2007, Dungeons & Warriors, has been online for two months, and it has swept the entire Chinese Internet with an almost crushing popularity.

Nowadays, in this online game market, there are only three online game masterpieces that can be hailed as gold-absorbing monsters, "Fantasy Journey to the West", "World of Warcraft", and "Dungeons and Warriors", and Yoyo accounts for two-thirds of them.

Not only that, among the second-level popular games, Yoyo occupies the big wall of rivers and mountains.

At this time last year, NetEase was still eyeing the throne of the king of the online game market, and wanted to get the agency of "World of Warcraft" from Youyou, but only a year later, the development of events almost broke everyone's glasses.

One after another, the hit games have snowballed Yoyo's money, and the desperation of other game companies is also growing.

Yoyo almost rushed forward far away in a posture of riding in the dust.

In a year, NetEase's mentality has taken a 180° turn, and they have changed from replacing Shanda to becoming a new generation of overlords, and they have quickly switched to maintaining their market share in front of Youyou.

The popularity of "Dungeons and Warriors" is almost completely dead, and NetEase has the last color of happiness in his heart.

Today, in the game market share, Yoyo is the first, NetEase is the second, Shanda is the third, and Tencent is the fourth.

But that damn penguin, because it is tied to QQ, has an obvious upward momentum, while Shanda is a downward trend that cannot be stopped at all.

According to the recommendation of industry insiders, after the official launch of "Aion", Tencent's market share will officially surpass Shanda and occupy the third position.

"Youyou is a long-term concern, and Tencent, which is also in Guangdong Province, is a near-term worry. Ding Sanshi, the founder of NetEase, quickly made a judgment.

NetEase is a pure gaming company, and as for that portal, it is insignificant in the company's assets.

But Yoyo is not a pure game company, but even so, their game department still beats itself, not to mention that they have other strong subsidiaries.

Powerful, yet hopeless.

So even if he was let go of the pigeon by Liu Yun once, in the face of Youyou's strength, he still rushed to Ningjiang again.

The address where the two met was chosen to be in Liu Yun's chairman's office.

The secretary made three cups of tea, two in front of the two of them, and one in the empty space on the table. Immediately afterward, she left the office very consciously.

Just as Ding Sanshi was wondering about the intention of this cup of tea, another person came to Liu Yun's office, Zhao Xudong, the general manager of Yoyo Games.

At this point in time, coming here is obviously not uninvited, with the meaning of Liu Yun.

"Manager Zhao, sit here. Liu Yun pointed to the third cup of tea, as well as an empty spot.

Ding Sanshi casually picked up the teacup and took a sip, thinking about how to deal with the rest of the conversation.

"Manager Zhao, this Mr. Ding must not need my introduction. Liu Yun said with a smile.

"The founder of NetEase, once the richest man in China, is like thunder. Zhao Xudong nodded back.

Ding Sanshi smiled faintly: "It's over, these honors are already in the past, and now Youyou is much more beautiful than NetEase." ”

Liu Yun humbly replied: "The scenery is only temporary, and we have been walking on thin ice in this line. ”

"Yes, Mr. Ding. Zhao Xudong took off a long tone and took another breath, "Under our hands, several popular games are agents, such as Warcraft, DNF, Tianlong, etc., which can't compare with your NetEase's fantasy." ”

"This agent's game, after all, is not its own, it is like a child holding a large piece of gold, swaggering through the market, it is easy to cause others to covet it. ”

"Ahem!" Ding Sanshi listened to them, and he was fine at first, but the last sentence almost made him squirt the tea in his mouth.

This kid surnamed Zhao, the intention of referring to Sang and scolding Huai is too obvious.

Ding Sanshi said in a resolute tone: "Misunderstanding, it's really a misunderstanding. Our company has a bottom line, and we will definitely not do this kind of thing that smashes people's jobs and cuts off people's money. ”

After hearing this, Liu Yun smiled meaningfully and said, "I believe what Mr. Ding said. I hope that your company and Blizzard will draw a clear line as soon as possible, so that we can avoid unnecessary misunderstandings. ”

Ding Sanshi's face became a little strange, and he was thinking about how to answer.

Liu Yun added: "Only limited to World of Warcraft." ”

Ding Sanshi was a little surprised, this answer was a little beyond his expectations.

Liu Yun smiled and continued: "Yoyo is not an arrogant and unreasonable company, and will never make some unreasonable demands. Warcraft is a game that our company represents, and it took countless financial resources and energy from promotion to launch. So we don't want other people to get involved, Mr. Ding can understand that, right?"

Ding Sanshi's fat face showed a very friendly smile, full of yes, but he rolled his eyes in his heart, and secretly said that this is too shameless, who in the industry does not know Yoyo's domineering, NetEase's technicians are basically hollowed out by you.

"Blizzard's other games have nothing to do with us. If other companies have this intention, I can't stand in the way of other people's money, you say no. ”

Ding Sanshi smiled a little unnaturally, but nodded silently.

Zhao Xudong glanced at the boss with some doubts, but did not answer.

"Mr. Ding. Liu Yun glanced at him with a teacup in one hand, "Tencent's recent momentum has been very strong. Every month, their game revenue has increased significantly. I'm very worried here, especially since they have a product like QQ to attract traffic. ”

As he spoke, he sighed, picked up the teacup, and drank it up.

Ding Sanshi was a little unsure of what Liu Yun had in mind when he suddenly mentioned Tencent.

But he was a little puzzled, shouldn't the first thing he should worry about NetEase, their market share is still far from Yoyo.

"They're very strong. There is one point, although unwilling, but it must be admitted. Any online game that Tencent operates will inevitably earn more than if it were operated by other companies. This is an indisputable fact. Rarely, Ding Sanshi revealed his worries.

Liu Yun continued: "Mr. Ding, it doesn't hurt to tell you one thing. Yoyo Security Guard is a software steward that monopolizes the PC side of Huaxia online games, and all kinds of application software, including online games, can be downloaded through this platform, and we can also get considerable economic returns. ”

Ding Sanshi agreed, replying: "It's a great idea. In this way, Yoyo has almost monopolized the three markets of browsers, antivirus software, and computer manager. I'll admit that I couldn't come up with such an idea. ”

In order to promote several of its games, NetEase will also pay a large amount of promotion fees to Yoyo every year.

Liu Yun sighed lightly and said: "With such a platform with a lot of traffic, Tencent's games are enjoying free services. ”

Gratis?

Ding Sanshi's eyes couldn't help but widen, revealing a look of surprise. He has always liked to laugh and show people, but this time he can't sit still.

"How long has this policy been around?"

"It's been half a year. ”

Ding Sanshi took off the frame, softened his forehead, and put his glasses back on.

He had paid attention to Penguin's financial report, and the revenue of the game was already very close to Shanda, and if nothing else, when the financial statements came out in September, he would be able to surpass Shanda and rank among the top three.

Ding Sanshi couldn't help but wonder if Tencent's sudden growth in performance in the past six months has something to do with the free download policy.

"Mr. Liu, you are raising tigers for trouble. ”

Zhao Xudong said slowly: "Mr. Ding, we are not without returns. In this transaction, Tencent promised not to involve these projects of Yoyo Technology. Yoyo is not a pure game company, we need to think about the big picture. ”

Ding Sanshi suddenly asked: "Isn't Tencent a shareholder of YOYO Voice?" ”

YOYO voice and the game website Youyou.com belong to the Yoyo era, but industry insiders are still used to bringing YOYO voice directly into it.

"That's true. ”

Ding Sanshi was a little puzzled: "Your concessions are a bit too big. ”

He was a little puzzled, even though Tencent held the BUG-level social software QQ, it has an unparalleled ability to imitate, and often plays the original as a latecomer. But you are a big company, so there is no need to be afraid of this.

Of course, Liu Yun wouldn't tell the truth, so he replied: "There is nothing to compromise or not to compromise, this transaction is just a deal, I think it's worth it." ”

The other party felt that he was afraid of Tencent, Liu Yun didn't care, but he was happy.

After a pause of a few seconds, he continued: "Maybe in the future, there will be more opportunities for win-win cooperation between Yoyo and Tencent." ”

Hearing this, Ding Sanshi understood that Liu Yun was using Tencent to beat himself.

"Of course, this win-win cooperation is not limited to Tencent, NetEase is also within the scope of our consideration. I'm wondering if I should put the 163 website back on the link to the navigation page. ”

Caught off guard, Liu Yun suddenly threw out a sweet date.

However, Ding Sanshi, who has been in the mall for a long time, also understands a truth, this world will not be a pie in vain.

"NetEase doesn't have the idea of representing Warcraft, and we haven't been in touch with Blizzard for a while. ”

"I don't think anyone has the ability to snatch the beast from me, unless I give it up first. ”

"I understand ......"

Liu Yun turned his head, looked at Zhao Xudong and said with a smile: "Manager Zhao, let Mr. Ding see the name of the game we just registered and backed up in the Ministry of Culture." ”

After Zhao Xudong heard this, he quickly took out the documents he was carrying.

Ding Sanshi saw the name on the document, and his pupils couldn't help but shrink slightly, "Fantasy Journey to the West Mobile Game Version".

"Mr. Liu, what do you mean by this?"

Ding Sanshi was a little displeased.

Liu Yun smiled calmly and said, "Mr. Ding, don't get excited. Mobile online games are still in a blank space now, and I registered this name, but I won't steal your market share. ”

Ding Sanshi said: "If one day you can play games on your mobile phone like you can play on your computer, will your precautionary step come in handy?" ”

Liu Yun said with a smile: "This is a brand-new battlefield, everyone starts from scratch. You can also register a Dragon mobile game version, or a Warcraft mobile game version. ”

Ding Sanshi shook his head, indicating that he had little interest in doing so.

Liu Yun continued: "I can give this name to Mr. Ding without a penny." ”

Zhao Xudong was silent, but he showed a hint of surprise, and what the boss said was a little different from the original plan.

Ding Sanshi's eyes were complicated, and he said in a serious tone: "Mr. Liu, what do you hope to get?"

Liu Yun replied: "First, all the game downloads under your company must be bundled with YOYO voice. 2. All the games of your company can be recharged through the YOYO wallet. ”

"That's all?"

Liu Yun's eyes moved slightly, and he said, "I'm not overbearing. If your company's game recharge still has Ali's Alipay, I have no objection, but it's best not to use Tencent's payment system. ”

Ding Sanshi asked: "Tencent's, that's Tenpay?"

Liu Yun said: "Including, but not limited to, Tenpay, in case there is a new payment software in the future, it is no exception." ”

"I agreed to the request. ”

Ding Sanshi didn't hesitate much before agreeing.

The two companies are both located in Guangdong Province, and now they are at the point where they will not back down from each other, and there is absolutely no need for him to strengthen Tencent's strength.

What's more, with Tenpay, Penguin still has the leisure to develop a new payment software? Ding Sanshi is full of disbelief.

……

"Mr. Liu, why did you suddenly change your mind. After Ding Sanshi left, Zhao Xudong looked at the boss with some doubts.

Liu Yun picked up another document that had not yet been given to Ding Sanshi, crossed out the name of the game "Dream Back to the West" on it, and replied without raising his head: "Even if our methods are more drastic than now, we can't destroy NetEase, you know." No matter how good this company is, it is also an old Internet company. ”

Zhao Xudong replied: "I understand this. ”

Liu Yun said: "I gave the other party some dismounting, as long as they give up the demonic beast, they will no longer have the ability to pose a threat to us, and what I want is balance." ”

"Balance?"

"Yes. Liu Yun flashed his eyes and continued, "In business." There are no permanent enemies, only eternal interests. Tencent's upward momentum is too strong, and I need to strike a balance between NetEase and Tencent. Let them see each other as a thorn in their side, and they will not be incompatible. ”

"What worries me the most is the cooperation between the two companies. The second and third cooperation, we can't sit back and relax. ”

Zhao Xudong was silent for a moment, but he said something that surprised Liu Yun: "Mr. Liu, I think NetEase can't restrain Tencent at all, and it will only be a few years at most." ”

Liu Yun raised his eyebrows lightly and said with a smile: "A few years is just a few years, at least we are worry-free during this time." ”

What Zhao Xudong thought of, Liu Yun didn't take into account.

But in his plan, everything is laid out for the envisioned Youxin. YOYO Wallet can be seamlessly integrated into Youxin Wallet in the future.

On social media, Tieba and Weibo make Tencent feel threatened, and in terms of games, appropriate support for NetEase makes Tencent feel a crisis.

With such a two-pronged approach, the penguin is overwhelmed, and it may pass by WeChat.