After the meeting ended, some executives of the magnesium group appeared a little depressed.

Especially Li Yang, who is in charge of the taxi business, is particularly depressed.

Other executives who usually have a good relationship with him will pat Li Yang on the shoulder as a sign of comfort.

"Alas, it's easy for Mr. Wang to say this, how can I explain to the employees below?"

Li Yang clenched his fists, his face full of helplessness.

He is not resentful of Wang Xing, the situation of the magnesium group, as an executive, he naturally knows it very well.

War on all sides, with strong opponents in all lines of business.

The speed of burning money is so fast that as soon as Wang Xing opens his eyes, tens of millions are gone.

Originally, the magnesium group was established, and Li Yang was ambitious and planned to do a big job.

Unexpectedly, Didi, who has formed a monopoly in the taxi market, directly filed a complaint and turned off Meituan's taxi.

Without the qualification of online car-hailing operation, the magnesium group cannot carry out the layout at all.

It burned 300 million without pain, and the magnesium group taxi didn't even burn a few hairs.

Now the group is facing strong competitors, and even the financing is not going very well.

Similar to a project like a taxi, which is destined to burn money for a long time and not see profits, Wang Xing can't be too cautious.

Back in the office, Li Yang looked at all the employees of the taxi division and confided in the above decision with difficulty.

The employees suddenly fryed.

"No, what are we going to do?"

"That's right, although we have some problems in the early stage of business development, but the order volume is real, Mr. Wang will think about it again!"

"Mr. Li, can't Mr. Wang's tone be changed?"

The employees were gossiping, obviously unable to accept Wang Xing's decision.

Think about it too.

They were originally envied, but suddenly fell into an unappreciated position, and this gap was a little uncomfortable.

"Okay, you won't be laid off, the personnel department will arrange for everyone to be transferred, I hope you have a psychological preparation.

The Group's immediate priority is to prepare for listing, and the ride-hailing business will become the focus of the Group at a later stage. ”

Li Yang was not in a very good mood, and after saying this, he left directly.

A group of employees who looked at each other in vain.

The magnesium group has a big business and a large number of personnel, and the staff expenses are not small every month.

didn't lay off employees directly, even if Wang Xing was merciful enough.

……

The magnesium group suspended the online car-hailing business, and Didi's side suddenly felt comfortable, and the financing strength of the magnesium group is still very good.

Cheng Wei was a little emotional, he didn't know what Chen Dongcheng thought, and he actually sold Didi stocks.

However, Chen Dongcheng, the second-largest shareholder, sold his shares, which caused a lot of impact.

Originally, some investment institutions that were dissatisfied with Didi's delay in listing also began to sell Didi shares.

The suspension of the ride-hailing business by magnesium group can be regarded as stopping the trend of some investment institutions continuing to sell Didi stocks.

At the same time, Didi officially incubated a food delivery division to test the food delivery market.

Didi wants to take out, which is definitely premeditated.

Cheng Wei tried Chen Dongcheng once before, but failed to get the answer he wanted most.

It has been delayed until now that Cheng Wei really started to do it.

The launch of Didi Takeaway will definitely be unanimously boycotted by the three.

No matter which city it is in, it is not easy for Didi to gnaw down.

The magnesium group can't stand up to burning money, and Didi's new business line is not favored by the outside world.

No one thinks they can change the current situation of the Three Kingdoms for hegemony.

……

Wuxi became the first city where Didi Takeaway was launched.

Wuxi is a strong second-tier city, and in this city, the market share of magnesium clusters is the first.

It was followed by Cao Cao's takeaway and hungry.

As soon as Didi entered Wuxi, he recruited riders with high salaries.

After recruiting a group of delivery personnel, they began to use the local push team to expand the business.

The team of Didi Takeaway never thought that many merchants would refuse to launch their platform.

There are very few businesses that are really willing to join Didi Takeaway, and they are all small workshops.

All the merchants of chain brands are firmly controlled by the other three.

Luo Wen, the person in charge of Didi's takeaway business, visited many homes and got the same answer.

They are not optimistic that Didi will develop its food delivery business in the long run.

Unless Didi can guarantee that they have a certain number of orders per day, they won't easily transfer the platform.

Although the exclusivity agreement has not been moved out now, several platforms have hinted at these merchants to a greater or lesser extent.

At the moment, the competition is fierce, and it is reasonable for them to log in three at the same time, but what if they are targeted?

They can't afford to offend the majority of today's orders for Didi's dozens of orders.

Luo Wen was a little anxious, and it didn't work to say anything.

He is at the front of Didi's internal work number, and he carries Cheng Wei's extremely high expectations.

Even Didi sees the food delivery business as the most promising business outside the travel field.

Seeing that the magnesium group was eyeing them, and even put his hand into the travel field, Didi was really a little panicked.

The reason why the magnesium group is so blatantly challenging them is not because they don't have a moat at all.

Before Didi, there was a very strong competitor called Yidao Yongche.

After LeEco completed its strategic investment in Yidao, Yidao began to provide high subsidies to passengers and online car-hailing drivers.

It's almost exactly the same as today's magnesium group.

Faced with an easy-to-reach low-price attack, Didi was helpless.

If you don't choose to reduce the price, you can only accept the loss of passengers and ride-hailing drivers.

If you deal with it at a low price, you can only continue to subsidize it at a high price, bringing greater losses.

Thanks to the fact that LeTV's capital chain was broken, Didi escaped by luck.

Since then, some investors have questioned the gold content of Didi's moat.

In the travel market, after the merger of Didi and Kuaidi, several competitions encountered before and after were all passive responses.

Whoever makes domestic users be educated without a little discipline, as long as they can take advantage of things, there are few refusals.

Now Chen Dongcheng has nothing to do with Didi.

Cheng Wei is also not sure whether Chen Dongcheng will be involved in the field of travel in the future.

Didi's takeaway business was launched, and it was with the idea of not making money.

Anyway, Didi's financing strength is on the table, and the funds on the account are sufficient.

For a long time, they will not be underfunded in order to burn money.

For the Wuxi market, Didi must be gnawed down.

The name of the number one in the market, they must also take it!

After Luo Wen reported the tricky situation on Wuxi's side to Cheng Wei, there was silence on the other end of the phone for a while.

Cheng Wei only said: "I don't need to think about losses, I only look at the results." ”

"Understood. ”

With Cheng Wei's words, Luo Wen was relieved.

Back in his temporarily rented office, Rowan clapped his hands and focused the attention of the dozen or so employees he had brought out from Didi.

These employees were all elite soldiers recruited by Rowan from other departments.

These people have one thing in common, and that is that they are very ambitious.

Otherwise, their development in the original department was very stable, so why bother to come out and toss.

Luo Wen looked at all the employees and said with a smile: "I have always believed that in Internet companies, only wars can produce results, just like heroes are born in troubled times."

New business often means more competition, but it also means more room for growth. ”

"I called Mr. Cheng just now, what do you guess Mr. Cheng said?"

"Mr. Cheng told me that I don't need to think about losses, he only looks at the results. ”

All the employees' eyes suddenly lit up, this kind of business line that is destined to lose money, the most afraid is that the boss is timid.

Isn't it a joke if you don't burn money to grab the market share of the other three?

"So, we're going to take some of the more extreme approaches. ”

Luo Wen was in the whiteboard of the conference room and directly placed a string of numbers.

"I plan to subsidize 6-8 yuan for each order, 18 yuan for consumers, and 18 yuan for riders.

After comprehensive calculation, the subsidy cost of each order is close to 44 yuan. ”

Everyone looked at Luo Wen in surprise, the cost of this subsidy is too high.

It is equivalent to Didi takeaway delivery order, and it loses 44 yuan.

The more you give, the more you lose.

In contrast, the three companies in the current market have controlled the cost at a relatively low figure.

For example, Cao Cao's takeaway now only subsidizes 7-8 yuan for the rider for each order.

The cost of Didi's takeaway is as much as double.

"It's not about the loss, it's about the results.

What Mr. Cheng hopes to see is that we have a complete foothold in the Wuxi market.

The banner of Didi takeaway will be planted high on the promising soil of the takeaway market. ”

After Luo Wen wrote down the number of 44 yuan, he wrote a 10,000 and a 15 next to it.

"In the future, we will recruit a group of loyal riders, and we will guarantee the salary of loyal riders at 10,000 yuan, and the crowdsourcing riders will receive a commission of 15 yuan per order.

I think this treatment can definitely turn the Wuxi takeaway market upside down. ”

Hiss, everyone was a little dumbfounded.

At this time, Luo Wen really has a bit of Cheng Wei's demeanor.

This method of burning money is really the same.

If you think about it with your feet, the number of Didi riders will definitely not be small.

Not a sarcastic rider.

Who doesn't want to make more money?

According to this algorithm, if the rider receives more than 100 orders a day, he can earn 1500 a day.

Calculated in a month, the income of forty or fifty thousand, where to find it?

Even these employees are a little moved, and they can't wait to deliver takeaways.

It's a money grab!

Luo Wen was very satisfied with the eyes of his subordinates, and said with a smile: "As for those chain brands, don't be in a hurry to dig them first, and first stabilize those hesitant retail investors." ”

An employee raised his hand and asked, "Boss, how long will our subsidy last for merchants?"

"Let's continue for a week, we have limited funds, mainly to take Wuxi as a pilot and make achievements to Mr. Cheng and them. ”

Luo Wen clapped his hands and said with high morale: "As long as we conquer the Wuxi market, Mr. Cheng will provide us with more funds, and it is not a matter of appreciation and salary increase." ”

Looking at the employees one by one, with wolf nature flashing in their eyes, Luo Wen announced the dismissal of the meeting.

The first activity that Didi takeaway did officially detonated the city of Wuxi.

"Full 20-18! Great value afternoon tea, you can choose!"

"1.1 yuan milk tea, what are you waiting for?"

"The cheapest duck blood vermicelli soup in history, Didi takeaway will give you a warm lunch!"

Similar copywriting came out, coupled with the spread of the circle of friends around him.

Didi officially fired the first shot to log in Wuxi.