Beginning on June 1, 2005, Yoyo Network officially began to sell Warcraft point cards across the country, 30 yuan a piece, a total of 4000 minutes, this price is the same as the previous life, and CDK is also exempted.

Yoyo Network also directly entered Taobao in the official name, and opened a special area there to sell Warcraft point cards. The price of a point card on the Internet is 29.5 yuan, which is five cents cheaper than the physical store, and it also makes the enthusiasm of netizens extremely high, and tens of thousands of copies have been sold in just a few days.

The old horse of Hangzhou is extremely welcome for Yoyo Network to enter Taobao in the official name. Now, he is just worried about fakes everywhere on Taobao.

Liu Yun's actions seemed to give him an inspiration. Why not set up a special area for those merchants to settle in the official name, so that it can not only expand the influence of Taobao, but also solve the problem of fakes, killing two birds with one stone.

The purpose of Yoyo Network is only to increase the sales channels of Warcraft point cards, but it inadvertently helped Ali form the prototype of Taobao Mall in advance.

June 9, 2005, 9 a.m., is also the first day after the college entrance examination. The commercial operation of "World of Warcraft" has officially begun.

For this reason, Yoyo Network has specially added a new 3rd region with 20 servers. Today, there are a total of 60 servers in 3 regions, and the enthusiasm of players is unprecedentedly high, and almost every server is in a queue.

The number of online users of the game has increased by a large percentage compared to the open beta period. This is also exactly in line with Liu Yun's initial prediction. The popularity of the game has a strong drainage effect, and the unprecedented success of the open beta will make many gamers who are watching the game enter the game one after another in the future.

In terms of marketing, Liu Yun has made a careful analysis and set the free level at level 5 instead of level 15, which has his own considerations.

If the game is now capped at level 70, 80, instead of level 60, he would consider increasing the free level to level 15 instead of level 5.

And some personal experiences in his previous life made him even more worried.

He only came into contact with this game after Warcraft was commercialized. To do this, he spent 30 yuan to activate a CDK, which gave him 1,800 minutes of gameplay.

For those who have only played Korean kimchi games before, it is completely blind to the game when they first get their hands on it. With no plug-ins, no mission instructions, it took him a whole night to reach level five, and he went back to sleep with a hint of unfinished feelings.

Warcraft 2005 is much more difficult than the game four or five years later, and this is fully demonstrated after level five. In particular, the huge map system of this 3D game often makes some road nerds unable to find their way.

After level five, the difficulty of doing missions increases a lot, because without any add-ons, you have to go further afield to complete missions or find a specific monster or object in a cave, which is difficult for many players who are new to the game.

Liu Yun still vividly remembers that the second time he played the game, he only went from level 5 to level 7 in the morning.

At that moment, he missed the legend and miracle MU immensely. He thought about patting his sleeve and leaving, but thinking that it would be too wasteful to rush the money and not play, he played to level 15 and used up 1,800 minutes of card time.

During this time, he and a group of teammates teamed up to create a quest called the Flame Rift.

A group of game novices spent half a day trying to find the entrance to the dungeon, and at that time there was no concept of who was the tank, who was the output, and who was the healer. When the five people saw the monster, they went up and slashed it indiscriminately.

Then the team was wiped out along the way, and then the corpses ran into darkness, making his brain swell.

What made him laugh and cry the most was that the priest in the team didn't know that he had a resurrection skill, and the other four teammates didn't know it. As a result, every time a teammate hangs up, there is only a leisurely re-run corpse.

Throughout the night, they finally hit the first boss in front of them, only to have another player suddenly go offline. And according to the chat log just now, it's probably because it's too late and I was unplugged.

This is Liu Yun's first dungeon trip in Warcraft, a deep and terrible memory.

After that, the game point card time ran out, and he hadn't played Warcraft for more than half a year, and when he came back again, he felt a little different, and occasionally there would be helpful large players to take him.

Therefore, he has analyzed that the probability of recharging point cards for players who play for free to level 5 is far greater than that of players who play for free to level 15.

The huge difficulty of this game at the beginning will make many rookie players give up the game when they can't last until level 15.

But at level 5, the difficulty of this game has not yet been revealed, and players will be curious about the 3D panoramic mode, the exquisite game graphics, the otherworldly style buildings, and the huge game map. And this curiosity will drive these players to buy point cards to recharge.

For Yoyo Network, this is also quite a considerable amount of income.

It turned out that Liu Yun's strategy was correct. According to the report of the Ministry of Finance, since June, the sales of point cards have been extremely hot, and in just ten days, a total of almost 2 million online and offline cards have been sold, bringing nearly 60 million yuan of revenue to the company.

According to the statistics made by the Warcraft operation team, a considerable number of players have recharged after level five, and then they have not been online for a long time.

Maybe they changed their accounts, or maybe they decided to give up because it was too difficult to get started, or maybe they would be like Liu Yun in their previous life, and they would temporarily return to other games, and maybe they would come back after a while.

For these situations, Liu Yun did not have any worries. He knew that the game's peak would last for about six years, during which there would still be people AFK and a steady stream of fresh blood.

He still vividly remembered that more than 5 years later, the WotLK King version was released. He habitually posted the equipment he got from the dungeon to the guild channel, and there would still be many players chatting with him privately.

Little white player: "Dude, this equipment is really good, you can sell me at a price, the price is not a problem." ”

Liu Yun: "The equipment you get from the copy is bound and can't be sold!"

Little White Player: "...... , there is such a thing!"

This must be a local tyrant player of a domestic online game.

That's why World of Warcraft has been able to thrive for a long time, as there are always a lot of new players coming to the game.