Zhou Bing, who was born in the late 70s, is also the founder of the now smash hit social networking site, Kaixin.com.

This is the first social networking site in China dominated by office white-collar users, which was established in 2008.

It provides users with social tools including diaries, photo albums, activity records, reposts, social games, etc., and has more than 60 million users just over a year after its establishment. At that time, its popularity could be called "phenomenal".

Launched in 2009, it is no exaggeration to say that it is the most successful social networking site in China, with a daily and round-the-clock mobilization of almost the whole country.

Compared with another time and space, Kaixin.com seems to have become more popular and has been popular for a longer time, and this key variable factor is still because of the birth of Youyou.

Weibo, which came out earlier than Kaixin.com, made this website, which was popular as soon as it was launched in its previous life, have been tepid in the first year.

It wasn't until the second half of 2009 that Kaixin.com officially entered the public eye after launching a page game called "Stealing Vegetables".

The founder, Zhou Bing, has a little admiration for Liu Yun.

It was his prediction of the future trend of online games at that time: the proportion of browser games and competitive battle games in online games will gradually increase, which made Zhou Bing make up his mind to gamble on web games to "steal vegetables".

After all, when "League of Legends" swept the entire online game market with a breakthrough offensive, it is undoubtedly a self-defeating act to develop a similar competitive battle online game.

"Stealing Vegetables" is popular, but there is also an unexpected joy, that is, the penguin, which is known as the natural enemy of the original, has not started for a long time.

They seem to be in love with Youyou, and Weibo also has a mobile layout.

The two companies are fighting each other......

This allows Kaixin.com to gain rapid development opportunities in a more comfortable environment without strong enemies.

But......

"Its rise is also vigorous, and its death is also sudden", this sentence could not be more appropriate for Happy Net.

The company doesn't seem to have much ambition, and the founders are content with the status quo and live a small life of losing money with peace of mind.

On the premise of stealing vegetables, I didn't seize the opportunity to enrich the product line, and I didn't realize that in the Internet industry, the speed of replacement is too fast, and the cost of copycat imitation is minimal.

By mid-2010, the number of active users of Stealing Vegetables was still high, but the frequency of version updates had begun to decrease.

What's worse is that Tencent, an industry tycoon with a huge number of users, finally hit the head of Kaixin.com when he returned from the Weibo battlefield.

Compared with another time and space, their glory may only be delayed for half a year longer.

Thinking of this, Liu Yun asked Zhao Xudong again: "Have you ever understood what kind of mentality the boss of Happy Network is after the appearance of "QQ Farm"? ”

Zhao Xudong smiled: "Mentality? That must have exploded." ”

The answer is to be expected.

There are so many entrepreneurs in the Internet industry that every year is like a carp crossing the river, but there are very few who can really succeed.

Zhou Bing, who has already made his happy network, stood out from many big Internet companies, and finally came to this step to get ahead.

But not long after this kind of day, he is facing the dangerous situation of returning to the pre-liberation situation, can his mentality not explode?

Let alone...... , that penguin walked all the way, and there were too many bones in his hands.

Zhou Bing is also worried that he will be next.

"Judging by my experience......," Zhao Xudong continued to analyze, "Under Tencent's wave of combined punches, Kaixin.com will resist for half a year at most." ”

Half a year later, I only hear the newcomers laughing, but not the old ones crying.

Netizens scolded and scolded, but they still played.

Most people's sense of justice may only stay on the keyboard.

Zhao Xudong said for a long time: "I have met Zhou Bing, the founder of Kaixin.com. Born as a programmer, although he lacks a forward-looking strategic vision, he also has distinctive characteristics, such as rationality, stability, and is very suitable for making products. ”

His evaluation is very close to Liu Yun.

Zhou Bing is suitable for being a product manager, but when he is at the helm of a company, he is a little inadequate.

Liu Yun raised his eyebrows lightly and said, "Continue your analysis." ”

Zhao Xudong said: "In addition, the target user group of his products is clearly positioned - office white-collar workers. In addition, the most important features of Kaixin.com are direct copies of Facebook, which have been tested by the market abroad. Finally, happy is a good name.

I think it's a good investment, and if you make a move, the offense and defense between them and Tencent could be reversed. ”

Liu Yun also said: "With my understanding of Ma Huateng's personality, once he finds that he can't do anything, he will give up immediately. My guess is that he's almost at the stage of giving up Weibo. In the future, we will be the only one in this market. So I want to ask, do you think there is a competition between Kaixin and Weibo?"

Zhao Xudong pondered for a few seconds and said, "On the surface, it is not the same type of product. In terms of product function, Weibo is a social software, and Kaixin.com is an entertainment website. But at the root of the word, what they ultimately need is popularity. People's energy is limited, people's leisure time is also limited, this website comes more, that website goes less, so I think there is competition. ”

Liu Yun put a few tea leaves in the teacup, then poured some warm water into it, blew it lightly twice, and said: "If we invest in Kaixin.com, then it has our shares just like Weibo." In this way, even if there is a competition between the two, it is just a left-handed game for right-handed. The most important point is that we took this opportunity to block another path for Tencent. ”

His mood is very open-minded, and his thoughts are simple and rude.

Weibo, like JD.com, is a project he invests in, and he has the right to speak, but he is not really at the helm.

As an investor, it is not uncommon to place bets between two competitors.

After all, the truth that eggs can't be put in one basket is handed down by our ancestors.

Therefore, Liu Yun did not hesitate to bring in Ali's Tmall when he invested in JD.com, and the same is true for Kaixin.com.

He took a sip of tea very leisurely and continued: "Happy Network is now a relatively successful social networking site, and the word 'social' alone is worth my investment, even if the money is likely to be lost, Yoyo still has to gamble." ”

Zhao Xudong was silent for a few seconds and asked, "Mr. Liu, aren't you very optimistic about the future of Kaixin.com?"

Liu Yun shook his head and said, "I'm optimistic, I'm not too optimistic." ”

Zhao Xudong was a little puzzled: "Why?"

Liu Yun put down the teacup and said: "Tencent copied Kaixin.com and launched "QQ Farm", if we don't intervene, they will definitely die." Because the difference in strength between the two is too big, it is not at the same level at all. If Yoyo intervenes in this battle, then the balance of victory and defeat will be slightly tilted in favor of Kaixinwang, but it will not play a decisive role.

Yoyo can bring popularity to Happy Network, a lot of popularity. But having popularity does not mean that there is automatic value, the value of real money is the real value, and it is the most difficult to convert popularity into profit. I don't think a programmer-turned-CEO can solve this problem. ”

At this point, he added categorically: "The mall is like a battlefield, and the enemy of the enemy is a friend." The first purpose of my investment is simply to prevent the penguins from getting bigger. ”

If it was just a simple browser game, Liu Yun wouldn't care very much.

But whether it's 'stealing vegetables' or 'QQ farm', it comes with social attributes.

Pulling a hair and moving the whole body, Liu Yun will never let go of any dead ends.

What's more, he has another idea in his heart, the era of mobile Internet has come, and the configuration requirements of the game of stealing vegetables are not high, so there is no need to be limited to the PC side, and there is a lot to be done on the mobile side!

It's also a huge opportunity.

Invest!

When you invest your money in someone else's business, you are actually giving yourself more opportunities.

......

That night, the top keywords on the hot search list: stealing vegetables and QQ farm, and the second headline, Zhou Bing protested against Tencent.

Media reporters of all sizes on Weibo, as well as some game public accounts, have reported on the incident.

Saying that Zhou Bing's protest was just a customary headline party tactic on Weibo.

Some media interviewed Zhou Bing and asked him what he thought of the "QQ Farm" launched by Tencent a few days ago.

Facing the reporters who took the initiative to come to the door to interview and secretly dig a pit, Zhou Bing poured bitter water and said: "Obviously, this game imitates our stealing vegetables, and everyone who understands it naturally understands it." What can we do? The court will not accept this matter, and we can only do our best and strive for quality to win. ”

But between words and deeds, there is still a look of helplessness.

The reporter who interviewed him put the news on Weibo, and it soon became a hot search.

In the era of social media, as long as someone deliberately guides them, many things that are not so big will be magnified countless times.

Therefore, under the deliberate guidance of the people behind it, the news that "QQ Farm" plagiarized "Stealing Vegetables" spread in an instant, and overnight, as long as Weibo users knew the reason for this incident.

In addition, many media personalities have raised their voices of concern for the country and the people: Where are the rights and interests of the original creators? Where will the original creators be tomorrow? If someone can rely on the advantage of their own resource monopoly to do whatever they want, and at will stifle some entrepreneurs who are full of dreams.

Then, the Chinese dream is just a dream.

Soon, a retweet campaign was launched on Weibo to protect the original creator.

There are water armies, and of course, there are also enthusiastic netizens.

"Mr. Liu, it's done! The rhythm has been taken by me. Liu Yun opened his mobile phone and received a letter from Li Hui.

"Very good, keep the heat going. He replied.

The next day, 9 a.m.

Liu Yun, who is now known as the No. 1 Internet celebrity, also reposted this Weibo of "protecting the original", which immediately pushed the dispute between "QQ Farm" and "Stealing Vegetables" to a new climax.

Then, all kinds of demons and monsters joined in.

Will the penguins fight back? They thought the same thing, but Tencent Weibo has entered the countdown to the shutdown, and Weibo is Yoyo's home turf, and they can't do anything about it.

At two o'clock in the afternoon, another message broke out on Weibo.

The representatives of Yoyo visited the office of Kaixinwang in Yanjing and expressed their willingness to inject capital to support their plan to tide over the difficulties.

There are even insiders who broke out Yoyo's action slogan this time: for fairness and justice.

Yoyo, messenger of fairness and justice?

The whole network is boiling again.

Under the deliberate guidance of the water army, the slogan of "supporting Mr. Liu" has appeared on Weibo.

Liu Yun, the founder of Yoyo, once again stood on the cusp of the storm shortly after the end of the World Cup.

Industry insiders know that this is another strategic investment by Liu Yun.