Chapter 11 Suggesting the direction of family hotels
Two days after visiting Shen Bi of HSBC, Andrew received a preliminary market research report on the hotel industry in Hong Kong from his father Allen. After carefully reading the report, the data on the comprehensive report shows that Hong Kong's hotel industry has great potential for long-term development and considerable profit margin.
In this regard, Andrew has positioned the direction of the family hotel's development in Hong Kong:
First, "making a name" is to establish a five-star flagship hotel in the most prosperous area of Hong Kong, whether it is software or hardware, it must be the best in the industry, so that the reputation of the family hotel, at least in Hong Kong, is well-known in the whole region.
Second, "doing fine" is to be a profit-oriented express hotel, with bed and breakfast as the main service item. Minimalist management level, extremely compressed operating costs, based on the passenger capacity of about 100 people, some guest rooms are launched in the form of hourly rooms, accelerating the passenger flow rate, and achieving simplicity and specialization.
Third, "doing wide" means that the express hotel should be large-scale, and the lively areas in all regions of Hong Kong should be covered to form a scale. Consistent style, consistent utensils, consistent service, centralized procurement, delivery to the store, in order to reduce operating costs.
Andrew gives two extremely differentiated directions for hotel development. His father, Allen, has been running a family hotel for more than 20 years and knows all too well how the hotel industry operates. "Be famous", he knows it well. "Doing wide" can also be understood. It is the point of "doing fine", which needs to be explained in detail by Andrew.
Andrew explained in detail the characteristics of "doing fine". The operation of the express hotel, to put it simply, is that a room manager manages two shift room foremen, two foremen manage two shift room service groups, and the main personnel are these.
The rest are outsourced. If you wash utensils, you can outsource it to a professional cleaning company. The purpose of such streamlining is to reduce labor costs, reduce the ability requirements of manpower, and control the height of manpower salary.
I see! After listening to Andrew's explanation of "doing fine". Father Allen understood. An express hotel is an inn that mainly provides accommodation services. But if you do what Andrew proposes, the degree of simplicity and specialization, the profit will definitely be very good. Moreover, the input cost is low, and the investment risk is relatively low.
Father Allen accepted Andrew's advice on the direction of the hospitality industry. Specifically, it has to be carefully estimated, and these Andrew are not involved.
I have been in Hong Kong for ten days, the market investigation is completed, and Andrew and his party will return. Bid farewell to friends from all walks of life I met in Hong Kong and set off for China.
Back in London, the city where he had lived for sixteen years, Andrew looked at the familiar street scene and smelled the somewhat turbid familiar air, and couldn't help but feel a little intimate.
There was still more than a month before the end of the summer vacation, and Andrew, who had nothing to do for a while, remembered to take the football coach certificate.
After some consultation at the FA residence, Andrew learned that it was very simple to take a junior coach certificate. Pay £100 tuition, 10 days of coach training, and get a junior coach certificate after a simple assessment.
Of course, the junior coach certificate can only coach an amateur football team, but for Andrew, being able to coach an amateur football team is fine, it is just a hobby.
Coincidentally, there happened to be a coach course training, and at the beginning of today, Andrew paid the tuition fee and enrolled in the class.
The more than 20 students who participated in the coach course training this time are mainly primary school football coaches, and people like Andrew, who are purely hobby behaviors, are the only ones. After 10 days of coaching training, Andrew successfully obtained the junior coach certificate issued by the FA.
Finally, before the end of this year's summer vacation, I finally finished the general trivial matters of this year's plan. School is about to start again, and we have to return to the ranks of good students. The new academic year is the first year of A-Level courses, and the curriculum will be more intense.
A-Level grades in the last two years of secondary school are important and are the basis for future university applications. Andrew decided to pause his investment considerations for the two academic years and talk about it after he got into his dream university.
There is no end to learning, and hardship is the boat. Andrew studied hard for two years, and in the A-Level examination in May 1971, Andrew achieved satisfactory results, and the grades of the three subjects related to economics were all A+A+A, and he successfully obtained the A-Level certificate. According to Andrew's intention, the school sent Andrew's recommendation letter to Oxford University and the London School of Economics and Political Science. The next step is to wait for the assessment of the two universities.
Andrew, who was relaxed, was concerned about the operation of his three companies. is in normal development, and Andrew has no mood to change anything for the time being, as long as he can develop and operate steadily.
In his leisure time at home, Andrew contacted a few classmates, recruited some football enthusiasts in the surrounding residential areas, and organized an amateur team called the London Youth League, which Andrew was a coach and player, to play amateur football.
In my previous life, as a football enthusiast, I also played some amateur football games and understood the weaknesses of amateur teams: "three general", average physical fitness, average technique, and average consciousness. How to improve the level of the amateur team, I have seen a lot on the Internet. Combined with Andrew's more than ten years of playing experience, a summary has been drawn.
First of all, it is crucial to give amateur players the motivation to play. Then there's the need for a core to unify the direction of the whole team, and Andrew is the natural core of this London youth team. In addition, it is necessary to ensure logistics support, which is a small matter for Andrew.
As for the game formation, it adopts the formation of the golden generation of Manchester United in the later generations, with both wings flying together, following up in the middle, and continuing to attack at different levels. The most important thing is to ensure that the scene is orderly. The range of motion of the players on the field should be determined to avoid a swarm.
Andrew is the sole patron of this London youth team. Although amateur players are not paid, the wealthy Andrew boss has started "Golden Yuan Football" in the way of winning bonuses in games.
Not only is there a prize money for winning the game, but other aspects such as football equipment, medical recovery, and training equipment are all top-notch, on par with the England national team.
Even the chest advertisement on the jersey is marked with the signboard LOGO of its own securities brokerage company, such a rich investment, and the temptation of winning bonuses, making this newly formed youth army like a rainbow.
Under Andrew's command, in the past two months, there has been a storm of youth in the amateur team competition in London's West End, with a proud record of 18 wins and 2 draws in 20 games.
The myth of undefeated, active and orderly offensive football scene has attracted many football lovers, and the reputation of this London youth team has gradually risen in the West End. I found it myself, and there were a lot of people who asked to join the team, and Andrew chose to absorb some players with good ability. This makes this London youth team stronger and stronger.
often beat opponents, powerless to parry. Double-digit winning stadiums often appear, with an average efficiency of one goal in ten minutes, such a lively and joyful scene is most in line with the appetite of the people who eat melons.
As a result, the number of pseudo-fans of the London Youth United team has grown quite rapidly.
Therefore, whenever there is a match of the London Youth United, the onlookers will flock to the melon eaters when they hear the news, and the scene is very lively. Andrew's promotion of the concept of football for all - the slogan of Happy Football. It has also been widely spread and recognized among the masses of people who eat melons.
Oh my God, there were good deeds in the interval between the games and organized a cool and beautiful cheerleading team to help the fun. Dozens of beautiful cheerleaders, dressed in tight red and white belly-baring shorts and blue miniskirts, jumped and kicked their legs with the passionate music. For a while, on the green field, youthful vitality appeared, the milk waves were undulating, and the dazzling big white legs sometimes kicked high to show the whole picture.
Oh, such a youthful and lively scene made the vast majority of male fans on the sidelines of the green field watch the hormones in their bodies rise rapidly, and the warm and noisy atmosphere has reached its peak.
The eyeball effect is the economic effect, and too many people who eat melons participate, which has attracted the attention of the London press. In the newspapers, on the TV news, there were news reports about the London Youth United.
The reputation of "The Undefeated Myth" and "King of the West End" became the slogan of the London Youth United. And Andrew also became a little famous, and got the name of "Godfather of Mythology".
Time passed, August arrived, and the London Youth United had a big change.
The youth storm of the London Youth United came suddenly and went suddenly. Why? It turned out that Mr. Andrew, the team's big financier and core, stopped playing.
He received the assessment notices from the two universities, and he went to prepare for the assessment, and he had no time to participate in the fun.
As for the vast number of people who eat melons, they are still calling on the players to persevere, and ask the players to show their selfless dedication and continue to entertain the public. But without a fuel supply, the car could not maintain power, so it had to lie on its stomach. It's not easy to find a stupid financier like Andrew, who doesn't care about anything in return, but only dedicates himself.
There was no choice, so the London Youth United had to forget about the rivers and lakes with the vast number of melon-eating people for the time being, waiting for Andrew, the "godfather of mythology", to come out again.
Oxford University and the London School of Economics and Political Science, both of which have issued notices of admission to Andrew. Fortunately, the entrance examination time of the two universities is different.
The London School of Economics and Political Science is on 10 August, while the Oxford University is on 15 August.
The entrance examination for both universities is three days, two days of written examinations, and one day of interviews. Andrew felt pretty good about himself in the two entrance exams, and as for the result, he could only wait for the university admission letter.
In the week before September, the admission letters of the economics departments of the two universities were mailed to Andrew's home. Looking at the two acceptance letters that were opened, Andrew thought to himself. How to choose?
Compared with the University of Oxford and the London School of Economics and Political Science, the University of Oxford is the big brother of British universities, and its reputation and heritage are much stronger than the upstart London School of Economics and Political Science. But in Andrew's mind, these two universities are good, and they are the ideal universities in his previous life.
The fame and background of the university were of little use to him, and after graduating from college, he did not need to look for a job in society.
So how to choose, Andrew's criterion is which university is easier and more free, and can have more time to take care of his investment, which university to choose. So, Andrew decided to wait until he had inquired before choosing.
But the family hesitated about Andrew's choice and didn't understand it. What is there to consider, of course, is to choose the University of Oxford, although the London School of Economics and Political Science is also good, but compared with the University of Oxford, there is no comparison. One is a world-renowned school, and the other is a domestic famous school.
The two elder brothers had average A-Level grades that year, and they did not apply to the ideal university. In desperation, I can only go to an ordinary university, so I admire the famous Oxford University. But now, the younger brother Andrew is hesitant to choose Oxford University, which makes the two brothers not only incomprehensible, but also envious. Yes, people are more incomparable!
The family asked Andrew why he chose to hesitate, and after Andrew's explanation, the family understood the reason. But in their hearts, they still prefer Oxford University. Having a family member who attends the highest university in the UK is also a family honor!
After some inquiry, Andrew learned about the academic teaching of the two universities. In contrast, the London School of Economics and Political Science has a heavier academic teaching and more innovative projects.
That being the case, Andrew's choice came out, which was Oxford. The family congratulated Andrew on his choice.
On October 8, 1971, Andrew came to Oxford University, reported on admission, and successfully became a member of the Oxford Ivory Tower. The academic curriculum at Oxford University is taught in a tutor-based manner, with weekly essays and other time scheduled, which Andrew likes.
At the end of June 1972, after the final exams of Andrew's first year of college, Andrew submitted an application to the school for a one-year sabbatical.
Taking a year off, mainly to invest in the fruits of the Hong Kong stock market, Andrew decided to sit in Hong Kong and personally direct the completion of this harvest harvest.
PS: Dear book friends, please collect, ask for recommendations!