181 Misfortune leads to the east

The current medal media is difficult to compete with Dynasty Entertainment, which has assets of nearly 20 billion.

After the confrontation at this charity dinner, Wei Xun told Gu Changming to be careful and pay careful attention to the other party's possible black hand.

Gu Changming is a cautious character, and his ability is not low, otherwise it would be impossible to make Panda tickets bigger and stronger.

But something went wrong with the panda ticketing software.

It's not Gu Changming's negligence, but the ticket-buying gang under Dynasty Entertainment has opened up most of the medals, including the Guanchi Cinema Line. There are cooperative theaters?? Channel.??

Since Guanchi entered the cinema market, it has always been incompatible with Dynasty Entertainment.

However, in order to seize the market share of online ticket purchases, Dynasty Entertainment took the initiative to promote this cooperation with Guanchi.

Of course, because Guanchi is currently gaining a firm foothold in the cinema market, Dynasty Entertainment has no ability to expel this tiger.

Since it can't be expelled, then shake hands and develop together, and Dynasty Entertainment, which has opened up the Hollywood market and cooperated with the Golden Lion, is not as afraid of Guanchi as before.

In this way, the medal fell into passivity.

You must know that Panda does not have the support of the theater chain to buy tickets, and it can seize the market, all thanks to the Guanchi Theater Line and the support of the Good Hunger APP in the back.

But Guanchi is not opened by Wei Xun, and people also have to chase interests.

Therefore, there is no reason for Guanchi to refuse to be equipped with Dynasty Entertainment's online ticketing system.

As a result, Dynasty Entertainment's ticketing channel overlapped with Panda's ticketing.

What makes the medal even more helpless is that panda ticket purchase will never be able to open up the theater line of Dynasty Entertainment, not to mention Dynasty Entertainment, even Tianguang, Huaying, and the two self-owned theaters have only laid a small part.

In the past, relying on many small theaters, coupled with the two new forces of Guanchi and Huaxia Film and Television Group, Panda could buy tickets and fight with Dynasty Entertainment.

What's more, at that time, there was also a Huaxia Film and Television Group's ticket-buying software 'movie ticket', which hindered each other.

But now Dynasty Entertainment has acquired the movie ticket app and joined forces with Guanchi.

So the first problem that arose was that this Spring Festival, the number of movie tickets allocated to pandas for tickets, including Guanchi, began to decline sharply.

Because most of the tickets were intercepted by the ticket buying gang.

In the early days of the development of the online ticketing business, the number of tickets issued was still controlled by the theater chain.

"Not only that, but even the filmmakers who were approaching us in the first place questioned our channels. ”

In the office of the president of Medal Media, Gu Changming said with an ugly face: "Because negotiating with Dynasty Entertainment is equivalent to opening up the online ticketing channels of all theaters, and if you only cooperate with us, the online channels cannot meet the market demand of some blockbusters." ”

This is the biggest problem of the medal at present, the lack of channel access.

Wei Xun was silent for a moment when he heard this, shook his head and said: "There is also a lack of production content, the medal currently wants to develop, and it is not enough for me to make a movie by myself." ”

If the channel is insufficient, the movie will make up for it.

Panda can buy tickets to break out, it is by relying on Wei Xun's three movies to exclusively carry and smash out of the market.

But relying on Wei Xun to make movies alone is too low, which also limits the development of the medal.

"Mr. Wei, why don't you let Zou Min find a few suitable directors after the festival, and then set up a few more film projects, it just so happens that Li Nian has recently bought a batch of copyrights. ”

Gu Changming put forward his own opinion, then sighed again, and said: "It's just that this year's Spring Festival stalls, I'm afraid our life will be difficult, I'm worried about ......."

What are you worried about, you are naturally worried that Panda will eventually face the fate of being acquired like Huaxia Film and Television Group.

Dynasty Entertainment's ticket-buying gang, when the New Year is approaching, has opened up Guanchi, a cinema party that cannot be ignored, and the online ticket purchase channel is invincible, whether it is the cinema party or the film producer, they are willing to allocate more online movie tickets to the ticket-buying gang.

Recently, Gu Changming has received a lot of calls, all of which are movie theaters deducting the number of tickets for panda ticket purchases, and film investors who originally carried panda tickets for box office pre-sale have also transferred to Dynasty Entertainment.

"It's really time to start a couple of new projects. ”

Wei Xun pondered for a moment, and seeing that Gu Changming was still worried, he comforted: "In this way, since the online ticketing of several movies in the Spring Festival file has been robbed by Dynasty Entertainment, then let's look back and sort out the movie pre-sale information after the Spring Festival file in your hand, and let's sum it up." ”

After the Spring Festival, movies that are not in the big files are generally small productions.

From the beginning to the end of the information given by Gu Changming, Wei Xun found that the only movie that can match the big production is Chen Ying's "Once Upon a Time".

Wei Xun raised his head and asked, "I remember, you said that we are going to sign an online pre-sale cooperation with this movie. ”

"It was already about to be negotiated, but the new channels opened up by Dynasty Entertainment made many films refuse to cooperate with us, and the reasons given were that our channels were insufficient. ”

Speaking of this, Gu Changming became angry: "Only this "Once Upon a Time", we don't like our lack of channels, but I don't know what to say, I started to find fault with us, saying that our ticket-buying software has a bad evaluation, because the refund problem has always been in conflict with customers, but which ticket-buying software has a good evaluation now?"

When ticketing software first appeared on the market, it was very confusing, some software supported refunds, and some did not.

Even if the software supports refunds, refunding money is a very cumbersome and troublesome process.

For this reason, the evaluation of ticketing software has always been bad, but because it is convenient to buy tickets online, there are still many people who are willing to use it.

The film department has been planning recently, and it is estimated that the policy that the ticket-buying software must have a refund function will be mandatory soon.

This is also the only way to go for the development of ticketing software.

It stands to reason that as a film investor, everyone actually doesn't want to be refunded, so at this time, "Once Upon a Time" raised the issue of refund evaluation, either perfunctory or had other plans.

Gu Changming thought that the other party was perfunctory to him at will, so he was very angry.

But Wei Xun smelled a different flavor from it, and he said: "Check if the small ticket-buying software that cooperated with "Once Upon a Time" supports ticket refunds. ”

Gu Changming took out his mobile phone to contact his employees to check, and after a while, he raised his head in surprise: "That's really the case, but it doesn't make sense, the ticket-buying software that supports ticket refunds does have better reviews and high customer viscosity, but theaters usually don't give them too many tickets, and film investors don't want to be refunded." ”

"Not necessarily. ”

Wei Xun hooked the corners of his lips: "Old Gu, after a while, you will know how crazy some people on the Internet can be in order to make money, in order to avoid possible problems as I guessed, I hope you will contact "Once Upon a Time" again." ”

Gu Changming said helplessly: "Recently, I've been trying to contact them, but people love to ignore them, I think I should have already contacted the ticket buying help." ”

Wei Xun said: "Then send an email, revealing that Panda ticket purchase may increase the online refund function, and pay attention to the meaning of software reviews." ”

Gu Changming nodded, turned around and went back to the office to send an email.

Half an hour later, he returned to Wei Xun's office with a surprised face: "Mr. Wei, I heard that we intend to increase the refund function, and the other party's attitude is obviously much more enthusiastic. ”

"Sure enough. ”

Wei Xun's eyes lit up: "This "Once Upon a Time" is definitely a big scourge, as expected, it is definitely a big scourge, we have to avoid it, and then send this scourge to the Imperial Entertainment family." As long as we operate it properly this time, even if the ticket-buying gang does not die, it will have to peel off its skin, and we will definitely be able to use this to open up all the cinema market. ”

Gu Changming listened with a blank expression.

Wei Xun didn't explain, and said: "Now you go to a few users who have no way to complain because they can't refund movie tickets and have friction with ticket-buying software, hire a lawyer for them, and file an appeal." ”

Gu Changming was surprised: "Appeal? Do we want to find someone to appeal that Dynasty Entertainment's ticket-buying gang does not have a refund function? But we don't have either, and before the refund policy is forcibly introduced, Dynasty Entertainment will definitely not open the refund function in advance." ”

Wei Xun smiled: "No, it's not to appeal to Dynasty Entertainment, I want you to find someone to appeal to ourselves." ”

Since you want to dig a hole for the other party, you have to do it decently.

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