Chapter 190: Bentley Starts

On the morning of April 8, Li Guangyu, accompanied by Du Yuemei, came to the headquarters of Rolls-Royce, where he signed the contract today. Flash Dance

Rolls-Royce President Crion Rouse led the company's senior management to welcome Li Guangyu and his party outside the headquarters building.

Nowadays, the development of the Rolls-Royce Group is not very good, especially the Bentley brand, because it is basically a copy of the Rolls-Royce model, the sales are not satisfactory, and the current group's economy is not ideal. This time, Crien Rolls was able to sell Bentley for a high price of $2.5 billion.

When it took over the Bentley brand, it was only because Bentley had a debt of more than 100,000 pounds. Although the pound is worth a lot in three decades, it has only been more than forty years, and it has sold for $2.5 billion, and Klein Rouse is already very satisfied.

After listening to Li Xuemei's introduction, Li Guangyu said with a smile, "Mr. Rouse, thank you Chen Quan, for allowing us to enter the automotive industry." ”

"Mr. Li is polite, please inside. Klein Rouse said.

Li Guangyu knows why Rolls-Royce is willing to sell Bentley, first, the development of the group is indeed a little unsatisfactory, and second, the president has a lot to do with it.

Li Guangyu felt that it was very likely that this member of the Rolls-Royce founder family, seeing that the current development was a little unsatisfactory, he was ready to sell Bentley and invest all the money in the research and development of Rolls-Royce cars. Flash Dance

After arriving at the conference room, Li Guangyu asked the lawyer who came with him to carefully review the contract, and after making sure that there was no problem, Li Guangyu and Klein both signed their names on the contract.

At the same time, Lee also wrote a $2.5 billion HSBC check to Rolls-Royce. At this point, Li Guangyu completely controlled the shares of Bentley Motors 100.

In the afternoon, Li Guangyu and his entourage came to the production site of Bentley Motors, which is also located in the same place as Rolls-Royce, both in England.

In the conference room of Bentley Motors, Li Guangyu held a meeting of the middle and senior management of Bentley Motors.

Li Guangyu said: "From now on, our Lee Group has a wholly-owned controlling stake in Bentley Motors. We will build our own automobile group based on Bentley Motors, and we Ms. Du Yuemei have also communicated with you many times, and we will not make much adjustment in your position, and now Ms. Zhang Ziyu will announce the appointment of personnel to the group. ”

Zhang Ziyu got up and said, "We have established a new Bentley Group, and Bentley Motors will be the first brand of our car group. Ms. Du Yuemei is the Chairman of the Board of Directors and Chief Executive Officer of the Group. ”

Du Yuemei got up and said, "For the automotive industry, we all have many years of experience, and we ask for your cooperation in the future in the group's affairs." ”

After Zhang Ziyu sat down with Du Yuemei, she said, "Mr. Jesley Johnson, General Manager of Bentley Motors, is the Vice President of the Board of Directors of the Group. ”

Jesley Johnson got up and said, "Mr. Li, rest assured, I will cooperate with President Du to develop and grow our Bentley Group." ”

Huang Qiwei, the financial manager of Jiayi Group's British branch, serves as the director and chief financial officer of the board of directors of the group. Zhang Ziyu said.

Huang Qiwei has been very excited since yesterday, he didn't expect that after Li Sheng met him yesterday, he would ask if he would like to come to the automobile group as the chief financial officer. He was stunned by the good news of this sudden arrival, and it took a while for him to react, and immediately expressed his willingness to work here.

He knew very well that the reason why Li Guangyu transferred himself over was that he didn't trust the British, so he asked himself to come over to watch the group's finances.

Huang Qiwei got up and said, "Thank you Li Sheng for your trust, I will definitely do a good job in the financial work of the group." ”

Subsequently, Zhang Ziyu announced that Wesley Bieber was appointed as the director of the human resources department of the board of directors of the group, and Zhang Minqi was appointed as the director of the board of directors and the manager of the administration department.

After announcing the appointment, Lee said: "Today, we at Bentley still use Rolls-Royce engines, and we don't have a working engine technology of our own. In this regard, we have to change, we have to combine acquisition and R&D, and build our own engines, so that we can not be controlled by others. ”

Jesley Johnson said, "Mr. Lee, we at Bentley are also interested in setting up our own power division immediately, but we are currently lacking R&D funding. ”

Jesley Johnson has considered this issue since Rolls-Royce wants to sell Bentley, and it is good that he used to belong to the same group as Rolls-Royce, but now that it is not owned by Rolls-Royce, his own group must have its own engine, otherwise it will have a big impact on Bentley.

"I will invest $200 million in the Bentley Group for early development, and we are also interested in acquiring Jaguar Motors, which have the perfect engine technology to meet the needs of our Bentley cars," he said. ”

The executives are also well aware of the situation of Jet Automobile, as a luxury brand that also belongs to the United Kingdom, Jaguar's market value is much higher than that of Bentley. One of the main reasons is that Jaguar has perfect engine technology, and now Jaguar's market value is about 700 million US dollars.

Jesley Johnson said happily: "It would be great if the Bentley Group could buy Jaguar Motors, and we would not be limited by other companies. ”

After the meeting, Lee and his son, accompanied by Jesley Johnson, toured Bentley's design department and production workshop.

Then I listened to a model that the company was about to complete the launch of this time, the Bentley Mulsanne, which was developed from the T series.

This is also one of Bentley's more classic models, equipped with a 675L Rolls-Royce V8 engine, which is full of power.

After looking at the Bentley Mulsanne's prototype, Li Guangyu said to Du Yuemei, "Customize two for me first, and you want a special one." As the owner of Bentley Motors, it was only natural for me to use my own cars. ”

Du Yuemei said: "Li Sheng, don't worry, we will do a good job for you and you." ”

Li Guangyu said, "When your car is launched, contact Xiangyu Group and Jiayi Group to promote this model." ”

Today's Bentley is far less famous than Rolls-Royce, especially in Asia, the reputation is very low, this time with these two groups, as well as Li Sheng's influence, their own group of cars in Southeast Asia and Xiangjiang, Baodao, Japan and other places can be regarded as opening the market.

Du Yuemei knew that those families in Xiangjiang would definitely consider it when buying a car after knowing that Li Guangyu was the owner of Bentley Motors.