Location, Jinling, Time, June 4th, Weather, Sunny!

In the conference room of Daosui Company, Zhou Xiao, Wen Muye, Ning Hao, Xu Zheng, Zhou Yiwei, Tan Zhuo and several others were looking at the slides.

""Doraemon: Nobita's Treasure Island", which is currently being released, broke 100 million in 36 hours, ranking first at the domestic box office for three consecutive days, mainly by tricks, released on Children's Day, many families contributed more than 3 movie tickets, in the middle of the month, "Jurassic World 2" was released, and the results are estimated to be no different...

The real opponents, there are two in June, "Fierce Insects Crossing the River" and "Lobster Detective", which were released on the 15th and 22nd, respectively, and there was no one in the same week as us in July, and I think it is also to avoid the limelight, but on the 13th, Jiang Wen's "Evil Does Not Suppress the Right", Zhu Yanping's "New Oolong Courtyard: Laughter and Trouble" will be launched, and then..."

Zhou Xiao listened very carefully, and there was a small notebook in front of him, which was still recording.

This would say about competitors!

Publicity has become a crucial part of the movie, and it is impossible for movies to meet everyone's viewing needs, but at least to attract people to the theater to watch it.

July is another special month, first of all, during the summer holidays, when more people watch movies than usual, and secondly, during the month of domestic protection, during which no films from other countries are released.

In fact, without the addition of Hollywood blockbusters, it does not mean that everyone's box office is necessarily good, many domestic films are staring at this point in time, and generally there will be more movies released in July than usual, and there has even been a record of 40 films a month, so you can imagine how fierce the competition is.

"I Am Not the God of Medicine" can be a little proud, Wen Muye and Xu Zheng, with Zhou Xiao, Zhou Yiwei, no opponent dared to compete on the first weekend, and there were no films that looked particularly powerful at the end of June, and invisibly, they had an advantage.

But whether the advantage can be turned into the box office, there is a lot of learning.

Internet water army can be used, Douban reviews, film critic evaluations, audience interviews, website reports...

Of course, all of the above means will only be effective if the movie is at least passable, such as "Dream Showbiz", the lowest score on Douban, 2.2, or because there is no zero score evaluation, no one can save it.

There is also the time period for the release of publicity funds, normally speaking, before a movie is painted, there will be a special amount of money, the specific amount is different, there are hundreds of thousands, tens of millions, or even hundreds of millions, and the places where these money are used are not only mentioned above, but also include the production of materials in the theater, bus and subway posters, etc.

For example, "Wolf Warrior 2", at the beginning, 30 million publicity funds were invested, and after the first week, the box office exploded, and the distributor immediately added another 30 million, which was to chase after the victory.

Some movies are expected to be 10 million, and 5 million were spent to promote them, but the box office hit the streets, and the rest of the money will be stopped and stopped in time.

In general, it is a knowledge, and it must be studied carefully.

In addition to listening to it himself, Zhou Xiao didn't care so much, and asked several other employees in charge of the film project such as the cauldron to join the meeting, just listening, watching, and not talking! This is a real battle, a completely different experience from the class, and the opportunity is rare.

The cauldron is very hospitable, when the director and they came, they were warm, after a simple welcome, the air conditioning in the conference room has been adjusted to a comfortable temperature, the table is full of exquisite pastries and drinks, and then take people to sit in the corner, the director of the text also smiled, not careful, not worried that they will leak the news.

"I Am Not the God of Medicine" is mainly filmed in Jinling, Zhou Xiao is a native of Jinling, the first roadshow is in Jinling, it is the opening cannon, just like all grooms, I hope that the wedding night will be an instant hit.

As a result, the preparations are comparatively more thorough and detailed than elsewhere.

...

The first stop was Jinling Medical University.

Ticket grabbing instructions:

Time: June 3 (i.e. this Sunday) from 21:00 (the faster the hand, the better the seat!)

Meet-and-greet instructions:

Time: June 7 (next Thursday) from 16:30, admission starts at 16:00

Venue: Main Stadium Building

Activity:

16:30-17:30 Screening of "I Am Not the God of Medicine" campus special version of the film

17:30-18:00 Xu Zheng, Zhou Xiao, Tan Zhuo Nanjing Medical University Campus Meeting

Jinling Medical University A few days ago, this news began to spread in the campus forum and everyone's circle of friends, more than 10,000 students, excluding those who are not interested in movies and stars, the quota of 500 people is still pitiful, and the gymnasium is more than enough to seat so many people, for safety, it is also hunger marketing.

In fact, many people have some misconceptions about medical students, thinking that they only know how to keep their heads down and study, nerds.

It's really wrong to blame them, they are all young people in their twenties, but they may be slower and more tired than students at other universities, watching movies, shopping, playing ball, singing, and there will be no shortage of activities.

Luo Luo and Ding Ding are preparing to apply for graduate school, they are good friends and best friends, they grabbed tickets for the roadshow in the first time, while the dormitory and other classmates did not have this luck.

The girls were so happy, this was the first time they had the opportunity to see a star, and some people even contacted to pay for it, but they were all rejected.

Not bad for money, just want to join in the fun.

Luoluo likes Xu bald, Ding Ding has heard Zhou Xiao's songs, as for Tan Zhuo, he doesn't seem to know...

"Where are you?"

"I've come back from the library!"

"Hurry up, I'm already in the dormitory. ”

"Yes, I'll be there soon. ”

When the two girls dressed up and arrived at the door of the gymnasium ten minutes early, holding hands, they found that it was too late, at least more than 100 people were talking at the door earlier than them, and there were propaganda posters of Zhou Xiao and others hanging on the left and right, and a big banner was opened left and right.

"We Are Not the God of Medicine" Jinling Medical University Chief Creator Meeting"

"Wow, Xu Zheng actually has long hair. ”

"Wow, how did Zhou Xiao's hair become less. ”

After the two girls finished speaking, they laughed there.

"Come and take a picture for me. ”

"Won't you be able to shoot with real people when you go in? ”

"It's okay, idle is idle. ”

"Okay. ”

While he was laughing happily, a boy came to the side: "Do you want tickets? Two hundred!"

Luo Luo gave him a blank look: "We have a ticket." ”

"Oh," the boy was not disappointed: "Then the tickets will be issued, I will collect one hundred tickets." ”

Luoluo:...

Scalpers are everywhere!

Tickets on campus are provided for free, all that is required is hand speed, whether it is a student, a teacher, or even a professor, they can participate, after three days of fermentation, the movie takes Jinling as the main filming location, and many students who do not chase stars are also interested.

It's completely understandable that a vote is hard to come by.

When I entered the gymnasium, I actually found a basketball court as a venue, and 500 lucky students sat in the audience, and a large screen was built in the infield, which was quite close.

It's just that they don't know that Zhou Xiao, Xu Zheng and others are already hiding in the room on the side, observing themselves through the window.

The so-called special film is a film edited by the director alone, not a complete story, including two kinds of shots that have been cut out and in the film that has been officially screened, which can be regarded as an early experience.

The reason why they chose medical universities as a starting point is also useful, they understand leukemia, they understand the preciousness of medicine, and they understand the pain of patients.

You buy something, the owner of the shop said that the sky is falling, you think it may be a fool, when there are friends on the side or see some comments that this thing is good, it is very likely to start.

In the same way, the producers just want the students to become the mouthpieces and have confidence in the film.

In fact, the movie also encountered some troubles when it was submitted for review, after all, the subject matter is a little sensitive, and it is adapted from a realistic theme, but fortunately, it is well solved.

Zhou Xiao looked outside: "Haha, some people still have potato chips and coke." ”

"It's dinner time, it's normal. Xu Zheng turned bald again and squeezed together by the window.

"Here we go!"

Under the dimming of the lights outside, a few people in the room did not waste time, just to have a meal, the students who organized the activity called a lot of food from the cafeteria, and everyone gathered in a circle, not pretentious, holding a lunch box to eat.

Zhou Xiao hadn't eaten the food in the university cafeteria for a long time, and as soon as he entered the mouth, he had a familiar feeling, and he was relieved to think about it, they were all big pot dishes, they must be about the same.

Director Wen was quite nervous, and while eating, he would look at the expressions of the students, and occasionally smile when laughter came.

Filming and post-production, it took a year of hard work, and I definitely hope for a good result, just like the students of the college entrance examination have already handed in their papers, anxiously waiting for the scores, Zhou Xiao seems to have foreseen himself next year.

The students watched very seriously, and there was constant laughter in the first half hour, and the faces gradually became solemn in the back, and suddenly stopped abruptly where the turmoil was about to unfold, causing the teachers and students who watched the movie to sigh with regret.

In a burst of exclamations, the lights came on, and several voices walked in from the side, and then the exclamations turned into cheers and applause.

"Zhou Xiao !!"

"Xu Zheng!"

Zhou Xiao waved forward with a smile, but he didn't expect that there were still some unknown members inside, holding up his support hand.

The host was invited by Jinling Radio to help: "The students let us use the warmest applause to welcome the director Wen Muye again, starring Xu Zheng, Tan Zhuo, and Zhou Xiao." ”

"Oh..."

Five hundred people, the momentum is still quite big, Zhou Xiao only now saw that in addition to students, there are also a few middle-aged people, who should be teachers or professors.

"Wen Dao," the host gestured to him to stand in the middle, "Let's say a few words first." ”

Wen Muye was not ambiguous: "Today is the first day of the film roadshow, seeing so many people coming to the scene to support, I think we have the bottom in our hearts, thank you!"

"Applause and encouragement!" is worthy of being a radio DJ, his voice is very loud, and the students applaud very facelessly.

"Mr. Xu Zheng..."

"Uh..."Xu Zheng swept around: "Everyone is crying." ”

There was no one left for this greeting, and the key answer was quite loud: crying.

"Is it pretty?"

"Beautiful!"

"That's good, hurry up, take out your phone and take a picture," Xu Zheng nodded: "When the meeting is over, Weibo and Circle of Friends will recommend it, today is the first day, if you think it's good, just tell your friends." ”

"Miss Tan Zhuo..."

"I'm talking about actually..."

"Zhou Xiao!"

He just stood up, and just picked up the microphone to speak, when a huge cheer came, interrupting him, and he could only nod his head and keep thanking him.

"The cheers are louder than the rest of us!" Xu Zheng came out to amuse.

"Home field advantage. Zhou Xiao did not deny it: "Everyone knows me!"

"Recognize. ”

"That's good. Zhou Xiaowei smiled: "Isn't it particularly uncomfortable to watch the movie?"

"Yes!"

"It's all his fault. Zhou Xiaoyi pointed to the text guide: "Actually, what we mean is that since it's broadcast, right, let's take a full version, give a bun if you're hungry for three days, and give a small glass of water after being thirsty for three days, don't be energetic, right, I see that some students have eggs in their hands, don't smash the wrong one." ”

"Hahahaha!"

The director also laughed.

The roadshow is actually quite simple, that is, to take turns to talk about the theme of the movie, the interesting things of the shooting, and then answer the questions, take a group photo together, even if it is over, you must keep reminding everyone to help promote it during the period.

What is really tiring is the need to run around and travel tiringly.

Half an hour passed quickly, and the communication was very pleasant.

The host made a request, which was also a gimmick.

"Director, let's do this, since everyone thinks that the movie is bound to explode, how about making a pact, I think the box office of one billion is less, two billion, starting with the director, if it reaches the box office of two billion, what will you do? The other three actors can think about it in advance. ”

This is the link arranged by the line of sight, shouting the box office, in the past, when it was promoted, it would be subtle, but now it is no matter what garbage film, you dare to shout 500 million billion!

"If you're playing, you're going to play big. Director Wen let it out: "If it breaks through two billion, how about me pole dancing?"

"Good !!" The students responded very well.

"Wow... You're playing so big. Xu Zheng looked embarrassed: "It's going to be difficult for us to do it later, I want to think about it... In this way, I will invite a hundred lucky viewers from Weibo and eat with them, how about it!"

The applause is still there!

Tan Zhuo put on a cheerleading uniform and danced.

In the end, it was Zhou Xiao's turn: "Actually, I also want to play big, but I'm afraid that the company won't agree." ”

"What's going on?" the moderator asked.

"It's just like Teacher Xu Zheng, shaving his head. ”

"No," several girls shouted as they stood up.

"Hahahaha!"

"Then can I shave my head?" Xu Zheng touched his bald head, still those girls, and nodded again and again.

"Show your abs!" someone yelled!

Zhou Xiao took the opportunity to look down at his stomach.

"Tut-tut, look at you. Xu Zheng pointed to the girls in front of him: "Why are you blushing, why are you covering your mouth and smiling, why are you shy, I can also show it." ”

"Phew...", the scene was ridiculed.

"Okay, just show your abs, if it exceeds two billion, I will shoot a video and post it on Weibo. ”

"Yay!"