It turns out that there are still college students in our country who broke 24 world records in a row in a summer vacation, and won 9 gold medals in the World Universiade.

"What kind of competition is the World Universiade? It doesn't matter, anyway, if you can break so many world records, it's Lao Niu*. ”

"I didn't expect that our Chinese race could swim so fast. ”

It seems that overnight, the name Gu Kun has spread to most of the first- and second-tier cities in the north and south of the Chinese River, and has become an urban legend that has been widely talked about on the streets.

On this day, it was September 10th, Teacher's Day, and it happened to be a Sunday, and the interview with Gu Kun was arranged to be broadcast in a sports variety show on CCTV 5 in the afternoon of the same day.

Because it's a weekend, the afternoon stall is not spicy chicken time. In these years, there are few entertainment activities, there is no Internet, and people who have a TV at home have a high probability of watching TV on Sunday afternoon if they don't go out.

And the reason why it is said that "it only spread to most of the first- and second-tier cities overnight" cannot be blamed on Gu Kun, but because the infrastructure of CCTV is too poor, it will take another two months for five sets of CCTV to be accepted by the whole country.

But this is harmless, since this set of programs has received a good response and the rebroadcast ratings are rising, even if it is two months later, CCTV 5 will definitely take it out and rebroadcast it again.

Or just because of the good performance in the five sets, you get a set that can now be accepted nationwide, remake it and add new materials, and track the report.

The next day, Monday, September 11.

The five CCTV sets in Beijing have to hold regular meetings every week to summarize the responses of each program in the previous week, summarize lessons and lessons, and adjust resource scheduling.

The program group that broadcast Gu Kun's special feature was naturally praised by the station leaders.

"Director, this is the ratings of this episode of our show, as well as the feedback record of some viewers' hotline calls. Regarding Gu Kun's deeds, the audience responded very well. Within the watchable range, our rating was 27 percent, and after we squeezed out time for an emergency replay that night, the rating rose to 35 percent. Even without taking into account coverage, the ratings are 8%. The person in charge of the program reported in high spirits.

The so-called total ratings are forcibly counted in those regions that do not receive this channel, that is, the total number of TV sets in the country, and this algorithm is obviously unfair.

As for the method of ratings surveys, in the 90s, it was mainly telephone sampling, and the sample was relatively small, so there must have been considerable error. As for the places that can't be received, then you don't need to take phone sampling, just add it to the denominator according to zero.

However, the algorithm and error are not important, as long as you know that this data is already an old cow in the CCTV five sets at that time*.

Anyway, you calculate it this way, and others also calculate it like this, and the leaders of the TV station must measure all programs equally under the same set of assessment and statistical technical means.

Of course, the director of the channel is very utilitarian, and he has to dig deep into what programs he performs well, so he asked in a businesslike manner: "Can you briefly summarize, what is the feedback from the audience of Gu Kun's interview? I don't have time to read them one by one." ”

The person in charge of the program euphemistically explained: "Actually...... Regarding Gu Kun's sports achievements, the audience is not very enthusiastic, mainly interested in what kind of person he is in life.

Some viewers also mentioned the shortcomings of the current work of international students in China, and praised the work of Jiao Tong University and other schools that have received training from the Lanfang Cultural and Education Fund.

In addition, I hope to see more programs in the future to introduce the customs of the country, and everyone is very interested in that little-known small Chinese country in Nanyang. ”

"The focus is not on sports...... the director of the channel muttered for a few seconds, pretending to be embarrassed, but he also knew in his heart that this was inevitable, "But this Gu Kun's deeds are indeed legendary, and they are more comprehensive." I think I can recommend a follow-up and get a set to go to the pilot. ”

The program itself made by the central media must be on the shelf, but how the people love to associate it is not something that the media can control, and even they still turn a blind eye to what they like to see, who can't get along with the ratings.

is like the line in "Don't shoot, the imperial army asked me to bring you a message": You can control me, and you can control who the audience likes to watch?

Entertain to death, and everyone rejoices.

Because there is enough material for the preliminary interview, as long as the production continues, the progress is very fast, and a few days later, the new program will be broadcast on CCTV.

even inserted a text message in the news series - of course, old news is not worthy of news broadcasts, so that text message has nothing to do with Gu Kun winning 9 gold medals and breaking 24 world records, but to Hujiang Jiaotong University. Specifically, the new Foreign Scholarship Foundation sponsors foreign students to study in China.

The newsletter is only 15 seconds in total, which is a one-sentence overview, plus a comparison with "the current foreign foundation sponsors outstanding Chinese students to study in Hong Kong and Macao/Lijiapo", praising the new efforts and new possibilities of China's top universities in terms of internationalization.

It's just these 15 seconds that made the special rebroadcast about Gu Kun replay, and the ratings skyrocketed a lot.

The shortcomings of the five sets of CCTV can only cover cities above the provincial capital have been completely compensated, and Gu Kun has completely become a hot spot at the national level.

……

On September 24, exactly two weeks after the five sets of interviews were broadcast, and one week after the CCTV set followed up.

Gu Kun, who is studying in Hujiang Anfen and has a remote control business, has received some new cooperation intentions.

It was several large-scale state-owned travel agencies at the national level, such as CITS and Youth Hostel, that proposed to him a feasibility consultation on "forming a self-financed group to Lanzhou".

This is a very significant benefit, because before this, although Gu Kun's business has been making money for more than three months, those orders are all 2B business, that is, for the public, and the reception is all enterprise-level and government institutions, and almost no one pays out of their own pockets.

Now, it shows that the richest handful of private business owners in China, or a very small number of local tyrants outside the system, have begun to focus on the rise of the Lan side.

In the news series and interview programs, the elements such as "Lanfang is an international tourist resort, the tourism resources are highly white, it is not far from China, and the transportation cost is cost-effective, which is about the same distance as Thailand, and it is 300 nautical miles closer than Lijiapo", has obviously been deeply rooted in the hearts of the people and has begun to spread among the people.

During the consultation, a business leader of CITS also took the initiative to propose more in-depth cooperation: "We hope to advertise in the relevant domestic media to promote the Lanzhou self-financed group project." However, this is a win-win situation, there is no reason for our family to pay for advertising, we hope that Lanfang Culture will share the advertising cost with us. ”

However, Gu Kun saw through the other party's trick at a glance: at this time, the advertisement was not so much to "promote tourism to Lanfang", but to promote "CITS has the project and qualification to operate a self-financed group to travel to Lanzhou".

The benefits of travel agencies are certainly greater than his.

Therefore, Gu Kun bargained and gave a choking price that was acceptable to both parties: "It's okay to bear a certain percentage of the advertising fee, but I will only provide a fifty-fifty share for the first travel agency advertisement that promotes the Lanfang self-financed group project."

If it is not the first one to take the initiative to cooperate with us, then as of the end of October, we will only provide the sponsorship of Sanqikai, that is, 30% of the advertising fee funded by Lanfang Culture. From November to the end of the year, we offer 20%, and then we will not sponsor at all. ”

In doing so, Gu Kun apparently hopes to cause competition among several large state-owned travel agencies, so that they can compete with each other to promote the project.

Spend a little bit of advertising money, Gu Kun still spends it.

This trick really worked outstandingly, and soon several major hotels opened 2C self-financed group projects and publicized them.

During the National Day holiday, the first batch of self-funded group tourists from China arrived in Lanfang, with cruise ships and flight tours.

The cruise ship gathered a boat of nearly 1,000 Chinese tourists at their own expense,

The flight tour is to fly from Guangdong to Kuching, and then change from Kuching to a medium-sized scenic cruise ship to pull back to Lanfang, which is more flexible, and the flow of four or five medium-sized passenger planes will take off in the country during the entire National Day.

Those who arrived in Lanfang earlier than the Chinese self-funded tourists were wealthy people from Japan and South Korea.

The fastest reaction was said to be himself, in fact, as early as the end of August, at the end of the summer, a small group of fans took a flight to Kuching to travel to Lanfang because they admired Gu Kun.

The reaction of the Koreans was slightly slower and smaller than that of the people themselves.

Anyway, it is more difficult for Japanese and Korean citizens to see the tropical sea than for Chinese tourists.

Chinese people can also go to Yalong City on Hailan Island to see the tropical scenery, and even Guangdong itself is considered tropical. Japan and South Korea have no tropics at all, and Okinawa is the southernmost area.

At the same time, the consumption of more than RM2,000 is nothing for the income of Japanese and Korean citizens, so there is no need to grit your teeth and make much determination, it is basically a trip to go.

After the Chinese self-funded tourists came to Lanfang, although they have not seen the group of foreign girls looming in the CCTV program for the time being, they also feel that the scenery and facilities alone are worth the trip.

Moreover, there are so many rich people from Japan and South Korea who also come here, which makes the Chinese tourists who are still quite lacking in national self-confidence quite face: we are consuming things that we are also using, what is there to be unwilling to?

As for the problem of not having a foreign girl, everyone consciously blamed themselves for being poor, and did not blame Gu Kun. All kindly felt that there must be a lot of foreign girls, and it must be because we can't afford to spend this money, so no one leads the way to find foreign girls.

It's like a poor man who went to Guanzhou in later generations, but didn't get high-end entertainment venues, then he wouldn't blame the city of Guanzhou for not having that kind of entertainment venues, he must feel that he didn't find a way.

Besides, the money has been spent, and after returning to China, you must pretend to brag about it, and if it's not good, you have to say that it's good, so you have a long face.

This is called sunk cost.

Gu Kun was very satisfied with the publicity effect of all this.

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