Zhang Lu yawned and was about to go to wash up, when he snorted with a strange face.

When Chen Dongcheng took Zheng Danni to the living room and prepared to have breakfast.

Zhang Lu tilted her head and looked at Zheng Danni with a smile: "Yo, Concubine Zheng Guifei looks really good today, this face is very bright." ”

"If you don't have a poor mouth, is it possible that you can only eat alone?"

Zheng Danni snorted arrogantly, and then took small sips of bread and drank milk.

As a fisherman, Chen Dongcheng will not interrupt the two of them.

The more you fight, the better, and in the end, it's not your own happiness.

"How's the villa in Sheshan being renovated?"

Eating breakfast, Chen Dongcheng suddenly remembered the villa that was given to Song Fan to design.

"I'll go over and take a look when I'm fine, but I can't see anything yet, the yard is full of stones. ”

There is also Zheng Danni's name on the villa, and she is naturally very interested.

Every once in a while, she pulled Zhang Lu over to take a look.

"Anyway, we are not in a hurry, tell Song Fan that the time is not in a hurry, and we must be meticulous. ”

"Got it, I'll tell him. ”

Zheng Danni nodded obediently.

That Sheshan villa, including the decoration, has exceeded 100 million.

The gift that Chen Dongcheng took out, let alone her, most women couldn't refuse.

After eating, Chen Dongcheng called Wei Ziliang and went straight to Jiemo Advertisement.

The advertising company is in a small bungalow in a small alley in the French Concession.

If Wei Ziliang hadn't brought Chen Dongcheng here, he might not have been able to find it.

At the door of the bungalow, there was a man about 1.8 meters tall, with a big bald head and a beard.

"Wei Shao, this is Mr. Chen, right?"

Kama greeted Wei Ziliang first, and then stretched out his hand to Chen Dongcheng.

After a brief greeting, Karma led Chen Dongcheng and Wei Ziliang into the small bungalow.

The company is small in size, but small and delicate.

In the corner of the office hangs a calligraphy work with only the word "old egg", which Karma called "the treasure of the town".

"Wei Shao, Mr. Chen, this was given to me by a close friend of mine, don't look at the word 'old egg' is a bit cheesy.

In fact, it has another meaning, the egg is big, and the old egg is the boss.

This can be regarded as my friend's best wishes for my entrepreneurship, and I hope that our company can make old egg works. ”

Chen Dongcheng admires Kama's undisguised ambition.

Although the company is small, it does not mean that Karma's reputation is small.

On the contrary, the reputation of the creative company is really not low.

Karma himself worked as a creative director at a veteran 4A advertising agency.

In this venture, there are still some resources.

"Mr. Chen, Mr. Wei, please drink tea. ”

Kama made tea and poured a cup for Wei Ziliang and Chen Dongcheng.

The taste of the tea is not one of the top ten famous tea levels, but it is also first-class.

After taking a few sips of tea, Karma spoke: "Mr. Chen, you are Wei Shao's friend, and I don't want to make you unhappy, although my company is small, it also has some principles of its own." ”

"Well, you say. ”

"Thank you very much for always looking at our manuscripts, of course, this is because you paid for them, otherwise we would not have participated in the competition for free. ”

Shangdong Technology wants to shoot advertisements and solicit creative drafts.

Many advertising companies submit, and each of them takes money.

"We don't commit to KPIs, and you know that KPIs are meaningless now, they've been scrapped by the advertising agencies, it's just a game of cat and mouse," Karma continued. ”

"Cat and mouse?"

Wei Ziliang was somewhat interested.

"KPIs in the advertising field are a calculation used by advertisers to measure whether they are worth the money," Karma explains with a smile.

I won't explain the specifics to Wei Shao, but the KPIs have long lost their credibility.

In particular, many advertising service providers nowadays falsify KPIs in order to prove the effectiveness of their services.

In order to distinguish the real from the fake, advertisers have to carry out corresponding technical responses and upgrades.

These metrics are meant to be an objective measure of campaign and delivery performance.

But now it has become a tool to be manipulated by people with intentions, which is really ironic.

In the long run, who else will believe in its authenticity and authority, and how will other industries view our advertising industry?

If we don't respect ourselves, don't blame others for despising us. ”

Chen Dongcheng was a little surprised, but he didn't expect this bearded and bald head to be a lover.

Wei Ziliang understood as soon as he heard it, but asked curiously: "Then how do you ensure that Chen Shao's budget can have the corresponding effect?"

"We will provide Mr. Chen's company with detailed creative concepts and creative scripts.

Of course, Wei Shao came forward, and I am willing to give Mr. Chen an additional three-dimensional preview video that is close to the actual shooting. ”

Wei Ziliang heard Karma say this, and his face was very passable.

But he doesn't know much about what 3D preview video is.

"What's the use of that 3D preview video?"

Karma explains with a smile: "There are two main points, one is that it is convenient for Chen to preview the work intuitively, so that he is confident in the success of the work.

The second is to facilitate Mr. Chen to make judgments in advance and minimize the risk of failure in the production of works.

I believe that as long as Mr. Chen can understand the 3D preview before the shooting, the pair of real shots will definitely be more understandable. ”

Wei Ziliang looked at Chen Dongcheng and waited for Chen Dongcheng's answer.

"My budget is 10 million, of course, I am not satisfied with your ideas, I will keep rejecting them. ”

Kama's eyes lit up suddenly: "Mr. Chen, rest assured, I will definitely strive to satisfy you." ”

"I need you to create a TVC commercial for me, which is about two minutes long.

After that, I will be on the subway, satellite TV, major video platforms and advertisements. ”

"TVC commercials?"

Kama nodded: "Mr. Chen's budget is indeed very high, if you don't do TVC advertising, it is estimated that you won't be able to spend it all." ”

"You have a shooting team to work with, right?"

"Yes, I have connections at Ogilvy and Mather before, so please rest assured that the production team is a problem.

As long as you are satisfied with our creative script, pay us the advance payment.

We will make an acopy as quickly as possible for you to see. ”

Karma and Chen Dongcheng said quickly, and Wei Ziliang was confused when he heard it: "What is Acopy?"

"Acopy is the first-instance version after the production is completed, and now the advertisements have to be added with special effects for post-production.

Therefore, acopy is a work without any post-processing. ”

After Kama finished explaining to Chen Dongcheng, he looked at Chen Dongcheng again, waiting for the young man's reply.

"If you start preparing now, how long will it take to finish this ad?"

Chen Dongcheng is most concerned about the issue of time.

The Internet fitness field is not quiet these days, and several new platforms have been launched.

Keep is on fire, and the entire Internet fitness track is also on fire at once.

Naturally, Chen Dongcheng is not the only one who has vision and ability.

Therefore, Keep's ad must not only be beautiful and shocking, but also fast.

"Mr. Chen, are you in a hurry?"

"It's urgent. ”

Kama pondered for a moment: "I can make it for you in a month and a half at the earliest."

If you can provide us with some information about Keep's product positioning and the Internet fitness market, I am sure that I will hand over the finished film to you a few days in advance. ”

Generally, after signing a creative agreement, like Karma, the first thing they do is nothing else.

First, collect Party A's product information, positioning, and then formulate a promotion strategy.

This step alone will take five days to complete.

If Chen Dongcheng can provide this information, they can save the toss and formulate a promotion strategy in two days.

"One and a half months ......"

Chen Dongcheng thought for a moment, but this time was acceptable: "Yes, you go and prepare the creative agreement, and we will sign it." ”

"Good. ”

Kama hurriedly asked someone to prepare an agreement, they have a lot of ready-made agreements, and it is enough to fill in some keep information directly.

Chen Dongcheng signed his name at Party A, and then Kama and they could start work.

A TVC commercial, the real shooting time may not be much.

The early idea submission, the production department revision, and the post-production are the most time-consuming.

With Wei Ziliang here, Karma also revealed to Chen Dongcheng that the production team he cooperated with was from abroad.

When he was at Ogilvy Mather before, he had worked with them many times.

Now that Karma is out to work alone, the other party is also willing to take Karma's work.

Including some of Kama's previous works, as well as the previous works of the production team.

Chen Dongcheng also looked at it for a while, and it can indeed be regarded as a masterpiece.

"Wei Shao, I didn't expect Mr. Chen and you to know each other, I'll be the east tonight, and you and Mr. Chen will pick a place. ”

Karma has an understanding of Shangdong Technology, after all, when the manuscript is delivered, it is not nonsense not to know Shangdong Technology and Keep.

Karma knows that Chen Dongcheng in front of him is an upstart in the Internet circle, and he can be said to be one of the youngest billionaires.

With such a character, there is nothing fuss about knowing Wei Ziliang.

Wei Ziliang is righteous enough, with him, Karma is not worried that Chen Dongcheng will break the contract.

It is not easy for an advertising agency to run well.

was deceived by Party A, unilaterally breached the contract and canceled the shooting, Karma doesn't know how many I've seen.

Therefore, Chen Dongcheng brought Wei Ziliang to dispel Kama's doubts.

can let him relax and create, and strive to come up with ideas that satisfy Chen Dongcheng.

Wei Ziliang gave Chen Dongcheng a look and said politely: "Lao Zhang, how embarrassing is this, your company has just started, I will arrange it tonight." ”

"This can't be done, Chen is always Party A, and I, Party B, have to hug Mr. Chen's thighs. ”

Wei Ziliang said half-pushing: "You said that this magic capital is really cold at the end of February, and it should be good if you eat some small hot pot."

Lao Zhang, I just have a Huang Gongzi coupon, don't blame it. ”

The corners of Kama's mouth twitched when she heard this, he had been in the magic capital for so many years.

Huang Gongzi has also been there twice, but I haven't heard of the coupons over there.

"That night, Huang Gongzi, trouble Wei Shao to contact, and eat a small hot pot at night. ”

Kama's face was impassive, a small hot pot of five thousand per capita.

Raise a fart, and the distress is going to die.

Wei Ziliang called Huang Gongzi with a smile: "Sister Huang, I went over with Chen Shao and Mr. Zhang from Jiemo Advertising in the evening, and you left the upstairs box for us." ”

"Huh, Lao Zhang, you still have a red and white machine!"

Hanging up the phone, Wei Ziliang came to the corner of the office with a familiar face.

There is a red and white machine connected to the TV, and a few small stools are set up.

"The bungalow I rented was a little smaller, but it also had to give everyone time to relax. ”

Karma helped adjust it, and then handed Chen Dongcheng and Wei Ziliang a handle: "This is an out-of-print good thing, and there are classic games in it." ”

The red and white machine is Nintendo's game console, and there are really a lot of classic games in it.

Super Mario, Contra, Adventure Island......

Chen Dongcheng and Wei Ziliang played here for a while, and Karma was here to talk.

The company is not big, and the other employees looked at this side with some curiosity.

"Mom, such a handsome Party A, my mother really wants contact information!"

"Mr. Zhang is very nice to us, you go and ask for contact information, at least Mr. Zhang is fine. ”

"These two handsome guys are good, sisters, which one is going to try?"

"Hey, hey, it's too much, why don't you think about thinking about us male compatriots who get along day and night?"

"Cut, you are not handsome and have no money, can you afford to raise an old lady?"

The atmosphere of Jiemo advertising is very good, and it belongs to the kind of small but refined creative company.

There isn't as much intrigue as the big advertising agencies.

When Chen Dongcheng was playing the game, Kama was talking about his ideals next to him.

Contrary to mainstream opinion, he has little intention of accepting investment.

I want to develop my own small company in a down-to-earth manner, which Chen Dongcheng admires.

Of course, it doesn't hurt to do that.

Once Party A breaches the contract, Jiemo Advertising will be uncomfortable.

If you don't continue production, the hired production team will be very unhappy.

Even the hearts of the people in the company will be scattered, and it is difficult to bring.

Karma is very aware of this, so he took the initiative to banquet Chen Dongcheng and Wei Ziliang, also to avoid the risk of Party A's breach of contract.

Compared to that kind of risk, it is only a few dollars to invite a guest to dinner.

Party A's father's experience is excellent, and Cama, as an old fritter, makes the atmosphere on the wine table not cold at all.

"Mr. Chen, I will toast you again, I have always believed that advertising requires talent and diligence.

But diligence determines the lower limit, and talent determines the upper limit. ”

Cama held the wine glass, her face was ruddy, and said: "Our Jiemo advertising just concentrates some geniuses, I guarantee that in this case of Shangdong Technology, we will open our brains and brainstorm to satisfy Mr. Chen and users!"

"I'm sure you can do it, and you won't let our cooperation stop at the first time. ”

Chen Dongcheng and Kama touched the goblet, in fact, he trusted the trajectory of history more.

Since Jiemo Advertising has successfully produced advertisements for Keep, Chen Dongcheng will naturally choose the lowest-risk method.

Kama's eyes lit up: "Mr. Chen, what do you mean?"

"I want to build Keep as a brand, for example, when it comes to sportswear, the first thing that comes to many people's minds may be Nike.

I hope that whenever someone thinks of a fitness app, the first thing that comes to mind is keep. ”

Kama thought for a while and said, "Mr. Chen, according to your goal, you need at least three brand advertisements. ”

"So, this collaboration will determine whether I can continue to hand over the two ads to you in the future. ”

Karma looked serious: "Mr. Chen, rest assured, I will follow the whole process of this production to ensure that the quality of the advertisement satisfies you." ”

Kama stood up, took the wine glass and toasted Wei Ziliang first, thanking him for being the middleman.

Without Wei Ziliang, Karma didn't dare to do it boldly, for fear of being cheated by Party A's breach of contract.

"Mr. Chen, I respect you for this cup, thank you for giving me this opportunity, I won't say too much, I will definitely make you satisfied with the work. ”

Kama drank a glass of red wine again and looked at Chen Dongcheng sincerely.

"I'm looking forward to your work. ”

Chen Dongcheng took a sip with a smile, Party A's father took a sip normally, and accompanied him to drink a cup of tea.

Kama didn't mind, sat down with a smile, and continued to lick Party A's father in different ways.

There is only one purpose, let Chen Dongcheng hand over the follow-up advertising to him before shooting.

Ordinary small cases, Karma can't look down on them.

Only a powerful customer like Chen Dongcheng is the object that Karma is most willing to lick.