"The use of a load-bearing body will make our original most advantageous non-load-bearing body and good passability discounted, and lose the original spirit. One of the technical directors stood up and said.

"How can it be lost? If there is no large passing angle and departure angle, the use of non-load-bearing body is nothing more than to increase the better rigidity of off-road, but you look at most of the cases who need to go out high-intensity off-road, since our Wrangler can complete this job, why do we have to repeatedly build a car that is far inferior?" Liu Yi said lightly, "This is an urban SUV that will only be occasionally used on off-road roads, and the real high-intensity off-road will naturally be handed over to the Wrangler." We want to maintain a certain off-road performance and durability, and we can't expect a sedan to be used like an off-road vehicle, we need to redefine the SUV and become the benchmark in this industry. ”

"What about the Wrangler, and our iconic product?"

"It is more necessary to develop, but because of its particularity, the speed of renewal will be very slow, during this period, we have to work hard for a period of time, and the next generation of products will present more excellent works. Liu Yi said slowly, "We also have to redefine the hard-core off-road vehicle, the world's first real SUV came from Jeep, and we can't let others lead us, but we let others follow us." ”

"We have to work hard again in design, from now on everything we will start again, we need to re-understand ourselves, we also need to redefine ourselves, to form a new Jeep in the 21st century, we are unique, only we can change us. ”

There are a lot of people at the bottom, and there are many professional problems, Liu Yi is not an expert, he can only simply talk about his ideas, and it is the designer who can really realize these products, "Another point we must pay attention to, we have to follow the market to make changes, rather than waiting for the market to change us, only if we walk in front of everyone, we can always let the market adapt to us, and now we can only make concessions for the market, there is no perfect product, there is no perfect person, we just do it better." "Liu Yi does not expect them to be able to build the best quality car in the world at once, but it is not too much worse than Japanese cars, can not let Japanese cars occupy this market, they should also win a certain share, at least in this market segment, they are the boss, must occupy the largest market, he needs to beat Subaru Forester, CRV and Prado, RAV4 and other models, become the boss of this market segment, from Chrysler's hands to buy so many patents for, is to be able to develop the technology to the best, in order to do the best technology in the future, this is what Liu Yi wants to do。

"Boss, last question, what you said is quite good, how do you want to achieve it?" Grace is the marketing director, and nothing can impress him, and it is not bragging that can really solve things.

Liu Yi looked at the eyes of the people below, "I don't know how to achieve it, but I have prepared two billion dollars of research and development funds for everyone, and I don't know five."

Whether it can meet my requirements within the year, and if there is a need to add research institutes in the process of research and development, I can buy it or buy it, so I don't know if it is enough. ”

Grace and the others took a breath, this is much more than the R&D funds they got, far more than their sales in a year, and the people who can come up with so much money must not be people who are just playing," This money from today, the investment department will set up a research and development fund, transferred to the research and development fund, the first two years we will invest a little more, at least 500 million US dollars a year, gradually achieve my goal, if you can't do it, you can apply for resignation now, I will approve it immediately, if it can be achieved, then give me a little confidence, what do you say?"

Grace and the others looked at each other, this is called courage, a year's R&D expenditure exceeds their previous five years' funds, the boss is really a madman, their annual sales are not as much as the boss's investment, the boss is really crazy. "Don't think I'm crazy, I'm optimistic about the future, of course, if you are willing to accompany me crazy once, then you can also make a lot of money, I want to see the results, show it to me, and I will give you a bonus." Liu Yi said very domineeringly, "I used 10 billion dollars to build a car for myself, and built the most expensive car in the world." Liu Yi's words shocked everyone, this is the courage to really do things, bragging is bragging, but what comes out is real money, money is the key, he has to research and develop if he doesn't make money, if this kind of courage is not good, they don't want these researchers.

"Boss, we will follow you and make your dreams come true. Technical Director Turner stood up and expressed his loyalty, "We're going to build the car you want." ”

"My requirements are very high, if you can't satisfy me, I will leave you one by one, I only have dreams and future people here, and I don't raise idlers. Liu Yi felt that he could be more domineering, because he was a rich man, and he was not afraid that these people would not believe it, he was taking out real money to do things.

"We're going to do it, we're fighting for the money. Some people immediately said that with money, everything is easy to say, Liu Yi likes this attitude, only in this way will they tell the development, with the original deep heritage, coupled with innovation and technological development, I believe that Liu Yi will soon be able to come up with something satisfactory.

"Okay, I'll wait for you. The sales model remains the same, the bonus remains the same, but the research must come up with what I want, this year must complete the selection of the production plant and start construction, next May must ensure that our first production line can be launched, the R & D department will first determine the size of the model, make it first, retain a certain amount of indentation, use a fully automatic production line, I want the best production line in the world, the production of the world's best quality products. Set up the most stringent quality supervision department to ensure that all our products must be qualified, I am waiting for you to give me a bright future, give me the most expensive car in the world. ”

When everyone was full of enthusiasm, Liu Yi ordered to hold a separate meeting, first a sales meeting, all the sales bosses entered the conference room, and everyone else was waiting in the hotel, and when the door of the conference room was closed, Grace looked at everyone the same, Franco left, and now he is the head of the gang, and he is almost fifty years old

Ready to retire at Jeep, he couldn't find another job.

Grace asked first, "Boss, do you have any requirements for our sales team?" Everyone is very cautious, the production department also has money, and the R&D department also has money, but their sales department has nothing, as if it has been forgotten.

"Of course there are requirements, otherwise what is the purpose of keeping you here. Liu Yi smiled mysteriously, "I don't know much about sales, but I think that a good product will reduce everyone's energy by half, and it depends on you whether you can sell it." Everyone laughed when Liu Yi said, "Everyone also knows our current situation, the first of all, the original Franco team has left, which has had a certain impact on our sales team, but it doesn't matter, now my requirements for sales are not so high, and the second is that we are separated from the original Chrysler team, the main team stays in DaimlerChrysler, and we are still renting their sales team, including dealers, so my work for you will be heavier." ”

When Grace heard it, this Liu Yi had new requirements for sales, which showed that he had not forgotten about sales, but had to make certain changes, which was a good thing, "Boss, just say, what do you need us to do?"

"There are such a few requirements, first, contact the original Chrysler sales channels, and gradually establish our relationship with them, becoming a partner is the best, and second, in each country that has signed a free trade agreement with the United States to establish our own 4S store, that is, a set of sales, after-sales service, financial services and other dealerships, in the future, each distributor needs to go to our own 4S store to get the goods, the store we buy directly, you need to submit the purchase and decoration price as soon as possible, we want to unify the decoration style, will become our own point of sale in the future。 When Grace and a group of salespeople heard this, their eyes immediately lit up, this is to change the previous sales model," This is the current way of our sales, of course, the Asia-Pacific region is more special, mainly in the Chinese market, has not yet opened up, must use a special joint venture model to be able to build 4S stores, just under the investment company, there is a Chinese real estate company, we must be in China and their joint ventures, they need to account for more than 55% of the shares, but the management team is responsible for us, they build 4S stores, other regions I think there should be no problem, as for non-free trade agreement countries, can only be carried out through the establishment of distribution channels, choose the right dealers to help us sell。 ”

"Boss, both of these things cost money, and you mean to put money into them?"

"Of course, otherwise I bought what to do, of course to do business, now we have parted ways, the rental is only temporary, we need to be our own in the future, we still need time to develop, if our car business development is OK, I will buy new brands to join, after the formation of a completed industrial chain layout, in this regard you know better than me, I just put forward these two requirements, if you feel that it is not in line with their respective markets, we can make temporary adjustments. Liu Yi said lightly. 2k reading web