On the morning of September 22, Portland, the capital of Oregon.

It's been the fifth day since the Nike clothes explosion, and the bullets have been flying for enough time, and the factual judgment of right and wrong is basically settled.

"The quality of Nike's clothes is indeed inferior to Adi" is already unlikely to be thrown out. The only thing that Nike can fight back is to make a fuss about the value judgment part of "Gu Kun's motive for doing this, and whether he colluded with Adi and planned to frame Nike for a long time".

After all, in the field of public opinion, subjective motivation and objective behavior are equally important, even if Nike has lost points in terms of objective scores, as long as it can be proved that the subjective part is a long-planned frame by the opponent, it can still save a little points.

That's exactly what Nike boss Phil Knight did.

After a few days of calming down, and contacting Gu Kun to reconcile and change his words, he has calmed down a little, and every morning when he arrives at the company, he no longer cares about the negotiation attempt with Gu Kun, but opens several website products of Intermix to see how the water bloggers he bought are mixing the water with rhythm.

This day is no exception.

Intermix, a new media company in Silicon Valley - at least in 2000 was definitely new, this company has made several self-iterating products, all of which are of the personal blog space type, which is one of the earliest blog products in Oceania.

According to the original trajectory of historical development, the company's products will compete with the only old rival friendster for more than two years in the future, and then develop a new generation of products MySpace in about early 2003, and then successfully hold the personal blog community products in their hands on the eve of the Internet winter recovery.

IT WASN'T UNTIL IT WAS CHASED AND SURPASSED BY FACEBOOK A YEAR LATER (EARLY 2004).

Although Intermix's series of products, including MYSPACE, were not very strong in later generations and entered the ranks of the top Internet giants, they were "once broad", occupying the first place in the human SMS community category in a few years, and also left a huge influence on the imitation of later generations.

For example, less than a year after the appearance of MYSPACE in Oceania, colleagues in China imitated a product called "Intranet", and less than half a year after the appearance of Intranet, Tengyun, a famous imitator setter, imitated a "QQ Space" for the second time. After two or three years of competition between the school intranet and QQ space, I found that I couldn't do it, so I could only sell shares and change my name to "Renren".

In a word, on the planet at this moment, these fist products of Intermix can be described as the only "blog product" option for human beings.

Anyone who has been involved in media public relations knows that blog products have always been a good place to spread rumors and whitewash hot spots and shock men and women. How could Phil Knight, who is good at brand marketing, not know?

Therefore, since September 19, that is, the first day of unsuccessful contact with Gu Kun, he has begun to make preparations.

On the one hand, he continued to try to contact Gu Kun to get the other party to change his words, and on the other hand, he had begun to secretly buy a large number of troll bloggers on Intermix's blog, promoting the conspiracy theory that Gu Kun and Adi teamed up to frame Nike to divert people's attention.

In addition, it must be mentioned that Intermix has a stake in Murdoch's News Corporation. The company currently has a handful of Murdoch's shares, about the same proportion as Murdoch's Huang Yi company in the same period, which is less than 20%.

Therefore, Intermix, like Huang Yi, is now regarded as a "peripheral media and rear investment company of the Fox system", and it has to develop until around 2004 and 05 in history, that is, when the Internet winter has completely passed and begun to recover, Murdoch saw that Intermix's MYSPACE has indeed survived the cold winter and the future seems to be promising, so he increased investment and wholly acquired Intermix.

Gu Kun has beaten and sniped Huang Yi several times before, and secretly subdued Ding Sanshi, plus Gu Kun's consistent attitude towards the media of various factions in Oceania is also pro-CNN to suppress Fox. Therefore, Murdoch and his Fox department can be regarded as the faction that is more inclined to black Gu Kun on the side of Oceania.

Phil Knight and Fox are embarrassed to divert contradictions, and the water army spreads conspiracy theories, the cost is much lower, and you can also get exclusive discounts for embarrassment. In contrast, if he finds honest Silicon Valley companies, or CNN online media with capital involvement, it will be more difficult and costly.

......

"Thankfully, let's hope the trolls' attempts to divert the focus of conspiracy theories go day by day, and I hope that this old thing Murdoch doesn't just mess up with bad money and doesn't work. ”

As soon as I got to work this morning, Phil Knight, as he had done two days before, opened a group of Intermix-based blogger pages and carefully checked the comments below and the reprinted references to popular bloggers' articles on other mainstream portals.

In the past two days, the effect of the rhythm was still good, and the total market value of Nike was temporarily stabilized after falling to $13 billion, and it seems that the initial negative news has been fully digested.

Therefore, Phil Knight's heart is still relatively relaxed.

It's a pity that everything that catches his eye today makes him a little unbelievable.

"Hehe, the blogger took the money, right? Such a bad conspiracy theory is embarrassed to write it!"

"Look at the real contract of Gu Kun's cooperation with Adidas and Maybach that people broke the news, Gu Kun is such a rich person, is he disdainful of doing business with that kind of small company? ”

"What is Nike's market capitalization? Now it's 13 billion, even before the depreciation, it's only 16 billion. Phil Knight's personal holdings are worth more than $4 billion. Gu Kun is worth $40 billion just by not counting the other assets of the Lanfang Oilfield, and it is difficult to say how much the Lanfang Oilfield is worth. If you want to say that a 40 billion rich man comes to frame a 4 billion small rich man and his company with a market value of 130~16 billion US dollars, who believes it?"

"Poor quality is poor quality, and this thing is that the road goods are not looked down upon by the top local tyrants and are not willing to buy them. In fact, poor quality is not the original sin, the key is that Nike is too shark arm, and there is no diamond hard porcelain work. His own products did not meet the requirements of the athletes, and he had to spend money to sign exclusive sponsorship with the Olympic Organizing Committee. Typical marketing with heart and product with feet!"

Phil Knight was so dizzy that he almost took out the nifedipine vial from his chest pocket and poured two tablets to lower blood pressure.

He felt that he couldn't understand it very much, so he went to Yahoo to search for some recent developments, opened CNN and read some of the latest Olympic reports that were updated in the middle of the night last night, and only then did he roughly understand the reason for the sudden turn of public opinion.

He first saw a hot news item on Yahoo, which was published in the name of the exposure of Mercedes-Benz Group insiders, revealing Gu Kun's contract to Mercedes-Benz to order the first customized luxury car after the resurrection of the Maybach brand.

The general situation of this contract is not considered confidential, so Mercedes-Benz is not a breach of contract to disclose it, and Gu Kun is also happy to see it, just so that his local tyrant degree is known to the world, and to avoid the conspiracy theory that some people think that "Gu Kun must have taken Mercedes-Benz's money to endorse Maybach, so that car should be discounted".

The news on the Internet clearly showed photos, including photos of some clauses in the contract, as well as photos of payment records, showing that Gu Kun really spent 100 million euros to buy this Maybach.

As for the long-distance photos of Shuangpinjin Maybach, of course, they are also available on the Internet now, and they are all fresh and hot content in the last 36 hours, which was circulated on the Internet after Gu Kun had just swaggered through the market in Sydney.

"Gu Kun even bought a luxury car worth 100 million yuan, and he didn't bother to ask for a discount on the endorsement, and only asked to ensure that the style of his car was the only one in the world forever, and that the official resumption of Maybach mass production in the future could not use the exact same design as Gu Kun's customized model - how could this kind of person have any conspiracy with a small business like Adi?

This view, which was in the fire of the Maybach news, became very popular.

Then, there was another accompanying news item on the Internet, and the whistleblower appeared to be a senior employee of Adidas Group, who said that the design part of his company did receive a custom request in the months leading up to the Olympics.

It was the customer who paid the design fee for several sets of clothes alone, and asked to use the most high-tech elastic drag reducing materials to customize a batch of men's swimsuits with high strength and high elastic modulus, and this customer was Gu Kun. There was no commercial endorsement in the whole process, and Gu Kun even asked Adi to put the brand in the most inconspicuous position, because he didn't want to promote Adi.

If this revelation appeared alone, to be honest, there would definitely not be many netizens who believed it.

However, this revelation appeared before and after the inside story of Maybach's resumption of trading, and netizens believed it.

Because Gu Kun's logic and attitude of showing off his wealth in the two news are in the same vein, which is very in line with his style of acting.

Therefore, the trolls that Phil Knight paid for, as well as the rhythm of the Fox News that he just had a bad money on, were only rampant for two days before they were slapped in the face and reversed.

What's even more terrifying is that there is actually a serious TV news follow-up report from CNN, which reverses the rhythm of the past two days, saying that the reason why there is a report on Fox News that has teamed up with Nike to splash Gu Kun's conspiracy theory is because

Huang Yi, a Chinese mainland portal and NASDAQ-listed company invested by Fox, was previously disclosed by Gu Kun and shorted. Murdoch, the boss behind the Fox department, out of grudge, joined forces with other people who hacked Gu Kun."

This time, the water is even more muddy.

CNN and Fox have been dog-eat-dog old enemies for decades, and of course they are ruthless in exposing each other's shortcomings.

People like Murdoch have always been arrogant, shouting that "of course the people of Oceania are free to see what they want to see, and they choose from the options I have provided them in the early stage", so they have always been regarded as an evil glittering gold tycoon who manipulates public opinion.

Now that CNN is doing this, the wind direction will naturally turn in an instant.

Phil Knight called a man who wanted to cry without tears.

Why did he finally win over a Fox department to help him lead a rhythm counterattack, but even Fox was crushed by Gu Kun together?

How terrifying is Gu Kun's potential in the media world? How many people in the world are willing to speak for Gu Kun?

Phil Knight felt a chill down his spine, opened the company's stock price query software, and then sadly found that Nike's market value had fallen by more than $10 billion today, and now it has fallen below the $12 billion mark.

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