Chapter 907: Mini-games can also become phenomenal

As a practitioner engaged in game operations, Shi Qianxue understands too well what these 2 million users mean.

This is just a small game with no technical content, and it has not been operated and promoted by any commercial situation, and it has been directly thrown to the platform of the school intranet and Facebook.com, and it has achieved such good results.

If you had spent a little cost, operated a small wave, and promoted it all at once, what would happen now?

Shi Qianxue couldn't imagine it, this was too subversive of her perception and experience of the game industry.

Unbelievable!

However, when she took the document handed over by Wu Tao, the statistics on it made her have to accept this fact.

In two weeks, not only did the user base of Happy Farm Mini Game exceed 2 million, but it also brought a significant increase in the number of registered users on the school intranet!

On the Facebook platform, Happy Farm also performed well, making the number of registered Facebook users exceed 4 million in one fell swoop. In other words, in two weeks' effort, the number has increased by 1 million.

It may not seem like much, but it took 5 months for Facebook to reach 3 million registered users!

After reading the document, Shi Qianxue's heart suddenly moved, and she pulled Fang Yuan over and said, "Good cousin, get up and let me use it." I had to work overtime to refine the operation and distribution plan for the mini-game. ”

Originally, even if Shi Qianxue couldn't think of this, Wu Tao planned to wake her up. Fortunately, she is not stupid, and she can realize the huge business opportunities contained in the mini game from this statistical report, although it is not too late to make amends.

Wu Tao didn't say much, and pulled Fang Yuan, who was unhappy, and left.

In the following week, the popularity of Happy Farm soared rapidly, as if taking medicine.

Such a small game spreads very quickly among people who use computers to work on the Internet every day.

Anyway, it doesn't take up too much time, and it can play a role in relaxing and adjusting stress.

And when you stop by every day, you will have a feeling of full harvest.

Many users who originally registered a school intranet account and became zombie accounts have become active, in order to routinely grow and steal vegetables on the Internet every day.

The size of the intranet's user base continues to grow, and the daily activity rate has doubled in a rare way.

At the same time, Facebook's CEO, Rick, also sent a fax report on the recent crazy development of the Facebook network.

After reaching 4 million registered users, it took only one week for Facebook to surpass 5 million!

Seeing Facebook's strong platform support capabilities, many private game developers have added their own mini-games to Facebook's game store.

In this way, it not only enriches the fun of Facebook, but also opens up a potential revenue channel for itself.

In the blink of an eye, in late August, seeing that the day of the opening of Peking University freshmen was approaching, Fang Yuan reluctantly embarked on the return journey.

Wu Tao happily sent her away.

Not only did they send her a special car, but they also gave her an IBM laptop as a gift for college.

It can be said that it is very benevolent and righteous.

In this way, people still don't appreciate it, and before getting into the car, they don't forget to expose Wu Tao and say: "You're just afraid that I will stay and steal your vegetables! It doesn't matter, during this military training day, you should upgrade your farm and grow more valuable crops." When my military training is over, I will continue to visit your farm. ”

"You think beautifully......" Wu Tao secretly complained in his heart, his farm had not been upgraded for a whole week.

Every time the crop just matured, it was stolen by Fang Yuan and friends in the blogosphere.

After a week, I didn't have enough points to upgrade......

After sending Fang Yuan away, Wu Tao specially went to Tianxing Game Company to take charge.

Nowadays, the small game of Happy Farm has become a phenomenon. The size of the user base it covers easily exceeds that of the company's main game, which makes Wang Donglai's group of executives see great potential.

So small games such as Happy Ranch and Happy Fishing Farm also came into being.

However, Wu Tao was not satisfied with these micro-innovations and small breakthroughs at the internal meeting of Tianxing Game Company.

In the three-story building of Tianxing Game Company, Wu Tao sat on the top, his eyes swept over Wang Donglai, as well as Wu Ke and Shao Min, the R&D backbones, and then to Shi Qianxue's operation team, but no one could answer his questions accurately.

The successful detonation of Happy Farm on the school intranet and Facebook network has brought some enlightenment to the development of Tianxing Game Company.

Wu Tao simply stopped selling Guanzi, put his hands together and said: "Actually, what you just mentioned, we should pay attention to the development of creative small games, and pay attention to the light game needs of ordinary game users, these are not wrong. ”

“...... But what I'm going to emphasize to you today is the importance of the platform. ”

“...... In other words, if a small game like Happy Farm is released on the Battle.net platform of Tianxing Games, can it have such a popular result? Obviously, the answer is NO!

“...... So I think your next priority is not only to do a good job in the development and operation of new games in League of Legends, but also to focus on building the services and applications of the Battle.net platform. Keeping domestic e-sports players on our platform and becoming frequent customers here is the long-term way for game companies to develop. ”

While the number of users on the school's intranet and Facebook was booming, Howard was not happy.

After the number of ICQ users exceeded 20 million, the growth began to be sluggish.

At first, Howard thought that this was due to the impact of the Internet winter, and it would be better to survive this while.

But Facebook's contrarian surge completely shattered his illusions.

At first, Howard thought that Rick had used some extraordinary promotion methods, but after investigation, he learned that he didn't spend a penny at all.

Howard began to doubt his life.

If this trend continues, by the end of the year, Facebook's user base will surpass icq.

It's hopeless to think about.

If ICQ doesn't come up with an effective development plan right away, it's almost the same as waiting for death.

Howard, who had always been arrogant, would not allow that to happen. Of course, compared to playing ICQ to death, he did not allow himself to lose to Huaxia Wu.

So with a stroke of the pen, an additional investment of $20 million was approved, which was specially used for a new round of promotion of the ICQ instant chat tool......

Two days later, when Molly and Panis heard the news, they couldn't help but burst out laughing.

"Howard, isn't that crazy?"

Panis nodded, "yes, he must be crazy." In fact, in the face of an opponent like Wu, few people can hold on to the end without going crazy. ”

Molly raised her eyebrows, "You really think highly of him." But you're right, at least Howard is far from his opponent. ”