Say, Let there be light, and there was light.

Gu Ye said that China should not see Aolong, Australian Wagyu, Rolls-Royce, Nike......

As a result, you can't see Aolong, Australian Wagyu, or Rolls-Royce. Nike isn't going away, but it's a lot less either.

At least for the time being.

At the same time, brands such as Adidas and Giorgio Armani have made great progress in terms of sales in China, brand reputation, and other marketing data. Of course, most of this marketing growth is still achieved by the model of "Chinese tourists bring goods when they travel to Lanfang". In these luxury retail industries, Gu Kun has also achieved hundreds of millions of dollars in monthly sales and net profits attributable to Lanfang's channel providers, which has also reached more than 20%.

These are not Gu Kun's ultimate goals, just his means to show his muscles.

Nearly two months passed in a flash, Gu Kun just watched the changes, and did not do anything else, from mid-November, he began to board the "Zhu Sen" yacht, ready to go to Northern Europe, as a half-way around the world, by the way to receive some honors.

He doesn't like to fly to unreliable countries anymore, he's afraid of danger. If the time is not urgent, and there is nothing important in business, you can take a boat for more than a month, then you would rather take a boat.

The process of receiving honors during the trip to the four Nordic countries does not need to be repeated.

After the swim, it was already more than half of December, and it was the Christmas season of another year, Gu Kun asked his subordinates to drive the ship back to the port of Hamburg, that is, to go to the Lusen shipyard where the ship was built back then, to do the original maintenance, and he himself planned to go back after Christmas in Europe.

Taking advantage of this opportunity, he happened to take advantage of the previous life and death to take away the remaining prestige, and set up a set of friendships with the French, Italian, and German luxury giants in which he had shares, and squeezed out the remaining dividends (including Adidas, a sports brand, which is the only German brand held by Gu Kun)

......

Sunday, December 17, was also the last Sunday before Christmas in 2000.

After Gu Kun's "Zhu Sen" arrived at the port of Hamburg, he himself temporarily abandoned the ship and landed ashore, and asked the driver and bodyguards to escort the convoy on a land trip.

The world's only double-spell Golden Maybach bulletproof car is in the center, and the Rolls-Royce bulletproof vehicle, which is a large road cargo in front and back, is used as a tool car, responsible for opening the road and breaking the back.

There is no speed limit on the German motorway, or a direct speed limit of 250 kilometers per hour (for ordinary cars, it is equivalent to no speed limit, because Volkswagen's cars are only 250 kilometers at most, and it is impossible to speed). The speed limit is just a pretense for the supercar to see)

Gu Kun's convoy also drove fast, arrived in Stuttgart in the morning, stopped for lunch by the way, and threw the car to the original Maybach factory that had just officially re-tracked for maintenance. Maybach's chief designer and process director were personally involved in testing the vehicle's condition, collecting data and providing meticulous services.

The senior management of Mercedes-Benz-Maybach also invited Gu Kun to dinner very diligently, thanked Gu Kun for his help to the reputation of the Maybach brand, and gave Gu Kun a bunch of gifts that were very valuable in the eyes of ordinary people and purely appropriate in Gu Kun's eyes.

After an early lunch, the group continued its journey south at 11 a.m., and soon left Germany, where the convoy shuttled through the Alps and entered Italy through the narrow Innsbruck Pass in Austria.

After arriving at Italy, the road suddenly became bumpy. Gu Kun's bodyguards who were sitting on the Rolls-Royce tool car originally needed to take turns to rest and close their eyes in the car, but after crossing the border, they woke up almost instantly, and gradually drove for another half an hour before they gradually adapted to the potholed highway and could sleep again.

As we all know, the road from the Innsbruck Pass of Germany and Austria to Italy is the most contrasting road in the whole European Union.

Southern European countries are generally lazy and have spicy infrastructure, but because other southern European countries do not border the Germans, the contrast will not be so direct -

For example, the roads in Spain are a little worse than those in Italy, but the Germans can't fly directly to Spain, they have to go through France first. So the situation faced is just "after driving for two hours, it became a little bumpy, and it finally took another two hours to get used to this bump, only to find that there was more bumpy ahead".

And from Innsbruck, Austria, to Italy, there is no gradual buffer zone in France, which is more than enough than the upper and more than the bottom, which is to directly experience the gap from heaven to hell.

However, Gu Kun himself did not wake up at all from beginning to end, and the curtains of the car were drawn in Germany and Austria, which he didn't know when he would leave, and he entered the car with ease.

Who made his limited Maybach suspension system of better quality, Rolls-Royce tool car will shock on the Duli highway, and Gu Kun's Maybach double gold will not shock. Don't say it's stupid, this car won't shake when it goes to Ethiopia.

In the evening, Gu Kun and his entourage, who were looking at the beautiful scenery of the Ligurian Sea all the way, arrived in Florence in the westward sunset.

Gu Kun is nominally only here to travel, but with a big man like him, as long as he releases the wind in a targeted manner, there will naturally be guests who are aware of current affairs to come to the door.

"Boss, this is the famous Duomo of the Hundred Flowers in Florence, do you want to come down and take a walk?"

Shuangpin Jin Maybach parked on Baihua Square, and there was naturally a tool cart outside to protect it, and the female secretary Shalanova gently woke up Gu Kun, who was taking a nap in the car, and signaled that he could come down and play.

"It's in Florence? The stability of this car is really good, and it is not bumpy at all to drive more than 100 yards to take a nap. Then go shopping. ”

Gu Kun vaguely remembered that when he started to take a nap, it was about 1 o'clock in the afternoon, before he passed Innsbruck, and he was just about to enter the Italian border, and in just two or three hours, he drove 400 kilometers, and he didn't feel it at all.

Gu Kun hugged the two female secretaries left and right, and only let go when he walked to the door, and walked in slowly, which was quite polite.

This place, he had also come to play in his previous life, and more often operated Uncle Ai in the "Assassin's Creed" trilogy jumping up and down, so every sculpture and every rose window is very familiar.

Because it was already evening, no one prayed, and there were not many tourists from the country, so the environment was quite quiet.

After Gu Kun played for a while, the outside suddenly became quiet, and a large group of people in black suits maintained order in the square, quietly waiting for the tourists inside to leave.

And the tourists seemed to be very face-saving, and after seeing the group of black suits, they took a detour.

"Boss, they said they were going to visit you, there would be no danger, right?" The female secretary Shalanova was a little nervous, and secretly ordered the driver and bodyguards to be ready, and in case of any change, Gu Kun would be stuffed back into the Shuangpin Jinmaybach bulletproof car.

Gu Kun's expression was very relaxed: "What can be the matter? It's a matter of being here for the sake of the people, I have just won so many honors for contributing to the cause of humanity for all mankind, unless the people don't want to get mixed up." ”

He glanced casually at them, and felt that the black suits outside were just some security guards, at most a little bit of a stupid Murfia character.

Two minutes later, a gentleman in his forties who looked civilized and elegantly dressed walked into the church, sincerely took off his coat and windbreaker and handed it to Gu Kun's bodyguard, then spread his hands to show that he hadn't taken anything, and walked towards Gu Kun enthusiastically.

"Dear Gu, I heard that you have come to Florence, it seems a bit rude that we don't come to visit, can you enjoy the light to us at night, and give you a pick-up." The other man spoke a Latin accent of English, similar to the voice of Assassin's Creed.

Gu Kun saw that the other party didn't take anything, but it seemed that he was smoking with him, so he took out two Havana cigars and threw one to the other party:

"Sir, I have a lot of friends. Don't you think you should introduce yourself before you get close?"

The other party had already walked closer, and his expression was a little stunned and frustrated when he heard this, and then he shrugged his shoulders indifferently: "Okay, indeed, compared to you, we are all small characters." So, reacquaint yourself with Henri de Sorey, CEO of Gucci Inc. ”

The French and Italian people add the word "De" (De) in the middle of their names, which is equivalent to the German plus "von" (von), and the Spanish plus "Don" (Don), all of which represent the ancestral noble blood inheritance.

Maupassant's famous book "The Friend" is a classic example: the protagonist Durois, who was originally just a man of humble origin, became rich and became a nouveau riche, and wanted to make himself look noble, so he changed his name and changed "Durois" to "Du Roi" (Maupassant's original French word "Du" is written "De", that is, "de Roi")

Because the syllable "de" is separated, it is easy to pretend to be a nobleman.

The "De" in the name of Henri de Soré in front of him is certainly not a fake, indicating that he is indeed from an aristocratic background.

A guy with a bit of ancient French aristocratic blood, but he came to a big classical luxury brand to be the CEO, which can be regarded as a legend.

"It's a pleasure to meet you, Mr. Sorey, it's been a long time, it's just the first time we've met. Gu Kun gave the other party a friendly face, "I didn't expect that I just came to Florence to have fun casually, which made you so nervous." ”

Soray smiled slightly: "A big man like you, there are too many places to travel, and there are too many places that you haven't had time to go to." I don't think if you're not interested in helping Gucci, you wouldn't be able to do it in a small place like Florence.

Bernard Arnault has been sweeping our outstanding shares in the US and Dutch stocks for more than a year, and I don't think you will be unaware of it.

Now that we've seen you today, I'm not hesitant to admit that, yes, we've been looking at saviors who might be playing the role of White Knight for the last year. François Pinault from Kering, and you, are one of our hypothetical partners. ”

"Since you took the initiative to see me today, it means that you think that Mr. Pino and I have already decided the winner?" Gu Kun interrupted unhurriedly.

Soray smiled: "Isn't it good for us to be open and honest? intentions do not represent decision-making, and it does not mean that you can reduce the price casually." We haven't talked yet, and it's hard for me to give you a formal answer. ”

There are some things that need not be said too clearly.

Even if Soray remained silent, Gu Kun knew that it was because of his recent series of life-and-death actions, which made Soray feel the benefits of pulling Gu Kun into the field.

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