Chapter 213: Hype!
Ganlu Mountain Spring is a Xingang mineral water faucet industry, and the company's headquarters is naturally very high.
In the luxurious living room, Zhong Hui was smiling and talking to some of the people in front of him.
Those people are naturally the CEOs of various channel providers, supermarket chains, store chains, and 24-hour convenience store chains in Xingang.
The sales of Ganlu Mountain Spring are good, and these people also make a lot of money on it.
Therefore, Zhong will speak, these people will naturally come, and in the case of Ganlu Mountain Spring, these channel bosses will naturally sell Zhong Hui's face.
They refused to negotiate with the magical world, and Zhonghui gave them a new concession contract.
In order to deal with Lin Jing's magical world, Zhong Hui planned to completely abandon Xingang's profits, because it was worth losing this benefit now compared to long-term benefits.
After the distributors left with the contract, a middle-aged man walked in.
"Dad!" Zhong Hui said.
This man is Zhong Shilei, the boss of Ganlu Mountain Spring.
"I didn't expect that the perfect plan would have a Cheng Biting Jin. After Zhong Shilei sat down, he said: "I asked someone to investigate that matter, and it was this Lin Jing who happened to know the old man of the Liu family, so Mr. Qi could only blame him for being unlucky."
Zhong Hui nodded: "That's good, this time Lin Jingke is not so lucky, even if he gets the machine, no one wants the products produced, and in the end he will only go out of business, I don't believe that he can suddenly find any super sales channels to sell the products?"
Zhong Shilei nodded.
......
In the conference room of Magical World.
After Lin Jing understood the situation, he frowned and asked, "What the hell is going on?"
Tang Haoqi hurriedly said: "Let people investigate, it is those channels in Xingang that have been greeted by Ganlu Spring, after all, this company was bankrupted by Ganlu Spring before, our new products are not famous, and they obviously have no confidence in us." ”
"Moreover, in order to deal with us, Ganlu Spring also gave 30% of the profits, and those sales channels naturally want us to make more profits. ”
Tang Haoqi's words made Lin Jing's brows furrow.
He knows that there is no shortage of good things in this world, not even people.
But it's not a good thing, and good people will definitely succeed.
Because there are things and people that succeed before them, interests will make these people who succeed first ruthlessly suppress the latecomers.
Those who succeed first have consolidated their strength, far surpassing those who come after them, and it is easy to suppress those who come after them.
No one knows how good things are, which is the biggest disadvantage.
Just like now, Ganlu Spring is the leader of Xingang's mineral water industry, and Xingang's channel merchants all recognize Ganlu Spring, and they are in a state of indifference to the new product that is really a little sweet, and they are not even willing to talk about it.
Even those who are willing to talk don't look at the product, but want to squeeze more profits, and want them to make more profits than Ganlu Spring.
Su Yu hurriedly said: "Lin Shao, why don't we accept the concession requests of those channel dealers?" ”
Tang Haoqi hurriedly said: "This is not a good choice at all, even if we compromise with these channel providers, it is only a small part, it can't generate much profit, and it can't reflect the power of our product." ”
Lin Jingye said: "Compromise, this is an insult It's really a bit sweet, I know very well how valuable my products are, don't pay attention to those people's requests, Mr. Tang, is there any way to solve this dilemma now?"
Seeing Lin Jing's question, Tang Haoqi hurriedly said: "Lin Shao, the best way to break this dilemma is advertising, but Miss Fu's endorsement advertisement is still in preparation, and it hasn't started filming yet, so other small advertisements and small leaflets are useless." ”
"And before that, there are three ways to try to do it, one is in Lin Shao's KTV, bar, Di bar, restaurant...... These places are put on the shelves first, and the reputation is slowly opened, and the more people who use it, they can slowly radiate the entire Xingang City, but it will take a lot of time. ”
Lin Jing frowned and said, "You can do this first, what about the other two ways?"
Tang Haoqi continued: "The second is hype, there is nothing that can't be popular through hype, for example, isn't that brain platinum just advertising hype? ”
"The third way is to find a top-tier sales channel and get them to order our products, so that the other sales channels will definitely follow suit. ”
"But now, our products can't go to Xingang City, let alone go outside Xingang City, which is more difficult than hype. ”
Hearing Tang Haoqi's words, Lin Jing's eyes suddenly lit up, and he asked Tang Haoqi, "Mr. Tang, what if these two conditions can be met?"
Tang Haoqi was stunned for a moment, and hurriedly said: "If we can achieve these two points, then we will really be a little sweet, and we will definitely be a brain platinum, and when the time comes, Ganlu Mountain Spring will not be able to stop it." ”
Saying that, Tang Haoqi looked at Lin Jing suspiciously, he didn't understand how Lin Jing wanted to get it, if he wanted to achieve what he said, the two conditions were indispensable, but it was difficult.
Lin Jing didn't answer immediately, but dialed Fu Qing's phone and asked Fu Qing to come over.
Soon, Fu Qing arrived, and as soon as he came, he asked, "Lin Shao, call me over in such a hurry, is there something wrong?"
Lin Jing nodded and said, "Miss Fu, you said that if I want most of the entertainment industry to help me promote our products, can Wang Dashao help?
That's right, Lin Jing just wants to play star effect, and he wants the huge effect of the union of most of the stars in the entertainment industry.
For example, not long ago, it was revealed that the advertising expenses of Hanlu and Ma Zhenbing required tens of millions of dollars?
And if you want to invite most of the stars of the entire entertainment industry to promote, how many people are there? How much does it cost?
No company can come up with this kind of money, and it will not be stupid to come up with this kind of money.
Therefore, Lin Jing can't do this kind of thing with money, he can only rely on connections.
Hearing Fu Qing's words, Fu Qing frowned and said, "Lin Shao, I'm afraid this is impossible, because most of the people Principal Wang knows are Internet celebrities, let him invite most of the Internet celebrities to help you promote it, but his relationship with celebrities is really not good." ”
Lin Jing then remembered that Wang Dashao's meager most was spraying with celebrities.
But internet celebrities?
This will be much less effective.
At this time, Fu Qing hurriedly said: "Lin Shao, Principal Wang can't do it, but if the Wang family behind him joins, he can definitely do it, don't forget the Wanda Cinema of Wanda Group, which is definitely a big killer for stars." ”
"Makes sense. Lin Jing nodded.
Moreover, the Wang family owes him a favor, if he wants the Wang family to help, I am afraid that not half of the entertainment industry, but the big stars of the entire entertainment industry will help him publicize.
It's just that he's thinking about whether it's worth it to use the Wang family's favor in this matter.