Credit Suisse's flagship product this year, "Jincai Life", is about to be launched, which is a comprehensive insurance that takes into account both pension and critical illness, and there is also a dividend return as a medical examination fee every year, which is very competitive in the market.

The marketing department's recent focus is on the promotion of "Jincai Life" in the Ningcheng market.

"Sister Begonia, tell me, who came up with the name of this 'Jincai Life'? I thought it was a mistake to write 'Wonderful Life'!" Xiaowen has already taken the product leaflet of "Jincai Life" and flipped through it several times.

"Yes, does this name make people think it's a typo?" Han Yuzhu, who is in charge of advertising planning, also came over and said.

The name "Golden Colorful Life" was finally decided after layers of selection.

This is Credit Suisse's upcoming pension insurance, but also this year's highlight of the product, can be attached to critical illness, after the age of 60 can not only receive a pension every year, but also have a physical examination fee, if it is difficult to seek medical treatment, it will also help provide expert consultation, there is no similar product on the market.

To this end, Credit Suisse has instead of naming its headquarters directly, and instead has put a company-wide vote on more than a dozen alternative names, hoping to be an instant hit.

The girls and boys in the marketing department all participated in the voting, and the final selection was not their most optimistic name, so many people were puzzled.

Ye Haitang looked at the two generals under him, and asked with a smile: "You think about it from the benefits, 'wonderful life' has been used up, and now the advertisements on the street are all 'wonderful life', who will take a second look? But it's different if you change a word!"

She took the product leaflet in Xiaowen's hand and circled the words "Jincai Life" with a red pen: "If ordinary people find a typo, and it is found in a conspicuous position in newspapers, television, and networks, will they be very curious? Will they take a second look?"

"And the" Jin Cai Life "is more in line with the characteristics of this product than "Wonderful Life", there is a pension when it expires, and the annual medical examination fee is paid, in case of a serious illness and a claim payment, isn't it more appropriate to use "gold?"

As soon as Ye Haitang finished speaking, Han Yuzhu nodded: "In this way, there is really no problem with using this 'gold' word!"

"But I've seen several other names that were selected at that time, and it's not bad, like what golden years, splendid life, happy life, blessings or something, it's okay, Jincai life is also very good, but nothing else is bad!" Xiaowen was still a little puzzled.

Ye Haitang smiled. Several people in the office looked at her suspiciously, not knowing what she was laughing at.

"I'll tell you a story. Ye Haitang cleared his throat.

"Once upon a time there was a fox who caught a rabbit and the rabbit asked him to eat himself later because he was going to finish his essay 'How the Rabbit Defeated the Fox?' and the fox thought it was ridiculous that it must be a lie made up by the rabbit to escape for his life. In order to pierce the rabbit, the fox went with the rabbit to the cave where he wrote his thesis, but never came out again. ”

"Later, the wolf also caught the rabbit and went to the cave where the rabbit wrote his thesis, and the wolf did not come out..."

The rabbit's friend was very strange, so he went with the rabbit to the cave where he was writing his paper, and found a lion picking his teeth next to the bones of the fox and the wolf. ”

"So, if your boss is strong enough, even if your paper is 'How the Rabbit Defeated the Fox,' you can pass. ”（1）

Ye Haitang picked up the cup and took a sip of water: "I tell this story to tell you that sometimes, what matters is not what you do, but who your boss is,—— or who the person behind you is." ”

She put down her cup and said with a smile: "Do you know who started 'Jincai Life'? Wang Qi, a newcomer to the marketing department of the head office, and Wang Wang, the chief actuary, is always her father."

"So, if you have an opinion on the name of the product, you want to give an opinion, don't even think about it!"

Everyone looked at each other, obviously stunned by the news.

Ye Haitang knocked on the table: "Everyone, let's rejoice, this name is not bad, of course, if there is a real problem, the company will not be able to use it." ”

She knew that there were a few better names that were selected at the beginning, but Mr. Wang supported his daughter, and others didn't say anything.

The marketing department has been busy with the promotion plan of "Jincai Life" these days.

Prepare the total budget for news and advertising, determine the promotion strategy of different media, all kinds of copywriting, organize activities, purchase and approval... Ye Haitang took the people from the marketing department to work for several days in a row.

The most troublesome thing is how to determine the theme of the product. In the brainstorming meeting, I came up with a lot, such as "Jincai life, give you a wonderful life", "Jincai life, accompany you for a wonderful life", "Jincai life, a golden life is wonderful", "give me a trust, and return your life is wonderful", etc., each has its own strengths, discussion and discussion, and finally Mr. Ai decided "Jincai life, a golden life is wonderful." ”

The girls and boys in the marketing department are very active, Han Yuzhu is particularly prominent, not only the advertising projects she is responsible for are carefully scrutinized by Ye Haitang one by one, but even Xiaowen's copywriting team, she will also seriously participate in the discussion. Ye Haitang praised her several times for this.

When the last word of the plan was finalized, Ye Haitang and the marketing department collectively breathed a sigh of relief, and they waited for approval.

According to the plan, first of all, the intensive release of press releases and advertorials, Ningcheng's major newspapers, television and radio stations, including the Nanshan News Network, which has developed rapidly in recent years, are on the release list, which is the first wave.

In addition to hard advertising, there are special programs to popularize the benefits of the product of "Jincai Life" in the way of case analysis, and compare with the same products in the same industry, and set off the excellence of "Jincai Life".

Finally, it is to carry out various offline activities, such as how many people are insured and give away traffic insurance, how much insurance can be drawn at a time, and the prizes are worth a lot of money...

With Ye Haitang's connections, she even got several media outlets to agree, and during the promotion of "Jincai Life", she would leave a publication for her to report on Credit Suisse's quick claim.

This is a wave of 360-degree all-round propaganda without dead ends, and the offensive of interactive coverage of traditional media and network media, it is conceivable that "Jincai Life" will have a wonderful beginning.

After work on this day, no one in the marketing department worked overtime.

Ye Haitang slept well, and when he woke up the next day, he was refreshed.

In the morning, Han Yuzhu asked for leave and didn't come to work, and after Ye Haitang entered the office, Xiaowen came over and stopped talking.

Ye Haitang felt very strange, Xiaowen hesitated for a while and said: "Sister Haitang, you must remember to lock your office when no one is there in the future, after all, there are more than ten people in this big office outside!

Ye Haitang asked her, "What's wrong?"

Xiaowen said: "You left early yesterday, the door was not locked, I saw Han Yuzhu enter your office and moved your computer, I asked her, she said that she was tired these days and wanted to lie on your sofa, and said that she wanted to find a song to listen to when she moved your computer, but if you didn't find it, forget it..."

Han Yuzhu entered her office without permission, and used her computer?

Ye Haitang was surprised.

Although she didn't explicitly say that she couldn't enter her office without permission, it was always inappropriate to come in when she wasn't there, right? What's more, all kinds of information on her computer were very large, involving the distribution of tens of millions of marketing expenses in Ningcheng Branch every year, and this was not something that anyone could move casually, right?

When she turned around, she had to remind Han Yuzhu well.

She looked at the plan again and made sure that there was nothing wrong, so she initiated the project approval in the office system, because the project budget is relatively large, and it must pass the dual approval of finance and Mr. Ai, and the finance is mainly to check whether there is this budget and whether it exceeds the budget, and the main decision is Mr. Ai. However, in this regard, Mr. Ai has always believed in her opinion, and presumably the plan will be approved soon.

Before getting off work at noon, Mr. Ai called: "I have agreed to the plan, I have no opinion." It just has to be as soon as possible. ”

He reminded Ye Haitang: "I just got the news that Chengyou Company has just issued a new comprehensive insurance, which is almost exactly the same as our terms, but they are sold in the bank. We're going to get ahead of them. What's the fastest time you'll start?"

Ye Haitang was a little surprised: "Chengyou's new insurance is also going to be listed?" I know, I'll arrange the rest of the matter after you approve it." The press release is only a day or two, and the subsequent advertisements and activities can all be implemented within a week. ”

Mr. Ai said: "You arrange it, Xiao Xiao on the finance side is on a business trip for the past two days, and I asked Lin Na to call her, in short, as soon as possible." ”

Putting down the phone, Ye Haitang asked Xiaowen to call the relevant media again and reconfirmed the time of the press release.

She suddenly remembered something and went out to find Xiaowen: "You package all the materials of Plan B and send them to me, and I'll take a look at them again." ”

Xiaowen is the head of media and is responsible for all copywriting, including press releases and advertising copy, such as advertorials, expert interviews and case studies, which are also the main part of the promotion plan.

Han Yuzhu is in charge of advertising and activities, so the B plan she asked Xiaowen for is all the spare copywriting.

Xiaowen didn't understand too much why Ye Haitang proposed Plan B now, Plan B was prepared for the approval of the leader in the past, now that the plan has been decided, why did he propose Plan B?

She hurriedly agreed, carefully checked the plan, and sent it to Ye Haitang.

Ye Haitang opened the file and looked at it carefully one by one, she felt an inexplicable anxiety, and she didn't know why.

Is it because of Wei Xiao?

Since Wei Xiao confessed in the hotel, they haven't seen each other for a few days.

Han Yuzhu came in the afternoon, but she came to hand in her resignation report.

The entire marketing department was shaken, not to mention Ye Haitang. Xiaowen asked Han Yuzhu in wonder, "Why are you leaving suddenly?

Han Yuzhu has been keeping her head down since she entered the marketing department, and she hasn't looked at anyone directly, except for Ye Haitang's office when she entered the resignation report, she has been sitting in her position and whispering on the phone the rest of the time.

Ye Haitang didn't know in advance, she was so shocked that she couldn't speak, not to mention that there was no warning in advance, the project of "Jincai Life" was about to advance, and Han Yuzhu was still responsible for a lot of work; even if she talked about her relationship with Han Yuzhu, there was no reason for such a thing to happen.

Han Yuzhu came to ask Ye Haitang when she was desperate, and the marketing department was recruiting, but Han Yuzhu failed to pass the review of the human resources department and was rejected, and it was Ye Haitang who persuaded Mr. Ai to recruit her.

In the past few years in Credit Suisse, Ye Haitang has also brought it out by hand, from knowing nothing about advertising planning to a planning supervisor who stands alone, Xiaowen has also helped her a lot, these two people are her right-hand men.

Han Yuzhu has always been very grateful to Ye Haitang, and usually supports her work everywhere, shouldn't such a thing happen?

Ye Haitang was very puzzled, but no matter how she asked, Han Yuzhu just didn't say.

And what's even more abnormal is that there will be a one-month work handover period for general resignation, and Han Yuzhu handed over the resignation report and also submitted a leave application, saying that there was something at home and she wouldn't come tomorrow, and she had copied all the content of the work handover, just hand over the USB flash drive.

"Sister Begonia, I'm sorry! Can you give me approval today, I may not be able to come later, I can deduct the money... If you really can't approve it, just do it..."

No matter how Ye Haitang asked, she was so determined that she didn't say anything other than saying "I'm sorry" again and again.

Looking at the resignation report, leave application and USB flash drive on the table, Ye Haitang frowned, completely prepared, Han Yuzhu's resignation is wrong!

People go to higher places, and water flows to lower places. If Han Yuzhu really found a good home, even if she didn't disclose half of it to her in advance, as long as she came according to the rules, she would have no regrets.

But Han Yuzhu's approach was too sudden and decisive, yesterday they were still cheering together for the finalization of the plan, and today they suddenly resigned, not even giving a little buffer, it was like two people.

She carefully recalled Han Yuzhu's every move in the past few days.

Xiaowen walked in, she also saw these things on the desk, and said unbelievably: "Sister Begonia, I have been in the workplace for a few years, and I have never seen someone like Han Yuzhu.

The more Xiaowen spoke, the more angry she became: "In our marketing department, you take care of her, when she first came, you took her to do a lot of work! I also helped her a lot! Isn't it normal to change jobs when she changes jobs? Why do you do this?"

Ye Haitang didn't answer, and Xiaowen continued: "During the appraisal season a while ago, when I was filling in the performance report, she was wrong, and she kept asking me if I was A+ this year, and said that I was unlucky or something, I told her everything, who knew that she still remembered it!"

"I work longer than her, my performance is better than hers, but the salary is still the same as hers, didn't you also consider this in this evaluation?"

"And I also persuaded her, Sister Begonia will never treat everyone in the department badly, look at her, who is it!"

Ye Haitang came back to her senses and asked, "Is she dissatisfied with this assessment?"

Xiaowen responded: "It should be, this time the department is only an A+, didn't you give it to me?"

Ye Haitang groaned, she felt that it was not all.

Xiaowen and Han Yuzhu sat in the two positions closest to her office, looking out of her office, Han Yuzhu's back could be seen through the glass, at this moment she was lying on the table, whispering something into the phone, smiling from time to time, presumably calling her boyfriend, right?

Han Yuzhu had a boyfriend a few months ago, and it was Chengyou's.

Ye Haitang remembered one thing.

Not long ago, Lao Fan called him and said that Han Yuzhu had brought someone from Chengyou to visit him.

Lao Fan knew Han Yuzhu or Ye Haitang introduced, the media commissioner of the marketing department is Xiaowen, what work docking is also Xiaowen, the last Aihua concert publicity activities, Lao Fan also gave a lot of ideas, including advertising, she specially brought Han Yuzhu to visit Lao Fan for this reason, and asked for advice in person.

Lao Fan jokingly said to her: "Haitang, I thought you had jumped to Chengyou! Otherwise, why would your subordinates actually bring Chengyou's people to visit me at the newspaper? Chengyou should give you an introduction fee!"

Han Yuzhu stood up, she didn't have many things, a small sorting box in her hand, she looked at Ye Haitang's office, as if she wanted to come in, Ye Haitang happened to be looking at her, the moment her eyes met, Ye Haitang keenly noticed her panic.

"Hey, Yuzhu," Ye Haitang stopped her: "Your resignation report and leave slip, I will transfer it to the human resources department in a while, and try to let them approve it as soon as possible." After the approval here, I asked Xiaowen to notify you to go through the formalities. ”

Han Yuzhu didn't come in, only smiled at Ye Haitang awkwardly, turned around and left.

Ye Haitang intuitively felt that Han Yuzhu's resignation must be related to Chengyou. But what she doesn't understand is that even if she jumps to Chengyou, it's normal, just finish the process, why is she in such a hurry and flustered now?