Chapter 32 Building the Foundation of the News Media Kingdom
PS: Thank you very much!
Andrew and Catherine discussed and decided on the future development direction and strategy of "Lookout" magazine.
Then, we discussed the content setting of the "Lookout" financial weekly.
The just-established "Lookout" financial weekly was originally mainly to introduce political and economic news. In other words, some major financial information has been extracted from the world's major financial newspapers and pieced together.
In this regard, Andrew did not completely deny the content setting of the previous section of the "Lookout" financial weekly. After all, it was just created, and the resources were relatively poor, so it was an expedient measure that could not be taken for granted.
But Andrew, from the perspective of a reader, analyzed the feelings of reading the current "Lookout" financial weekly:
The "Lookout" financial weekly is like a small collection of financial information. There is some readability, but there is no required readability to speak of.
For the elites in Hong Kong, the target audience of the "Lookout" financial weekly, the only use of buying "Lookout" is that it is a summary of major financial events. It is convenient to retrospectively search for the source of historical major financial events.
Catherine listened to Andrew's caustic comments about the "Lookout" financial weekly that she had worked so hard to found. couldn't help but glared at him and said slightly angrily: "Okay, Andrew, you are like this, you can't look down on the content of the current "Lookout" financial weekly. Then you'll have to give me a satisfying financial weekly section. Otherwise, it will be ......" (not suitable for children)
Andrew still can't wait for Catherine's bed joke threats! Isn't it just hard work, and when the time comes, I don't know who will beg for mercy first?
However, Andrew has already begun to think about related matters after hearing about Catherine's establishment of Financial Weekly from Shen Bi a month ago.
In the memories of past lives, the information on the connotation purpose and section content setting of those successful financial weeklies was called. According to the characteristics of the current times, after sorting out, the setting of the section content of the financial weekly also has a general framework idea.
So, Andrew was under Catherine's glare, joking threat. Calmly, he expressed his framework vision for the connotation and purpose of the financial weekly and the content of the section.
The connotation and purpose of the new financial weekly, from readability to must-read, mainly refers to the fact that the financial weekly provides readers with important, rich, knowledgeable, far-sighted and practical things. The content of the new financial weekly is mainly composed of four sections: political and economic news, business life, financial information and new products, and investment and financial management.
Political and Economic News Section: It is committed to providing real-time, rigorous and high-quality financial news and in-depth commentary for Hong Kong investors and the economic circle, and presents diversification through views and perspectives. The goal is to build a financial information platform with international influence.
Business Life Section: A business and finance section with the purpose of reporting on the dynamic situation of the business world, revealing the deep-seated problems of the business community, bringing together the ways of business management, and reflecting the rich life of the business community.
Among them, the main content of the introduction is the successful methods of businessmen, business operators and employees at all levels of enterprises in the actual operation of the market economy, the lessons of failure, the beneficial experience, the standardized operation, and the joys and hardships of life.
The articles should be easy to understand, readable, avant-garde in thought, and vivid and interesting in writing.
Financial Information New Product Section: The new financial information products include financial information, macro and industry research reports, indices and corporate consulting services extracted from world-renowned economic newspapers and independently developed by Outlook Finance. New financial information products include forums, lists, exhibitions, training, entrepreneur clubs and other forms. It can be embraced by young "company people" who are growing upward.
Investment and Wealth Management Sector: A comprehensive and timely introduction to the information, opportunities, risks, various financial management tools and financial management skills of the investment market, covering futures, stocks, bonds, funds, foreign exchange, trusts, insurance, personal credit, collectibles, real estate, industrial investment and consumption and other investment and financial management majors.
Among them, the board of family financial management is a professional financial management journal for individual and family investors, which can grasp the latest investment market information in the first time, and is an indispensable journal for family financial management.
Finally, there is a title page message prepared for "Lookout": In life, economic information is indispensable, if you want to keep up with the development of the times, economic development and financial management are indispensable, if you are tempted, go to "Lookout" magazine to subscribe!
Listen to Andrew's framework for the connotation, purpose and content of the new "Lookout" financial weekly.
Looking at Andrew, he talked lightly, with a calm demeanor with talent, elegance and confidence. Catherine's eyes couldn't help but be confused, such an excellent man is her lover!
Andrew's framework for the content of the new "Lookout" financial weekly is indeed good. But in order to fully implement Andrew's vision, the magazine "Lookout" is facing a practical problem.
At that time, the "Lookout" magazine was founded, and Catherine's savings and mortgage raised a total of 800,000 Hong Kong dollars in initial funds. Since the establishment of the magazine, it has invested nearly 500,000 Hong Kong dollars in various expenses.
If it works according to Andrew's framework for the content of the new "Lookout" financial weekly. Without a follow-up investment of millions of Hong Kong dollars, Catherine's remaining 300,000 Hong Kong dollars alone would not be able to operate at all.
For Catherine's concern about the problem of funding, Andrew also has a plan to solve the funding.
That is, the "Lookout" magazine first determined the development direction, and then improved the framework of the "Lookout" financial weekly's plate content new ideas. form a complete development plan.
As a first step, Outlook magazine highlighted the design of this complete development plan. Andrew's successful investment company invested 2 million Hong Kong dollars in venture capital to buy a 49% stake in Outlook magazine.
With the support of 2 million Hong Kong dollars, Andrew is estimated to be able to make "Lookout" Financial Weekly a new star among Hong Kong financial publications within one year.
The second step, a year later, "Lookout" magazine emerged as a financial publication in Hong Kong. With this report card, we will collect a number of social funds from the Hong Kong business elite circle.
With the participation of Hong Kong's business elites, this can not only provide follow-up development funds, but also expand social resources in Hong Kong.
After that, it opened the "Lookout" financial daily for ordinary investors to expand the coverage of the audience and improve the reputation of the magazine.
Within three years, Outlook magazine will be among the top 10 news newspapers and periodicals in Hong Kong.
After listening to Andrew's overall vision for the "Lookout" magazine, Catherine thought about the grand occasion that three years later, the "Lookout" magazine she founded would become one of the top ten news newspapers in Hong Kong. I can't help but feel excited.
However, for Andrew's arrangement, in order to successfully invest in the company, in the form of venture capital, invested 2 million Hong Kong dollars, only to buy 49% of the shares of "Lookout" magazine.
This is obviously Andrew's deliberate overestimation of the existing value of the "Lookout" magazine he founded.
You must know that the current "Lookout" magazine has only invested 500,000 Hong Kong dollars, and has just launched three issues of the "Lookout" financial weekly, and there is not much sales results.
This is Andrew's disguised funding for her business, and on the bright side, he is not only the controlling shareholder of "Lookout" magazine, but also the actual business manager.
Andrew put himself in his own shoes. After all, the establishment of "Lookout" magazine is Catherine's debut novel in the business world!
Andrew's ability to take care of her so meticulously made Catherine more determined to have feelings for Andrew. And in my heart, I made a lifelong decision, no matter what changes happen in the future.
I, Katherine Chen, will live up to Andrew for the rest of my life!
As a woman, Catherine is still very emotional!
PS: Thank you very much!