PS: Thank you very much!

The next morning, Andrew came to Chelsea Football Club to inspect the club's operations.

First, come to the Athletic Department and find out how many points the team has played in the first half of the season.

So far, Chelsea have had good results in the first half of the season and are currently top of the table in terms of points.

The atmosphere in the squad is good now, and the players and coaches are working together to win this season's Otozu title and qualify directly for promotion to the first division. In order to receive the £300,000 promotion bonus that Andrew promised before this season.

Knowing the situation of the team, Andrew came to the marketing department. Focus on understanding the club's market operations in the first half of the season.

Andrew looked at the club's summary of the first half of the season's market operations. In general, in terms of market development, there have been some improvements on the basis of the original. At least in the first half of the season, the club's operations have begun to turn a profit, after leaving behind the burden of debt interest.

In the following inspection, Andrew was very dissatisfied with the club's awareness of operation.

To this end, Andrew convened a meeting of the club's top management in the afternoon. On how to run a successful football club, he presented his ideas for the club's management to the club's management.

To run a football club, you have to treat the club as a public company. This concept must be thoroughly implemented in the club, which is the foundation of a successful football club.

So how to operate the club as a public company?

The first step is to define the ultimate purpose and core values of Chelsea Football Club.

The ultimate goal of the Chelsea football team is to become a world-class football club.

Core Values:

Forge ahead, create good results, always have the same goal, and do not get lost in glory. Harmony with the world's media and fans, inclusive.

World-class means that the team has to be outstanding, to break out of England, to gain a foothold in Europe, and to win trophies and honours.

Then the team must always maintain an enterprising attitude, always aim consistently, and not get lost in glory in order to create the best results.

Promote League One, base yourself on League One, dominate League One, and impact the Champions League. Once the dream of each goal is realized, the focus of the work must be shifted, maintaining the achievements and preparing to hit the next goal.

At this time, it is very important to keep the core values of the club consistent and not lose in glory.

World-class means accepting fans from all over the world, and the club must be compatible with fans from all over the world.

So how can a club be compatible with fans around the world?

One of the keys is to get a good relationship with the media, because football is one of the biggest entertainment platforms in the world. The media in the world is the link between fans around the world and Chelsea Football Club's publicity.

As the saying goes, success is also public opinion, and defeat is also public opinion. The image of the club created by the media directly affects the recognition of the club by fans around the world.

For example, we at Chelsea Football Club, next season, there is a high probability that we will qualify.

Of course, there will be a lot of positive coverage after the promotion, but without proper media operation, such events as speculation in the transfer market and off-field performances of players can be difficult to control.

The second key to success is the rapport between the club and the fans.

1. Communicate clearly with the fans

The club does everything with the passion and loyalty of the fans in mind, and they deserve to be rewarded for the opportunity to communicate openly with the board. Communication is key to strengthening the fan base and sustaining the club.

Over the years, we've seen countless cases of how powerful the fans are. And, the more deeply involved they are in the decisions of a club, the better I think for that club.

2. Keep an eye on the right of the fans to speak

A management structure that values the voice of the fans is indeed very effective in dealing with emergencies. Extensive communication with fans is certainly a good thing, but it can also turn into something like "over-democratic".

It is still very important for the club to have a business professional to lead the decision-making of the fans.

Because sometimes the distractions of the fans can make it difficult for the management to respond quickly and effectively, especially if the fans are always opposed to the best way to deal with it.

Andrew has shown his vision for the club. He also asked the senior management of the club to put forward their own ideas for the operation of the club in combination with the actual situation.

The club's senior management also made some additional suggestions on Andrew's business ideas. The result was an up-to-date Chelsea Football Club business strategy.

And in terms of the club's market development profitability, Andrew also put forward a direct idea.

First of all, Andrew articulated the core value of a professional football club's profitability.

Although different clubs have different profit models, what is the most fundamental source of football profit? There is a fundamental answer behind the different income components.

First of all, profitability is based on rational relations of production. It can be clearly seen in Europe:

The professional football game is a spiritual product that can meet the needs of consumers, the fans are the consumers, the club is the producer, the club league is the chamber of commerce, and the football association exercises the function of the government to supervise and manage this commercial activity.

It is precisely because its production relations meet the needs of the development of the football industry that the football economy can follow the laws of commodity economy and achieve success.

In addition, clubs and their trade associations are able to provide high-quality football competition products to meet the sensory and spiritual needs of fans.

Ticket and TV rights revenue is the direct value of football competitions, while business development income and football-related commodity income are the indirect value of this product, which largely depends on the club's effective development and promotion of product brands.

Judging from the specific profit model of Chelsea Football Club:

TV rights revenue: has potential, with a certain increase with the promotion to Class A. If the team's subsequent results advance to the ultimate goal, then the income from TV rights will also increase accordingly.

Ticket revenue: Potential, ticket revenue depends on the team level, the size of the playing field, and the number of games. If the team's performance advances to the ultimate goal, then the ticket revenue will increase accordingly.

In addition, some renovations can be made to the current stadium to increase ticket revenue. For example, in the favorable position of the stadium, set up more special boxes.

Fan Supplies Revenue: There is a lot of potential, and the sales of professional football club merchandise are usually generated around the emotional needs of fans.

The goods consumed by fans in watching the game itself are only a small part, and most of the products are the consumer demand generated by fans after they have established an emotional connection with the team, club and star through watching the game.

So fans are a huge potential consumer group for the club. The key to the success of this profit model is that the club can only achieve the natural conversion of fans and customers by establishing a harmonious attachment point for fans, linking emotional satisfaction with the purchase of goods.

Sponsorship revenue: Hiring a team of professional, high-level marketing management and financial management consultants to handle and engage with sponsors, as well as price negotiations. In order to maximize the value of advertising sponsorship.

Finally, there is the management of the club itself. The club's market development has been open-sourced, but the club still needs to reduce its expenditure.

You can hire some professional and high-level management personnel. Let them organically combine their many years of experience in professional sports with modern management and scientific management methods. Form the management norms of the club.

After the inspection of Chelsea Football Club and the operational aspects, Andrew felt very hard. For the operation of Chelsea Football Club, Andrew can be regarded as a hands-on and painstaking effort.

In the evening, Andrew, who was staying at home, received a call from Emma, and the two confirmed the date for Andrew to visit Emma's house in Liverpool in the phone connection.

That is, the day after tomorrow, December 23rd.