Chapter Eighty-Eight: What Does This Have to Do with You?
At Gu Jingnian's strong request, Xin Yi still went to the CHANEL counter.
This time was different from yesterday, before entering the door, all the tellers had already stood respectfully, as if Xin Yi had become an extremely distinguished guest.
The latest models in the store were all taken out by the clerk.
At Gu Jingnian's request, Xin Yi tried them on one by one. One of the garments had a lot of straps on it, and it was a hassle to put on.
"Don't try this one. ”
But Gu Jingnian insisted on refusing, pointing to the employee next to him and saying, "You help her wear it." ”
It took a lot of effort for the employees to finally tie the strap on Xin Yi's body, Gu Jingnian glanced at it, and shook his head.
In the end, nothing was bought, and they left CHANEL. And the employees behind him didn't even dare to breathe the atmosphere.
"Are you happy?" When he went out, Gu Jingnian naturally took Xin Yi's hand.
"Why are you happy?" and the second monk Xin Yi Zhangji was confused, and he didn't quite understand the meaning of the boss.
After a while, Xin Yi sighed again: "I'm thinking about how miserable it is to be your employee." I can't resist being abused by you. You were deliberately finding fault with CHANEL just now, right?"
Listening to Xin Yi's words, Gu Jingnian unhappily withdrew the hand holding the girl, "I deliberately found fault? I don't know which pig it is for." ”
After speaking, Gu Jingnian strode forward. Didn't pay attention to Xin Yi's small steps anymore.
What does he mean? Find fault with me?
At this time, Xin Yi suddenly realized that the boss deliberately let himself try on so many clothes at CHANEL today and didn't buy them in the end, in order to avenge himself.
Why did you react now?
There was a hint of joy in my heart, and a hint of pride, which was the joy of being protected, and the corners of my mouth couldn't help but rise. Again, Xin Yi felt that it was not bad to have such a boyfriend.
"Boss Anian, you wait for me. ”
"Don't go so fast. Ah Nian. ”
Boss Gu was unmoved. I was a little angry. put aside the business and didn't do it, and accompanied the little girl to find face, but she still didn't appreciate it.
"Brother Ah Nian. ”
Hearing this, Gu Jingnian stopped.
Xin Yi's footsteps didn't stop the car. His head hit Gu Jingnian's back.
She felt the body of the man in front of her tremble. Gu Jingnian's deep voice sounded: "What do you call me." ”
"Ah Nian?"
The man did not react.
"Brother?"
Hearing this title again, the man suddenly turned around, and his big hand covered Xin Yi's small hand again. Pulling the girl and walking side by side.
"I'll tell you okay. The clothes you bought me are so expensive, I don't have that much money to pay you back for the time being. ”
"It's fine. ”
"But I'll pay you back if I say it's counted. ”
"Good. ”
Today's Gu Jingnian seems to be very easy to speak, and Xin Yi will answer everything well.
Xin Yi thought in his heart: Could it be that brother is the customs clearance code?
However, Xin Yi was a little puzzled in his heart, "Boss Ah Nian"
"Huh?"
"No, no, I mean, Brother Nian, why did you buy me those clothes?"
"You wear such ugly clothes in the live broadcast room every day, which affects the viewer experience. ”
"What? You're actually watching me live?"
Speaking of which, Xin Yi has been busy selling clothes in the live broadcast room in addition to studying recently. The last wave of exchanges has cost Xin Yi more than 100,000 yuan. If you don't develop users and increase the sales of clothes, where can Xin Yi find 100,000 yuan to pay off Gu Jingnian.
Although there are still a lot of bad voices on the Internet. But this time, Xinyi Live focused more on the content and did not deliberately talk about buying and selling clothes.
I will talk about the repair of electrical appliances with fans. We also accept everyone to send the items over, and Xin Yi helps to repair them.
The live broadcast room began to pay more attention to the content, and Xin Yi no longer tried on clothes. Except for the KL red dress that bought the copyright, other clothes in the live broadcast room have been taken off the shelves.
And Xin Yi's humble attitude has slowly improved the perception of her by some passers-by. After all, it is difficult for such a young lady who wears overalls and repairs electrical appliances seriously to connect with Xiao San and Jin Bai.
"So you let me wear LV to fix appliances?"
"After all, repairing electrical appliances is not the norm, and this model is difficult to make your live broadcast room develop quickly. You need to package your live broadcast room to have a certain value output. In fact, there was nothing wrong with your positioning at the beginning, you have a good figure, Shen Yao can sell, and there is no problem in doing clothing marketing. ”
"I'm in good shape?" Xin Yi stared at Gu Jingnian with wide eyes.
"That's not the point. Gu Jingnian patted Xin Yi's little head, making Xin Yi quickly return to reality. "The point is that there is no problem with the way you market. ”
"But aren't we still spurned by everyone because of the cottage?"
"Why are there so many clothes sold in the live broadcast room, and there are a few copycat clothes, but other people's spearheads are aimed at you?"
Gu Jingnian's question made Xin Yi fall into deep thought, in fact, this question has always troubled him. Xin Yi repeated in a low voice: "Yes, why do others just stare at my cottage?"
"Because the selling point of your side from the beginning is originality. The clothes are all made by yourself in the live broadcast room. Many people buy clothes not only because they look good, but also because they are handmade. But you don't have the energy to make so many handmade clothes. The products made by the factories handed over to them were not properly audited. And the price is not low. There will be a psychological gap after the customer receives the clothes. When a person brings up that the product on your side is a copycat, more buyers will stand up and echo. Thinking about it another way, if the clothes you sell at the beginning are finished products, others will be much more tolerant of copycats. ”
After listening to Gu Jingnian's words, Xin Yi seemed to have a little understanding.
Oh, yes. I don't have the strength of original clothes, so I sell original products in the live broadcast room, which is what really makes fans dissatisfied, in other words, the most important reason why the superpower lady Waterloo is that there is a certain phenomenon of deceiving consumers at the beginning of the operation.
"Do you think the live broadcast room is not honest enough?"
Gu Jingnian nodded frankly, "Shen Yao is indeed a good hand at marketing, and you have done a good job in hunger marketing and fan economy in your live broadcast room, but the only thing you lack and the most lethal is high-quality products." ”
Xin Yi agrees with Gu Jingnian's statement, "So we don't sell products other than KL now." ”
"If you only sell that red dress, how will your sales be?"
"It's like..."I'm embarrassed when it comes to sales.
"Not good, isn't it? You only have one product right now, which is too monotonous to attract multi-dimensional customers. The sales of the product must not be raised. ”
"So what should we do?"
"Contact more designers, buy excellent product design, find factories for processing, mass production. It is not original, nor handmade, but focuses on the quality of the product. ”
"Then how do we reflect the quality of the product?" Gu Jingnian's statement was a little profound, and Xin Yi still didn't understand it for a while.
"I said you have a good figure and a certain amount of popularity. You are the business card of your live broadcast room. ”
"Me?" Xin Yi couldn't believe that the business card in Gu Jingnian's mouth turned out to be himself.
"That's you. So you now have to improve your taste in every way. So that you can really be a high-quality spokesperson. ”
"Including wearing a name tag?"
"Branding is just the first step in getting you to know what a good designer product looks like. Next, you will go to art exhibitions, read books, and get in touch with artists to improve your understanding of beauty in an all-round way. ”
"What?" Xin Yi was stunned by Gu Jingnian.
"Do you know why a lot of designers come from wealthy families?"
Xin Yi shook his head.
"Since he was a child, he has dressed all the luxuries, and his vision will be born much better than ordinary people. ”
"But I," Xin Yi's voice grew quieter and quieter, "I'm really poor... Growing up, I didn't wear a name brand. ”
"It's fine. There I am. ”
"Huh?"
Xin Yi wondered: Does this have anything to do with you?