Chapter 42—Mr. Henry's Plan (2)
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Mr. Henry took his leave of Andrew and exited Andrew's office with two documents.
When he returned to the office of the general manager of Shengli Securities, he first arranged a affairs assistant to sort out the listing application of the securities company, and then submitted one to the Financial Secretary of the Hong Kong Government for review and one for filing.
Then, he summoned his confidant, Mr. Peter, who was in charge of the publicity and planning of the open-ended investment fund of Gold No. 1.
Mr. Peter, who is Henry's hair younger, is a good brother who has been together since childhood, and they are good buddies who have experienced the four irons together.
The two were inseparable until they graduated from high school, and when they applied for college, they chose to apply to different universities due to their different interests and aspirations.
Peter has had a big brain since he was a child, and he is obsessed with movies, so he chose to apply, and the London School of Communication, one of the member colleges of the University of the Arts London. Majored in Film Studies and minored in Public Relations.
After graduating from university, he studied in a film and television company in the United Kingdom for a while. I feel that the British film and television industry is too traditional and difficult to get ahead. For the dream in my heart. Therefore, he went to the United States and mixed in Hollywood, California, the mecca of film and television.
But Hollywood, the mecca of film and television, is both a paradise for dreams to come true, and a hell for dreams to be shattered. With no connections, no experience, only Peter, who is full of dreams, deeply feels the helplessness of reality and the shattering of dreams in Hollywood.
Peter, who was unwilling to return to China, had to temporarily let go of his dreams. In order to survive in reality, I found a job as a film and television publicity and planning assistant in Hollywood.
For many years, I have a deep understanding of film and television promotion, but I have little creative achievement, so I have to be quiet.
Henry, on the other hand, was more interested in finance, so he chose to apply, the Department of Economics, University of London. After graduating, he worked as an intern at the London Stock Exchange for one year and obtained his qualification as a stockbroker.
Henry, who spent a year on the London Stock Exchange, felt like a rookie stockbroker. In the historic London Stock Exchange, there are no connections, and it is very difficult to get out.
Henry, who was relatively clear-headed, chose to join the journey of opening up the Hong Kong securities market in the Far East after some consideration.
In 1966, Henry, who joined the development of Hong Kong securities brokerage, spent a full year to gain a firm foothold in the Hong Kong securities market, opened up some contacts, and made some progress in the securities brokerage business.
It was also bad luck and bad luck to encounter the Hong Kong riots in 1967, and the entire Hong Kong society was in turmoil and disorder. Hong Kong's securities market is virtually closed. And Henry, whose securities brokerage business had just picked up, also came to a halt.
After struggling until August of '67, Henry, who saw that the political situation in Hong Kong was not good, had no choice but to pack his bags and go back to London to make plans again.
It wasn't until December of '67 that he met Andrew, and it came to work. A few years later, he was in charge of several companies.
When I returned to China for the Christmas holiday last year, the two friends who had been separated for many years got together again. After playing with each other and eating and drinking, they talked about their own hard work experiences in the past few years.
Hearing that Henry has achieved good things now, Peter, as a little friend, congratulated Henry on his time.
And Henry saw that his friend Peter's development in Hollywood was not very satisfactory, so he had the idea of pulling his little friend.
It just so happens that if a securities company wants to set up an open-end fund, it needs publicity and planning and open up sales channels. And my friend Peter, in Hollywood, is engaged in propaganda planning. Although the industries involved are different, the basic concept of publicity and planning is the same.
And, as Andrew's career grew, so did Henry's scope of work. Cultivating a handy work assistant can be difficult, laborious, and time-consuming.
And the ability and temperament of his little friend Peter, Henry is familiar with it, and he is fully qualified for the position of his own work assistant.
Henry, who had made up his mind, explained his thoughts and asked Peter for his opinion.
Peter's childhood dream of Hollywood has been shattered, and as for his current work development, he has been disappointed and bored after years of fruitless hard work.
Now, sending a job offer from his little friend Henry has made Peter excited. I can't help but wonder if in Hong Kong, Far East, can I be like my friend Henry, and come to work for a while. With this in mind, Peter agreed to the job offer of his friend Henry. After New Year's Day and New Year's Day, he joined Victory Securities.
After New Year's Day and New Year's Day, Peter joined Victory Securities, and Henry arranged for Peter to preside over the publicity and planning of the Gold No. 1 Open-ended Investment Fund.
In this new position, Peter, who has been familiar with him for two days, will soon be able to get started. After all, the essence of propaganda planning is the same.
And, during the two days of familiarizing himself with his new job, Peter spotted a good opportunity to promote the Gold No. 1 OIF.
That is to make full use of the hype At the end of last year, HSBC Successful Investment Fund leaked the news about Andrew's guidance on investment, and futures gold earned 50% in two months.
Peter informed Henry of the good chance of this discovery. Henry also agrees with such a good opportunity. In the subsequent deliberations between the two, Peter hatched the entire promotional project.
But Henry still very much agrees with Peter's plan to promote the promotion. It's just that I'm a little hesitant to reveal part of the information about my boss Andrew in the plan.
However, under Peter's analysis and persuasion, Henry finally agreed to the development of this propaganda promoter plan.
The launch of the promoter program has been carried out very smoothly, and the promotion of the Gold No. 1 OIC has achieved remarkable results.
After that, Henry reported to Andrew on the publicity effect of the Gold No. 1 open-ended investment fund.
Now the sale of Gold No. 1 open-ended investment fund has been approved by Andrew. Next, in addition to applying to the Financial Secretary of the Hong Kong Government for review, it is necessary to immediately carry out comprehensive publicity work.
Before launching a comprehensive publicity work, Henry believes that it is necessary to make a final review and consideration of the existing publicity plan.
So Henry summoned his henchman, Mr. Peter, who was in charge of the publicity and planning of the open-ended investment fund of Gold No. 1. Together, the two of them made a final review, consideration, discussion and supplementation of the existing publicity plan.
In this final review, after deliberation, Mr. Peter transformed the publicity concept of a new fund based on some of the publicity methods of the new film: to create a "follow-the-trend" effect among investors.
"Following the trend" refers to a kind of herd mentality that originates from people. That is, individuals are affected by the behavior of the outside crowd, and show in their own perception, judgment, and cognition, which is in line with public opinion or the behavior of the majority.
Now the subject of public opinion on investment has been generated, and that is the embodiment of Andrew's investment ability. After more than half a month of public circulation, it has been known to most investors, and the basis for the follow-up effect has been formed.
Now, it is necessary to hold a small-scale pre-sale event in advance, just like the midnight screening of Hong Kong movies. Find some influential predator investors among investors to drive hot spots and form substances.
Spend a little more money, contact several news and financial media, and arrange follow-up articles and manuscripts. It would be even better if the TV station could be contacted.
In this way, the trend of buying Shengli Securities Investment Fund has almost formed. Of course, when the pre-sale event is still officially released, it is also necessary to arrange some dragon preparations.
After listening to Peter's fund promotion concept: the idea of creating a "follow-the-trend" effect for investors. While Henry agreed with Peter's concept of fund promotion, he was inspired by his own mind, and some related inspirations were generated.
There is no need to arrange some trick preparations. It is completely possible to notify the employees of several companies of their own companies, so that they can also own, give priority to buying fund shares, and provide opportunities for asset appreciation.
In addition, the subscription fee can be waived as a benefit for employees of the company. This is undoubtedly the corporate culture that Andrew once mentioned, caring for employees and gathering centripetal force.
After thinking about the move, Henry informed Peter, and after getting a consensus, the two reorganized and supplemented, and the publicity plan of the Gold No. 1 Open-ended Investment Fund.
Now that the fund's publicity plan has been finalized, Shengli Securities Co., Ltd.'s application for the establishment of an open-ended investment fund must also be submitted to the Financial Secretary of the Hong Kong Government immediately.
In addition, in the fund offering plan, Henry has to ask Andrew to approve the benefits of waiving the subscription fee as a benefit to the employees of his own company.