In mid-spring and April, the northern country is already full of birds and flowers, and the tropical orchid seems to be like this all year round.

Although the climate has not changed and it has always been so hot, the mentality of every Lanfang person is unprecedentedly prosperous.

In the past six months, every Lanfang person can feel that the environment around them has improved slightly almost every month, and the tourists from the north have become more dense, and the city's luxury shopping malls are becoming more and more full day by day.

Those luxury brands that Gu Kun holds large shares or at least tens of percent of the shares, ostensibly belong to France and Italy, but in fact a considerable part of the money earned belongs to Gu Kun, and the performance of bringing goods in Lanzhou is also changing with each passing day, and the performance is increasing every day.

From August last year, to now, for eight full months, this growth has not stopped.

It can only be said that Huaxia's accession to the WTO, Lanfang's covert relaxation of the financial review threshold for China's visas, the official commercial operation of Lanfang's oilfield and oil port to create the concept of an oil tyrant country, and the completion and use of a bunch of high-end cultural and tourism facilities in Lanfang...... The power of this four-move combination punch is really too great.

April 1, April Fool's Day, is also a Monday.

Gu Kun hugged his little lover Lin Ying, and in the conference hall of the Burj Al Arab, he had just finished reading the freshly released financial briefing on the hotel industry and luxury shopping malls in the first quarter of this year.

Lin Ying now helps Gu Kun manage the Burj Al Arab Hotel, and also manages several joint luxury shopping malls. When she saw such excellent data, she couldn't help but praise with emotion:

"Relaxing the financial visa for wealthy self-employed individuals who did not meet the conditions for visa release is really amazing. At first, I thought that the growth in the fourth quarter of last year was piled up by ourselves and Alipay to organize users to participate in the group.

Now I know that even if we don't organize it in person, there are still so many rich people from all walks of life in the North who are vying to become Alipay users and pay for it completely by themselves.

In the second half of the year before last year and the first half of last year, our tourism performance in 12 months was to receive more than 4 million tourists from northern countries, and in the second half of last year and the first quarter of this year, 9 months, it has easily broken through the results of the previous 12 months, and there have been 5.5 million people. In the future, if the results from April to June are added, the minimum guarantee will be 7 million. That's a 75% increase in a year. ”

Lin Ying's tone also became more and more emotional, and her expression was full of amazement and admiration.

Of course, the accounts cannot be calculated in this way, and no company or a country will count the performance of the tourism industry according to the cycle of "the second half of the previous year plus the first half of this year".

The reason why Lin Ying subconsciously counted this is because July last year was the time point when China joined the WTO, and the official oil production of Lanfang Oilfield and the relaxation of visas were also intensive stimulus measures in the next month or two. So if you do that the math, the growth looks very exaggerated.

In fact, according to the statistics of the natural year, Gu Kun predicts that the total turnover of tourism and luxury shopping in 2002 is estimated to increase by about 60% compared with the whole year of 2001, which is definitely not as exaggerated as the 75% of the statistical caliber mentioned by Lin Ying earlier.

Of course, even if it is only a 60% increase, it is already very exaggerated, and other small countries in the world that are tourism countries, if they hear about this data, they don't know what to envy.

Listening to the little lover's emotion, Gu Kun was very calm, and his face was calm due to being well-informed. He calmly analyzed a few data and said calmly: "What's so surprising about this? By the end of last year, Alipay had just over 100,000 users, and now it has 350,000.

It's only been another three months, which shows that Ma Feng is a real person, I helped him push the first one, and after turning the flywheel, he can roll the subsequent snowball himself. I dare to say that the vast majority of the 250,000 new Alipay users in the first quarter must have come to Lanfang to play.

We've uncovered a market for a 'rich and no social status' segment. It can only be said that compared to Lan Fang, Huaxia is too big. We only need to grasp a precisely subdivided and otherwise neglected wealthy class in China to unleash that huge purchasing power. ”

Lin Ying only cares about hotels and shopping malls, and doesn't know much about Internet business, nor does she like to play games, so she doesn't understand the growth logic of Alipay very well. Hearing Gu Kun say it so naturally, she couldn't help but humbly ask:

"Isn't Alipay a software for Internet café owners to run a recharge business? How can so many people install it? You said at the beginning that there were 100,000 users, but in three months, it skyrocketed from 100,000 to 300,000, and there are not so many Internet cafes in China, right?"

In Lin Ying's impression, it is very good to have an Internet café for every two or three thousand people in the city, in fact, at the beginning of 02, Huaxia has not reached this average level, and it is estimated that the density of Internet cafes in first- and second-tier cities can be close to this level.

Can there be 500,000 Internet cafes in China? Surely not, where are the 300,000 or 400,000 Alipay users?

Gu Kun smiled when he heard this, and he explained easily: "Your ideas are too outdated, you should pay more attention to new technology information." When Alipay was first born, its function was indeed relatively simple, and it could only recharge point cards and as a payment tool for buying books online. But that was the old market last October.

Ma Feng is quite methodical and will not rest on his laurels. Half a year has passed, and Alipay's functions have also been slightly upgraded in several versions. In addition, there are more stress tests, more running-in, and safety technology advances, and the threshold for installation is not so cumbersome.

Some of the new users are not Internet café owners anymore, but pure 'rich people with no status and irregular status' and rich people who can't tell the truth. However, we must still assess the qualifications and performance of the franchisee, if it is purely a bastard, it is a big deal to pay the usage fee. ”

As soon as she said this, Lin Ying roughly understood, and asked a little more about it, and finally figured out what was going on.

The security of online payment tools should be improved, on the one hand, it depends on technology, and on the other hand, it is also tried and tested.

Historically, the security technology required to engage in Alipay was not satisfied until 2004, but this does not mean that this time and space will still have to be delayed until 2004 to make Alipay that "does not rely on MAC address binding, and anyone can install it".

Because the early technology iteration has accelerated, the earlier commercial use means more trial and error and feedback opportunities, and with the blessing of this positive feedback, the product iteration will also be accelerated, Gu Kun estimates that by the second quarter of 2003, at most by the middle of 2003, it will be possible to launch a product comparable to the security of Alipay at the end of 2004 in the original history.

That is, the birth date of Alipay's "complete body" is advanced by about 18 months. This is a relatively safe layout, and Gu Kun believes that it can be done.

However, even if it has not been done now, at least the current security and convenience of Alipay have been much better than the version in October last year, and the cost of installing it for users has been greatly reduced, at least by more than half.

This leads to the fact that "even if a user fails to sell many point cards, he will not lose much money by pushing him to the door to help him install Alipay and provide technical support".

In fact, since January this year, with the increase in demand for new installations of Alipay. Ma Feng also knows that some people don't want to open an Internet café or really use Alipay to do business, but just become an early user of Alipay first and enjoy the privilege of "going to Lanfang to travel finances without review".

Therefore, Ma Feng also adjusted the threshold for Alipay's new installed users, and he also informed Gu Kun about this matter, and Gu Kun also thought it was good, so he agreed.

Specifically, in 2001, if you want to become the first batch of users of Alipay, you can't install it if you want to.

How noble are early users, do you think you can be a high V if you want to?

At that time, every user had to sign a paper service agreement with Alipay's local sales staff in black and white, not like other Internet companies' products, and clicking "agree" on the Internet was counted.

After the owners of Internet cafes joined Alipay, they all had the task of purchasing and selling point cards, such as using this Alipay system to sell more than 5,000 yuan of game point cards every month in order to be free of software usage fees.

Of course, if you sell more, you can increase the rebate ratio in the future, and there are other benefits. If you don't complete the task, you may be fined one or two hundred yuan per month and deducted from your Alipay balance.

In other words, Alipay users in 2001 were all equivalent to online game point card dealers, and they couldn't play without dry goods, and they were all at the forefront of the Internet economy, which was very high.

But fortunately, for people who open Internet cafes at home, they recharge and sell tens of thousands of yuan of point cards every month, which is like playing, and the task is very easy to complete, so no one cares about the constraints of this clause, and everyone thinks that the binding clause of Alipay is very conscientious.

However, with the passage of 2001 and the growth of Alipay users, the early Internet café owners, a high-quality customer group, have almost been discovered, and user growth has entered the deep water area.

At this time, Ma Feng saw that someone wanted to join the visa convenience of Alipay users, so he had an idea, changed it, and lowered the "liquidated damages that cannot achieve sales performance", and changed it to whether your new user is an Internet café owner or not.

Anyway, as long as you are interested in e-commerce sales, online payment, and want to do some other new Internet economy work, you can become a new user of Alipay. The only condition is that after passing the review of other qualifications, if you sell less than 5,000 yuan of point cards per month, then you have to pay a monthly fee of 30 yuan.

It is equivalent to Alipay, which is a service that can only be used by a monthly card every month.

Not to mention, although this hand is not sustainable, but it is still very helpful to attract new users in 2002, because there are still many high-end social elites who have not joined, they can afford this money, and they are willing to spend a monthly rent of 30 yuan per month to improve the gold content of their passports and reduce the difficulty of visas to Lanzhou, speed up the visa cycle and improve convenience.

It is equivalent to 02 years of users, and you can directly increase the value of a point card every month.

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