What is the essence of advertising?

To put it simply, it is to advertise and transmit information.

Whether it's a public service announcement or a commercial, the ultimate goal is to impress the viewer. So there's really only one kind of successful advertising, and that's memorable.

Therefore, whether it is the eternal romance of diamonds, or the brainwashing of not receiving gifts during the holidays this year, and only receiving brain gold, in the final analysis, what is left on consumers is a deep-rooted impression, that is, when consumers need a certain commodity, they will subconsciously choose the best kind of advertising.

It is said that kind people can only see the good side of the world, but in the eyes of people like Zhao Fusheng, occasionally the world will be full of conspiracy.

Of course, he would never admit that he was the one who liked to use trickery the most.

Therefore, after Wang Zhen's emotion was issued, Zhao Fusheng glanced at him seriously and said seriously: "I'm not robbing money, I'm teaching you how to do business......

Wang Zhen was immediately defeated by his shamelessness, obviously, in his worldview, he really didn't understand why the matter of calculating advertising costs in days was so natural in Zhao Fusheng's mouth.

Zhao Fusheng waved his hand, and he couldn't explain to Wang Zhen how attractive the navigation web page was to many people at this time, there were too many young people like Wang Zhen, and he was probably like this back then.

At that time, Zhao Fusheng had the same idea as most people: It's not that I don't have the ability to make money, it's just that I don't have the capital. Compared with going to work honestly, doing business is the most comfortable and easy. As long as I am given a few million, I will definitely be able to turn this money into tens of millions in a year.........

After many years, Zhao Fusheng still feels that this statement actually has some truth. After all, dreams and creativity are things that only young people will try desperately all the time.

It's just that anyone entering an unfamiliar industry needs to adapt and work hard, after all, the pie in the sky is one in ten thousand, even if such a thing happens, the people below must be prepared to let the pie fall on their heads. Otherwise, what falls may not be a pie, it may be a trap.

Wang Zhen was stunned, and then nodded honestly, and did not ask Zhao Fusheng anything else.

The biggest advantage of him is that he is honest.

From a business point of view, this kind of person may not be able to make any great achievements, but he will definitely do his duty, no matter what company has such employees, it is considered a kind of luck.

As a business, talented and capable employees are of course very important, but what is really important are those ordinary people who are stable. Because people sometimes know too much, but they are unhappy than those who know less.

The workplace is like this, and stability is the main theme.

In Wang Zhen's opinion, Zhao Fusheng will not harm himself, since he promised to help Zhao Fusheng maintain this web page, then he said that he will do what he wants.

In fact, what is more important is what Dong Chenxi said to Wang Zhen.

It was a time when Wang Zhen inadvertently said that the webpage he helped Zhao Fusheng maintain was getting higher and higher views, and someone had already taken the initiative to come to the door to advertise.

In this regard, after thinking about it for a long time, Dong Chenxi told Wang Zhen that no matter who came to the door, he would not agree, listen to Zhao Fusheng's orders, and don't ask Zhao Fusheng what he wanted, Zhao Fusheng would do whatever he wanted.

"In this world, the strongest hands are on your shoulders, what you need, you can't expect others to give you handouts, you have to let people see your value. Dong Chenxi said seriously to Wang Zhen.

Wang Zhen still didn't understand what she meant at the time, Dong Chenxi explained with a wry smile: "Think about it, what Zhao Fusheng is doing now is what an ordinary student would do? Whether he is a designer of future advertising or secretly engaged in this navigation page, he will definitely do great things in the future." When the time comes, he needs his own people by his side, and you are the most suitable person. ”

Wang Zhen didn't think about it so much, but he felt that it was good to be able to help Zhao Fusheng do something, at least, to repay Zhao Fusheng for helping him and Dong Chenxi.

"You make your own decisions about advertising, I'll give you a bank card when you go back, and the advertising fees will be paid to this card in the future, and if you need to add servers and computers, you will withdraw money from it. Zhao Fusheng said to Wang Zhen.

Wang Zhen nodded: "I know, in fact, I have an idea recently, and I will talk to you about it later." ”

"Oh?" Zhao Fusheng glanced at Wang Zhen in surprise: "About what?"

Wang Zhen smiled shyly: "It's just a game, well, it's not a game, it'......s me and Chenxi chatting at home, and I think about it myself."

Zhao Fusheng nodded: "Okay, go back and wait for me to finish the plan in my hand, let's talk." ”

He knew what Wang Zhen meant, after all, among the people around him, except for himself, there was really no one who had a deep relationship with the Internet, at least, the navigation page he made up was not bad.

Leaving Wang Zhen's residence, Zhao Fusheng kept thinking about a question in his mind, that is, how did the number of views of this navigation page suddenly increase.

According to Wang Zhen, although the number of views before is also improving, it is not too high, but in recent times, the number of views has increased significantly, and from the perspective of IP addresses, there are all over the country, as if this web page was known to everyone in an instant.

At first, Wang Zhen thought that the background server was malfunctioning, and it was not until he carefully checked it several times that he finally dared to believe this fact.

"What's going on?" Zhao Fusheng rubbed his chin, thinking about it for a long time and didn't figure it out.

Walking on the road, people walk by from time to time, "Where are you from, my friend......"

A burst of singing sounded on the campus radio: "Hello everyone, I am your good friend Sun Tiantian......"

A pleasant voice sounded, crisp, gentle, with a hint of infinite beauty that makes people reverie.

Sun Tiantian?

Zhao Fusheng immediately made a joke, and immediately quickened his pace, Tan Kaixuan at this time should be in the dormitory.

Sure enough, when he returned to the dormitory, he saw Wen Yu, Shi Nan and others sitting in front of the computer watching the movie intently, while Tan Kaixuan ran to the window and was sitting there.

"Yo, listening to the radio?" Zhao Fusheng looked at Tan Kaixuan with a smile.

"Yes, Tiantian's voice is too magnetic. The eardrums kill the chicken, and the hearing is very healthy!" Tan Kaixuan smiled.

Zhao Fusheng smiled: "Do you want to meet her?"

Tan Kaixuan was stunned for a moment, looking at Zhao Fusheng smiling there, he always felt that something was wrong......