Chen Qiao, the media commissioner in charge of public opinion monitoring of Chengyou Insurance, has been anxious recently.

In the past half month, complaints about Chengyou have continued, and even the ones reported a few years ago have been dug up.

How can the insurance company have customers who are satisfied, and there have been large and small complaints in the past, but the general media will first ventilate with them, then interview, and sometimes help mediate.

No matter how you say it, Chengyou has a good relationship with the media, and every year there are no less sponsorship fees and advertising expenses.

For this reason, Chen Qiao has been criticized recently.

As soon as he went to work today, Chen Qiao was called over and scolded by Wan Anfeng, the manager of the corporate communication department.

"Look at it, look at it! It's Chen Wei's complaint again! This case was three years ago, and it was even turned over, if I believe what you said again, these are all accidental events, there will be ghosts!"

Wan Anfeng anxiously threw a newspaper on the table in front of Chen Qiao.

"Don't blame me, I've been scolded by the boss a few times!" Wan Anfeng asked Chen Qiao: "Since we entered Ningcheng, nothing like this has ever happened, have you asked someone why?"

Chen Qiao was also puzzled.

He explained: "When I first started to have this kind of report, I paid attention to it, and I also communicated with the media, but I thought it was an accident, and then one after another, I wondered if it was a ghost of my peers, or offended which media, but I didn't think about it. ”

"My peers don't have the ability to handle so many media, you see, newspapers, television, radio... It's not a small media, and it's impossible to offend any media, and I've always paid attention to this, and besides, even if we offend one media, it's impossible for so many media to come forward, but someone should take advantage of the situation to make friends with us. Like now, exposing us like this every day, but not knowing who did it, is the real big problem. ”

He was also anxious, "This is really strange. ”

As the two were talking, an email popped up on Wan'anfeng's computer, which was sent by the Luo'an branch, with a very shocking title: "Last night, Luo'an TV broadcast our company's news, involving Fan Shi's fraud three years ago, please deal with it quickly at the headquarters!"

At the same time, the phone on Wan Anfeng's desk also rang, and Mr. Jiang asked him and Chen Qiao to go to his office immediately.

The two looked at each other.

Mr. Chengyou Jiang is usually a very kind person, but now his eyebrows are twisted, and he no longer has the usual smile on his face.

"Recently, the media coverage has not been very positive! It is also very intensive, there are seven or eight cases, right? The usual one-year target has been completed by you ahead of schedule!"

"Tell me, what's going on?" he asked Wan Anfeng.

Wan Anfeng didn't dare to slack off, and hurriedly told the details of the situation, and also told him about the analysis he had just made with Chen Qiao.

Mr. Jiang hated them with iron: "Can't see such an obvious thing? This is offending people! Otherwise, how could these media, which usually write articles differently than others, stare at Chengyou's family together? It won't be for advertising, otherwise they would have come to the door long ago!"

"And I heard these reports from you, including last night's Luo'an TV, there are news and old news, but they all invariably make a fuss about integrity, and they are in-depth step by step, and the caliber is so unified, then it can only be instructed by someone!"

"But we also inquired with someone, but we didn't find any news. ”

Mr. Jiang frowned: "I haven't found a way to say this? Do you want me to personally invite the leaders of these media to have a meal? Or sign an advertising contract for each family?"

Wan Anfeng didn't dare to answer.

If you really do this, not to mention whether the leaders of these media will all give Mr. Jiang face, even if they really use money, how much advertising money will be enough?

If other media outlets that weren't involved in the first place came to get involved, it would be endless, and if they did, the manager of the corporate communications department could also be laid off.

Wan Anfeng is not from the media, he has been the manager of the corporate communication department for less than half a year, and he has dealt with the media in official terms when he was doing activities, but he has no deep friendship in private. Although Chen Qiao is a media specialist, his qualifications are too shallow, and he is only responsible for inviting reporters to write scripts, and he is good at event planning, but he does not know the internal situation of the media.

Suddenly, Wan Anfeng thought of a person.

"Mr. Jiang, didn't the bancassurance channel just recruit a product manager from Credit Suisse a while ago? His name is Han Yuzhu! Do you remember?"

"I know, the new product promotion plan was written by her, and Mr. Zheng of the bank insurance company directly promoted her to product planning manager after reading this plan, and she was originally applying for the supervisor. ”

"This Han Yuzhu was originally a reporter for Zaobao before joining Credit Suisse, although she was mainly responsible for marketing planning at Credit Suisse, but Credit Suisse's Ye Haitang has deep media connections, and Han Yuzhu has been following Ye Haitang, so there must be a lot of connections!" Wan Anlan said with certainty.

"This circle is very clear inside and outside, what we can't inquire about, Han Yuzhu will definitely be able to find out!

Han Yuzhu has not officially gone to work in Chengyou, although Ye Haitang has approved her resignation report, but the two sides have actually torn their faces, and there is no affection at all.

According to common sense, it will take a month after she submits her resignation report to go through the resignation procedures to Chengyou, and she is still a little clever, knowing that if she goes to Chengyou immediately after resigning from Credit Suisse at this time, it is equivalent to telling others that she has turned her face with Credit Suisse, and if she angers Ye Haitang and really turns her face with her, it will be worth the loss. So she kept a low profile.

After all, Han Yuzhu was ashamed of Ye Haitang, and Credit Suisse had not pursued her further until now, so she knew that Ye Haitang's attitude played an important role. So he stayed at home honestly, so as not to block Ye Haitang.

She was taken aback when she received Chen Qiao's call, and immediately searched the Internet for Chengyou's recent news, and sure enough, it was all negative.

She agreed with Mr. Jiang's analysis that Chengyou was indeed offended.

Anyway, she has also been in the media for a while, and understands these methods, especially by Ye Haitang's side for three years, Ye Haitang often analyzes all kinds of news with them, even if she is not smart, she can see that although these reports are in various forms, they are unified in caliber, and the final conclusion is completely consistent, which is clearly arranged behind someone's back, and this person is still very arrogant.

Also, with such great energy, arrogance should also be deserved.

Han Yuzhu started to call, to her surprise, none of the people she was looking for could tell the reason, some were playing haha, and some directly said that she was thinking too much, how could there be any conspiracy theories, saying that many media have been doing honest reports in various industries recently, and Chengyou just happened to hit the muzzle.

After listening to it a lot, Han Yuzhu was also puzzled. She called Chen Qiao and told her about the inquiry, and when Chen Qiao saw her say this, she could only wait and see.

However, this kind of news is still appearing at a frequency of every two or three days, and even the regulatory authorities have noticed this phenomenon. When Mr. Jiang went to the meeting, an acquaintance of the Insurance Authority had implicitly reminded him to pay attention to service quality and media relations.

Colleagues also have opinions about him, and Mr. Ai of Credit Suisse in these meetings ignored him, and greeted him with a smile and a smile, which made him hold back his belly.

The business department is more urgent, and there are already customers who have asked the salesman to surrender the insurance.

Wan Anfeng was scolded by Mr. Jiang three times in two days.

He really had no choice, and he didn't expect Han Yuzhu to find out anything, so he directly found a local public relations company in Ningcheng, Wenguang Media, offered an offer, and asked them to help inquire.

Those who can be public relations companies have various relationships with the government and the media, and Wan Anfeng spent money, and the report of the media was placed on his desk in less than three days.

After reading the report, Wan Anfeng's face turned pale, and he slapped it on the table.

Damn! That's how the calamity came!

The public relations company is familiar with inquiring about the news in the media, and the media has restored the matter to a very good point.

"So Credit Suisse thinks we stole their plan?" Mr. Jiang looked at the report in front of him, his face incredulous.

"Yes. Mr. Zhu of Media and Media said that many media now know about this incident. Wan Anfeng said.

"Nanshan News Network intervened because of Credit Suisse?"

"Probably. I heard that Mr. Wei of Nanshan and Ye Haitang of Credit Suisse have always had a good relationship. ”

Mr. Jiang did not doubt the authenticity of this report, and the internal relations of the media are very familiar to this kind of public relations company, and since the investigation is behind the Nanshan News Network, it is unlikely that it will be fake.

Whether it is because Ye Haitang has a good relationship with Wei Xiao, the leader of Nanshan News Network, Wei Xiao stands out for Ye Haitang, or what Nanshan News Network itself thinks about Chengyou, in short, if it is not properly resolved, it is conceivable that Chengyou will have a hard time in the future.

"Does Mr. Zheng know about this? Huacai Life is a key product of their bancassurance!"

Wan Anfeng hurriedly replied: "I came to you when I got the report, Mr. Zheng hasn't said anything yet." ”

Mr. Jiang suppressed his anger: "Call Mr. Zheng and ask him to come to my office immediately." ”。

Mr. Ai's expression of ignorance flashed in front of him, and he said with a sneer: "I still wonder why Mr. Ai of Credit Suisse has ignored me recently, it turns out that we are at a loss and steal other people's things!"

Wan Anfeng didn't dare to answer.

Mr. Zheng happened not to go out, and soon came.

Sure enough, his expression was as incredible as when Mr. Jiang first saw the report.

"We stole the Credit Suisse plan? It can't be, right? I haven't even seen what his Credit Suisse plan looks like!"

"We don't know what Credit Suisse's solution looks like, but someone has seen it and can get it. Mr. Jiang and Mr. Zheng glanced at each other, and Mr. Zheng immediately reacted: "You mean the new Han Yuzhu?"

He asked Wan Anfeng: "Is there any evidence? Even if the manuscript is the same, why can't Credit Suisse steal us?"

Wan Anfeng showed him a copy of the report: "Look at the time, this is an email sent by Credit Suisse media commissioner Duan Xiaowen to the media, the time is two days before us, and our manuscript is coming out later." If you look at these two manuscripts, they are exactly the same except for the title and the product name. ”

He also said: "Media is a veteran public relations company in the industry, there are many news channels, they inquired very clearly, Credit Suisse because of the advertising costs to be approved, they want to send news and advertising together, so they said hello to the press release and wait a few days before sending it, and then we rushed to send an exact same draft." ”

Moreover, Wenguang also inquired that not only the press release, but also the advertising copy of Credit Suisse was withdrawn and a new one was issued. ”

Wan Anfeng had an indescribable expression: "Wenguang has confirmed that the advertising content we release now is the same as the original one." ”

"Therefore, Wenguang judged that our overall promotion plan was exactly the same as Credit Suisse's earliest plan. He shook his head and sighed, "If that's the case, this feud will be great." ”

"That's also a matter between Credit Suisse and us! How could Nanshan News Network stand up for Credit Suisse? How could Credit Suisse instruct them?" Mr. Zheng was still puzzled.

Wan Anfeng had no choice but to explain again: "Wen Guang heard about it, and everyone in the Ningcheng news circle knows that Mr. Wei of Nanshan has a very good relationship with Ye Haitang of Credit Suisse, and this time Credit Suisse's promotion plan is led by Ye Haitang." ”

Mr. Zheng looked remorseful: "Alas, I've lost my eyes! I didn't expect Han Yuzhu to be so bold! Her boyfriend Wang Ning is the training lecturer of our channel, and he contacted me a month ago, and she hadn't resigned at that time!"

"It just so happened that Huacai Life was going to be listed, and we felt that the plan of the headquarters was not new, so we thought that we would simply let her make a promotion plan, which was taken as an exam, and she also did it for several days, and we all thought it was good when it was finalized, so we adopted it. If only I had known that I could use the plan of the headquarters directly!

Mr. Jiang asked: "The bell must be tied to the bell, is there any way to contact Mr. Wei of Nanshan News Network now?"

Wan Anfeng asked in surprise: "Why don't you go directly to Credit Suisse?"

Mr. Zheng reacted this time: "Credit Suisse won't admit it, but if it gets Nanshan News Network, it won't continue to report in the future, and Credit Suisse just doesn't want to give up and can't do it." ”

Wan Anfeng understood, "I'll go find someone." If you take this opportunity to connect with the leaders of the news network, it will be a blessing in disguise. ”

Contacting Wei Xiao, Wan Anfeng still entrusted Mr. Zhu of Media and Media to help. He told the ins and outs of the matter, hoping to meet Wei Xiao through Mr. Zhu's mediation.

To be honest, Wan Anfeng is a little weak-hearted, don't look at Mr. Zhu's politeness to him, I don't know how to look down on Chengyou.

What does it mean that "while Credit Suisse was waiting for approval, Chengyou got Credit Suisse's plan through a certain channel and released it first"? It is pointing at your nose and scolding you, stealing your opponent's plan in any industry is shameful, and you deserve to take revenge!

Mr. Zhu happily agreed, Chengyou paid very quickly, and the customer's requirements must always be met as much as possible.