Chapter 419: Negotiation
"Mr. Yang Xiaotian, you are a very bold Chinese, and we Americans have always been outspoken, so I won't go around the bend with you. David Copperfield clumsily ate roast duck with chopsticks, and said to Yang Xiaotian while eating, "I don't know if you invited me to your eyes this time, what advice do you have?"
Before David Copperfield came to Yanjing, he had already investigated Yang Xiaotian and knew that Yang Xiaotian was not only the chairman of the twin groups, but also a super lucky person, inheriting an inheritance of tens of billions. Honestly, this kind of luck made David Copperfield very jealous, but David Copperfield was jealous and didn't care too much. There are so many lucky people on this planet that if they all have to be jealous, David Copperfield won't be able to keep them busy!
Only Yang Xiaotian is in charge of a game company, and he has made such a small miracle as "Playing Blue Moon", which makes David Copperfield find interesting. David Copperfield speculated that Yang Xiaotian asked him to meet, presumably because he was interested in Activision Blizzard's games, so other than that, Activision Blizzard didn't have anything to value the Gemini Group.
Activision Blizzard is actually mainly a film company, but in the past two years, the movie "Warcraft" co-produced by Activision Blizzard and Legendary Pictures hit the street at the box office, and only in China barely got some capital back, and the box office took more than 1 billion RMB, and North America only took more than 50 million US dollars, and hit the street to grandma's house. Activision Blizzard's exploration in the film industry ended in failure.
This did not hit Activision Blizzard, it must be known that Marvel Studios, which is now in full swing, has repeatedly failed in the common sense of the film industry, and its famous hero IPs have to be sold to other companies to survive. Like Spider-Man and X-Men, they are all copyrights sold by Marvel.
But later, after continuous attempts, Marvel Studios finally opened the situation with the second-tier superhero Iron Man, and quietly laid out the layout for ten years, creating a magnificent Marvel Cinematic Universe. The five words "Avengers" are simply a guarantee of the box office, and its superhero movies are unbeatable in the world.
And in terms of IP, Activision Blizzard is not bad, Warcraft, Interstellar, and Dark are all set in a universe, and if it can be developed, it is not impossible to imagine a movie universe.
Now Activision Blizzard's situation is much stronger than that of Marvel Studios back then, when Marvel Studios was in distress, it had to sell the copyright of superheroes to barely make ends meet, but Activision Blizzard always had games as a money-absorbing weapon. As the mainstay of Activision Blizzard, David Copperfield knows that Activision Blizzard's purpose is to keep the lifeline of the game and develop the vitality of the movie.
Activision Blizzard is a film company, and it is often ridiculed by players as "Blizzard Movie Studio" because of its well-made CGs, which has great ambitions. And the global failure of the "Warcraft" movie, only China is the only one, which also makes Activision Blizzard pay more attention to the Chinese market.
The Twin Group is a big consortium and a big enterprise in China, and if it can cooperate with the Twin Group to a certain extent, this is not a bad thing for Activision Blizzard. Even if Activision Blizzard and NetEase cooperate very happily and don't want to change partners for the time being, they might as well communicate closely with the Twin Groups to deter NetEase.
Just like Activision Blizzard has always been a strategic partner of the Penguin Empire, although the two do not have any substantive cooperation, the communication with the Penguin makes Neteasy feel anxious, and he does not dare to despise Blizzard.
David Copperfield didn't know about the struggle between Yang Xiaotian and Jing Rulong within the Gemini Group, otherwise he would have guessed Yang Xiaotian's purpose and would not have thought that Yang Xiaotian would be interested in Blizzard's games.
So is Yang Xiaotian interested in Blizzard's games? Of course he is!" Produced by Blizzard, it must be a high-quality product" Although it has become an empty word, and Activision Blizzard is now addicted to eating old books and can't extricate itself, and it is going downhill every year, but Activision Blizzard is still the leader among global game manufacturers, and its game works also have a very wide audience and very strong profitability. If he can really cooperate with Activision Blizzard in the game industry, Yang Xiaotian will naturally not refuse.
It's a pity that Activision Blizzard has already cooperated with NetEase, and Yang Xiaotian has to pay a big price if he wants to dig into the wall. And at this price, Yang Xiaotian felt that the gains outweighed the losses, so Yang Xiaotian extinguished his ambitions for Activision Blizzard. Besides, to put it mildly, the game market in Huaxia is very deformed, and "Blue Moon" can make a lot of money, and Yang Xiaotian doesn't need Activision Blizzard's games to support the faΓ§ade.
"Mr. David, do you think I came to you for a purpose?" Yang Xiaotian smiled, threw the question back, and asked David Copperfield.
David Copperfield thought for a while and said, "Could it be that Mr. Yang Xiaotian is interested in our Blizzard games? But we at Blizzard are very happy to cooperate with NetEase now, and we have no plans to change partners for the time being." β
"Although I am very interested in your Blizzard games, my bid cannot be higher than NetEase, not to mention that I can't pay liquidated damages for Blizzard, so it is difficult for us to cooperate in the game. Yang Xiaotian said, "But in other places, we can cooperate, very close cooperation." β
David Copperfield said: "Collaboration elsewhere? Is it a movie? I know you have a film company under the Twins, but Warcraft has already messed up, and we at Blizzard are looking at the North American market, and we don't plan to develop movies in the next five years." β
In David Copperfield's view, Activision Blizzard can cooperate with Yang Xiaotian is nothing more than games and movies. Activision Blizzard is not an industrial company, and its output is in terms of culture and entertainment.
"I don't know if you've heard of an anime, Mr. David. Yang Xiaotian looked at David Copperfield's puzzled gaze and said, "Its name is "My name is MT", and it is a fan anime of "World of Warcraft". β
As the president of Blizzard China, how could David Copperfield not know that "My name is MT", this anime is very positive for "World of Warcraft". I don't know how many old players of "World of Warcraft" have entered the pit of "World of Warcraft" because of "My name is MT", and I don't know how many old players of "World of Warcraft" who have been AFK, because after watching "My name is MT", they have returned to "World of Warcraft". Of course, this is the World of Warcraft, which specifically refers to the Huaxia region.
It is also for this reason that in "My Name is MT"
In the early days, Blizzard and NetEasy both supported "My Name is MT", as long as "My Name is MT" is not used for profit, it is a free advertisement for "World of Warcraft"!