Six years ago, Ye Haitang was still a well-known financial reporter in the Ningcheng news circle, she entered the Ningcheng Morning Post as soon as she graduated, and worked as a reporter in the Economic News Department.

A girl in her twenties, talented, good-looking, and popular, is simply like a fish in water in the Ningcheng news circle.

This is the best era for media people in Ningcheng. Ye Haitang caught up with the good time.

When she entered the morning newspaper, she was just in time for the Warring States period in the Ningcheng news circle. Several old commercial newspapers fought to the death in order to compete for the market, at first it was just a few newspapers fighting each other, and then TV broadcasts were also involved, and the users and advertising shares of each company were constantly eroded, the war lasted for more than a year, all parties tried their best to recruit and retain talents, Ye Haitang entered the Ningcheng Morning Post in this context.

At the time of the chaos that swept Ningcheng's major newspapers, television and radio stations, Nanshan News Network was born and became the most influential online media in the region, and then the "Global Media Online Home" known as the "Cloud Community" came out.

He is Wei Xiao, the real pride of the sky, he is not only the core designer of Huachuang Media's "Cloud Community", but also the main founder of Nanshan News Network.

In the next two or three years, with the rapid development of the cloud community and Nanshan News Network, Wei Xiao's name quickly spread from Ningcheng to the whole country, and for a long time, all the young people in Ningcheng's media industry were overshadowed.

However, Wei Xiao has only one, and gold always shines.

Not long after Ye Haitang entered the morning newspaper, he bought a handful of flowers one night, and found a gang that abducted and sold children to beg and sell flowers and steal, not only called the police to save more than a dozen children, but also made a few series of reports, which had great social repercussions, so that the director of the social news department came to her several times and asked her if she was interested in doing social news.

Of course, Ye Haitang did not agree, she was more interested in economic news, and this time it was completely accidental.

It was in this report that she met Wang Wei.

Wang Wei is two years older than Ye Haitang, and he was only assigned to the police station for two or three years at that time, and he received Ye Haitang when he called the police, and he also handled the placement of the dozen or so children in the back.

After settling down the dozen or so children, Ye Haitang also sincerely invited Wang Wei to dinner. Later, because she threw herself into economic news reports, she had less contact with the police station, so she didn't have much contact with Wang Wei, but they had a good impression of each other.

It wasn't until I met Wei Xiao later that I found out that he and Wang Wei were actually young, and then I met Lu Wei, and watched her fall in love and marry Wang Wei...

Ye Haitang can only sigh: The world is so small.

Ye Haitang soon became a reporter in the Ningcheng Morning Post on the financial news page, and Lao Fan, director of the Economic News Department, publicly said more than once that Ye Haitang was the most talented financial reporter he had ever met, and he was born to eat this bowl of rice.

Everything went smoothly until the accident six years ago.

Ye Haitang, who has a good future, left the news circle and became the head of the marketing department of Credit Suisse Insurance Ningcheng Branch.

When he first joined Credit Suisse, Ye Haitang's position was a supervisor, not a manager, and his level was only T8, not T12 today.

With the momentum of her morning newspaper as a CBN reporter, if she doesn't leave, she will definitely have a bright future. Except for a few people, no one knows why she turned to the insurance industry with a bright future.

Ye Haitang passed a series of written interviews, and finally Mr. Gao, the director of operations, personally decided on her. Later, Susan, the manager of the human resources department, told Ye Haitang that Mr. Gao had originally set seven candidates, and Ye Haitang was the third.

More importantly, both Mr. Gao and Mr. Ai tacitly agreed not to mention the recruitment of marketing managers, and Ye Haitang became the only person in the company who acted as a manager at the supervisor level.

Although Mr. Ai and Mr. Gao, the general managers of Ningcheng, both believed that she could serve as the manager of the marketing department, but the personnel department had doubts about whether she could be competent for the management function, and finally decided to let her act as the manager as a supervisor, as long as she could pass the assessment season, she would be directly appointed as the manager of the marketing department.

Ye Haitang did not disappoint them, she entered Credit Suisse in the third month, she seized the opportunity to plan a full range of publicity activities, Ye Haitang took out her professional level of doing news topics, all the media in Ningcheng participated in the report, so that Credit Suisse, a new insurance company in Ningcheng, suddenly stood out from many peers, thus laying the image of Credit Suisse "the most trustworthy insurance company", and in the following years, the performance of Ningcheng branch has been the leader of Credit Suisse's eighteen branches in the country.

It all started with a phone call.

Usually, there is a 10-day hesitation period after the customer applies for insurance, during which the insurance company must have a return visit to confirm whether the customer really understands the rights and obligations of the insurance purchased.

On that day, Ding Lei, a customer service staff, called the return call as usual, and there was a call that could not be made during the return visit a few days ago and was still unanswered. She decided to wait until the end of the day.

When she called the number again, there was still no answer. She looked at the remarks, today is the ninth day of this customer's insurance, and the hesitation period will expire tomorrow.

Ding Lei went to the supervisor, and the supervisor took her to the door for a return visit.

During this visit, I found out that something big happened!

The client and his wife had both passed away in a car accident on the second day of the insurance! There were two elderly people and a five or six-year-old child at home, and they had already returned to their hometown in the countryside after the funeral.

As soon as I got to work the next day, Mr. Ai routinely reported the case at the regular meeting of the company's department and asked the relevant departments to handle it according to the regulations.

There are too many cases of this kind in insurance companies, and those who come to settle claims have misfortunes, and all departments have become commonplace, only Ye Haitang heard the abnormality.

The customer bought accident insurance, and the next day there was an accident, and both husband and wife had an accident, and there were only the elderly and children at home, so they may not know that there was this policy, otherwise it would be impossible for people to go to the countryside.

The insured amount of this accident insurance is 500,000 yuan, and the elderly with children, this money is equivalent to charcoal in the snow for them!

Six years ago, the reputation of Ningcheng's insurance industry was not good, and the threshold of some company salesmen was low, and many people were slaughtered, without considering the actual situation of customers, what commission was sold high, and the image of the industry was getting worse.

Credit Suisse has just arrived, in order to reverse the adverse effects, has been very strict on the sales threshold of salesmen, all college graduates, and received more than three months of training, learning how to plan from the perspective of customer needs, but because of the deep-rooted impression in people's hearts, has not fundamentally changed the company's image.

Then, without knowing that there is this policy, take the initiative to find a beneficiary and compensate such a large amount of money, if it is well promoted, it will definitely be able to completely reverse this situation!

How to choose a topic, how to write a press release, how to lead the media to pay attention together, how to push up... Follow-up, Ye Haitang quickly went through it in her mind, and felt that it was foolproof, she immediately said: "Mr. Ai, this is a good opportunity!"

"Can we quickly create a sensation in Ningcheng, shape the brand image, and seize market share, in one fell swoop!"

…

Ye Haitang only took half a day to complete the plan, and with the strong support of Mr. Ai, the relevant departments acted quickly.

The claims department contacted the police station, found the client's parents who had returned to the countryside, and assisted the old man to complete the inheritance notarization procedure, and confirmed that the heirs were indeed only two old people and one child; the finance department quickly completed the appropriation process, and only needed the heir's signature to go through the transfer procedures; Mr. Ai went to the financial supervision department and took the materials written by Ye Haitang to make a special report on how Credit Suisse fulfilled its honest management.

The highlight is the media coverage.

Ye Haitang held a press conference, which was also her first appearance in front of her former friends and colleagues after leaving the news circle.

She is very confident in her news management ability, and this time it will be foolproof.

Before Ye Haitang, Credit Suisse people and even the entire Ningcheng insurance industry knew only about news reports, or a small tofu block in an inconspicuous position in the newspaper, or a sentence or two in the TV news.

So the next day, when the media in Quanning City smashed over with a large page, the whole company was stupid.

Ningcheng's insurance company looked stupid.

The higher-level regulatory authorities also looked stupid.

Ningcheng Daily, Ningcheng Morning Post, City News, Times Herald... In the past, you had to say good things for half a day before you could mention a few words in the report, but now how can you be so generous? The whole page and the whole page? Almost all newspapers prominently publish "500,000 from the sky!" and "500,000 from the sky!"

The grateful faces of the old people, the childish faces of the children...

Reports, interviews, interviews...

TV, radio alike...

In those days, the news was overwhelming, Credit Suisse has become a "integrity, high-quality" industry representative, many college graduates have broken through the threshold, the product consultation hotline continues to add people to answer, and the monthly premium income at the end of the month is actually three times that of the previous month!

Ye Haitang was crowned a god in the first battle of Credit Suisse!

Taking advantage of this shareholder trend, the regulatory authorities set up Credit Suisse as an "industry integrity benchmark" and praised Credit Suisse in the whole industry.

Mr. Ai and Mr. Gao looked at Ye Haitang as if they had found a treasure. Not to mention those people in the sales department, Ye Haitang in Credit Suisse's corporate image after a hit, began to further shape the image of sales staff, Credit Suisse salesmen are required to graduate from college, good image and temperament, the company also has a special financial expert training for three months, in order to distinguish from the industry, Ye Haitang has created a series of elite images of sales personnel.

Ge Wanfang, the sales manager, has since become a die-hard fan of Ye Haitang.

After the chairman personally signed the commendation order, Ye Haitang was promoted to the manager of the marketing department without any suspense, and two years later he was promoted to the senior manager of the marketing department, and the administrative level has been raised to 12 levels year after year, ranking first among the managers of various departments. To this day, her annual evaluation is still A+, which is less than 5% of Credit Suisse's national score.

She proved with her achievements that whether it is Ye Haitang, a former financial reporter, or Ye Haitang, a senior manager of the marketing department, she is just as good, and she has gained a firm foothold and laid a solid foundation for herself in Credit Suisse and even in the industry.

Before leaving, she solemnly recommended Ye Haitang to the company to take over as the director of operations, and Mr. Ai also had this intention, but in addition to Ye Haitang, human resources and the other two vice presidents had recommended candidates, and even the headquarters had leaders who greeted them openly and secretly. After all, the director of operations is not only in charge of a marketing department, but also the logistics department of the administration department and the information department.

Mr. Gao said to Ye Haitang before leaving: "No matter what others do, I am only optimistic about you, if you can't take over my office, I believe that no one in Ningcheng Branch has this qualification!"

Ye Haitang actually does not covet the director of operations, nor does he have ambitions to win. But except for Wei Xiao, no one believes this.