Didi Chuxing won the place of cuff sponsors, and the position where a jersey can be used is completely used up.

All that up, Tottenham can get £145 million a year in sponsorship!

Instantly surpass Manchester United and become the club with the highest sponsorship fee in the Premier League!

The premise of obtaining such a high sponsorship fee was not disclosed to the outside world.

After the victory over Bayern, the prize money was distributed on the spot.

With so much money on the Tottenham players, they naturally can't help but take photos on social media.

Tottenham are too rich now and the commercial value is being developed very quickly.

In the field of football, as long as you have a good record, you don't have to worry about making money.

If Tottenham hadn't been very strong in the league this season, they would not have attracted the attention of AIA and Puma.

Sponsorship contracts are unlikely to go that far.

After watching the Champions League game, Chen Dongcheng took Guo Jingxuan back to China.

During this time, I was tired of being crooked every day, so I could erase Guo Jingxuan's resentment.

The major luxury stores in London, Chen Dong is about to vomit in Chengdu.

As long as you have time, you must take 20,000 steps a day, and the thunder will not move.

Back in Hangzhou, Chen Dongcheng was in Zhou Qiang's office, listening to the other party's report.

Since Baicaowei opened its first flagship store in the magic capital, the speed of offline layout has become faster and faster.

In particular, the small store model, after adopting the franchise model, is like sprinkling beans into soldiers, and it quickly spreads all over the country.

Although offline revenue currently accounts for less than 20% of total revenue, Zhou Qiang is still very optimistic about Baicaowei's offline model.

"Mr. Chen, about the spokesperson, we screened for a long time, and finally finalized the two stars, both of whom were relatively popular last year. ”

Zhou Qiang pointed to the two photos and said: "The actor plans to choose Hu Ge, and it was very popular last year. ”

"He won all three major dramas last year, and his reputation among the audience is also very good, which is more compatible with our image of Baicaowei. ”

"For actresses, we think Zhao Liying is more suitable. ”

"Last year's "Flower Thousand Bone" made her very popular, and her word-of-mouth character design was good. ”

Chen Dongcheng glanced at the endorsement fee, which is quite expensive.

Hu Ge's agent's offer is to sign a two-year contract with an annual endorsement fee of 10 million.

Zhao Liying's price is about the same, basically artists of this level, the endorsement fee is at this level.

If Mr. Chen makes so much money, how many steps does he have to walk every day?

This money is earned, and it is really easy to be a mother.

"Just choose Hu Ge, the actress's ability to bring goods is worrying, and it is easier to have scandals, Hu Ge is more reliable. ”

Chen Dongcheng made a decision that the spokesperson of Baicaowei would be Hu Ge.

Zhou Qiang hesitated and asked, "Dong Chen, if we invite Hu Ge and Zhao Liying to be spokespersons at the same time, will it be more effective?"

"Do you want to be ridiculed by netizens, and the R&D cost is not as much as the spokesperson's cost?"

Chen Dongcheng was speechless when Zhou Qiang asked.

Chen Dongcheng said in a serious tone: "We have to remember at all times that we are different from the other two, we invest more money in research and development, and make more good products to give back to consumers." ”

Zhou Qiang was ashamed and said: "It's my thinking that is wrong." ”

Chen Dongcheng asked again: "Don't you take it as an example, the production base is already under construction, right?"

Zhou Qiang replied: "Yes, in the four cities we have invested in, the local government is very supportive of us, and the policies and loans given to us have relieved us a lot of pressure.

And we can solve 500 jobs for the local area, which is a lot of political achievement for the city where they are located. ”

A production base of Baicaowei means that 400 million yuan will be smashed into it.

Especially Baicaowei's side has sufficient funds, Chen Dongcheng transferred the money to Baicaowei's account early to ensure that the construction period of the production base will not be delayed.

Once the other four production bases are completed, Baicaowei, which has an annual production capacity of 10 billion yuan, will be able to completely leave behind the three squirrels and BESTORE.

Although the self-built factory model is a bit heavy, the quality control is far more reliable than that of OEM processing.

Zhou Qiang's tone was very excited and longing: "It is expected that by the end of October next year, the four major production bases will be completely completed, and all our products will be produced by our own factories, which can not only ensure quality, but also save OEM costs." ”

Think about the five production bases of Baicaowei at the same time, and then control the quality, you will definitely be able to share the largest piece of cake in the leisure snack market.

The reputation of Baicaowei on the Internet is better than that of Three Squirrels and BESTORE.

Just because Baicaowei dared to invest a lot of money, he gained the favor of many netizens.

Chen Dongcheng chatted with Zhou Qiang for a while, and Zhou Qiang mentioned one thing, which made Chen Dongcheng instantly vigilant.

"Mr. Chen, just a few days ago, Taobao found us and asked us to stop selling products on Pinduoduo, otherwise it would lower our search weight. ”

Search weight, simply put, means that consumers search by keywords, according to consumer needs, match the best category to consumers.

The higher the weight, the higher the ranking, and the lower the weight, the lower the ranking.

For casual snack e-commerce companies like Baicaowei, which are highly dependent on online traffic, lowering the search weight is equivalent to choking their throats.

Zhou Qiang looked indignant: "I suspect that the other two are doing it, since the No. 1 store has completely cooled down, Pinduoduo has become our third largest e-commerce platform with the highest sales share, second only to Taobao and Jingdong." ”

"Although the other two also have stores in Pinduoduo, they don't get as much weight and advertising resources as us, and they may be jealous of us. ”

Baicaowei is Chen Dongcheng's company, and it is normal for Zhuang Yanting to ask the technical department to give more advertising resources.

For the same advertising resources, Baicaowei only spends half the money of three squirrels and BESTORE, which shows the difference.

Chen Dongcheng was not surprised by Taobao's actions, but he was a little sorry that Taobao's actions were still faster.

If it is the first half of the year later, Pinduoduo will be able to completely become the climate.

Chen Dongcheng asked, "What are you going to do?"

Zhou Qiang hesitated: "At present, Taobao accounts for the largest proportion of our sales channels, close to half.

From a business point of view, we should continue to solidify our cooperation with Taobao. ”

In the case of choosing one of the two, few people dare to bet on Pinduoduo.

Compared with the giant Taobao, Pinduoduo is as weak as a baby.

Chen Dongcheng did not force it, what Baicaowei needs most at the moment is to stabilize the existing situation and strive to make profits.

The two next door have already started to list the listing, and it will take 19 years for Baicaowei to start the listing process at the earliest.

"I'll get in touch with Pinduoduo, but I can think differently. ”

"You find an employee to register an online store on Pinduoduo with their personal identity, and Baicaowei's products are still sold on it at the same price. ”

"If Taobao asks, you will send a lawyer's letter to sue Pinduoduo, which is nothing more than nonsense. ”

"Your sales will not be affected, and Taobao will not deliberately embarrass you. ”

Chen Dongcheng thought for a while and gave a suggestion.

Zhou Qiang pondered, his eyes lit up slightly: "Dong Chen, your suggestion is good, I think we can try where Taobao's bottom line is." ”

Last year's Baicaowei achieved a turnaround for the first time.

Although the profit is only a few million, it is already a very good sign.

Zhou Qiang invested tens of millions of research funds to develop more new products.

The gross profit of nuts is outrageously low, and Baicaowei intends to stay away from this fire pit.

"I still have something to do, you get busy first. ”

Chen Dongcheng got up and left, his expression a little worried.

Taobao's move this time, is it to completely crack down on Pinduoduo, or is it an unintentional move?

No matter what Taobao's attitude is, Pinduoduo must be cautious.

The third, fourth and fifth-tier cities and the sinking markets of villages and towns across the country are the core base of Pinduoduo and must not be lost.

......

Cao Cao Century Building.

23 floors.

Pinduoduo headquarters.

In the eyes of Pinduoduo's internal employees, they are definitely the rich second generation in startups.

Look at other companies when they start a business, they have to be crammed into a small office.

The oldest group of Pinduoduo employees started working in a small western-style building.

The employees who were recruited later moved directly to the Century Building, and those with a high happiness index should not be wanted.

In the conference room, executives sit together.

Chen Dongcheng sat in the main seat, and on the left hand side was Zhuang Yanting.

Listening to the gossip of the executives, what kind of response should be taken in the face of Taobao's suppression.

"Knock knock. ”

Chen Dongcheng knocked on the table and interrupted the chaotic crowd: "I'll say a few words. ”

Everyone immediately shut up, and their eyes moved to Chen Dongcheng, waiting for the big boss to speak.

"I don't think Taobao can kill us for two reasons. ”

Chen Dongcheng said: "First of all, we have enough traffic.

Whether it is Teng Xun, which has become a shareholder of Pinduoduo, or the brother companies Douyin, Xiaolanshu, and Cao Cao Pay.

can increase the traffic entrance for you, and from this point you are no worse than Taobao. ”

Everyone nodded, and Tengxun invested in Pinduoduo, which is the key for Pinduoduo to continue to share links on WeChat and play the group mode.

Douyin, Xiaolanshu, and Cao Cao Pay are all brother companies, and the role of traffic entrances cannot be underestimated.

"Secondly, Taobao abandoned small sellers because the profit margins they contributed were too low. ”

"Only by migrating brand retail directly from brand owners can we support such a high traffic cost and commission ecology as Tmall. ”

"And we are different, we are mud legs, we can do commission-free, and the traffic cost is low, but Taobao can't. ”

"We can bet that after the cost is lowered, more merchants are willing to relocate their business to our platform. ”

"Taobao must also understand this truth, so it is so eager to suppress us. ”

Chen Dongcheng looked at everyone and continued: "The more they pay attention, the more threatening they represent us, which is a good thing. ”

"Taobao is no longer the platform that started by cheapness back then, to use the description of the second in comparison.

It is already the king of the e-commerce world, with a high threshold and a majestic palace.

All kinds of parasitic servants and guests made it difficult for him to change. ”

In other words, Ahri gained so much that every reform they made meant losing. ”

"For every same choice, the price of Taobao is far greater than ours. ”

Chen Dongcheng paused and said with a smile: "So, we don't need to worry about Taobao's suppression at all.

By doing so, they are sending a signal to the outside world that we have the potential to overturn them. ”

vertex