Chapter 195 The Chinese Embassy is no stranger to Hu Wenhai at all, on the contrary, to this "little friend" who has lived in the embassy for more than a month

, the staff are well aware of his true abilities.

Therefore, when the guards of the Security Office of the Central Office of the People's Republic of China stood in front of the embassy with Hu Wenhai, although the staff moved quickly, they were not surprised.

Soon, the economic counselor of the embassy received the news and quickly walked out in person, inviting Hu Wenhai and the two cars of guards behind him in.

The guards of the Central Office also relaxed when they arrived at the embassy, and naturally someone took them to rest, while Jing Bin, an economic exhibitor, let Hu Wenhai to his office.

"I have long heard that Mr. Hu has arrived in the United States, and the embassy has been trying to call you recently. If there's anything you need help with, you're welcome. ”

Jing Bin personally made a cup of tea for Hu Wenhai, and he was familiar with this master.

Not to mention the matter of aphrodisiacs for tomcats, the 7 billion project requires a large number of optoelectronic products imported from the United States, which can be regarded as reselling from the Lloyer company.

Coupled with the lithium water batteries sent from China every Monday, Hu Wenhai's new technology alone accounts for at least one percentage point of the current Sino-US trade.

Such a person is really worthy of VIP service provided by the embassy.

"Counselor Jing is polite, I have just arrived in the United States, so I didn't come to visit the embassy. Last time I was in the United States, it was thanks to the embassy that I took care of me, otherwise my safety could not be guaranteed. ”

"What Mr. Hu said, you are a credit to the country, and it is appropriate for us to provide a little service......"

Hu Wenhai accompanied Jing Bin to say a few words, and directly expressed his intention.

"I have one thing I would like to ask Counselor Jing, I don't know if the embassy has the number of domestic trade with the United States?

"I really have information on this. ”

Counselor Jing nodded happily, and didn't ask Hu Wenhai what he wanted these numbers for, and said directly: "Direct product out of ** easy amount." Of the 42.5% of the total exports, 19.8 oil and oil products were exported, and the rest was the export of culture, sports and raw materials. ”

This did not surprise Hu Wenhai, before the 90s, before the name of China's world factory was not played, the industrial output value was there, and the industrial products produced were at the level of the Americans in the fifties and sixties.

On the contrary, the domestic export of raw materials is very large.

Textiles are the main force, accounting for more than 40 percent of exports to the United States.

Exports of crude oil and oil products were less than 20 percent.

The rest are toys, stationery and sports supplies, as well as mineral products.

As for the products that China imports from the United States, Hu Wenhai has always thought that they must be mainly industrial products, industrial production equipment, and high-tech products.

However, what shocked his jaw was that in fact, the bulk of China's imports from the United States in the 80s turned out to be grain.

From 1980 to 1982, China imported 50 percent of its annual imports to the United States.

All you buy is food?

Even in 1984, grain imports were about a quarter of those imported from the United States.

Such a trade structure greatly limits China's ability to import high-tech products from the United States.

As a result, later generations of Chinese often sighed and wasted the important strategic opportunity of the Sino-US honeymoon in the eighties.

There are too many things to buy, but too little money in your pocket, and that's the biggest problem.

That's it, Americans still think that the Chinese sell too many textiles.

In 84 years, it began to unilaterally propose a means of textile trade quotas to squeeze China's exports.

If China still wanted to continue to expand its trade with the United States in 1985, it would obviously be of little significance to continue to engage in dumping in textiles.

Then at this time, Hu Wenhai suddenly had an idea.

"That's actually what it is......"

Hu Wenhai called the "strike" in his company

After talking about it, he sighed: "In fact, many things in China will be very popular with Americans, and they also have a bit of exotic style." Very selling point. ”

Jing Bin suddenly realized, nodded violently and said: "Yes, I really didn't expect Americans to like our Chinese things." In this way, I will help Mr. Hu contact him, and the flight as soon as tomorrow can be airlifted again......"

"No, that's not what I meant. Of course, it would be best to ship a batch of samples by air first. But what I'm trying to say is—"

Hu Wenhai leaned forward and said seriously: "Has Counselor Jing thought that we should take the initiative to publicize and shape the image of China and Chinese products?"

"Mr. Hu's consciousness is to advertise the country?"

Jing Bin also has some thoughts about being a counselor in the United States, and he can't say that he doesn't understand American society.

Hu Wenhai made a start, and he immediately thought of the advertisement.

But this idea is also a little too bold, to advertise the country?

What kind of advertising?

The state itself does not sell things, so what is the use of advertising?

"Yes, state advertising. I ask Counselor Jing to think about it, in the United States, what do Americans want from products?"

"Nothing more than ......"

Jing Bin thought for a while, crossed his fingers and said, "Price, function, quality, oh, and brand." ”

After spending so much time in the United States, he at least knows the importance of branding.

Hu Wenhai shook his head and said: "In fact, the brand itself already contains information about price, function and quality, so Americans don't need to think too much, they only need to rely on their own impression of a certain brand to determine which aspect of a product meets their needs." ”

"For example, if you're going to buy cheap household items, you're not going to Fifth Avenue, but you're definitely going to Walmart. Because Wal-Mart's brand image is synonymous with cheap prices. In the same way, Chinese products now have a very strict problem, that is, they are being labeled as cheap and low-quality. If Americans have formed this impression of Chinese products, it will be difficult to reverse them. ”

Hu Wenhai is very clear that in the future, China will reverse the "Made in China"

The image of inferior products, how much thought has been spent.

From the Olympics to the World Expo, isn't it just to change the preconceived impression of foreigners about China?

Don't think that this money is useless, if the brand is bad, even if you launch a good product in the future, you won't be able to enter the market.

Why can't Chery's cars sell at a high price?

Because it started with QQ, the first impression is that it is a bargain.

Why did domestic milk powder completely hit the streets after the Sanlu incident?

Because the whole market has no image to speak of.

In the end, no matter how much money it costs, Chinese just don't buy your milk powder, is it the consumer's fault?

If you maintain the image that Chinese products are cheap and inferior, then your good things will not be sold at a high price.

To open up markets is to be subject to unjustified discrimination.

This principle is the same as milk powder, you can't blame foreigners.

Hu Wenhai's idea is very simple, low-cost and low-quality manufacturing in China is a process that cannot be bypassed in the original capital accumulation, so there will inevitably be a large number of inferior products flooding the American market.

On the other hand, however, China actually still has a considerable number of "salvageable"

of the industry.

For example, cosmetics.

Take Pechoin as an example, this brand was quite popular in the United States in later generations, because the materials used in Pechoin are real.

In the early years, Pechoin opened the market.

It depends on nothing else, it is a quality that can be applied to all ages and skin types.

Cosmetics that can be used on any skin.

Pure natural materials, very few hormones for unknown purposes, will not cause any burden and side effects on the skin.

In China in the 80s, there were actually a number of such enterprises.

The reason is very simple, state-owned enterprises do not have a strong demand for profits, and production is all based on conscience.

The materials used in the product are solid, which is really incomparable to later generations.

Of course, then again, the terrible quality control work of the eighties.

It also makes the products of many state-owned enterprises extremely bad.

The grasp of this is all up to the heart.

Enterprises that have gone to the heart will naturally have good products, and they will become time-honored brands after opening up their reputation, even if they are as beautiful as they are thirty years later.

Needless to say, an unintentional enterprise is naturally dead and can no longer die.

Hu Wenhai thought very simply.

At least we have to support these distracting enterprises, so that we don't have to be affected by distracting enterprises, right?

"So I had an idea that we should let the Americans, our businesses, make the product. Chinese products are not only shirts, oil and mineral products, in fact, our state-owned enterprises are more conscientious than the capitalists!"

"Oh. It's an interesting idea!"

Jing Bin's eyes lit up, and he was obviously excited.

…… In the Modu Film Studio, Huang Zumo, the director of Lushan Love, was stopped by the director of the factory as soon as he got to work today.

Since the release of Lushan Love in China, it has set off a heated discussion, and it has also won awards internationally, and Director Huang's status in the factory has risen to some extent.

"Lao Huang, Lao Huang, come here!"

The director Xu Sangchu is the producer of Lushan Love.

The relationship with Huang Zumo is quite good, and he was waiting for him to come to work in the mailroom at the gate of the factory early in the morning.

"Factory director, what's the matter?"

Although the film won international awards, Huang Zumo still rides his sophomore bike, and his financial income is only a bonus of 50 yuan from the organization.

"There's such a thing, there is a task in the organization, and I think you should be able to do it well. ”

Xu Sangchu shook the text in his hand and arrived in front of Huang Zumo: "The superior wants to shoot a commercial, and my task will be handed over to you." ”

"Advertising?"

Huang Zumo stretched out his hand to take the text in Xu Sangchu's hand, and said strangely: "Why did you find someone from the TV station for this advertisement?"

Xu Sangchu said: "Because, this advertisement is likely to be sent to the United States to be broadcast!"

Chapter 196 Filming "Title: A Day in the Chinese, Act I, Begin!"

"It was an ordinary Chinese morning, and Wang Shufen had already gotten up before dawn. She prepares a delicate breakfast for her husband so that he can have the energy he needs for a day's work......"

"On the edge of the road, is it tender and bright?"

"It's the director, it's not the roadside! You can make a movie on the road? And there's energy, it's not that you're not qualified!

As a rising star in the Chinese film industry, Huang Zumo is a household name after directing Lushan Love.

But he has worked with at least professional actors in the past, and this is the first time he has directed ordinary people to film, and it is inevitable that he will encounter various stumbling situations.

The unhappiness at the beginning also made his mood a little depressed.

Director Huang, you're not much better, isn't this even a Northeast dialect!

Wang Shufen pursed her lips aggrievedly, turned her head and continued shooting.

"Zidao, Zidao. ”

Wang Shufen duangduangduang chopped winter bamboo shoots and minced pork on the board, the three fresh flat food in the morning is not something that can be eaten at any time, and it is rare for someone to deliver something to the door without spending money on it.

This group of people from the Modu Film Studio had water in their brains, and they had to follow her to shoot all day after filming how they cooked and went to work.

Wang Shufen really can't think of what she has to shoot in this day.

Isn't this how all Chinese live?

Filming his own life, someone/br> chopped a few more knives casually, Wang Shufen seemed to have forgotten what happened before, and turned around and continued to ask: "The road is along, then it is tender and bright?"

Huang Zumo held his forehead, flipped through the script of the lines in his hand, and had no choice but to explain: "Energy." Ah, it's energy. This is the food you eat. So that you can have the strength to work!"

"Then the four strengths, the energy, the net of the whole thing. ”

"I said, Sister Wang, where is your accent? ”

"Well, my hometown is from the north, and I have traveled all over China in the early years of war, and my accent has long been confused. ”

"Okay—"

Huang Zumo scratched his head, thinking that foreigners couldn't understand Chinese anyway, and this messy accent should be okay.

He himself is also up and down in his own heart.

Filming this has to be broadcast in the United States.

It's said to be an advertisement, but it's like a documentary, which is really nondescript.

The script in this hand is also, I heard that it was specially shipped back by plane from the United States, and it was written by a layman, and it didn't even meet the most basic script format requirements.

But this narration is interesting, and it has a special charm.

It's not like it's a model of the Republic of China.

But it is certainly not a style after the founding of the People's Republic of China, and Hong Kong, Macao and Taiwan have never seen this style.

It's obviously weird to use words and sentences, but why do you feel that there is an inexplicable sense of compulsion?

"As early as 1920, the city of Magic City appeared in the city, and as the name suggests, it is a wonton that uses firewood as fuel to cook zuò. Wonton, a traditional Chinese food. It is made by boiling a 0.5 mm thick dough with a chopped mixture and water. Although Chai Yi Xiao Wonton has a history of more than 60 years, its production method has never changed, and it has always maintained the original and exquisite quality in the hands of Chinese......"

“cut！”

"Okay, okay, this scene is finished, hurry up to the next one!"

Huang Zumo beckoned: "Bring the three fresh wontons made by Chef Huang himself, are they still hot?" Shine the light, what about the lights? Don't be too bright! Be nostalgic, do you understand nostalgia? Yes, yes, that's what you want!"

There is obviously only a dim light in the camera, but the three fresh wontons handmade by the well-known chef of the magic capital are almost meticulous in the camera.

The crystal clear wonton wrapper, the delicate and colorful three-fresh filling, the shredded green onion and ginger and coriander kelp floating in the soup.

The Chinese's pursuit of food, the realm of color and flavor, seems to be all included in this bowl of wontons.

Just for the picture, the crew members who got up early in the morning and were busy filming sounded the belly ensemble.

"Oh, why are we so embarrassed to eat. ”

Wang Shufen sat at the dining table and greeted again and again: "Come and eat together, only when you are full can you have the strength to work, right?"

"Eldest sister, we can't leave this film. When we're done filming this scene, we'll have something to eat in a while......"

Huang Zumo suddenly had an idea, stopped the drama management, and waved his hand: "No, this is a good idea." In this way, we will shoot a group of pictures of Sister Wang inviting the crew to dinner, highlighting the harmonious atmosphere, everyone is natural!"

Wang Shufen's family of four spent several times as much time as usual, and finally finished this "toss"

Breakfast.

Bidding farewell to her family, Wang Shufen rode her Phoenix brand bicycle and joined the army of bicycles that seemed to be rushing like the Yellow River in the morning.

"Morning, Uncle Qin. ”

Wang Shufen, who looked high-spirited, rode a bicycle, swept past the lens of the movie camera, and said hello to the doorman.

"You're early, too!"

The doorman Uncle Qin waved his hand and smiled with a wrinkled face.

As soon as Huang Zumo raised his hand, the lens of the camera immediately rose upward, and he saw the "Modu Household Chemical Factory" on the gate

Eight big characters are impressive.

Behind Wang Shufen, an army of sardine-like bicycles drove into the factory.

And every employee's face is full of warm smiles.

Well, who would dare to laugh without enthusiasm?

The director of Modu Jiahua is standing behind the camera!

“cut！”

Huang Zumo waved his hand vigorously, extremely satisfied with this picture, and nodded: "Next scene!"

…… In the bright and shiny production workshop, Wang Shufen, who has changed into white overalls, is preparing for the feeding work.

"Sister Wang, what are you doing here?"

The voiceover asks like a young man, full of curiosity.

"Feeding, I am the one who feeds the products of our factory. ”

Wang Shufen puffed up her chest proudly.

Hummed: "Last year, US President Ronald Reagan came to our magic capital and gave his wife Nancy the Lumei cosmetics, which I was personally responsible for!"

"Oh, the Americans are still the president of the United States, and they still use our Chinese cosmetics?"

"What is the president of the United States, the president of the United States is a man, why do you have to wear makeup! It's the president's wife." It's called Nancy, and Americans call it the First Lady. It's like. We are like queens of ancient China!"

"Hey, all American queens use our products?"

"yes, our stuff is good. ”

Wang Shufen pointed to the raw materials that were being filled into the machine, and said: "All are pure natural materials, no chemical additives! The products from our factory can be used by anyone, there is no burden on the skin, and it is absolutely environmentally friendly!"

"The edge of the road. What does it mean to be environmentally friendly? How can there be cosmetics that don't add chemicals, and Americans can believe that?"

"Environmental protection is environmental protection, right?"

Huang Zumo is also a little uncertain, this environmental protection in this context, it doesn't seem to make sense.

"What is the relationship between environmental protection and skin, inexplicable. ”

"Shoot first!"

Huang Zumo held his forehead and bowed his head to hand him the script.

There is a sentence written on it: If you can boldly underestimate the IQ of Americans, you will be successful!

I hope so!

Huang Zumo was also a little worried about it, and said helplessly: "Sister Wang, what is your problem, let's explain it after filming?"

"Medium!"

Well, even the Dutch dialect has come out!

Under the command of Huang Zumo, the guy in charge of the narrator continued to ask: "Sister." Your raw materials are all natural products, will this cost be very high? When you fill the filler, this is quite generous. ”

"Generous, why not be generous?"

Wang Shufen don't say it, she really has a bit of a posture of acting in her true colors, her eyes stand up and her waist is pinched, and she has a bit of the momentum of being a husband.

"We are a state-owned enterprise. Do you know what a state-owned enterprise is? Enterprises in socialist countries, we do not pursue profits, and the products we produce are to be used, and the materials are not good and the quantity is insufficient, so we are not poked in the backbone?"

"I have been the 38 Red Flag Bearer in the factory for five consecutive years, do you know what the 38 Red Flag Bearer is? It is the honor that only the female workers who work most seriously and are most responsible for the products can get!"

"How can an enterprise in a socialist country not speak of conscience?"

Shufen's righteous words are proud and proud, and I am afraid that no one can doubt that her work is full of honor.

And yet, after a while, "I said, is it okay?"

Sister Wang blinked, straightened her waist again, and asked, "It's so tense, it's weird and tiring." ”

“cut！”

"Okay, this one is over!"

"Next, in the production workshop, what is the recipe for Sister Wang's noon canteen?"

"Oh, the fat intestine noodles made by the special chef borrowed from the city government? Okay, hurry up!"

...... "Secretary Lan, the Modu Film Studio sent the tape, you Modu Mansion, Hu Wenhai once met Secretary Lan at the Institute of Computing of the Chinese Academy of Sciences, but now he appeared in the office building of Modu Mansion." With his respectful expression, it was obvious that Secretary Lan's status here was not low. "Oh, so fast?" Secretary Lan was a little surprised, but he immediately took the videotape handed over from the other side and nodded lightly: "Got it, I'll deal with the tape, and bring it to the comrades of the Demon Capital Studio for me and the chief." "Yes, Secretary Lan, you are busy, I won't bother. When the visitor walked out of the secretary's office, Secretary Lan picked up the videotape on the table again and looked at it over and over again. He pondered for a moment and picked up the phone: "I'm Secretary Lan, ask the logistics staff to send a video recorder over." (To be continued.) This book is from /book/html/33/33003/