Chen Zhe was slightly stunned, and muttered the word "assist" in his mouth.

For a while, he couldn't read the meaning of his boss's words.

Liu Yun smiled and analyzed: "Demon Domain and Warcraft, although they are two independent games, but because they are both operated by Yoyo Company, the two are closely related. ”

The so-called blessings and misfortunes depend on each other, take this "derailment door" as an example. In addition to holding a press conference to sincerely apologize, our company has strengthened the management of the game department, first launched a three-day free game, and then launched a dungeon first kill reward, this series of combination punches, which has not been used by other game companies in the past, has also greatly enhanced the reputation of Yoyo among players. ”

Chen Zhe nodded abruptly, he understood that Yoyo's proper handling of the crisis and a good communication attitude to the public made them more and more courageous in this crisis. The number of people online in World of Warcraft is on the rise, as evidenced by this.

He picked up the words: "I understand what Mr. Liu meant." The reputation that our company has built through World of Warcraft will gradually be added to Demon Domain in the future. ”

Liu Yun smiled indifferently, this subordinate is also a smart person, and he can understand it at all.

He carefully analyzed that in his previous life, Jiucheng and Shanda, after Warcraft and Legend, also represented several very popular online game masterpieces, but the final result was always popular and not sold. There are different opinions about the reasons for this.

Some people analyze that it is the problem of the game itself, and some people analyze that it is the operation of the agency company that has problems that have encountered the cold reception of the market.

In fact, there is another reason, which is that players do not have high expectations for these two agencies, which also reduces their enthusiasm for the game.

As soon as they heard that they were agents of these two companies, their interest immediately dropped by half. Over time, a company's bad reputation has spread among countless player groups, and it will be difficult and difficult to redeem it.

In a previous life, someone once compared Tencent and Shanda Games in a joking tone.

Tencent player: I charged 10,000 yuan. Brother Pony: In the game, you are the uncle, you have the final say.

Shanda Player: I also charged 10,000 yuan. Chen Tianqiao: Just charging 10,000 yuan is like wanting to be an uncle? Get out, don't be an uncle in front of Lao Tzu without 50,000 yuan.

The success of that penguin lies in the fact that although it likes to constantly imitate and plagiarize and force the original, it can always give those players, especially those who pay, a good gaming experience.

For example, in the QQ game lobby, those blue diamond members who represent status symbols can kick out the room those ordinary members who they don't like for no reason.

In his previous life, when Liu Yun played QQ billiards, he encountered similar places many times. He won several games in a row against the Blue Diamond member, and he kicked him out of the room in anger, which is still fresh in his memory.

Liu Yun suddenly put away his smile and said very cautiously: "Xiao Chen, I have never doubted your sense of responsibility and ability to work. When this turmoil happened, the dismissal of your position as head of the operations department was a delaying tactic, and it was also a pawn to retreat into advance. ”

Chen Zhe showed a hint of puzzlement, but he didn't ask.

Liu Yun looked at him calmly, and said lightly: "Are you a little puzzled? I can tell you part of the reason, the Warcraft is too popular, and it is too profitable, in our Chinese proverb: the tree is a big wind." ”

He picked up the cup and took a sip of tea, cleared his throat and continued: "What's more, this is not a game developed by ourselves, the more money it makes, the more ideas Blizzard has, and the contract we signed at the beginning, now it seems that we have made a lot of money." ”

Chen Zhe nodded somewhat understandingly, he also understood the truth that all eggs could not be put in one basket.

"Now I analyze several subsidiaries of Yoyo Group one by one: in the Yoyo era, all the revenue of the game website is smashed on YOYO voice; Yoyo Technology, the revenue on the browser is also spent on the research and development and promotion of security guards and anti-virus software; Yoyo Vacation.com, the commission income of all hotel reservations is also burned in the booking business; as for the newly established Youhai Music, it is impossible to make a profit in the next few years. ”

After listening to the boss's analysis, Chen Zhe understood. Today, it is the game companies that can bring profits to the group, and most of that revenue is contributed by World of Warcraft.

The huge cash flow generated by it can not only provide financial support for the research and development of "Demon Domain" and "Zhu Xian", but also give blood transfusions to several other subsidiaries.

"Therefore, the launch of "Demon Domain" is very important, and it is a key step for our company to get rid of Warcraft dependence. Liu Yun said in a serious tone.

After hearing this, Chen Zhe couldn't help but sit up straight, and his heart was inexplicably moved.

After that turmoil, he felt that he would be marginalized in the company's management, but he did not expect to be entrusted with important responsibilities by his boss.

"I will definitely fight this tough battle in "Demon Domain"!"

Judging from the clues revealed in the boss's words, he realized that for Yoyo, the Demon Domain may not make money without Warcraft, but the significance to the company may be even greater.

This is Yoyo's first step towards becoming a self-developed game company.

"I discussed with Zhao Xudong, the head of the R&D Department, that after the launch of the Demon Domain, it will adopt the mode of free time and charging for props, which is also the way most online games are operated. Liu Yun gave his own plan.

After hearing this, Chen Zhe also nodded silently. With his years of experience in the industry, he also agrees with this charging model.

This is a completely different game from Warcraft, if you use point card charging, the possibility of failure is greater, and the prop charge Chen Zhe has more room to play.

After a pause, Liu Yun said again: "I'll give you a small suggestion, such as an online game "Journey" that has just been launched, the almost frenzied money-burning model is not worth learning from, but you can learn from Mr. Shi's marketing methods." ”

Chen Zhe also showed a "I understand" smile and said, "I really paid attention to this big guy. For example, the brainwashing propaganda of brain platinum at the beginning can be described as memorable. ”

Liu Yun also laughed. This year, there will be no gifts for the holidays, and only brain platinum will be accepted for gifts. This slogan with a magical spirit is a household name in China.

He also had to admit that judging from the promotional slogan, this Mr. Shi Yuzhu is really a grandmaster-level figure who can accurately capture the mentality of the user group.

Now that "Journey" has just been launched, the slogan "Play games, get paid" that has a far-reaching impact on the entire online game industry has not yet been widely promoted.

Liu Yun thought about it for a while, and felt that this slogan did have its magic and could be used for appropriate reference, but it should not be too exaggerated, so he said: "We can give "Demon Domain" a slogan, for example, this is a game that allows players to receive remuneration. As for the reward, we can make a proper explanation, it is the value-added currency that can be purchased in the game store, ingots. 100 ingots is equivalent to 1 yuan. Players only need to meet some characteristic conditions to receive the reward. For specific content, you can go to Xiao Zhao in the game development department to discuss. ”

In terms of domestic online games in 2006, the quality of "Demon Domain" is really excellent, and it is much more exquisite than "Journey". If the Warcraft is to rise by stepping on the bones of a miracle, then this time it will make the journey a stepping stone for the Demon Domain to take off.