Regarding the advertisement of lozenges, Zhao Fusheng's deepest memory is undoubtedly the most well-known one for a certain actress known for her innocence.

At that time, he happened to be close to graduating from college, and when this advertisement was broadcast, it caused an instant sensation. Even many years later, that actress is still considered one of the representative actresses of innocence.

Of course, Zhao Fusheng can't take out this advertising plan right away.

Waiting for the price to sell is what a successful advertiser should do.

When he returned to the dormitory, the fat and thin Ertoutuo was still struggling on the basketball court, and Zhao Fusheng sometimes even wondered if these two guys had finished playing all the basketball they had to play in their lives in the past few years, because in their memory, they had completely stayed away from sports since they graduated from college.

As for Tan Kaixuan, that guy probably took the poem he gave to please Hu Xia, and he hasn't come back until now.

It just so happened that Zhao Fusheng was the only one in the dormitory, and he sat there and began to write copywriting.

A person's value lies in how much value you create, not how much value you consume.

In the afternoon, the sunlight shines through the windows to add a bit of laziness to the dormitory, and at this time the dormitory is very quiet, and the students are either taking a nap or already enjoying the afternoon leisure, because it is still early before the start of class, and the most comfortable time of the day for these young people is precisely now.

Zhao Fusheng has several reference books found from the shelves, "Public Relations", "Media Economics", and "Advertising Psychology" are densely packed with notes.

In one afternoon, he was like a sponge, squeezing all the advertising knowledge in his previous life, and trying to transform those seemingly cumbersome terms into popular explanations and write them into his own plan.

Jargon such as "halo effect" and "psychology and the application of advertising" appear several times in copywriting. In all fairness, if he didn't have a lot of practice in his previous life, it would be a fool's dream to complete a complete advertising plan with the knowledge he has now.

It's not that he can't write a plan, after all, after studying for two years in advertising, if he can't even do a theoretical advertising plan, it can only prove that Zhao Fusheng is sorry for the university that his parents worked hard to provide for him to study.

The problem is that there is still a considerable distance between theory and reality.

This is like a pilot, even if his physical fitness is up to the standard and his theoretical knowledge is full marks, but when he does not actually fly into the sky for a certain length of time, he is not a qualified pilot.

The same goes for advertising planning.

The most important thing for a qualified advertising producer, or a practitioner in any industry, is not the so-called academic qualifications, but experience and ability.

Fortunately, through the obstacles of space and time, the current Zhao Fusheng has experience and ability far beyond others.

Raising his head and shaking his body, he stretched his waist, only to notice that it was already afternoon.

Before I knew it, I actually wrote for an afternoon.

But looking at the complete advertising planning copy on the table, Zhao Fusheng showed a satisfied smile.

Everyone can get the greatest happiness when they do something wholeheartedly, because it is what they put all their enthusiasm and energy into and do with their hearts.

After a simple cleanup, Zhao Fusheng walked to the water room and washed his face with cold water, sobered up, looked at the time, and decided not to contact Zheng Yao.

Everything is ready, only the east wind is owed.

I have prepared everything myself, and the rest of the things depends on how ambitious Zheng Yao's elder can be.

As long as the other party is a businessman who is eager to make his career bigger and stronger, Zhao Fusheng feels that his advertising should be able to impress the other party.

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What is happiness?

If happiness had a form, what would it look like?

Perhaps, happiness is like glass, because it is never noticed, but the evidence of its existence is that if you change the angle of view, the glass will reflect the light, asserting its existence more eloquently than anything else. The gentle world is close at hand, even if the false memory is tarnished, but it can show more transparent glass colors, which will always and forever.

For Zheng Yao, the love in the past is the beauty in the depths of her memory, although the final ending is not so perfect, but for her, this is a kind of growth.

Human beings have never actually created anything, they just want to discover what exists in the first place.

So Zheng Yao knows very well that it is much better for herself to discover the essence of that scumbag earlier than to find out after getting married.

Now she cares more about whether she can become a real strong woman as Zhao Fusheng said.

Seeing Zhao Fusheng away, Zheng Yao thought for a long time and dialed the elder's phone.

"Aunt Liu. Auntie called sweetly, Zheng Yao had a smile on her face.

"Yo, Yaoyao, have you come up with a plan so quickly?" Liu Shaomei on the other side of the phone was obviously a little surprised, she handed over her company's advertising planning to Zheng Yao before, in fact, because she heard from an old friend that her daughter had recently fallen out of love and was in a bad mood, so she hoped that Zheng Yao could have something to do to pass the time, but now it seems that there is a surprise.

"Actually, no, I want to ask Aunt Liu, can you leave this advertising planning to me?" Zheng Yao hesitated for a moment before saying what she meant.

"Oh?" Liu Shaomei was stunned, but she didn't expect Zheng Yao to make this request, originally she just hoped that Zheng Yao would help make a plan, and she would help. But what she meant by this was clearly to treat this advertisement as a business.

"That's right, I have a plan in my hand for your product, but I didn't make it, it's my student, so I want to ask you if you can give me a chance. Zheng Yao took a deep breath and put forward her thoughts.

Her meaning is very clear, the planning copywriting is not done by herself, but this advertisement, she plans to do it herself.

Liu Shaomei hesitated for a moment, and finally said, "That's it, you go back and show me the plan, and I'll take a look." ”

After all, she is a businessman, and friendship is friendship, but if it is impossible to promote a product that has been painstakingly developed, it will be handed over to Zheng Yao casually.

Putting down the phone, Zheng Yao waved her fist excitedly, for her, this was a good start.

In fact, after Zhao Fusheng made that suggestion, Zheng Yao had an almost whimsical idea in her mind, and she felt as if she could be an advertising company.

In Ninghai in 1999, the word advertising is no longer unfamiliar to many people. In the 90s, advertisements were overwhelmingly entering people's lives, and everyone was accustomed to seeing those handsome men and women on the TV with all kinds of goods in their hands to recommend to themselves.

Zheng Yao took this as an opportunity, and in Zhao Fusheng's eyes, this was the beginning of an era.