The film roadshow is recognized by the industry as the last trembling of a movie's fate, and it is also the most important part of publicity.

Movies are also commodities, and they also need to be shouted, visiting the audience to watch the film, listening to the viewing experience most intuitively, and communicating with the audience at close range, which is not only conducive to the spread of word-of-mouth, but also can increase the scheduling of theaters to a certain extent.

ZHOU Xiao,

Arrived in Changchun on the 18th, ran to three theaters with director Wu Jing in the afternoon, and set off again in the evening, going to Shenyang, Liujia, Dalian, Wujia...

One place per day, ranging from 300-600 people per theater, all you need to do is sign autographs, take group photos, chat, and play games.

In order to go to a few more cinemas in a hurry, it is the norm to fly once a day, or even two flights a day, and it is not uncommon to appear in three cities on the same day.

So much so that sometimes when he woke up the next day, Zhou Xiao lay in bed and struggled for a long time to remember where he was.

For high-intensity trips, the plane is the only place where you can catch up on sleep.

Lin Shan followed for a day, Zhou Xiao asked him to go back, the crew brought their own makeup artists and stylists, from the airport to the cinema in the car, the functional drinks were placed in whole boxes, and they would put on makeup on the way, and when they arrived at the place, they would change their clothes and go on stage.

Eating is like completing a task, just to fill his stomach, sometimes Zhou Xiao feels very embarrassed, the person in charge of the cinema around the country, the staff will help prepare local specialties, but unfortunately it can only be swallowed, not tasted slowly.

Because the current meeting is a pre-screening, the audience has not watched the film, the main creator can't spoil, and the exchange is a little strange, mostly about the topic of the star director, or the characteristics of the city.

Everyone also has their own division of labor, for example, Zhou Xiao is in charge of the façade, and the audience thanks, please help recommend, Director Wu Jing is experienced and teaches the audience how to promote, if Teacher Yu Qian is here, the atmosphere is the best, and the fun will be over.

Zhou Xiao is very grateful, in addition to those viewers who queued up to meet the actors and directors, there are some fans who everyone knows, and they really run together, where the crew goes, where they go.

I didn't find out at first, but I was really busy and confused, but I only found out after being reminded by the accompanying producer.

After chatting, it turned out that the conditions of these girls at home were good, and they explained why they didn't go to work, followed behind, signed and took photos, and also gave cultural shirts and movie tickets as a small gift to express gratitude.

On Thursday, July 27, the publicity team arrived in Suzhou, which was also the ninth day after Zhou Xiao joined.

Today is a little special, after coming to Suzhou from the magic capital in the morning, everyone did not rush to the theater, but sat down in the conference room of the hotel.

Wu Jing is in the lead, followed by Zhou Xiao, Lu Jingshan, two actors, and producers, and more than a dozen people.

"Tell me what's going on now. Wu Jing held the water, his face full of smiles.

"On 7.24, the movie began to be pre-sold, and like the previous arrangement, there were no new competitors to join, the biggest opponent in the first week was still "The Great Cause of the Army", and "Embroidered Spring Knife 2" had a weak follow-up, only taking 266 million at the box office, and there was no power to fight. ”

The producer held the report with a bright expression on his face.

"Maoyan data alone, in four days, "Big Ear Tutu" was pre-sold 4.39 million, with a film schedule of 1.8%, "Dou Fuchuan" was pre-sold at 540,000, with a film schedule of 2.6%, "The Great Cause of the Army", with a pre-sale of 11.57 million and a film schedule of 37.8%, our wolf warrior 2..."

Speaking of which, he sold a pass.

"How much, boss!" Zhou Xiao was anxious.

"Don't sell it. ”

"Say it. ”

"Wolf Warrior 2", with a pre-sale of 21.52 million, is 53.3%. ”

"Yay!"

Zhou Xiao turned around and high-fived Lu Jingshan and hugged Wu Jing, the latter looked calm, obviously knowing the result in advance, and someone else whistled.

The tense atmosphere was swept away.

"The data of the whole network should be higher than this," the producer waited for a while before everyone quieted down: "However, the results of the next three days are crucial, the 53.3 film schedule is just expected, because the movie has not been broadcast yet, according to our estimates, today 4 hours, pre-sale of 20 million, the final box office should be able to reach about 35 million, after all, it is not a weekend, and the next three days, it will be about 180 million to 200 million, and these days are the most critical, word of mouth will spread out, whether it is Long Feitian or how, will be known." ”

"Mr. Liu, I'm nervous about what you said. Zhou Xiao stroked his chest: "We have all watched the film, the quality is good, and it must be a big seller." ”

As he spoke, he raised the pulse in his hand.

"That's right. Wu Jing slapped Zhou Xiao on the shoulder: "We must have confidence to come for "Wolf Warrior 2"!"

"For Wolf Warrior 2!"

Then there was a half-hour meeting, mainly because today's meeting was the post-screening, that is, after the audience watched the movie, the main creator entered, and talked with the audience about the plot, characters, bits and pieces during shooting, and talked about the feelings after watching...

Back in the room, Zhou Xiao was not in a hurry to rest, but turned on the computer.

During this period of time, I traveled on the road with the director and producer, and learned a lot of things.

53.3 film scheduling rate, it can only show that the pre-sale is okay, for the time being, it is just this arrangement, as for the final situation, it still depends on the follow-up reputation.

Don't talk about what is far, only look at what is near.

"The Legend of Wukong", when it was released, it was considered a super enemy by director Wu Jing, breaking 400 million in five days, everyone was exclaiming, the work to save the Journey to the West IP is coming, but a week later, the box office was fixed at 650 million, and the word-of-mouth box office was cut in half and again, and it has not been released for a month, and the movie theater can no longer see the film schedule.

"Embroidered Spring Knife 2", 30% of the film schedule, 247 million...

"Despicable Me 3", released at the beginning of the month, has accumulated more than 800 million...

Therefore, whether to win first or not to win, it depends on the final result.

The investment and publicity fees of "Wolf Warrior 2" cost 300 million, which means that at least 900 million box office can be recovered, and the extra ones will be distributed in proportion.

It's a lot of pressure.

The news of the pre-sale of 20 million is naturally clear to media reporters.

Although he won the championship, everyone knows that there is no practical problem, because next week, several movies such as "Three Lives and Three Worlds Pillow Book", "Dragon War", "Slaying the Wolf" and so on will be released.

Zhou Xiao looked at the news on the Internet, most of them were not very optimistic about "Wolf Warrior 2", and the box office given was expected to be about 700 million, which could surpass the first part, but it was difficult to get back to the cost.

The most excessive is a film critic named Fang Shaoyun, a big V on Weibo, who has more than 3 million fans.

"Wolf Warrior 2" is director Wu Jing's ambition, but ambition does not equal strength, and investment does not equal returns, Wolf Warrior invested 90 million in the first part, and got a box office of 525 million to give the director blind confidence, but the market is objective, and it will not be because you invest a lot, you will inevitably give a return, and this investment is still quite not easy, indicating that the capital side agrees, that is, it is not optimistic.

Let's talk about the plot, it's obviously a personal hero idea, if you have to pull the banner of the main theme, you will be a commercial film, why bother, look at it...

Finally, let's talk about Zhou Xiao on the cusp of the limelight, hehe, I can only say that the current little fresh meat money is not too easy to make, 11 million, just invested in it, I made a budget, he has been making more money for more than a year, and the money he has earned is probably more than this, which is equivalent to putting most of his net worth into it, so it is better to use it for charity.

Acting?Born in the Department of Photography, he filmed a TV series before making a movie, or the second male, an urban drama, is he responsible for being stupid and cute, what acting skills can he have?

However, there are many fans who know that Brother Xiao is long, Brother Xiao is short, and it is claimed that no one knows it, and the real big stars dare not say that, how can you do it?

Also, when Director Wu Jing chose actors, wasn't he rejected by many people, it is estimated that there is really no way, Zhou Xiao can barely count the traffic, and he will use it.

Under the bold prediction, the box office of "Wolf Warrior 2", you all say 700 million, I bet on the big one, 500 million, the box office tonight is only 30 million, and 80 million in three days on the weekend. ”

sprinkled with hundreds of words, targeted everywhere, quite not objective, combined with some Internet rumors, but sprayed vigorously, but did not mention a word about the movies that will be released at the same time, no matter how you look at it, they are all gunmen who have received money.

Endure the calm for a while, take a step back, and the more you think about it, the more angry you become.

Anyway, there is a need for a topic now, and Zhou Xiao also knows that the other party wants to respond by himself and increase the heat.

But

I can't take it anymore!

"I don't agree with all your opinions, otherwise, it's boring to scold the street, let's make a bet, 100,000 cash, let you have some, just bet on whether "Wolf Warrior 2" can reach a billion box office before the painting, and the losing side, take out the money and donate it to public welfare, or not@方少云?"

During this time, Zhou Xiao's popularity has not decreased, but there is no other response on Weibo except for the promotion of the movie, and many reporters and media have reminded them when there is new news.

Zhou Xiao confronted the film critic and proposed a blog post about the gambling game, which instantly blew up the Internet.

", eat melons, it's okay Zhou Xiao, support you this time. ”

"Young people are still impulsive, and a billion box office is not so simple. ”

"Bet for the common good, support!"

"Hahaha, if he loses, Zhou Xiao will probably lose his face. ”

"I think he's very smart, and donating money when he loses is actually quite good, anyway, it's a good deed. ”

"Who is this Fang Shaoyun, did you take it? ”

"The more public welfare bets, the better, but I want to see Zhou Xiao fail, hahahaha!"

Five minutes later, Brother Wang's phone flew over.

"Hey... I said you!!"

"Brother Wang, there's no way, get angry, let me be willful for a while. ”

"Okay, I understand, the company will cooperate with you here, remember, don't say anything else. ”

"Hmm. ”

Ten minutes later, Director Wu Jing knocked on the door and walked in.

"You, you, you, you, you, ”

Zhou Xiao smiled.

"Director, I'm only 25 years old, so I'm not impulsive. ”

"Hahahaha, yes, it's bloody, but next time you must pay attention to the way. Wu Jing knew that he was holding his breath, why didn't he want to reply: "I have already talked to several leading actors, and I posted a Weibo in unison, all betting with him!"

"Ahh Director, you actually..."Zhou Xiao was moved.

He knew that Wu Jing was to share the firepower, and the actors would go out together, and even if it was a bad result at that time, he would not need to bear all the pressure alone.

"It's okay, it should be, Teacher Yu Qian, they are very supportive, don't be burdened, clean up, let's eat, the evening is a tough battle." ”

"Thank you..."