Chapter 387: Bingley's Dilemma
Since 79, many Western countries have fallen into a new round of economic crisis, and the economic growth of many countries has stagnated, among which the United States and Britain are the most serious, and the economies of West Germany and France have also suffered serious blows. 35xs
Among them, Japan's economy has also suffered serious challenges this year, and its economic development has seriously slowed down.
This year, especially with the arrival of July, the economies of various countries have reached their lowest point, and governments around the world have introduced many policies to protect their domestic enterprises, which has brought great challenges to enterprises in Hong Kong.
Lee's own conglomerates were also affected by the policy, and profits began to fall in July, especially with the Bentley Group suffering heavily in the U.S. market.
As recently as July, the Reagan administration increased tariffs on imports to protect domestic companies with similar products, especially on luxury brands such as Bentley Group luxury cars, to protect domestic sales of Cadillac and Lincoln.
As the largest sales market of the Bentley Group at present, the introduction of this policy of the Reagan administration has directly dealt a heavy blow to the Bentley Group, which has just taken off.
Du Yuemei has been very busy in the past month, and he knows very well that in the current form, it is unlikely that his Bentley Group will focus on the US market, so she is now paying more attention to developing the market in Commonwealth countries.
Although the current British government does not have the prestige of the beginning of the century, there are still more than 50 countries within the British Commonwealth, and as a British enterprise, it has a very great advantage in the entire Commonwealth.
And this time Bentley Group focuses on developing markets are Canada, Australia and India, Australia and Canada's mass consumption strength is still very good, and there are many rich families in India, and at the same time, the Li Group can enter the Indian market Kirin cars, even if the Indian economy is relatively backward, but there is a large population base, and the consumption strength cannot be underestimated. Flash Dance
On the afternoon of August 3, Zhang Ziyu came to Li Guangyu's office and reported to him the current plight of the Bentley Group and the group's plans for the next period of time.
Li Guangyu knows very well that many luxury car brands will not have a good time in the next few years, which also leads to the fact that in the next ten years, many luxury car brands have changed hands many times, and it was not until the mainland developed that many luxury car brands were fed.
Today, the main profit of the Bentley Group is still in Jaguar, and Bentley also occupies a part of the profit, but the low-end Kirin car has the least profit. Once the tariffs on luxury goods were raised, the blow to the Bentley Group was considerable.
Fortunately, Li Guangyu already has some plans, as soon as the exchange opened this morning, the list in Li Guangyu's hand has been fully delivered, and the funds have all been transferred to the account of Tianyu Bank, and it is time for Bentley Group to expand its types, at least in terms of trucks and buses, they still need to have, as well as vans, Li Guangyu supermarket is expanding in a big way, and these are needed in logistics.
Li Guangyu said, "Ziyu, you go to India this time and bring a few more bodyguards over to pay attention to your own safety." ”
Li Guangyu knows that India is still very dangerous for women, and Li Guangyu doesn't want the talents of his group to have an accident there. 35xs
"Li Sheng, thank you for your concern, I will pay attention to it myself. Zhang Ziyu said.
Li Guangyu thought that in order to make a difference in the Indian market, he still needed to cooperate with local consortiums, which would be more conducive to the development of the Li Group in the local area.
Li Guangyu said to Zhang Ziyu, "After you go to India this time, you can contact the Tata Group to see if they have any intention of building a joint venture factory, and we can let Kirin Motors cooperate with them in India." ”
As the president of Bentley Group's Asian affairs, Zhang Ziyu naturally knows more about the Tata Group, which is one of the top local conglomerates in India and has a very high influence in India. If the Lee Group has reached a cooperation with them, it will be very convenient for the development in India.
Zhang Ziyu replied, "Li Sheng, after I arrive in India, I will go to Mumbai and meet with the Tata Group executives to see if they have such a willingness. ”
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At five o'clock in the afternoon, which happened to be nine o'clock in the morning in London, Li Guangyu dialed Du Yuemei's phone and made some arrangements for the future plans of the Bentley Group.
After Du Yuemei heard Li Guangyu's voice, she immediately knew that Zhang Ziyu must have reported the situation on her side.
Du Yuemei said, "Li Sheng, do you have any orders?"
Li Guangyu said, "Yuemei, you don't have to worry too much, there are some predictions for this incident, you should pay attention to rest when you are resting, I don't want you to have to transfer people to England again because of physical reasons, my personnel are very nervous." ”
Du Yuemei was still very touched by Li Guangyu's concern, and the boss did not blame the unfavorable development of the Bentley Group he is currently leading, but told him to pay attention to his body.
Du Yuemei said, "Li Sheng, thank you for your concern, I will pay attention to rest." ”
Li Guangyu said, "Yuemei, for a long time in the future, if our luxury car brand wants to make a breakthrough, I am afraid that it will be a little difficult. At this point, we should move to other models, remember when I put your attention to some of the companies that put buses and trucks on your to?"
Du Yuemei naturally knew that when Bentley had just been established, Li Guangyu asked himself to pay attention to this aspect of the situation and prepare for future acquisitions, but Bentley has spent more than a year on the construction of workshops, as well as the construction of mainland joint ventures and treasure island bases, and there is no spare energy to make acquisitions at present.
Du Yuemei replied, "Li Sheng, we are still in some financial difficulties now, and if we want to acquire an automobile company, we are afraid that we still need financial support from the headquarters. ”
Li Guangyu said with a smile, "Yuemei, don't worry, this time I will inject one billion dollars into your group for the expansion of your group, and you plan it well this time." Make the Bentley Group a comprehensive automotive group, not just a sedan and sports car market. ”
After Du Yuemei heard it, she immediately became excited, she didn't expect Li Guangyu to support Bentley Group like this time, and the injection of one billion dollars gave her enough confidence to complete the task given to her by Li Guangyu.
Nowadays, due to the impact of the economic crisis, not only is her Bentley Group sad, but also many car companies in England, France, West Germany, and Italy are not doing well, and he is confident that he can get his favorite car company at a lower price.
She herself is very clear that it is difficult to compete with several major automobile groups in West Germany, Japan and the United States just to develop a single car market, and those automobile groups are all cars, trucks, sports cars and buses, etc., and their comprehensive strength is very strong.
Du Yuemei said to Li Guangyu, "Li Sheng, don't worry, I will step up this matter and strive to complete our transformation from a single car group to a metropolitan automobile group this year." ”
Li Guangyu believes that with Du Yuemei's ability, he will definitely be able to lead the group well, with Jaguar's engine research laboratory, the heart of the automobile industry, Li Guangyu is not worried that his automobile group will not develop.
Li Guangyu finally specially advised: "Yuemei, just in our engine technology research and development funds to increase some investment, this is the basis of our Bentley Group and other groups competition, we can not lag behind other automobile groups in this regard, if your group is not financially enough, I will make additions." ”
Du Yuemei herself naturally knows what the engine means to the automobile group, and she has not reduced their research funding for the group in this regard, that is, she hopes to maintain her group's top position in the world's major automobile groups in this regard.
"Li Sheng, don't worry, my side will continue to increase the investment in various research laboratories of the group to maintain our advantages. Du Yuemei replied.
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