Chapter XXIX
Zhao Shanhe waited in the office for a while, and Qi Qi and Li Xinping came to his office.
After letting the two of them sit down, Zhao Shanhe talked about the purpose of his calling them: "I called the two of you here today to discuss with the two of you about the profit of hao123." ”
"Now hao123 has been completely revised according to my ideas, and Qi Qi has been spending money to promote it everywhere recently. The purpose of promotion is to attract more traffic, and the traffic must be realized in the end. ”
"I took a look, and the traffic of hao123 has been rising recently, and it is already in the top 50 in China. So, the most critical moment is how do we make a profit? Tell us what you think. ”
Zhao Shanhe originally wanted to say his thoughts directly, but after seeing Qi Qi and Li Xinping, he changed his mind.
These two people, Li Xinping was a big name in the Internet industry in his previous life, and Qi Qi was a person he was very optimistic about.
Zhao Shanhe decided to test them to see if they had any other ideas. After all, as the old saying goes, three stinkers beat Zhuge Liang.
Maybe they could say something better than what he could have thought.
Qi Qi and Li Xinping were stunned for a moment when they heard this, and then both of them lowered their heads and pondered.
Strictly speaking, the question that Zhao Shanhe asked the two of them was something they had never considered.
Qi Qi is just a junior intern college student, still majoring in accounting. The reason is that I am now sitting in the financial office of a company, constantly filing taxes and sorting out the bills. Now in Xiaomi, it has completely become an all-rounder.
Purchasing, human resources, finance, and so on are basically all done by her, and there are too many differences from her major.
And Li Xinping, doing hao123, never wanted to make money from this.
Now Zhao Shanhe suddenly asked him, hao123 should make money, and what method to use to make it is a big problem for him.
Zhao Shanhe didn't urge the two of them, quietly watched the two of them think, waiting for them to speak.
There was silence in the office for a while, except for the sound of Zhao Shanhe turning the pen in his hand on the table from time to time.
After a while, Li Xinping took the lead and said: "Boss, I've been wandering around the Internet for this time, and I feel that we can advertise to others." I see that many websites have ads, so advertising should make money, right?"
Li Xinping just asked tentatively, he really didn't know anything about this thing.
Zhao Shanhe nodded: "This is a way, Qi Qi, what about you, do you have any other ideas?"
Qi Qi frowned and said, "What Director Li said is right, you should be able to get some advertising money for advertising." But if you advertise, it will affect our website, right?"
"Our webpage looks very clean now, if there is an advertisement, will it affect the interface and not look so beautiful?"
Although Qi Qi didn't say anything refreshing, Zhao Shanhe was still satisfied in his heart.
Because Qi Qi thought of the bad aspect of advertising, that is, the user experience.
Zhao Shanhe can't remember who said the word user experience.
But no matter what industry it is, there is such a word.
The product is made for the customer, and if the customer experience is not good, it is definitely impossible for the customer to buy the product out of pocket.
This is especially important in the Internet industry.
Many Internet-related industries rely on advertising as the main way to make profits.
The originally good product, coupled with a large number of advertisements, greatly affected the customer's perception of use, and eventually led to the abyss of death step by step.
Zhao Shanhe does not consider advertising as the main way to make money, one is that the current market has not reached the best time for advertising, and the other is that he is afraid that too much advertising content will cause disgust to users.
After all, the traffic of the whole network is like that now, and it is not impossible to make money by advertising.
It's just that it's impossible to get as much advertising as high, and if you want to get more, you have to fight more.
More dozen means that there will be a lot more advertising content on the interface, which will have a great impact on the beauty of the hao123 interface.
After a slight pause, Zhao Shanhe then spoke: "Let me remind you two to not only look at the outside, but also look at the inside. ”
As Zhao Shanhe's words fell, Qi Qi and Li Xinping's brows furrowed again.
However, this time the two of them didn't think about it for too long, because Li Xinping spoke first.
"Boss, do you mean to make a fuss from those links?" asked Li Xinping uncertainly.
Zhao Shanhe's eyes lit up, worthy of Li Xinping, who has a keen awareness of the market that others can't match.
Although Li Xinping did not completely say the method that Zhao Shanhe came up with, it was infinitely close. It's just that this thing has not appeared in China at present, and Li Xinping can't describe it, and it's normal.
"Yes, we can get those companies that are on our site to give money. If you don't give money, you will remove the link or put it in the worst position of its kind. People are selective, they can order the first, and few people will order the second. Nowadays, there are too many similar websites on the Internet, and there are no patents for this thing, and whoever gets the customer first will take the lead. We can think of a way to get some companies to pay for it. ”
After Zhao Shanhe finished saying this, he continued: "It's not impossible to advertise, but the number must be small, and it can only be done if it doesn't affect the beauty of the interface much, otherwise it's better not to do it." There is no technical content in a website like hao123, and it is not a big problem to copy it. We are currently the earliest and largest navigation website in China. You can't give up the most critical things because of a little immediate benefit. ”
Yes, there are already other navigation sites on the market, but due to the late operation, coupled with the intervention of Zhao Shanhe, a reborn person, the interface of hao123 is directly close to the peak from the original, as well as a variety of promotions, so that hao123 crushes all other navigation websites,
"Otherwise, if a company that is not short of money appears to compete with us, we will not be able to compete. ”
Qi Qi listened to Zhao Shanhe and kept writing on the small notebook he brought with his pen.
Li Xinping didn't take anything, just sat there. For Li Xinping, many of the rules of the workplace are unfamiliar. Watching Qi Qi record what Zhao Shanhe said, Li Xinping realized his shortcomings.
However, Zhao Shanhe didn't care much about this, but continued: "Actually, I already have a general idea in my heart, Qi Qi, when you go out later, just talk to Huang Wenbin and Cao Yun, and drop the link to Sina, leaving only Sohu and NetEase." Xinping, on the other hand, continues to study the website you told me about yesterday. ”