The next morning, Li Guangyu attended the high-level meeting of Xiangyu Group, announced the appointment of Le Yiling, and communicated with Pu Linbo at the same time.

Soon after returning to the office, Zhang Ziyu came to Li Guangyu's office and reported to him about the situation in the mainland market.

Zhang Ziyu said: "Li Sheng, last month, SAIC Volkswagen, a joint venture between Volkswagen Group and SAIC Motor, has rolled off the assembly line, and in the future, they will be our important competitors in terms of cars, especially in East China, where we will be under great pressure." ”

At present, FAW Kirin's main customers in the mainland market are the government, in addition to the foreign-funded enterprises in the special zone and workers outside the mainland to buy, now SAIC Volkswagen has completed the vehicle off the assembly line, the impact on FAW Kirin is very large, if they are not careful, it is likely to lose most of the market.

Li Guangyu said: "Ziyu, you negotiate with FAW, at present, we don't need to pursue profits, the main thing is to seize the market, to stabilize our FAW Kirin in the northeast, southwest and south China markets, and at the same time conquer the northwest and north China and central China markets, as for the East China market is really not good, you can temporarily choose to give up strategically." ”

Li Guangyu is very clear that it is quite difficult for FAW Kirin to compete with SAIC Volkswagen for the East China market, and it is better to focus on other regions at this time to strive to occupy more markets.

At present, it is not bad, only Bentley Group and Volkswagen Group have entered the mainland market in the field of cars, and the competitive pressure is not too great, and Li Guangyu's investment in the Special Economic Zone in recent years has made Bentley Group far more advantageous than Volkswagen Group here.

Although the Volkswagen Group is strong in the automotive field, the Bentley Group is not only competing with them for the influence of their own group, but also the influence of the entire Lee consortium to help them fight for the market, and the Volkswagen Group is much behind the Bentley Group in this regard.

In the future, with the gradual deepening of the mainland's reform and opening up, the people will become more and more prosperous, and that is the time to exert force, Li Guangyu estimates that it will take five to eight years, and this period is the time when their group will lay the foundation on the mainland.

As long as the reputation of the brand is made, after people's purchasing power rises in the future, FAW Kirin will be able to be welcomed by a lot of people.

Zhang Ziyu also knows that this time is not the time for the group to make a profit, now only to occupy a larger market, the future can bring more profits to FAW Kirin, the next few years will be their Bentley Group and Volkswagen Group to compete for the market.

She said: "Li Sheng, after I go back, I will contact the person in charge of FAW Kirin, I believe that they also hope that FAW Kirin can occupy a broader market, and they are more capable of developing the market in these regions than us." ”

At present, FAW Kirin company, is Bentley Group and FAW company each accounted for 50% of the shares, the company is managed by FAW, Bentley Group only arranged financial personnel and technical personnel to settle in, the current development of FAW Kirin company is very good, now the company is expanding the production line, improve the company's production capacity.

FAW's influence in the mainland is very large, and Li Guangyu's influence in the mainland has continued to increase in recent years, so that FAW Kirin is welcomed by many regional governments, especially in Guangdong Province and Sichuan and Shu Province, these two regional governments will give priority to FAW Kirin when purchasing official vehicles.

Li Guangyu advised: "In addition to the government, now our main market is still in several special zones, you and FAW leaders to communicate, it is best to set up an office in several special zones, specializing in the sales of FAW Kirin, firmly grasp this market, these regional markets will bring very good results to the company." With the continuous development of the Special Economic Zone, the market for civilian vehicles here will become larger and larger. ”

"Li Sheng, I will communicate with them, FAW Kirin will not give up on this side of the market, the purchasing power of the people in the mainland market is still limited, otherwise I will establish direct stores of several major brands of our Bentley Group in several special zones. ”

At present, Bentley Jaguar still forget it, the current mainland reform and opening up has not been a few years, the people are not too rich, these high-end cars into the market at all, wait for seven or eight years is about the same, at that time these brands will have a market.

It is precisely because the current mainland automobile market is still too small, so many large automobile groups in the world have not yet entered the mainland, Bentley Group and Volkswagen Group can seize the opportunity, and in the future, after the mainland automobile market rises, when they enter again, it will be a little late, and it will be quite difficult to overpower Bentley and Volkswagen in the mainland market.

At present, in the high-end brand, the gap between the Volkswagen Group and the Bentley Group is too far, whether Bentley or Jaguar is in the high-end field is to crush the existence of the Volkswagen, with a prophetic vision of the future, Li Guangyu does not believe that his Bentley Group will lose to the Volkswagen Group in the mainland market.

Subsequently, Zhang Ziyu also reported to Li Guangyu on the construction of the Changan Hengtong Bus Manufacturing Company, a joint venture with the Changan Automobile Company, and the establishment of a truck company as a joint venture with the Second Automobile Company.

At present, Shuangqing Changan Automobile Company on the production workshop construction speed is quite fast, Sichuan Shu Province and Shuangqing City governments also attach great importance to this, is expected to be completed by the end of this year, will be able to complete the production line in March next year.

Li Guangyu said: "Ziyu, in terms of buses, we must develop in an all-round way, including not only public buses used in the city, but also long-distance buses, and at the same time, due to the reasons of mainland roads, we must also diversify the specifications, and at the same time design sleeper buses." ”

Because the current traffic in the mainland is far from being as high-speed as in later generations, now all are national highways, from Sichuan and Shu Province to Pengcheng, it will take a few days and nights, and if you have a hard seat, the passengers will be a little unbearable, and the sleeper will be a little better.

For example, the current personnel in Li Guangyu's hometown are more uncomfortable when they return home every year, although the group arranges a bus to send them home, but at present, the group bus is not a sleeper, they need to sit in the car for a few days and nights, and only when the car stops to rest, they can move.

Zhang Ziyu also knows that if the bus company wants to achieve good development in the mainland, it needs to be involved according to the actual situation and needs of the mainland, and their buses are currently in the British market or in the Xiangjiang, Baodao and Southeast Asian markets, and the distance between these areas is not too far, so it has not had much to do with it.

Many passenger lines in the mainland are thousands of kilometers of ultra-long lines, so they must design buses that make passengers more comfortable, and such products will be more marketable.

"Li Sheng, I will communicate with us and the designers of Changan Automobile Company, and strive to make Changan Hengtong Bus occupy the main market in the mainland bus market. Zhang Ziyu said.

Li Guangyu finally explained the joint venture between Taurus Truck and the Second Automobile Company, with the deepening of the reform of the mainland, the urbanization construction will be faster and faster, the demand for trucks is getting bigger and bigger, the sooner the Taurus Truck is established, the sooner they can seize the market, and the sooner they can realize the benefits.

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