The next day, all the employees of Gold Medal Soft Rice Film and Television Media Co., Ltd. took action.

Talk about the docking of the release, go to talk about the docking of the release, and the person in charge of publicity immediately formulates a publicity plan.

Everyone was as excited as if they had been beaten with chicken blood.

Because this is a film that is very likely to stir up the backwaters of mainland comedy.

As long as this movie is successful, then the status of gold medal soft rice in the film and television industry will soar in the future, especially in Xi

The drama industry will become a bigwig-level existence.

After that, as long as the film and television dramas produced by Gold Medal Soft Rice are released, they will gain huge waves.

The topics will be very exciting, such as:

'Ace Company Comes Out with a New Work'

'Gold Medal Soft Rice Reaches New Heights'

'The Road to the Gods of Soft Rice People'

······

You don't need to publicize it to automatically get the attention of the masses.

It's called the 'celebrity effect'.

Of course, that's not what excites these people the most.

To be honest, these people have one thing in common, that is, they all eat the same bowl of rice and all need the same Dong called Qian

West.

There is no way, those who eat this bowl of rice have no money, no money means no status, no status has to be angry, and they can bear it at first,

If you don't want to endure it for a long time, then you have to make money, make a lot of money, and talk with money.

It just so happened that during the dinner last night, Shan Huatang said in front of everyone that as long as the box office of this movie exceeds 1 billion, every

Each participating employee receives a bonus.

If it exceeds 2 billion, then the prize is doubled.

Do you think you can't get excited?

So at this time, the meaning of its profit and gold is vividly embodied.

Everyone is trying their best to do their jobs, and they don't want to go back when it's time to get off work.

In their words, instead of going home to be angry and white-eyed, it's better to run outside, after all, the higher the box office, the higher the bonus.

As a result, this team of people who eat the same bowl of rice is twisted into a rope, striving for the same goal and striving to create another miracle.

Soon, in the afternoon, Wang Health brought good news.

He negotiated with Legendary Cinema for the release of the movie on May 1, Labor Day.

5.1 is a national holiday, which is one of the best days for the release of movies.

Now that the release date has been confirmed, it is time for official promotion.

The first propaganda was pushed by the official Weibo of Gold Medal Soft Rice, 'The richest man in Xihong City is officially finalized!'

The teaser video for the first episode is attached below.

As soon as Weibo was launched, Weibo exploded, and within a few minutes, it was pushed to the top of the hot search, with more than 100,000 comments and 150,000 retweets, and it is still rising.

After watching the trailer, the audience went crazy.

How to make money has always been the biggest headache for human beings, and how to spend money is the greatest happiness for human beings.

For a long time, directors have been filming how people start businesses and how to make money, and there has never been a movie about how to spend money, spending a lot of money.

And this movie is about how to spend 10 billion, who doesn't want to have so much money and spend it as much as they want?

This is a dream shared by all.

So, this movie is right in the middle!

People just want to watch this kind of nouveau riche movie!

In addition, it is also inevitable.

It has been 3 months since the movie "The Richest Man in Xihong City" was launched, and the audience has been waiting for too long.

In other words, since the release of "32 Days of Broken Love", the audience has waited until now.

Everyone wants to make a good movie, who can make a good film?

In addition, those who have followed "The Richest Man in Xihong City" know that the official Gold Medal Soft Rice once launched an activity, that is, a debate on 'how to spend 10 billion in 1 month'. The final of the debate will take place after the release of the movie "The Richest Man in Xihong City".

The first prize is 1 million.

Who doesn't want money from the sky?

For the sake of these 1 million, you must watch this movie!

In fact, it was already foreseeable that a month later, on the day of 5.1, the box office of the movie "The Richest Man in Xihong City" ······

With two high-traffic variety shows and upcoming comedy blockbusters, gold medal soft rice soon became the focus of society and the Internet.

For a time, the gold medal soft rice was in the limelight.

But as the old saying goes, the higher you stand, the worse you fall.

If the gold medal soft rice can take advantage of this wave of popularity, the box office will break 1 billion, or even 2 billion, or even higher, then the future will be limitless and invisible.

But if the effect is the opposite and the box office is dismal, then the future trough can already be predicted.

In any case, a month later, everything is clear.

······

The promotion of the movie is in full swing, and the two talent shows are also in full swing.

After the second episode of the program was broadcast, both programs received huge attention, especially the adult group's "Happy Boys",

From a little known, to a big name, and even the limelight overtook "The Legend of the Youth League".

This is an inevitability, after all, most of the people who watch variety shows are women, and among women, most of them like young men.

Naturally, the popularity of "Happy Boys" will not be low.

Of course, "Happy Boys" can be popular because of the popularity of "Youth Tiantuan Says", and the two have an inseparable relationship.

But no matter what, there is only one winner in the end, and that is the gold medal soft rice.

In order to improve the ratings of the program and the audience's expectations, in the third episode, Shan Huatang added 'Star Pusher' to the two programs very innovatively.

There are three star promoters, namely singing star promoters, dancing star promoters, and idol star promoters.

Originally, there should be six, but the two programs were staggered and recorded, and in order to save money, it was decided that these three people would jointly serve as the star promoters of the two programs.

Of course, staggering and saving money are not the main reasons, the real reason is the problem of the gold medal soft rice itself.

Due to the 'non-compliance' of the gold medal soft rice at the beginning, to Fang Zhengming's disobedience at the Golden Rooster Award ceremony, the popularity of the gold medal soft rice in the film and television industry is not good, or very bad.

Many directors can't get used to the gold medal soft rice, and some people even think about getting some means, but there seems to be a big backer behind the gold medal soft rice, and if they can't move, they won't do it.

Of course, they can't make means, they can resist.

This has led to the fact that many actors who are good friends with these directors are reluctant to cooperate with Gold Medal Soft Rice, even if the salary is high enough, they don't dare, after all, no one wants to lose their jobs because of a cooperation.

Therefore, the gold medal soft rice can't invite big-name singers, dancers, and idol stars to be popular.

In desperation, he can only settle for the next best thing and choose a veteran star with qualifications.

These veteran stars are not so pedantic, and they are not so afraid of things, as long as the price is in place, everything is easy to say, anyway, there are no years of good filming, and they can make more money.

But the casting can't be too old, and it has to be a generation of red stars who were once very well-known.

The difficulty is more difficult than the previous casting of movies and TV series.