When Wu Bei first made up her mind to take the road of self-media, she was full of pride and ambition, and felt that she could be regarded as half an entrepreneur.

I remember that in the entrepreneurship class in college, on the first page of the teacher's PPT, a line of eye-catching titles was written in large bold letters - every entrepreneur is a warrior.

These two words make people feel like a force is boiling in their blood!

However, because she has had a problem with inattention since elementary school, and when she arrived in college, she was unsupervised in college, and her distraction in class became more unscrupulous, so she was only impressed by the word "warrior", and selectively forgot and ignored how many hardships and dangers it takes to become a warrior.

It's a pity that she can let her memory selectively ignore certain things, but reality won't, Wu Bei soon encountered the first problem on her entrepreneurial journey, which was encountered when she registered a new Weibo account - what should she name her Weibo.

She thought about it and felt that since she wanted to do travel content, the name should naturally fit the content, so that people could know what the number was for at a glance. At the same time, it can't be too serious, otherwise it doesn't look like a Weibo name, but more like a journal name.

Think about it this way...... An hour passed quickly, during which she casually wrote several nicknames on the paper, such as "Xiao Wu takes you to see the world", "travel girl", "travel manual", etc., all of which were rejected because the nickname had been occupied or felt a little bit meaningless, and finally she casually filled in a "Hi to travel duck", and decided to change it if she could think of a better one in the future.

Because of this question of what to think of, what nickname has been occupied, Wu Bei searched for the relevant users of "Travel" after finally coming up with a name, and as expected, she saw a series of extremely similar accounts, and many of them are tubas with millions of fans.

She suddenly felt a little empty, and hurriedly went in one by one to observe and learn the content, frequency, wording, etc. of others, and recorded the summarized experience according to the items, this observation and research took longer, and it was late at night in a blink of an eye.

In the end, I came to the conclusion that if you want to take a piece of the pie in the middle of these marketing accounts of the same type and have become quite mature in a short period of time, you still have to have something unique and attractive.

There are only a few forms of network communication, such as voice, text, pictures, and videos. Its Chinese characters are generally travelogues and guides, and pictures are generally landscape photos, both of which she can request authorization to reprint like other accounts. In the future, it may be possible to open up submissions for a wide range of fans to participate in it and make it more interactive.

And now, in the initial business stage, the best option is to make videos.

At that time, it was catching up with the VLOG trend, and almost everyone from all walks of life, Internet celebrities, and even ordinary amateurs, had to join in the fun to shoot a few VLOGs, which was undoubtedly a very good and popular form, but considering that this kind of documentary video may inadvertently violate the "Tour Guide Confidentiality Agreement", it will be more than worth the loss to be complained about or punished by the company for it.

Wu Bei originally planned to shoot that kind of fragmented splicing short video, specifically, every time she goes to a scenic spot, shoot a few of the best or most characteristic scenery, with music that suits the scene, and if necessary, maybe add some small special effects or small expressions.

The advantage of this kind of video is that it looks convenient for users and does not need to spend too much time, and second, there are at least several attractions in each city, and she can make that kind of city theme, so that every time you go to a city, you can save several videos, and the number and frequency are guaranteed.

However, when she actually started to execute, she encountered a lot of unexpected troubles.

First of all, because the itinerary arranged by the travel agency is usually relatively tight, the time reserved for each attraction is not very long, and as a tour guide, you have to arrive at the meeting point at least half an hour in advance, which can be used for personal affairs The time is even shorter. In such a short period of time, she didn't even have time to pick out the most suitable location and angle for shooting.

Secondly, she overestimated her camera skills. When I usually go online, I only see a lot of other people's videos that are beautiful and interesting, and I take it for granted that anyone can shoot such videos, and those who don't shoot just don't have this interest or don't have so many opportunities to go out and play, and now I know that this is not the case at all.

If she can see the scenery with the naked eye up to 90 points, then the scenery she captures can only reach 50 points at best, and the visual impression is very unremarkable...... Even a little weeding.

In addition, in addition to the ordinary camera in her mobile phone, there is only one Douyin APP, which also belongs to the video shooting software, as for what long videos are cut short, what software can be fast-forwarded, spliced, voice changing, and simple special effects, she doesn't know anything, and she hasn't had time to study it, so it should be a very time-consuming project.

All in all, Wu Bei's first group after registering on the new Weibo, the entrepreneurial pride and excitement have been hit by most of it, she feels that there are too many difficulties in front of her, and new difficulties will always emerge in an endless stream, so she can't help but give up a little thought.

-Why do I want to engage in self-media? Is it because I am not tired enough to work? Is it that the recent TV series are not good-looking, or are variety shows not good to follow?

- For money, of course! Imagine how much more money you can earn every year, how much cosmetics and new clothes you can buy if you really do it! And you can play around for free with such a good profession as a tour guide, and it would be a waste if you don't make good use of it! It's a shame to waste!

- There are so many difficulties that I am annoyed.

- You are also a difficulty? Self-media is simply the lowest-cost entrepreneurial model in this era, right? Think about those who are engaged in industry, they may not even be able to eat in the early stage, and they still owe a lot of debts, which is not worth mentioning compared to others.

The two villains in Wu Bei's mind have been engaged in a war of words, and in the end, they have not been able to distinguish the winner.

She didn't completely decide to give up, but at the same time, she was not in a hurry to produce any content, and only occasionally thought about what she was shooting, but often before the shooting content was determined, she first thought of a bunch of difficulties she was about to face, and when she thought about it, she felt that her head was big, and then she rarely even thought about it.

Only one day when she is idle and has nothing to do, she follows the online instructional videos on a whim, and absent-mindedly learns the theoretical knowledge of photography and editing, which can be regarded as a little proof that she has not completely given up.

Since June, Wu Bei's group has basically concentrated in Shandong, which is a big tourist province, the scenery is very good, and the well-known tourist areas can be counted a lot, such as Jinan, Qingdao, Yantai, Rizhao, Weihai and so on.

In summer, people like to go to places with sea and water to play, and because the two provinces are relatively close, the price of the tour will be relatively cheap, usually at this time of year, the travel agency receives orders are also to this side.

Wu Bei took a four-day trip to Qingdao this time, and she had to take the high-speed train from the station early in the morning, arriving at about 12 o'clock at noon, and she could go directly to lunch after getting off the train.

After getting on the bus and settling the passengers, she leaned back on her seat as usual to catch up on sleep, and after a long time, she was suddenly woken up by a loud voice.

She shuddered suddenly, staring at the man dancing not far away for a long time before she came back to her senses, it turned out to be a train merchandiser.

For work reasons, Wu Bei's frequency of taking the train and high-speed rail is also quite high, of course, it will not be surprising to see someone selling goods, but the reason why I didn't dare to be sure for a long time this time is because this man not only has a loud voice, but also quite full of feelings, and he speaks in a low voice, sometimes impassioned, sometimes low and subtle.

In short, just listening to his tone, I would never think that he was selling food, but more like participating in some kind of recitation contest, and it was similar to the special topic of singing praises to the motherland and hometown.

"Ah, why, my eyes are always full of tears!

"Ahh

"Today's bag, don't be thirty or fifty, just - twenty-five! twenty-five bags of Texas grilled chicken, then if you buy four bags, here will give you another bag for free, that is to say, a hundred yuan can buy a total of five bags! How affordable! What a bargain!"

"Buy it home as a gift, give it to relatives and friends, you can get closer to your feelings, keep it for yourself, one bag a day, and you can eat it quickly......"

Many people, like Wu Bei, find his show-style sales method fresh and interesting, and have fun while watching, and some even simply take out their mobile phones to record him.

However, there are not many people who really pay for it, and he pushed the small truck all the way to the end of this carriage, and only made two orders in total.

One of them was bought by a fifty or sixty-year-old uncle, probably because he was getting closer to what he said, and planned to buy it back to give his chess friends and card friends points. The other order was bought by four little girls, and the four people only bought one pack in total.

These four little girls are all tourists in the group led by Wu Bei, Wu Bei thought that the people who usually buy these things on the train should be old people or very young children, but looking at their appearance, they should have already gone to middle school, but they are not sure whether they are junior high school students or high school students.

The probability of high school students is a little greater, Wu Bei glanced at the date on her phone, June is not yet halfway over, and normal middle schools have not yet started summer vacation, only students who have just finished the college entrance examination are the most relaxed and leisurely.

As soon as the little girls got the chicken, they chirped and laughed.

"I've been riding the train since I was a kid and wanted to buy a bag of Texas grilled chicken to try, but my parents always wouldn't buy it for me, and today I finally got my long-cherished wish. ”

"Haha, too, this time the money is in my own hands, and I can spend it however I want. ”

"I'll buy a box of lunches if there's a cart to sell them in a while, and I've never eaten a boxed lunch on the train. ”

"I advise you not to do this, it's really very unpalatable, it's better to buy another bag of grilled chicken if you have that money. ”

"Hahaha, that's okay......"

The little girls are all plain-faced, three of them have mushroom head short hair that is common in middle school students, and the other is Qi bangs, a half-high ponytail, which is definitely not delicate and beautiful, but several people are smiling, and it makes people feel particularly smart and youthful at a glance.

Wu Bei couldn't help but recall her graduation trip, when she was just in time for the Shanghai World Expo, all kinds of related news and propaganda were overwhelming on the TV network, and several of their good friends began to discuss every day since they were more than a month away from graduation, what kind of clothes to wear to look foreign, what kind of bag to carry a water bottle, and most importantly, to bring a small horse and a fan, so as not to be tired and faint after queuing for too long.

Originally, there were only five of them at the beginning, and those who had boyfriends brought their respective boyfriends, and then the boyfriend's buddies also wanted to go with them, and the buddies brought their buddies and girlfriends, and finally developed to a total of more than 30 people in the whole grade, all of whom booked one-day tickets to go to Shanghai together.

Because there are too many people and the number of air tickets is not enough, the ones I buy are naturally train tickets, and they are hard seats, and I have to sit for half a day and a whole night, totaling more than ten hours.

At that time, they were playing cards, eating instant noodles, and telling ghost stories in groups, and the air conditioning in the carriage was too cold, and some of them with long-sleeved clothes were huddled together on the cover, not feeling tired or bored at all.

Obviously, many details can still be remembered clearly, but in retrospect, it feels like a lifetime away. Most of the people who played together back then are now out of touch, and I don't know what they are doing at the moment or what kind of life they are living.