In the garage of the estate, Chen Dahe saw the classic car that Jerome praised so much, Isota Farasini Monterosa.

The all-white T-shaped body, exquisite patterns, exquisite workmanship, and meticulous humanized design all highlight the luxury and nobility of this car.

It is worthy of the existence of the original Rolls-Royce, that is, the bad luck of the Farasini company, which has encountered economic crises and world wars one after another, no matter how good the car is, it can not be sold, forcing the boss to transform to produce aviation and ship engines, if it can persevere, with such a model, put it in the Middle East full of local tyrants and the country thirty or forty years later, whether it is word of mouth or sales, it may not lose to Rolls-Royce!

"Boss," Jerome asked softly behind his back, "what do you think of the remaining three prototypes?"

Chen Dahe came back to his senses, lowered his head and thought for a while, "Keep one as a collection, and give the other two away, as for who to give it to, you can do it yourself." ”

Jerome nodded and didn't speak, his thoughts were the same as Chen Dahe, good things are only valuable if they are given away, and keeping them in his hands is just a thing.

After turning around again, Chen Dahe sighed slightly, but unfortunately, such a windy car can't go out, if he takes this car to the street, I'm afraid that the eyes he will attract can shoot hundreds of holes in his body, maybe even reporters can provoke him, that's not what he wants.

Back in the study, after carefully reading the materials brought by Jerome, Chen Dahe looked at Jerome sitting opposite, and asked softly, "You just proposed two brands, so between Rover and Farasini, which one do you prefer?"

"This," Jerome thought for a moment before he spoke, "Rover used to be a top luxury car brand, and kept a complete technology patent and production line, it should have been the best choice, but in '77, the Leyland Group cooperated with Honda to develop several family models using the Rover brand, which caused the brand image to decline and accelerated its demise. ”

"So," Chen Dahe raised his eyebrows slightly, "are you inclined to Farasini?"

"Yes," Jerome, who thought he had guessed the boss's thoughts, nodded affirmatively, "Although Farasini has been out of production for decades, and now there is no production line, they have completely preserved the image and value of this brand, in addition, we are definitely going to redesign new models, in this case, most of the original production lines need to be renovated, so whether there is a ready-made production line is not so important, therefore, I prefer Isota Farasini!"

Chen Dahe patted the information book on the desk, raised his head and said, "Jerome, you remember it." ”

Jerome was shocked, and immediately took out his notebook and pen to prepare for the record.

Chen Dahe thought and said, "Our existing seven car brands, Lamborghini, Isota Farasini, Maserati, Louvre, Triumph, Austin and Jason, seem to be very rich, but in fact the homogenization is more serious, among which Farasini and Rover, the main luxury sedan, Lamborghini, Maserati, Jason These are specialized in the production of sports cars, ordinary sedan brands only Austin and Triumph, at present, the overall technical reserves are still not very balanced, so, I want you to continue to buy two or three ordinary family car companies with a complete technical system, but also to acquire one or two off-road vehicle companies and truck companies respectively, well, motorcycles and special vehicles can also be wanted, this does not need more, just one. ”

Technology accumulation is such a thing, and persistent research and development is the right way, and it is not impossible to wave money and buy it aggressively.

Off-road vehicles and vans, even motorcycles and special vehicles?

Jerome was a little confused and didn't understand where the boss was positioning the car company, but he didn't ask questions right away, but quickly took notes.

Here, Chen Dahe explained in passing, "The car company I want is not only positioned in a single variety, but hopes to build a comprehensive automobile industry group similar to Volkswagen and Daimler, because only in this way will the company not be in trouble because of the failure of a certain model." ”

Risk diversification, Jerome nodded and said he understood, there are cars in the failure of sports cars, and there are trucks in the failure of cars, and if even the trucks fail, it doesn't matter, there are also motorcycles and tractors, so many varieties, there is always one that can satisfy the market! As long as there is still a product that is making money, the company will not fall into a hopeless situation! Even Mercedes-Benz, which is famous for its luxury cars, is not the street full of buses and trucks with three-pronged star logos.

"Second, about the resumption of production and rebranding," Chen Dahe looked up at him, "the sports car part, all of which are retained, the focus is inclined to Lamborghini and Maserati, but their positioning is different, Lamborghini is racing, the pursuit of pure speed through and through, Maserati wants to give it more artistic sense in order to attract more female users, for Jason, only need to symbolically launch dozens of cars every year, don't let people forget this brand,"

"Ordinary family cars, according to different models, choose different brands for promotion and operation, after positioning, other models of the brand are all abandoned. The mini car is set to Austin, the small and medium-sized car is set to Triumph, as for Rover, since it has produced ordinary family cars, then simply give up its luxury car positioning, put it on the mid-range family car, what the Japanese can't do, we may not be able to do, finally, the medium and large luxury car is set Isota Farasini, but, for this brand, I hope to reinvent it. ”

"Remodeling?" Jerome didn't quite understand what he meant.

"Yes," Chen Dahe pointed to the list of cars in the information book, "I don't like its name! In my imagination, the luxury brand will become the fist product of the automobile group, whether it can win the market or not, but it will definitely win the reputation, in this case, it is not very appropriate to use an outsider's name as the banner of our company!"

There are indeed reasons for this in his consideration, but more than that, he is worried that if he adopts this brand directly, he may be affected by off-market factors when he negotiates with domestic automobile companies in the future. The brand of Farasini is too referential, and it is the name of a certain person at first glance, unlike Chrysler, although it is also named after a person, but it is no different from other foreign brands for Chinese people.

"But," Jerome frowned, "if we revamp it, it will lose the point of acquiring this brand, Isota Farasini is a luxury car, but the brand born from it may not!

Looking at the brooding boss, Jerome thought for a moment, and then asked in a low voice, "Sir, I want to confirm what level you position this brand at?"

"Level?" Chen Dahe raised his head and looked at him, his mind was still stuck in his own thoughts, and he didn't react for a while.

"Yes, level," Jerome gave an example, Rolls-Royce is a luxury car, Mercedes-Benz and BMW are also luxury cars, but their position is not the same, in the hearts of ordinary people, Rolls-Royce must be higher than Mercedes-Benz BMW, this is the level, if we position Farasini on the top luxury car, intending to make it the same existence as Rolls-Royce, then we must retain this brand, otherwise it will be difficult for traditional conservative Europeans to accept, but if you want to operate it into a Mercedes-Benz production-oriented luxury car brand, then, maybe you can try a new brand, but the best way is to launch a production model under the Farasini brand, so as to maintain Farasini's original positionwithout affecting the company's mass production plan!"

Now Chen Dahe understands that it is true that he wants to launch a new luxury car brand, but he does not necessarily have to give up the existing resources, how to say that it is also a top brand that was once famous in Europe, so it is a pity to give up in vain!

Thinking about the stunning Monterosa in the garage, he also made a decision in his heart, so he nodded and said, "What you said makes a lot of sense. Farasini, position it at the top handmade art sedan level, create the most luxurious sedan on the planet regardless of the cost, produce according to the order, even if it can't be sold, it doesn't matter, the style can't be reduced, in addition, set up a sub-brand, let's study the specific name, follow Farasini's design ideas, and create our own mass-produced luxury car, do you see if there is any problem?"