Chapter 357 Marketing

Midday.

In a restaurant in Frankfurt, Ning Yan hosted an East banquet to invite these rich children who were called by him from China on the phone.

This time, I finally don't need to translate.

Ning Yan pondered.

Therefore, it is necessary for the whole world to speak Chinese.

There are not many people from China, and a banquet restaurant is enough.

The meals are still a combination of Chinese and Western, which can be regarded as following the local customs.

At the dinner table, I didn't pay much attention to food.

Casual conversations.

The news of Ferdinand Karl PiΓ«ch's death has been officially released to the media, so the topic inevitably involves Volkswagen, Bugatti and Ferdinand.

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"I didn't expect to see Mr. Ferdinand in Munich a few days ago, and when I heard the news of Mr. Ferdinand, he passed away. ”

Ning Yan sighed and said in a slightly sad tone.

Although Ferdinand has little to do with him, giving him a limited edition of a top-of-the-line supercar also has the attribute of interest.

But the death of such an old gentleman who has contributed to the automobile industry will inevitably be a little sad.

Especially since I just saw it a few days ago.

However, Ning Yan will not be sad about the spring and autumn, and he does not have the kind of middle two who is worried about the new words.

He is so young that he will not suddenly feel the impermanence of life.

This does not fit his personality at all.

"I really didn't expect it. ”

Wang Si groaned and said: "But how do I feel that everything seems to be negotiated, Bugatti's new 300+ broke through the speed of 300 miles per hour, announced that it would withdraw from the competition and focus on other areas." ”

"Judging from the official publicity, the Volkswagen Group may no longer desperately tilt resources to Bugatti in the future. ”

Then old Mr. Ferdinand died. ”

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As soon as Wang Si said this, Lin Mian also agreed: "It may be that some news can't be hidden from someone with a heart." ”

"Originally, when Volkswagen changed its leadership a few years ago, the Chiron was a bit of a finish, and now all the models are based on the Chiron transformation, plus Ferdinand is gone, maybe Volkswagen will completely cut Bugatti, a money-losing product. ”

Truth be told, the price of the Bugatti also seems to be profitable in China.

But this kind of earning has nothing to do with Bugatti, it is all contributed to China's tax revenue.

According to the official financial report and other documents, the further it goes, the more Bugatti sells one and loses one.

It's really a money-losing thing for the Volkswagen Group.

Being able to produce the world's first supercar that breaks the speed of 300 miles per hour is enough to prove the Volkswagen Group's production, R&D, engineering and other capabilities.

It's also normal for Bugatti to gradually become a brand that focuses on other areas of supercars.

"In fact, these have nothing to do with us, and they are not as shocking as the new brand S family of Hongqi. Li Chengze said with a smile.

"At most, you rich second generations, there is just one less choice to buy a super-performance supercar in the future. ”

That's exactly what it is.

No matter what kind of chicken supercar, Li Chengze can also drive an Audi A6.

Those who go south and north have to take a plane.

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As he was talking, Ning Yan sighed: "Hey, fortunately, Lamborghini is a brand under the Volkswagen Group." ”

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Seeing that everyone looked like something was wrong, Ning Yan simply turned on the live TV.

The Lamborghini brand is unveiling its new car at the Frankfurt Motor Show next door.

The preparation was very thorough.

The launch of the brand's new model, which will commemorate Ferdinand's contribution.

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"The new model will be named Sian FKP 37......"

The FKP 37 is named after Ferdinand Karl PiΓ«ch, who died today, born in 1937, to commemorate the contribution of H.E. Ferdinand as Chairman of the Executive Committee of the Volkswagen Group from 1993 to 2002. ”

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According to official data, the car is limited to 63 units.

The significance is to commemorate the birth of the Lamborghini brand in 1963.

Each unit is individually customized.

Including also talking about the meaning of Sian,

Sian means lightning in the Italian Bologna dialect.

Not only is the exterior design very aggressive, but it is also the first model of the Lamborghini brand to be equipped with a hybrid system, with a 6.5-liter V12 engine combined with a new 48-volt mild hybrid system to output a maximum power of 602 kW (819 PS).

Lamborghini Chairman and CEO Stefano Domenicali told the media:

"Sian is a masterpiece of possibilities. ”

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"It not only fully illustrates the design and technical prowess of contemporary supercars, but also strengthens the potential of the Lamborghini supercar brand for decades to come, as hybrid systems become more mature and necessary, and it represents the first step in Lamborghini's electrification route. ”

The features of this Sian are also carefully described, including the 63 number on the tail.

Including this is Lamborghini's fastest supercar, which accelerates to 100 kilometers in just 2.8 seconds.

These parameters are much weaker than Hongqi S9.

The acceleration of 100 km/h alone is almost 1 second slower.

However, Lamborghini is still very hanging, at the scene of the press conference, the chairman of Lamborghini said to the media: "So far, Sian has basically been ordered. ”

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The bad guy Hongqi S9 still expressed in Ning Yan that he wanted to book the show car first, and the limited 70 units were sold out in a flash.

Although it will not be completed until 2021 at the earliest.

Lamborghini doesn't need this extra support at all.

"If you do this in China, I'm afraid you'll be drowned in saliva every minute. Lin Mian laughed.

The customs are really different from place to place.

In Germany, Ferdinand had just died, and Lamborghini immediately released a new car, and the meaning of the name was immediately to commemorate Ferdinand.

By the way, Ferdinand's death was announced.

Then the order snowflakes flew to Lamborghini.

This Nima set of combined marketing punches is really a good match.

"Do as the locals do, you will. Wen Xi said casually.

This kind of foreigner's affairs really has nothing to do with them.

"I don't like electric cars anyway. ”

Ning Yan said with a smile.

"I won't buy this limited edition Sian. ”

Ning Yan: This is almost like opening your eyes and talking nonsense.

I just spent a lot of money to buy Hongqi's new S9 petrol-electric hybrid, and when I look back, I say that I don't like electric vehicles.

To tell the truth, the price of Hongqi S9 is not high for Ning Yan because there is no tariff.

The official price was not announced, but after Ning Yan expressed his intention to buy, Xu Ping had a hunch that he would receive a large number of orders, and disclosed the global price to the media.

RMB 19.99 million.

It was sold out at the time.

Some of them were snapped up by foreign friends, such as Maktoum and Arab Khan, who were already on the plane.

It's just that they don't sell at the same price.

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After chatting a few words, Ning Yan said with a smile: "I also watched this auto show, it doesn't mean much, I guess I will return to China in the next two days." ”

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Broken bowls.

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Sogou