Chapter 195: Heart-to-heart

The Chinese embassy is no stranger to Hu Wenhai at all, on the contrary, the staff know his true ability for this "little friend" who once lived in the embassy building for more than a month.

Therefore, when the guards of the Security Office of the Central Office of the People's Republic of China stood in front of the embassy with Hu Wenhai, although the staff moved quickly, they were not surprised.

Soon, the economic counselor of the embassy received the news and quickly walked out in person, inviting Hu Wenhai and the two cars of guards behind him in.

The guards of the Central Office also relaxed when they arrived at the embassy, and naturally someone took them to rest, while Jing Bin, an economic exhibitor, let Hu Wenhai to his office.

"I have long heard that Mr. Hu has arrived in the United States, and the embassy has been trying to call you recently. If there's anything you need help with, you're welcome. ”

Jing Bin personally made a cup of tea for Hu Wenhai, and he was familiar with this master.

Not to mention the matter of aphrodisiacs for tomcats, the 7 billion project requires a large number of optoelectronic products imported from the United States, which can be regarded as reselling from the Lloyer company.

Coupled with the lithium water batteries sent from China every Monday, Hu Wenhai's new technology alone accounts for at least one percentage point of the current Sino-US trade.

Such a person is really worthy of VIP service provided by the embassy.

"Counselor Jing is polite, I have just arrived in the United States, so I didn't come to visit the embassy. Last time I was in the United States, it was thanks to the embassy that I took care of me, otherwise my safety could not be guaranteed. ”

"What Mr. Hu said, you are a credit to the country, and it is appropriate for us to provide a little service......"

Hu Wenhai accompanied Jing Bin to say a few words. directly said the intention.

"I have one thing I would like to ask Counselor Jing. Data on domestic trade with the United States. I don't know if there is an embassy? How many enterprises are exporting products and how many are exporting raw materials in China's trade with the United States?"

"I really have information on this. ”

Counselor Jing nodded happily, and did not ask Hu Wenhai what to do with these data, and said directly: "The export volume of direct products accounts for 42.5% of the total exports, 19.8% of which is the export of crude oil and oil products, and the rest is the export of culture, sports and raw materials." ”

This did not surprise Hu Wenhai. Before the 90s, before the name of China's world factory was revealed, the industrial output value was there, and the industrial products produced were at the level of the Americans in the 50s and 60s. The rest are toys, stationery and sports supplies, as well as mineral products.

As for China's imports from the United States, Hu Wenhai has always thought that they must be mainly industrial products. Mainly industrial production equipment, mainly high-tech products. However, what made his jaw drop was this. As a matter of fact, the bulk of China's imports from the United States in the 80s turned out to be grain.

From 1980 to 1982, more than 50 percent of China's annual imports to the United States were actually grain? Even in 1984, when China imported about a quarter of its imports from the United States.

Such a trade structure greatly limits China's ability to import high-tech products from the United States. As a result, later generations of Chinese often sighed and wasted the important strategic opportunity of the Sino-US honeymoon in the eighties.

There are too many things to buy, but too little money in your pocket, and that's the biggest problem.

That's it, the Americans still feel that the Chinese sell too many textiles, and in 84 they began to unilaterally propose the means of textile trade quotas to squeeze China's exports.

If China still wanted to continue to expand its trade with the United States in 1985, it would obviously be of little significance to continue to engage in dumping in textiles. Then at this time, Hu Wenhai suddenly had an idea.

"That's actually what it is......"

Hu Wenhai recounted the "strike" turmoil that occurred in his company, and sighed: "In fact, many things in China will be very popular with Americans, and they also have a bit of exotic style, which is very selling. ”

Jing Bin suddenly realized, nodded violently and said: "Yes, I really didn't expect Americans to like our Chinese things." In this way, I will help Mr. Hu contact him, and the flight as soon as tomorrow can be airlifted again......"

"No, that's not what I meant. Of course, it would be nice to have a batch of samples flown in first, but what I'm trying to say is—"

Hu Wenhai leaned forward and said seriously: "Has Counselor Jing thought that we should take the initiative to publicize and shape the image of China and Chinese products?"

"Mr. Hu's consciousness is to advertise the country?"

Jing Bin also has some thoughts about being a counselor in the United States, and he can't say that he doesn't understand American society. Hu Wenhai made a start, and he immediately thought of the advertisement.

But this idea is also a little too bold, advertising the state, what advertising? The state itself does not sell things, so what is the use of advertising?

"Yes, state advertising. I ask Counselor Jing to think about it, in the United States, what do Americans want from products?"

"It's nothing more than ......" Jing Bin thought for a while, crossed his fingers and said: "Price, function, quality, oh, and brand." ”

After spending so much time in the United States, he at least knows the importance of branding.

Hu Wenhai shook his head and said: "In fact, the brand itself already contains information about price, function, and quality, so Americans don't need to think too much, they only need to rely on their own impression of a certain brand, they can determine which aspects of a product meet their needs." ”

"For example, if you're going to buy cheap household items, you're not going to Fifth Avenue, but you're definitely going to Walmart. Because Wal-Mart's brand image is synonymous with cheap prices. In the same way, Chinese products now have a very serious problem, that is, they are being labeled as cheap and low-quality. If Americans have formed this impression of Chinese products, it will be difficult to reverse them. ”

Hu Wenhai is very aware of how much effort China will put into reversing the image of "Made in China" as inferior products in the future. From the Olympic Games to the World Expo, China is so interested in hosting international conferences. Isn't it just to reverse the preconceived impression of China among foreigners?

Don't think the money is useless. If the brand is rotten. Even if you launch a good product in the future, you won't be able to enter the market. Why can't Chery's cars sell at a high price? Because it started with QQ, the first impression is that it is a bargain. Why did domestic milk powder completely hit the streets after the Sanlu incident? Because the entire market has no image to speak of. In the end, no matter how much money it costs, Chinese just don't buy your milk powder, is it the consumer's fault?

If you maintain the image that Chinese products are cheap and inferior, then your good things will not be sold at a high price, and you will be subject to unreasonable discrimination when you open up the market. This principle is the same as milk powder, you can't blame foreigners.

Hu Wenhai's idea is very simple, low-cost and low-quality manufacturing in China is an unavoidable process of primitive capital accumulation. So there will inevitably be a large number of inferior products flooding the US market.

On the other hand, however, China still has quite a number of "salvageable" industries.

For example, cosmetics.

Take Pechoin as an example, this brand was quite popular in the United States in later generations, because the materials used in Pechoin are real. In the early years, Pechoin opened the market, relying on nothing else, but a quality that can be applied to all ages and skin types. Cosmetics that can be used on any skin are pure natural materials, and there are very few hormones that are not used for any purpose, so there will be no burden or side effects on the skin.

In China in the 80s, there were actually a number of such enterprises. The reason is simple. State-owned enterprises do not have a strong demand for profits, and production is all based on conscience. The material of the product is solid. This is really incomparable to later generations.

Of course, then again, the poor quality control work in the 80s also made the products of many state-owned enterprises look terrible. The grasp of this is all up to the heart.

Enterprises that have gone to the heart will naturally have good products, and they will become time-honored brands after opening up their reputation, even if they are as beautiful as they are thirty years later. Needless to say, an unintentional enterprise is naturally dead and can no longer die.

Hu Wenhai thinks very simply, at least to support these distracting enterprises, and don't have to be affected by undistracting enterprises, right?

"So I had an idea that we should show Americans how our companies make products. Chinese products are not only shirts, oil and minerals, in fact, our state-owned enterprises are more conscientious than the capitalists!"

"Oh, that's an interesting idea!" Jing Bin's eyes lit up, obviously cheering up.

……

In the Modu Film Studio, Huang Zumo, the director of Lushan Love, was stopped by the director of the factory as soon as he got to work today.

Since the release of Lushan Love in China, it has set off a heated discussion, and it has also won awards internationally, and Director Huang's status in the factory has risen to some extent.

"Lao Huang, Lao Huang, come here!" The director Xu Sangchu is the producer of Lushan Lian, and his relationship with Huang Zumo is quite good, and he was waiting for him to come to work in the mailroom at the gate of the factory early in the morning.

"Factory director, what's the matter?"

Although the film won international awards, Huang Zumo still rides his sophomore bike, and his financial income is only a bonus of 50 yuan from the organization.

"There's such a thing, there is a task in the organization, and I think you should be able to do it well. Xu Sangchu shook the documents in his hand and reached Huang Zumo's face: "The superior wants to shoot a commercial, I think this task will be handed over to you." ”

"Advertisement?" Huang Zumo stretched out his hand to take the document in Xu Sangchu's hand, and said strangely: "Why did you find someone from the TV station for this advertisement?"

Xu Sangchu said: "Because, this advertisement is likely to be sent to the United States to be broadcast!"

Chapter 196: Filming

"Title: A Day in the Life of the Chinese, Act I, Begin!"

"It was an ordinary Chinese morning, and Wang Shufen had already gotten up before dawn. She prepares a delicate breakfast for her husband so that he can have the energy he needs for a day's work......"

"On the edge of the road, is it tender and bright?"

"It's the director, it's not the roadside! You can make movies on the road? And there's energy, it's not that you're not qualified, it's not that you don't know!"

As a rising star in the Chinese film industry, Huang Zumo is a household name after directing Lushan Love. But he has worked with at least professional actors in the past, and this is the first time he has directed ordinary people to film, and it is inevitable that he will encounter various stumbling situations. The initial unhappiness also made him feel a little depressed.

Director Huang, you are not much better, isn't it even the Northeast dialect that has come out! Wang Shufen pouted aggrievedly. Turn your head and continue shooting.

"Capitalism. It's a good idea. "Wang Shufen duang, duang, duang chopping winter bamboo shoots and minced pork on the board. The three fresh flat food in the morning is not something that can be eaten at any time, and it is rare for someone to deliver something to the door without having to spend money on it.

This group of people from the Modu Film Studio had water in their brains, and they had to follow her to shoot all day after filming how they cooked and went to work. Wang Shufen really can't think of what she has to shoot in this day, isn't all Chinese living like this?

casually chopped a few more knives, Wang Shufen seemed to have forgotten what happened before. He turned around and continued to ask, "On the edge of the road, is it tender and bright?"

Huang Zumo held his forehead, flipped through the script of the lines in his hand, and had no choice but to explain: "Energy, ah, it's energy." This is the food you eat, so that you can have the strength to work!"

"Then the four strengths, the energy, the net of the whole thing. ”

"I said, Sister Wang, where is your accent? ”

"Well, Zidao. My hometown is from the north, and I traveled all over China in my early years of war. The accent has long been messed up. ”

"Okay—"

Huang Zumo scratched his head, thinking that foreigners couldn't understand Chinese anyway, and this messy accent should be okay.

He himself is also up and down in his heart, and he has to take it to the United States to broadcast this. It's said to be an advertisement, but it's like a documentary, which is really nondescript. The script in this hand is also, I heard that it was specially shipped back by plane from the United States, and at first glance it was written by a layman, and it didn't even meet the most basic script format requirements.

But this narration is interesting, and it has a special charm. It's not a model of the Republic of China, but it's certainly not a style after the founding of the People's Republic of China, and Hong Kong, Macao and Taiwan have never seen this style.

It's obviously weird to use words and sentences, but why do you feel that there is an inexplicable sense of compulsion?

"As early as 1920, the Chai Xiao Wonton appeared in the city of China's magic capital, and as the name suggests, it is a wonton made with firewood as fuel. Wonton, a traditional Chinese food, is made by boiling a 0.5 mm thick dough wrapped in a chopped mixture of fillings. Although Chai Yi Xiao Wonton has a history of more than 60 years, its production method has never changed, and it has always maintained the original and exquisite quality in the hands of Chinese......"

“cut！”

"Okay, okay, this scene is finished, hurry up to the next one!" Huang Zumo beckoned: "Bring the three fresh wontons made by Chef Huang himself, is it still hot?

There is obviously only a dim light in the lens, but the three fresh wontons made by the well-known chef from the magic capital are almost meticulous in the lens.

The crystal clear wonton wrapper, the delicate and colorful three-fresh filling, the shredded green onion and ginger, coriander and kelp floating in the soup. The Chinese's pursuit of food, the realm of color and flavor, seems to be all included in this bowl of wontons. Just looking at this picture, the crew members who got up early in the morning and were busy filming sounded the belly ensemble.

"Oh, you look at it like this, how embarrassed are we to eat. Wang Shufen sat at the dining table and greeted again and again: "Come and eat together, only when you are full can you have the strength to work, right?"

"Eldest sister, we can't leave this film. When we're done filming this scene, we'll have something to eat in a while......"

Huang Zumo suddenly had an idea, stopped the drama management, and waved his hand: "No, this is a good idea." In this way, we will shoot a group of pictures of Sister Wang inviting the crew to dinner, highlighting the harmonious atmosphere, everyone is natural!"

Wang Shufen's family of four spent several times longer than usual, and finally finished this "tossed" breakfast.

Bidding farewell to her family, Wang Shufen rode her Phoenix brand bicycle and joined the army of bicycles that seemed to be rushing like the Yellow River in the morning.

"Morning, Uncle Qin. Wang Shufen, who looked high-spirited, rode a bicycle, skimmed the lens of the movie camera, and said hello to the doorman.

"You're early, too!" the doorman Uncle Qin waved his hand, smiling with a wrinkled face.

As soon as Huang Zumo raised his hand, the lens of the camera immediately rose upward, and he saw the eight big characters of "Modu Household Chemical Factory" on the gate.

Behind Wang Shufen, an army of sardine-like bicycles drove into the factory. And every employee's face is full of warm smiles.

Well. Who dares not to laugh enthusiastically? The director of Modu Jiahua is standing behind the camera!

"Cut!" Huang Zumo waved his hand vigorously. I couldn't be happier with this picture. Nodding his head, "Next scene!"

……

In the bright and shiny production workshop, Wang Shufen, who has changed into white overalls, is preparing for the feeding work.

"Sister Wang, what are you doing here?" the voiceover asked like a young man, full of curiosity.

"Feeding, I am the one who feeds the products of our factory. Wang Shufen proudly straightened her chest and hummed: "Last year, US President Ronald Reagan came to our magic capital and gave his wife Nancy Lumei cosmetics, which I was personally responsible for!"

"Oh. Americans are also the president of the United States, and they still use our Chinese cosmetics?"

"What kind of American president, the president of the United States is a man, why do you have to put on makeup! It's the president's wife, her name is Nancy, and the Americans call her the first lady. It's like, it's like, our ancient Chinese queen!"

"Hey, all American queens use our products?"

"yes, our stuff is good. Wang Shufen pointed to the raw materials that were being filled into the machine and said, "See." All are pure natural materials, no chemical additives! Anyone can use it, there is no burden on the skin at all, and it is absolutely environmentally friendly!"

"What does it mean to be environmentally friendly? How can there be cosmetics that don't add chemicals, let's say that Americans can believe it?"

"Environmental protection, is environmental protection, right?" Huang Zumo is also a little uncertain, this environmental protection in this context, it doesn't seem to make sense.

"What is the relationship between environmental protection and skin, inexplicable. ”

"Shoot first!" Huang Zumo held his forehead and looked down at the script handed to him by the factory, on which was written a sentence: You can boldly underestimate the IQ of Americans, and you will be successful!

Huang Zumo was also a little worried about it, and said helplessly: "Sister Wang, what problem do you have, let's explain it after filming?"

"Medium!"

Well, even the Dutch dialect has come out!

Under the command of Huang Zumo, the young man in charge of the narrator continued to ask: "Sister, your raw materials are all natural products, will the cost be very high? ”

"Generous, why not be generous?" Wang Shufen don't say it, she really has a posture of acting in her true colors, her eyes stand and her waist is pinched, and she has a bit of momentum as a husband.

"We are a state-owned enterprise, do you know what a state-owned enterprise is? Enterprises in socialist countries, we do not pursue profits, and the products we produce are to be used, and the materials are not good, the amount is insufficient, and we are not poked in the backbone?"

"I have been the 38 Red Flag Bearer in the factory for five consecutive years, do you know what the 38 Red Flag Bearer is? It is the honor that only the female workers who work most seriously and are most responsible for the products can get!"

"How can an enterprise in a socialist country not speak of conscience?"

Looking at Wang Shufen's righteous words, pride and pride, I am afraid that no one can doubt that her work is full of honor.

However, it wasn't long before -

"I said, is it okay?" Sister Wang blinked, straightened her waist again, and asked, "It's so tense, it's weird and tiring." ”

“cut！”

"Okay, this one is over!"

"Next, in the production workshop, what is the recipe for Sister Wang's noon canteen?"

"Oh, the fat intestine noodles made by the special chef borrowed from the city government? Okay, hurry up!"

……

"Secretary Lan, the Modu Film Studio has sent the tape, you see?"

Modu Mansion, Secretary Lan, whom Hu Wenhai had seen once at the Institute of Computing of the Chinese Academy of Sciences, now appeared in the office building of Modu Mansion.

Looking at the respectful expressions of the people around him, it was obvious that Secretary Lan's status here was not low.

"Oh, so fast?" Secretary Lan was a little surprised, but he immediately took the videotape handed over from the other side and nodded lightly: "Got it, I'll deal with the tape, and bring it to the comrades of the Demon Capital Studio for me and the chief." ”

"Yes, Secretary Lan, you are busy, so I won't bother. ”

When the visitor walked out of the secretary's office, Secretary Lan picked up the videotape on the table again and looked at it over and over again.

He pondered for a moment and picked up the phone: "I'm Secretary Lan, ask the logistics staff to send a video recorder over." (To be continued......)