Lee did not stay in France for long, and since there was no hope for the acquisition for the time being, he naturally wanted to go to other regions, and England would be his first destination.

Since Lee Kong Woo entered the British market in 1980, it has been more than six years now, and the Lee consortium has also established a very deep friendship with the Conservative Party, whether it is the former Bentley President Du Yuemei, or the current Bentley President Zhang Ziyu and the British Prime Minister have a very good relationship.

And they also maintain a long-term relationship with the Queen, Bentley's Jaguar is still a royal car, which also makes Jaguar's high-end models have always been on par with Bentley in terms of brand value.

The privatization of economic reform in Britain reached its peak under the Conservative Party, and Britain has now become the leader of the privatization trend in Western Europe.

At the Regal Hotel in London, Zhang Ziyu and Zhao Qihui came to Li Guangyu one after another, and also brought their investigation reports on the major sales companies in the United Kingdom.

After Li Guangyu sat down the two of them, he said to Zhang Ziyu: "Your Bentley Group should continue to increase the development of the American market and the Australian market, and if necessary, you can establish a production base in Melbourne, mainly producing Linghu and Kirin brand cars, so as to enhance the competitiveness of our Bentley Group in Australia." ”

At present, whether it is Western Europe, North America, South America or Asia, there are Bentley Group production bases, only Australia is currently mainly relying on Asian production bases in the supply, with the market development in the past two years, Bentley Group has achieved very good results in Australia, and the establishment of production bases can better occupy the local market.

In the future, the Bentley Group will also establish production bases in Eastern Europe and Africa, so that Bentley can complete the global layout and support the development of the Bentley Group around the world.

Zhang Ziyu said: "Li Sheng, our group plans to start the establishment of Bentley Motors Production Company in Melbourne at the end of this year, temporarily producing Linghu and Kirin cars, and in the future we may put Hengtong Bus Production Base there to supply the markets in Australia, Indonesia, South America and other places." ”

At present, Hengtong bus production base is mainly the British headquarters and Baodao production base, as Bentley Group continues to open up the market, the production of these two regions has been almost saturated.

Zhang Ziyu has no intention of continuing to expand the production base on Baodao, which is already the production base of Bentley Group's Linghu, Kirin, Hengtong, Taurus and Jaguar, and now the scale is very large.

In order to diversify investment risks, Zhang Ziyu plans to establish second, third and fourth integrated production bases in Melbourne, Australia, Selangor, Malaysia, and Vancouver, Canada.

These three regions are all Commonwealth countries, and the development of Bentley Group in these areas can get more preferential policies, and at the same time, it will not be deliberately difficult to develop in these areas.

As for India, Zhang Ziyu really does not have the confidence to establish a large-scale integrated base there, and the market environment there makes her more choices to hand over to the Tata Group, at present, Kirin and Linghu have entered into joint ventures with the Tata Group, and the sales in the Indian market are not bad.

Although it will be less profitable than if they were to enter the market on their own, with Tata's cooperation, they do not need to worry about their development in India.

In the future, the UK will only be the research center of Bentley Group's major brand cars, only Bentley and Jaguar's top cars will be produced here, and other brands of cars will be mainly produced in these four production bases to meet the global market demand of Bentley Group.

As for the mainland, there is mainly a joint venture company to seize the market, in addition to the current joint venture Linghu, Kirin, Jaguar, Hengtong, Taurus several major brands, in the future Li consortium under the Land Rover, Maserati and Lotus three major brands will also be joint ventures with Continental Automotive Group.

Only its top-of-the-line luxury brands and sports cars will enter the mainland market from the outside, and the cars in this area are mainly made in England.

Li Guangyu said: "On the mainland side, you should also pay more attention to it, the pace of reform on the mainland is gradually accelerating, especially after the tide of the sea in 84 years, there are already many people who have good economic benefits, and the potential of the mainland market will gradually burst out." ”

Zhang Ziyu knows how much potential there is in the mainland market, but in the past, in addition to the government, only companies in the special zone and people outside the mainland would buy in the mainland market.

The real development of private cars on the mainland side only officially began this year, and just last month the Shanghai Stock Exchange began to issue vehicles to individuals to take pictures, and it was in the form of auctions, which is already very expensive in this period.

In any case, at least breaking the ice of the mainland private car market, Bentley Group finally has an additional market, and this market will become bigger and bigger in the future.

It's just that at present, the mainland still mainly depends on the joint venture car to seize the market, Bentley Group's luxury cars are difficult to have any market at present, the mainland's reform and opening up time is still short, luxury cars for them is still just a wish.

And even if there are powerful people now, they will not be in the limelight at this time to invest millions to buy a Bentley or Jaguar, as for Jaguar, Maserati, Lotus sports cars are even more impossible.

At this time, it is better to keep a low profile, shoot the first bird, and pursue the golden mean is more conducive to their development.

As the president of a group, Zhang Ziyu is more concerned about the group's profits, and at present, the main markets of Bentley Group are still Baodao, Xiangjiang, and Southeast Asia, which has always been the basic plate of Bentley Group, and has not changed over the years.

Even though the Bentley Group is actively exploring the American and Australian markets, Southeast Asia, Treasure Island and Hong Kong still account for 60% of the Bentley Group.

Therefore, Zhang Ziyu is more focused on these areas, and the mainland auto market will definitely be brilliant in the future, but now it still relies on joint ventures, and she does not need to pay too much attention to the development there.

It's just that this time Li Guangyu deliberately emphasized that she can only use more snacks over there.

She responded: "Mr. Li, I will instruct Zhang Minqi, President of Asian Affairs, to focus on the changes in the mainland market, and at the same time strengthen communication with FAW, Changan, SAIC, and FAW, so as to make our Bentley Group cars the main models in the mainland market." ”

At present, the biggest competition in the mainland and Bentley Group is the Volkswagen Group, due to the layout of various models in the mainland in this life, the Volkswagen Group has obviously accelerated the pace, they are not only with SAIC joint venture Volkswagen sedan, at the same time with FAW Audi joint venture, which is mainly for Jaguar and SAIC joint venture, looking forward to competing with Bentley in the field of luxury cars.

Li Guangyu then made arrangements for the development of the British Telecom Group, which has been stable in the local development of the United Kingdom, and Li Guangyu hopes that they can actively expand externally, especially Spain and Portugal, this year they have joined the European Community, and the development of the British Telecom Group in these two countries will be easier.

As time goes on, and the EU is not far from being formally formed, Mr. Lee hopes to be able to take control of this huge economy.

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