211, super orangutan
Back in the office, after a casual chat with Karma, Karma got up and said goodbye.
Zhuang Yanting walked over with a few documents and sat down with Chen Dongcheng,
"If you look at these materials, they are all new players who have recently entered the Internet fitness track. ”
Chen Dongcheng took it and took a look.
Wow, they're all very familiar figures.
Super orangutan, Leke Movement, and the Gollum that finally woke up from selling bracelets and changed to the B-end market.
Chen Dongcheng took out Keep a year in advance, which naturally let others see the prospect of the Internet fitness track.
With keep's achievements as a template, capital is also willing to listen to their stories.
When Internet companies generally raise funds, before the C round, as long as you can tell a good story, it is easy to gain the favor of capital.
In the past, the C round generally looked at the number of users and the traffic.
It just so happens that Keep can achieve this perfectly, which is what other companies are most coveted.
When you wait for the C round, it's different, you have to come up with a business model that can make real money visible to the capital.
Zhuang Yanting concluded: "There are no particularly noteworthy opponents at the moment, they are all novices. “
Chen Dongcheng shook his head and pointed at the super orangutan: "This one needs special attention." ”
"Super orangutan?"
"Although the concept of the shared fitness warehouse they are currently doing is good, the current user recognition is not high. ”
Chen Dongcheng didn't answer Zhuang Yanting, but asked her: "Do you think the gym should have an annual card?"
"Of course, the annual card can lock users in advance, which has many benefits and reduces the pressure of opening a store. ”
"Then now if there is a gym that does not require you to apply for an annual card, and charges per time, and provides fitness services far beyond the gyms on the market, will you be tempted?"
Zhuang Yanting was stunned for a moment and asked, "Then what do you rely on to make a profit?"
"There are many ways to make a profit, for example, the course is charged for a single fee, and a 60-minute lesson costs 45 yuan, you can think of this model as a retail business, the course is the product, but the production and delivery of goods occur at the same time. ”
This model coincides with the new retail concept proposed by Lao Ma.
Many people are hesitant to apply for an annual pass, but a single payment is still very attractive to them.
Zhuang Yanting instinctively felt that this novel model could bring a fatal threat to Keep.
"In that case, this company must be taken, otherwise it will be a great threat to us to let them develop. ”
"I'll leave this to me, and I'll build a complete ecosystem for Keep. ”
Chen Dongcheng left Shangdong Technology and came to the door of a shopping mall in a somewhat remote location in Longgang District.
An all-yellow shipping container with an orangutan painted on it.
The container is divided into eight uniformly sized movement compartments.
It's a pity that although there are quite a few people who stop to watch and take a few photos.
But there are very few who dare to walk in and exercise in front of everyone.
It's a good model, but it's a bit early.
The education of the shared fitness market is not sufficient, and failure is inevitable.
Chen Dongcheng took a few glances and sentenced the shared fitness cabin to death.
......
Liyuan Road.
Unlike other plots, the environment of Liyuan Road is significantly more comfortable.
The tall and lush trees block the sunlight, and the pedestrians on the road can finally slow down.
The crisp sound of bells came from not far away, and it turned out that a customer had opened the small iron door from the coffee shop and walked out.
The small garden is surrounded by greenery, with a pebbled path leading to the store and a wooden floor.
When the weather is cool, a cup of coffee in the garden, the dappled light and shadow hitting the table, is very comfortable.
The café is painted with white paint as a whole, which looks very low-key, and the interior of the café is deliberately made with a somewhat mottled gray wall.
There are four or five small tables in the hall, and there are two rooms with different layouts, which is very cozy.
"Welcome. ”
Sun Ying looked up with a smile and was suddenly stunned.
"Have a matcha cake and a latte. ”
Chen Dongcheng was sitting on the high chair opposite the bar, and there was a cat on the high chair next to him, who was looking at Chen Dongcheng curiously.
"Meow. ”
"It's called Tangyuan, a cat I adopted. ”
"Tangyuan?"
Chen Dongcheng touched it a few times, and the glutinous rice balls were the pet of the coffee shop, turning over and lying lazily with half-squinted eyes.
Sun Ying saw that Chen Dongcheng liked the rice balls so much, and he smiled very happily.
After a while, he handed Chen Dongcheng a cup of coffee and a matcha cake.
"Hey, it's delicious. ”
Chen Dongcheng took a bite of matcha cake, and Sun Ying paired it with some fruit cut into small pieces.
The appearance is very beautiful, and the taste is not bad, no wonder the store is so popular.
There wasn't even a lot of open space inside the house, and the courtyard outside was almost full.
"It seems that Mr. Xue has designed you quite well. ”
"Yes, when Sister Xue's design draft was given to me, I felt very amazing, many customers who came to the store said that the style of our store is very literary and artistic, and there are many girls who come to take pictures and check in. ”
Sun Ying quit her job as a teacher and felt like she had been reborn.
Every day, I study and make coffee, and I chat with the customers who come to the coffee shop, and I have a comfortable life.
There was a small sofa in the store with a few Winnie Bears on it, and Chen Dongcheng sat on the sofa and lay down for a while.
"Chen Dong, Miss Liu has arrived. ”
Xie Jingyu walked into the coffee shop with a woman with short hair, walked up to Chen Dongcheng, and gently woke him up.
The warm afternoon sun is accompanied by soft music in the coffee shop.
Chen Dongcheng couldn't help but feel sleepy when he sat just now, and he snooze for a while.
"Hello, Miss Liu. ”
"Just tell me to jump, Mr. Chen, I heard Secretary Xie say that you want to invest in us?"
Chen Dongcheng smiled and nodded: "As far as I know, you plan to open a gym in Bao'an District recently?"
"How do you know?"
Jumping was a little surprised, but he didn't deny it: "Indeed, in the negotiation, the conditions offered to us by the other party were very attractive." ”
"Isn't the rent very cheap and the renovation time for you to take a long time?"
Jumping was completely stunned, if it weren't for the fact that only a few of their founders had been busy with this matter, and they were all very close friends, she really thought that there would be a traitor among them.
"Ma'am, your coffee. ”
Sun Ying was a little curious about his identity, and after delivering the coffee, he quietly observed not far away.
Jumping and stirring the coffee restlessly, he looked at the young and excessive investor in front of him: "Mr. Chen, you might as well have something to say." ”
"I invest in you, you help me make money, and I am willing to give you dollars, you should understand the difference between dollar venture capital and RMB venture capital, right?"
Of course, if you want to start a business, you must know some basic information.
USD VC is characterized by patience and experience.
Most of the RMB VC is the money of the rich generation or institutions in China.
They invest in companies that make money quickly and make a lot of money.
If JD.com and Ahri had taken RMB VC back then, these two companies would not have survived until now.
Jumping is very clear about their development model, and it has nothing to do with short-term profits.
The most suitable for them is still the US dollar VC, but the problem is that the US dollar VC does not look down on their story at all.
The failure of the shared fitness cabin has had a big impact on them.
Chen Dongcheng was sure that he would be excited, and he was not in a hurry to taste coffee.
"Mr. Chen, I would like to know how much you plan to invest in us, and what price do we need to pay?"
Jumping hesitated for a moment, intending to listen to Chen Dongcheng's conditions first and then make a judgment.
"I can give you a million dollars, and you need to hand over 40% of the shares. ”
Chen Dongcheng's conditions are just on their bottom line.
Guarantee their control and get a decent amount of money.
Jumping almost came down, but reason still made her resist the impulse.
"Mr. Chen, will you ask for more shares?"
"Is it much?"
Jumping looked a little embarrassed, they had just fallen on the shared fitness cabin, and they were about to change their minds.
I plan to abandon the development idea of shared fitness cabins and try to start with group classes to test the fitness market.
Everything is unknown, and the funds obtained by the angel wheel have been almost spent.
If the Saddle shop is finished, it will be a dead end.
The biggest difficulty of jumping and jumping is that the venture capital institutions that invest in the angel round do not plan to invest any more money.
The Bao'an store is their last chance to use the little money they have left.
But like many entrepreneurs, no one wants to lose control of a company.
If you want to grow and grow, it's normal to take VC money.
How many shares will be left in the end can really only depend on luck.
Encountering a mild VC can tolerate their founding team, and if it is some bad VC, there are countless examples of the founder being kicked out.
Jumping didn't agree in the end, and planned to try the saddle shop first.
Sun Ying came over to clean up, and Chen Dongcheng praised with a smile: "Your coffee making skills have improved." ”
"It's okay, I have plenty of time to study every day, it's really a good day. ”
After Sun Ying finished cleaning up, he sat opposite Chen Dongcheng and said curiously: "That one was your friend just now?"
"No, a promising company founder. ”
"Didn't that work out?"
"Well, some people always have to fall in pain to accept reality. ”
Chen Dongcheng called Zhuang Yanting to release the news, and Keep plans to enter the offline in a big way to seek traffic monetization.
This is a kind of invisible pressure, in the past, Keep was high on top and monopolized the position of online traffic hegemon.
These new entrants are very smart to find another way to change the traditional gym, and they have also won a lot of capital.
What Chen Dongcheng has to do is to give these capital that they intend to invest a signal first, so that they start to hesitate.
In the end, these new entrants can develop under the strong pressure of Keep.
If you can't, you might as well not vote.
lest the project die in the end and the investment go down the drain.
In any case, as long as Keep releases the news, the capital that intends to invest will be cautious and cautious, and it is inevitable to hold it for a while.
This is the advantage of being a single family, and in the track of Internet fitness, Keep is a well-deserved boss.
Other younger brothers are forced to take the offline road, but if the big brother also takes the offline mode.
For these start-up companies, it is undoubtedly the top of Mount Tai.
Keep's traffic is terrifying for them.
The user base of 30 million is beyond the reach of every new entrant.
"Yingying, I'll go first. ”
Stay until 5 p.m., when the coffee shop closes.
The bakers and baristas in the store are also girls, so they will go first when they say hello to Sun Ying.
Chen Dongcheng sighed a little, this is the benefit of not lacking money to spend.
If you change to another coffee shop, it is estimated that you will be eager to open for 24 hours to make money.
Sun Ying changed out of her work clothes, revealing a white T-shirt and a blue denim skirt inside.
The fair-skinned thighs glow, which are a little dazzling from the sun.
"Do you want to go to my house and sit down?"
"Is it convenient?"
"My parents usually live in Futian District, so I rented a house in Nanshan for the convenience of commuting. ”
Chen Dongcheng thought to himself that he was a big man, and he was a chicken feather.
"Let's go, in my car?"
"How boring is that, take my car today?"
Sun Ying carried a small bag on his back and pointed to the MINI not far away.
Chen Dongcheng thought about it, it was only a twenty-minute drive, and there should be no problems.
Wear your seatbelt before getting in the car, it is important to save your life.
Sun Ying was so amused that he wanted to laugh, and he started the mini very skillfully, which finally made Chen Dongcheng let go of his heart a little.
From the Peninsula Garden to the Zhonghai Sunshine Rose Garden, if there is no traffic jam, it is a ten minute drive.
But in Pengcheng, if you want to not get stuck in traffic at all, it is unrealistic, and it is fast to arrive in half an hour.
Chen Dongcheng wanted to drive his own Koenigsegg, but he didn't have much chance to drive it.
If you are scratched, you have to ask someone from the demon capital to come and repair, and the thief is troublesome.
Put it in the garage first, and when you're in the mood, drive it out for a spin.
Parked the car, Sun Ying took Chen Dongcheng around the community.
To Chen Dongcheng's surprise, the greening of this community is very good, and the green area is close to 60%.
"Here we are, come in and sit. ”
Sun Ying entered the password to open the door, and Chen Dongcheng followed in.
The area of this house is not large, that is, more than 50 square meters, and it is quite suitable for one person to live.
"It's slippers. ”
Sun Ying took a pair for Chen Dongcheng, then tied his hair into a ponytail, and turned on the air conditioner in the house first.
After Chen Dongcheng changed his shoes, he walked to the sofa and sat down.
Although the room was a bit smaller, it was small and nice.
"Come, eat fruit. ”
Sun Ying held a plate of cut pineapples and thoughtfully tied toothpicks on top of the pineapples.
"Thank you. ”
Chen Dongcheng ate a few pieces and asked, "That Meng Xuan didn't bother you anymore, right?"
"No, I heard from my friend that it seems that he left Pengcheng and finally got rid of this madman. ”
Sun Ying was a little lucky, fortunately she knew Chen Dongcheng, otherwise she estimated that she would be driven crazy by Meng Xuan.
"That's good. ”
Chen Dongcheng nodded, and the room returned to silence again.
Sun Ying turned on the TV and turned his head to look at Chen Dongcheng: "If you want to eat something at night, I'll make it for you." ”
"Whatever you want, I'm not a picky eater. ”
Sun Ying nodded: "Then I'll do it, you watch TV first." ”
After a while, the sound of water running in the kitchen followed by a rhythmic sound of chopping vegetables.
This experience is very novel, and there are really few women around Chen Dongcheng who can cook.
Zhuang Yanting's craftsmanship is not bad, and the rest are not interested in the kitchen.
It's okay to clean up, let them cook, it is estimated that what they make is dark cuisine, and Chen Dongcheng doesn't dare to eat it.
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