Zhao Shanhe, who returned to the company, opened the TX portal directly on his computer.

After sweeping his eyes, Zhao Shanhe dialed Ma Huateng's phone: "Mr. Ma, I took a look, and it's okay." ”

"Then press this?" asked Ma Huateng with some uncertainty.

Today's Ma Huateng is not the commanding little brother in later generations. TX's predicament makes Xiao Ma not very confident.

Zhao Shanhe replied with a smile: "That's it, we don't need to do anything special now, just follow Sina and them." ”

TX's new portal is not much different from Sina, which has already been listed on the market, as Zhao Shanhe expected.

But that's enough, and now TX's products are just like penguins.

It's not so easy to make something different from other homes.

After the market test, the section that can still stay will definitely stand the test.

Ma Huateng, who was sitting in Pengcheng's office, breathed a sigh of relief when he heard this: "Okay, that's it." ”

"By the way, there's no big technical problem with you developing a pop-up reminder function here, right?" Zhao Shanhe asked.

"Small meaning. "When it comes to technology, Ma Huateng is very confident.

Zhao Shanhe said: "Then add a pop-up reminder function, and then delete the more popular topics and push them to online users." In this way, even if not all users will click in to watch, as long as a quarter of people can watch it, it will be a traffic for our portal. ”

"I'll talk to the person in charge of hao123 later, put our portal in the first position, not to mention surpassing those in the short term, at least in terms of traffic, there will be some rapid growth. But Brother Ma, you have to keep an eye on the editorial department, except for some official news that needs to be made official, other news must be made interesting, not boring. ”

Ma Huateng asked curiously, "How can it be interesting?"

Zhao Shanhe thought for a while and said: "It's the kind of person who can make you interested after reading the title." The message pushed by the pop-up window must be content that can attract the user's interest at first glance. Otherwise, most people will directly fork it off and won't click on it to see it. ”

Zhao Shanhe almost said a picture at the beginning, and the content was all made up.

This is a trick that countless editors like to use in later generations, but it is really effective.

Countless people watched and scolded, but the next time they saw it, they couldn't help but click in.

Scold and scold, and don't want money anyway.

As long as the user clicks in, that's the click, that's the traffic.

The market that portals are competing for now is the traffic market.

Without traffic, no matter how beautiful the web page is and how fine the content is, it will not have the slightest effect.

At present, the domestic Internet portal is still in the development period.

Although it will soon usher in a period of outbreak, it will be a bottleneck crisis after the outbreak.

Zhao Shanhe doesn't know much about these, but he also knows that with the acceleration of the development of the Internet, several major portals have found another direction for development in the later stage.

Ma Huateng nodded subconsciously, and then reacted and was alone in the office, and then said: "Okay, then let me tell them, how to calculate the cost of hao123?"

Zhao Shanhe thought for a while: "That's it, two million a year." ”

"So many?" Ma Huateng was surprised.

"Where is it, hao123 and TX, hao123 shareholders are IDG, I, TX, TX shareholders you know better than me. These two million, do you think there are any other problems?" Zhao Shanhe answered Ma Huateng's doubts with a smile.

Ma Huateng immediately understood what Zhao Shanhe meant, these two million are nothing more than the transfer of the left hand to the right hand. The difference is only that the last two companies have different share proportions, and the final benefits are different.

Moreover, Ma Huateng believes that shareholders will certainly not reject the offer.

IDG and Zhao Shanhe are both shareholders of TX, which is equivalent to transferring TX's money.

Without waiting for Ma Huateng to speak, Zhao Shanhe continued: "Brother Ma, you may think that I am cashing out. After all, IDG and I own 96% of the shares of hao123, and two million into hao123, TX can't share much at all. But you know, what I'm really going to do is not for the two million TX, it's for other companies. ”

"Before IDG became a shareholder, I cross-owned TX, and I didn't make any public news. But this time, I'm going to put the news out and make hao123's reputation known. In this world, as long as there is the first person who eats crabs, then the second will not be far away. ”

"As long as the number of views on the TX portal can be seen in the first place, then other companies will realize the role of hao123. At that time, hao123 will not give them free public welfare, if you want to go to hao123, it is very simple, just give money. ”

"My goal is to reach 10 million bidding revenue for hao123 by the end of this year. Four percent of 10 million, 400,000, equivalent to TX only spent 1.6 million. Of course, there must be some miscellaneous expenses deducted from this, and the final dividend TX must not be 400,000. But this is only the first year, and the price is definitely getting higher and higher as the course goes by. ”

"You also know that there are more and more households with computers in China, and there are more and more Internet users. Then, as long as hao123 can maintain the leading position of the navigation website, it is not afraid that no one will come to the door. The more competitive the industry, the more we need to find us. ”

"Take the portal as an example, is there a big difference between Sina, Sohu, and NetEase? In fact, there is not much difference. What about the users? It doesn't make much difference. Then hao123 suddenly appeared, two of them have links on hao123, and the other one does not, so the result ......"

"As a result, the other one will have less traffic than the other two, and there may be no impact in the short term, but in the long run, the impact will be greater. Then no matter what, the one that doesn't have it will choose to enter the game. Ma Huateng interrupted Zhao Shanhe's words and replied.

Zhao Shanhe smiled: "Yes, at present, I have removed the link of Sina from the hao123 homepage." Maybe they haven't noticed this yet, so I need to take the initiative to remind them. TX 2 million admissions are just to let them know that our hao123 is not a public welfare website, and if you want to stay on us, you need to pay. At the same time, if hao123's successful A round of financing is disseminated, then hao123's leading position will basically be stable. ”

This time, Ma Huateng did not interject, Zhao Shanhe explained: "From the current point of view, hao123 is the NO.1 navigation website. But if you think about it, if any capital suddenly enters the game to support a family to fight against hao123, can hao123 crush the other party? Obviously, it is very difficult, hao123 has a very low technical content, as long as you are willing to spend money to do it, many people can make it. However, when other institutions know that IDG has entered hao123, then few institutions will be willing to re-enter the game. ”

"Because hao123 has seized the opportunity, if you want to spend money, IDG is not bad for money. It's better to play against IDG than to enter the game directly. IDG is a realistic company, as long as someone is willing to pay enough price, they are willing to transfer their shares in hao123. ”

This is Zhao Shanhe's realization from the battle for navigation websites in his previous life, and hao123 was extremely passive by 265, which was supported by capital before it was acquired by BD. After being acquired by BD, hao123's leading position has never been shaken.

"Yes, the power of capital is indeed strong, and it is realistic. Ma Huateng said with emotion.

For hao123, Ma Huateng actually doesn't look down on it.

It's too simple, it's too crude.

However, if capital takes a fancy to it, it will be worth it.

He thinks that those high-end Internet products are still struggling to make profits, and hao123 is indeed already setting goals for this year's profit plan.

"In addition, our TX portal can also bring users to penguins, which is the most important thing. Penguins will definitely make a profit, and IDG will definitely regret trading TX's shares for hao123's shares. Zhao Shanhe said firmly.

When Ma Huateng heard this, he had a very strange feeling.

At a time when everyone avoided TX like a snake and scorpion, Zhao Shanhe replaced TX's shares with hao123's shares, and believed that TX would be profitable and become a great company than himself, the founder of TX.

Speaking of this, Zhao Shanhe suddenly remembered the question about the membership, and then asked, "How is the arrangement of the Penguin membership?"

"Almost, I had a meeting with them to discuss it, and now it's in closed beta. It's just that I'm a little worried about the results. Although Ma Huateng felt that something was wrong, he still answered honestly.

Zhao Shanhe said with relief: "Brother Ma, what are you worried about?

"Yes. Ma Huateng replied.

Zhao Shanhe laughed: "Brother Ma, this is your own mentality. Can the penguins now make a profit for TX? No, they can't. So is there a big price to pay for adding Penguin membership? ”

"So, as long as one person recharges the membership, it will create benefits for TX? Besides, I believe that there will not be only one person who opens a membership. Update Penguin as soon as possible, I'm sure the results will surprise you and me. ”

Ma Huateng thought about it in a blink of an eye, and what Zhao Shanhe said was very reasonable.

TX itself is now touching the river, and as long as someone is willing to recharge, Penguin members are successful. As for how much, it's not at all what he should think about now.

Thinking of this, Ma Huateng asked Zhao Shanhe, "Brother Shanhe, have you been free for the past two days?"