Chapter 261: Let's Go, Find Penguins (Ask for Subscription, Recommendation)
From major portals, social forums, to 360 browsers, pop-up ads will always pop up every now and then.
Because Zhang Jiahui has a thick Cantonese accent, the original ordinary advertising lines have an unusual effect under the inaccurate biting.
"I'm Scum Huihui, welcome to "Legend of the Blue Moon". ”
"Brother will come and cut me!"
These two advertising lines have swept the entire Internet in just a few days.
The world of the Internet is elusive, and something suddenly goes viral, often beyond the expected. For example, two years ago, on the World of Warcraft post bar, the sentence "Jia Junpeng, your mother called you home for dinner" also became popular on the Internet within a few days, and even appeared on the news of mainstream TV stations for a time.
Su Ze has not yet touched these rules, but he adheres to a principle, since these words can be popular, they must be in line with Internet culture to some extent.
Although the time and space are different, the commonalities of the Internet still exist, and he is very sure that he will reproduce these two popular advertisements.
The endorsement and shooting cost of the advertisement is only more than 100 yuan, but the promotion of the advertisement cost 10 million yuan.
This bet is not big, and it can't be said, but it still brings a little pressure to Su Ze, he is worried about whether there will be some deviations in different time and space, and at different points in time.
Luckily, he got the bet right this time, and at least got off to a good start.
With the spread of the advertising slogan "Zha Hui Hui", the number of active gamers began to rise, and the number of new servers continued to increase at an astonishing rate.
Constantly opening new servers is a common feature of many web games. Because the lifespan of this type of game is generally not long, if you want to drain traffic and keep netizens fresh, you have to keep opening new servers.
By late August, the game had 50,000 active players.
50,000 active players is nothing compared to those large-scale PC games, but this is a web game, and the number of active players of this scale is enough to ride the dust.
Don't look at the QQ space, those games with millions of players at every turn, these data are all virtual. Many people may be promoted by Tencent, strolling into it with all their hearts, and it is considered a head, and it may not have moved a few steps at all, and then quit permanently.
The production and operating costs of a web game are not high, and if you have 50,000 active users, there is no doubt that you will be profitable.
"Boss Su, according to this trend, our "Legend of the Blue Moon" may become a benchmark for page games. ”
As the main person in charge of the marketing department, Lin Shijing was also surprised that this game would achieve such results in such a short period of time.
Su Ze likes to see this Nizi eat deflated, although she works neatly and efficiently, but she is really not very optimistic about the prospects of this game at the beginning.
"Miss Lin, why don't you analyze the reason. He crossed his legs and had a smiling smile on his lips.
"If you want to test me, look at your sass. When others saw it, they thought you were doing a Fantasy Journey to the West or World of Warcraft. Lin Shijing pursed her lips, full of disgust.
"If you succeed, you should be scolded. It's boring to keep your face tense. It is important to know that excessive modesty is pride. Hurry up and analyze it. ”
"I've already analyzed ......," Lin Shijing stroked the sideburns next to her ear and said, "First of all, many netizens already have the plot of "Legend", and it is the mentality of most people to relive old dreams through this page game. ”
"The main group of people for web games are office workers, and students can't play LOL or DNF and other large-scale terminal games, so how can they come to play this. ”
Su Ze nodded: "Many college students now are basically post-90s, they have not experienced the era of "Legend", and they will not have a "legendary" plot, so they will not be our potential players." ”
"Yes, you have very good control over the user base, and that's one thing. As for the second thing, you're lucky that the lines in this game ad are full of Cantonese-flavored Mandarin, but it has an unexpected effect. I'm curious how you came up with this hand?"
This is what Lin Shijing admires. When the game was set, Su Ze made a decision and went directly to Xiangjiang to find Zhang Jiahui.
It is impossible for Su Ze to say that he is a traverser, he had expected Lin Shijing to ask this question, and he had already thought of a countermeasure.
"It's not what I think of, it's what I notice. ”
"What do you mean by that? ”
"The reason why an entrepreneur can succeed is to be bold and careful. I've watched Cheung's interviews, and when he introduces himself in non-standard Mandarin, it's easy to hear as 'scum fai'. Su Ze said nonsense seriously, "I'm thinking that this word should be able to fit the current Internet culture, and then it will have unexpected effects." So decided to take a chance. ”
"What kind of internet culture is that?"
"Ahem, this kind of thing can really only be understood, not spoken. ”
"Really?"
Su Ze said proudly: "Don't be obsessed with brother, brother is just a legend." ”
This is also an Internet buzzword a few years ago, which became popular without warning, but it was extremely sought after by netizens.
"I'll admit you're very eye-catching, but you're getting carried away. Lin Shijing said angrily.
"Got carried away?" Su Ze silently read these words, but shook his head, "It's far from this time, we must maintain a sense of crisis at all times." I've got a new assignment for you. ”
"What task?"
Su Ze pondered for a while, and then said, "This mission, let's go with the two of us." ”
"Where to go?"
"Deep City, Guangdong Province. ”
"Do you want to go to Tencent?" Lin Shijing flashed her eyes and quickly captured important information.
"I had to go. Su Ze said with a serious face, "I think Tencent should have noticed this "Legend of the Blue Moon", and it is inevitable that he will not be moved." ”
"Are you saying that this penguin is going to go other people's ways, so that others have no way out?"
"It's not impossible. The once very popular Happy Net, and its game of stealing vegetables, were destroyed by that penguin. I'm thinking about getting a preemptive deal before he wants to imitate it. ”
"Is there a good chance?"
"After the 3Q war, Tencent also began to look for a way of win-win cooperation. They may also not want to make enemies everywhere, but draw each other under their own chain of interests. ”
"How do you want to work together?"
"First of all, our games can log in to the QQ space platform, and then the revenue from value-added services will be appropriately shared. ”
"We're at a loss. ”
"Looking ahead, all users can log in to "Legend of the Blue Moon" with QQ, and our active users will increase exponentially, and many things will be lost and gained. ”
Su Ze's fingers tapped lightly on the table, and then said, "Of course, I still have two mini-games in my hand that I want to talk to them about. ”