Chapter 484: Denis
When Li Guangyu, Zheng Yutong and others were discussing the acquisition of CLP, Du Yuemei, who was far away in London, finally reached an acquisition agreement with the automobile company she liked after more than half a year.
The car company's purchase price was as high as $850 million, exceeding the price of Jaguar at the time.
The reason for such a high price is also because Dennis not only has a truck production line, but also a bus production line, as well as a firefighting special vehicle, as well as a car production line.
The variety is quite complete, there are some practical technologies, but unfortunately in various industries are not the top, coupled with the British local economic development is relatively decadent during this time, the world car market is weak, this was acquired by the Hestair Group in 77, only less than five years, was transferred again.
After Du Yuemei took over the company, Bentley Group's various models were relatively complete, and some other models could be developed by the group itself. Now that there are three main categories of cars, buses and vans, other models will not be a problem.
Their Jaguar engines are not much lower than those of other major car groups, and the models they can make, Bentley Group can also make them.
And Dennis is still good in the British local market, as long as the British economy improves, they will have good sales, coupled with the influence of Lee's Group in Asia, Du Yuemei is confident that the Dennis brand will be carried forward.
At least after the acquisition, I can immediately receive orders from the Kowloon Bus Company, which is still adding more routes, and dozens of buses are needed every year.
Du Yuemei is very confident that Du Yuemei will take the market on the treasure island, and when the time comes, add the British mainland, and then open up the Commonwealth market, there is no problem with their bus brand.
As for trucks, Du Yuemei knows that the reform and opening up in the north is very much in need of trucks, but she still needs to negotiate with Li Guangyu about this matter, and she can only develop the Southeast Asian market for the time being.
Thatcher's authorities were quite happy that the Lee consortium had invested another $850 million to buy Dennis Motor Company, but inflation was high, her pressure was also considerable, and economic reforms were slow. At this time, the Li consortium once again invested heavily in the British local market, which will allow more foreign capital to come to the British local property.
Thatcher only hoped that Dennis would be as good as Jaguar, and that the Lee consortium's influence in Asia would be enough to drive Denise's sales, and that Denise's supply parts companies would also enjoy huge benefits.
As soon as Li Guangyu and Cao Weiqing returned home, He Jin reported to Li Guangyu that Du Yuemei had called and asked Li Guangyu to contact her when he returned.
Li Guangyu dialed Du Yuemei's phone in the study, and Li Guangyu knew that there must be a result of this acquisition.
"I'm Lee Kwang Woo. ”
As soon as Du Yuemei heard that it was Li Guangyu calling, she immediately reported the results of today's talks, especially the purchase price to Li Guangyu.
Li Guangyu said: "Yuemei, if there is no problem, sign a contract with them, the funds have been in your group's account for half a year, and today you finally used it." You don't need to worry about the Asian market, I will arrange for Ziyu to open up. ”
Du Yuemei can't do anything about this, if it weren't for the problems of the British economy, I'm afraid that she might not be able to buy a pleasant car company in half a year.
Du Yuemei said: "Okay Li Sheng, then I will sign an acquisition contract with Hestair Group tomorrow to officially complete the acquisition of Denise, and I will rectify Denise, but there are various models under Denise, should we make them independent, or let them continue to be under Denise?"
Li Guangyu thought for a while and said: "In the future, Dennis will mainly operate trucks and special vehicles, and separate cars and buses, and these two will be operated separately. ”
Although they belong to the same Denis, there are still differences in the brand names of their various models, and they are not all named after Denis, especially the bus brand, which was discontinued as early as 72 years, and after the acquisition of Hestair Group in 77 years, the name of the bus production line was also changed.
As for the sedan, this brand does not have much popularity in the UK, and the current market is only in the UK, which is really not very good, and Li Guangyu intends to build it into a low-end sedan brand of Bentley Group.
In this way, the Bentley Group has Bentley at the top of the sedan market, Jaguar at the premium sedan level, Kirin at the mid-range, and Hestair at the lower end of the market.
However, Li Guangyu is reluctant to use the name Hestair, this is just that Hestair Group named Hestair on the sedan after the acquisition, and now he has acquired Denise, obviously he will not use this name anymore, as for the specific name, Li Guangyu directly asked Du Yuemei to look at it.
Du Yuemei herself has no opinion, if you don't split Denis Corporation, this company will be too big within the Bentley Group, which is not conducive to the management of the company by the headquarters.
Du Yuemei said: "Li Sheng, I will be stationed in Dennis during this time, and after the company is stabilized, I will split them, but what do you have to say from the company's management?"
"In terms of finance, the personnel who are transferred to the group headquarters will be transferred, and as for the other positions, it is up to you to decide on the other positions of the group, and you can see if there are any outstanding people in Dennis Corporation, and you can also let them take the position of chairman of the company. ”
A lot of management of automobiles still needs professionals, and Li Guangyu doesn't want to cause the development of automobile companies because of his indiscriminate interference, and there are a lot of talents in the Bentley Group.
At the very least, there is no problem with the formation of the Hestair car company, and the executives of the three major car companies Bentley, Jaguar and Kirin are enough to cope with the development of Hestair cars.
Du Yuemei said: "Li Sheng, do you have any other instructions?"
Li Guangyu said: "The affairs of the Bentley Group are temporarily in charge of Vice President Jesley Johnson, and you can just put your mind on putting Dennis in order during this time." ”
There are a lot of things in this, and Du Yuemei can't get out in a short time.
At the same time, Li Guangyu also instructed Du Yuemei to arrange for Shane Wesley, vice president of Bentley, to go to Mumbai to meet with the head of the Tata family and communicate again about the cooperation ceremony of Kirin Motors.
This time, the Tata Group sent an invitation to Zhang Ziyu to negotiate again, but Zhang Ziyu couldn't spare time to negotiate with them slowly, so Li Guangyu could only ask Du Yuemei to arrange for Shane Wesley to negotiate. And as a Commonwealth country, Shane Wesley used to be a bit easier to negotiate.
As soon as Li Guangyu returned to the bedroom, Cao Weiqing asked about Du Yuemei's situation.
After listening to Li Guangyu's story, Cao Weiqing was also very happy, she knew that Li Guangyu was often paying attention to things over there, and mentioned this issue at the year-end meeting and the group's New Year's party, and now she finally has a good result.
Cao Weiqing said: "Guangyu, I'm afraid that Ziyu is busy again, this time the bus is a little better, the truck market is occupied by several major Japanese groups, we are afraid that it is not easy to snatch the Southeast Asian market from them." ”
Li Guangyu said: "Now there are not too many production lines over there, and the output is not too high, we can eat some orders on the supermarket logistics side, and I will find a way later." ”
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