Chapter 108 National Soft Power

(At the request of book friends, Joe is no longer coming to China, and it will be changed to Ed, vice president of Pixar, coming to China, which will affect your reading experience, and I am sorry.) )

Ed Culmul, along with Steve Jobs, is one of the co-founders of Pixar and is also the head of technology at Pixar.

With decades of experience in the industry, Ed naturally has rich experience in computer image processing.

However, even if a good idea is available, it is limited to the current level of technology and cannot be realized, as is the case with John Lasseter, the director of Toy Story, who is with him.

Basically a first-rate idea, a second-rate production, a third-rate effect.

But when Huaxin Technology released the ripper GF series display chips globally, the technicians of the entire Pixar were dazzled and got the spot at the first time.

However, to their disappointment, although the program interface of the graphics card in the world is designed according to the OpenGL program interface, it has basically been emasculated by more than half in command generation.

In addition, a large part of the double-precision floating-point computing power is shielded, so in terms of animation design, it is completely chicken-like.

"It could have done better. ”

Ed knew that at the press conference, someone had demonstrated the production of 3D images, and the graphics card on that computer must be different from the world.

Ed set his sights on Huaxin Technology, the initiator, hoping to find a solution from here.

When he saw Wang Anran, Ed couldn't wait to say: "Mr. Wang, I'm Ed Culmul, vice president of Pierce Animation Productions, and I'm here to ask for help." ”

Wang Anran liked the directness of foreigners, shrugged his shoulders and said, "Mr. Ed, I don't know what I can help you?"

Ed took out a rendering of the computer, pointed to the picture on it and said, "Mr. Wang, we need a special graphics card that can provide professional program interfaces such as light and shadow irradiation, 3D conversion, etc., and help us solve the problem of rendering accuracy." ”

Wang Anran smiled and motioned for Mr. Ed to enjoy the coffee in front of him.

The professional graphics card he needs, Huaxin Technology is still testing, the game graphics card sells hardware, and the professional graphics card sells software.

Why the same graphics core, professional graphics cards can be sold for ten times the price of gaming graphics cards, is that high value-added software is working.

In addition, Huaxin Technology is also testing a black technology, that is, multi-card interconnection, which was intended to be put into the market after completion, but I didn't expect customers to come to the door so soon.

"Mr. Ed, what you need is a professional graphics card, in fact we are testing it, and I think you will see it on the market soon. ”

"Mr. Wang, can you tell me how long it will take. ”

Wang Anran waved his mobile phone and said, "This is for our R&D personnel." ”

Ed left unwillingly, walked to the door, and returned to ask, "Mr. Wang, I take the liberty of asking, can I visit your test workshop?"

Wang Anran was stunned, the test workshop is one of the core areas of Huaxin Technology, how can it be open to a foreigner, not even the vice president!

"Mr. Ed, let's do it, we can leave our contact information, and when the project progresses, Huaxin Technology will notify you as soon as possible, is this okay?"

Ed shook his head, this time he came to Huaxia, Pixar came to China with a deep purpose, and Pixar needed to cooperate with Huaxin Technology.

It is not only for animation products, but also to see if there is an opportunity to let Huaxin Technology's graphics card be equipped with Pixar's professional software, otherwise he will not be able to drive him, the vice president, to run in person.

"Mr. Wang, I think Pixar will be able to speed up the process greatly if it is involved in your project, and in return, Pixar can mediate the patent dispute between you and the SGI. ”

Wang Anran shook his head, since this Ed came over to lick it, and raised his head high, posing as a savior, the arrogance of Americans has penetrated into his bones.

I'm afraid that Ed's boss Steve Jobs has already decided that Huaxin Technology stole SGI's patent to make such an unnatural product, which is really ridiculous to think about.

"Mr. Ed, thank you for being kind to me, I don't have to worry about the SGI......

"Mr. Wang, I'm sorry, as far as I know, the whole world knows that you stole SGI's technology to make such a product, and it just so happens that Pixar and SGI have this good relationship, are you sure you want to refuse our mediation?"

Wang Anran took a sip of coffee, and now he felt that he still didn't like the bitter taste of coffee very much. Looking at Ed in front of him, he shook his head, it seems that this guy's information is still closed, he remarks in the New York Times, didn't this guy see it?

"Mr. Ed, since the SGI has the technology, you can cooperate with the SGI!"

Ed couldn't figure out why the Chinese people in front of him were so fearless, and if they didn't have SGI's technology, would they be able to make such a graphics card? You must know that in the IT/IC industry, products require technology accumulation, and Huaxin Technology obviously does not.

He stood up, shook his head and said, "Mr. Wang, Pixar came with sincerity, your response makes me regret, I will be at the Kyoto Hotel in the next two days, if you change your mind, you can come to me." ”

Wang Anran waved his hand, if you don't leave, if you wait for ten years, I won't go to see you.

If you lose your Pixar, Huaxin Technology will not eat even hairy pigs, 3D video is still just a bud in this era, and it has a lot to do.

And in the final analysis, Toy Story can only be regarded as 2D production, Wang Anran is wondering if it is time to incubate an animated film production company and lay out 3D animation/film in advance.

After all, this is also the soft power of the country.

The graphics card of Huaxin Technology is fully equipped with the hardware conditions for production.

China can produce some 3D animation films that promote traditional culture, which can not only export soft culture, but also promote the products of Huaxin Technology.

Wang Anran can make his own decision on this matter, and make a phone call to Qiu Baijun's eldest brother.

"Mr. Qiu, I want to make Journey to the West and Romance of the Three Kingdoms into 3D cartoons, are you interested in participating? ”

"Anran, did you know me on the first day, I always hate to invest money, I don't look at the project or the company, I only look at people. ”

Wang Anran shook his head, Jinshan is all about this virtue, Qiu Baijun's apprentice, Rebus is also like this, investing in all friends, what is incomprehensible is that most of them have succeeded.

Wang Anran took a sip of water and said, "Mr. Qiu, did you hear it wrong, I mean I invested money, and you did it, how about it?"

"No, I'm still in Wanwan, I'm very busy. ”

Lao Qiu is also a temperamental, Wang Anran said into the microphone: "Old Qiu, if you are still staring at milk tea, I still advise you, you have no play." ”

"Why?"

Wang Anran hung up the phone and wanted to ask why, can I tell you!

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