TVB Headquarters Building.

Zhao Yaxin is having a meeting in the conference room.

The reason why TVB invested heavily in making movies this time is very simple, the first round of TVB's reform is a big change, replacing all disobedient management with its own people.

Half a year later, all the staff and management within TVB who were biased against the mainland were dismissed.

Today, one-fifth of TVB's internal staff and half of the management have been replaced by talents from Wanye Investment.

When the time is ripe, Zhao Yaxin started the second round of TVB reform, and all internal columns began to be reorganized, and everything was based on the world market.

Of course, the original column will not change, just like Xiangjiang Radio and Television Group, its Xiangjiang Satellite TV programs are oriented to national audiences, while Xiangjiang Economic TV only serves audiences in Xiangjiang Province.

TVB is also divided into Hong Kong and international according to this: TVB.

TVB Hong Kong and Taiwan continue to serve the audience in Hong Kong and Baodao, while TVB International serves the mainland's 1.3 billion people, the largest market.

In the past, the fundamental reason why TVB, the TV kingdom, gradually declined after ten years, was that it did not pay attention to the mainland market, or to use a person in the industry:

"TVB has not regressed, ten years ago, when the mainland didn't know what a set was, the framing of Xiangjiang was already very advanced, in fact, the mainland was developing too fast, and TVB just stopped. ”

"The mainland is developing too fast, and TVB is just stagnant!"

Zhao Yaxin has been deeply touched by this phenomenon when she travels back and forth between the two sides of the Taiwan Strait and three places.

At present, although TVB has produced some good movies and TV series, and the ratings are also hot, these are far from enough!

No matter how powerful the kingdom is, if it can't keep up with the pace of the times, it will also have a day of decline.

TVB naturally cannot repeat the mistakes of the past.

At this moment, another news shook the Celestial Empire film and television circle, Atlantis Film and Television Company officially entered the Celestial Empire film and television circle this morning, and will release the first film to enter the Celestial Empire half a month later - "Devouring the Starry Sky"!

"Devouring the Starry Sky" invited many Hollywood celebrities, with a total investment of 600 million yuan, and the publicity fee reached a terrifying 150 million yuan!

Many domestic newspapers were packed, and the streets and alleys were plastered with the propaganda of "Devouring the Starry Sky".

The domestic media have reported this news, and anyone with a discerning eye can see that the goal of Atlantis is Wanye Investment!

At the same time, Yang Fei was at home.

"Half a month later, Wanye Investment and Atlantis will face off again!"

"Do you choose Inception or Devouring the Stars?"

"Devouring the Starry Sky" Vs "Inception", the ratings war has not yet begun, and the publicity war between the two sides has already started - "Devouring the Starry Sky"; starring Matt Damon, Natalie Portman and other Hollywood celebrities appeared in Shenzhen's "Window of the World" to hold a fan meeting, attracting tens of thousands of fans; "Inception" starring Leonardo and DiCaprio also appeared on the treasure island and held a press conference on the treasure island, attracting tens of thousands of fans to watch. ”

"Atlantis and Wanye are back to war after the auto industry. ”

Charlie, the heir to Atlantis, was interviewed by reporters at the Poly Xiangjiang charity auction venue, mentioning "Devouring the Starry Sky" Charlie smiled and said that he was very confident in "Devouring the Starry Sky" and was not worried about the ratings.

What a strong smell of gunpowder!

Yang Fei sat on the sofa in the room and watched the newspapers and news, just from a few newspapers, it could be seen that Atlantis was menacing, and he had already worked hard to fight for publicity, advertising, and ratings with himself.

But that's what makes it interesting, otherwise, wouldn't it be too lonely to have no opponent?

Yang Fei closed the newspaper and smiled......

"Knock knock!"

The door of the room rang, and Zhao Yaxin's voice came, "The soup is ready." ”

There was soup to drink, and that was great!

Yang Fei hurriedly opened the door and hugged Zhao Yaxin downstairs.

"It's so fragrant, what kind of soup!"

Yang Fei walked into the kitchen and took a look, there were monk fruit, dried cabbage, and lean meat, which looked delicious!

"Monk fruit and cabbage soup. Zhao Yaxin turned around and smiled sweetly at him: "You go take a shower first, and it will take a while, the few clean clothes on the sofa are prepared for you." ”

These words are really warm!

Yang Fei hugged Zhao Yaxin's small waist, kissed it, and then happily turned around to take a shower.

Time flies, half a month later.

In the past half month, the film and television circles of many countries have been dominated by Wanye Investment and Atlantis Film and Television Company.

In the past half month, Atlantis has directly spent 220 million meters on publicity.

However, in the face of Atlantis's money-throwing publicity, Wanye Investment did not show weakness, and dispatched its Shidi TV platform to stand on its platform, and many channels themselves also took turns to broadcast the promotional advertisements of "Devouring the Starry Sky", which is also money.

If TVB's internal resources are converted into money, they will not necessarily be spent less by Atlantis Film and Television, which is no longer normal commercial promotion, it is completely like vindictiveness.

At least never before has the world poured so much resources into the promotion of a movie.

Wanye Investment's idea is very simple, this is the strongest propaganda after TVB's reorganization, even Yang Fei himself is shirtless, and his momentum must be suppressed.

In this fierce battle, the release of two movies was finally ushered in.

In a spacious and bright room in the Pengcheng headquarters building of Atlantis Media, the sound of "crackling" computer keyboard tapping is non-stop, and dozens of staff members are busy in front of the computer.

This is the monitoring room of Atlantis that is specially used to monitor the total box office, whether it is the mainland, Hong Kong, Macao, Taiwan, or overseas box office, it is the first to be fed back here.

There are still two hours left and 24 hours have passed since the global release of "Devouring the Starry Sky".

The two bigwigs of the group, the chairman Charlie and Charde, and several company leaders are waiting for the box office data in the monitoring room.

Charlie sat in a swivel chair, he kept turning, and his inner anxiety was unmistakable.

No matter how confident he is, he is also the first time he comes to the Celestial Empire, he is not worried about the overseas market, the key is the domestic market, this time to enter the Celestial Empire family attaches great importance to it, and he himself has issued a military order to guarantee to win the Celestial Empire market.

Success or failure will soon be tested by the market.

Atlantis's reputation in Europe for hundreds of years is not covered, but the Celestial Empire is a problem!

It stands to reason that he shouldn't care about the box office of "Devouring the Stars" at this time, but the failure of the last automobile industry has caused his reputation in the family to decline, but it has declined very little.

But if he fails this time, his reputation in the family will definitely drop greatly.

If "Devouring the Starry Sky" is unbearable at the box office this time, the fame he has accumulated in the family over the past few years will be lost a lot overnight, and such things often happen in big European families, no matter how glorious your previous deeds are, but in case of failure.

That means that all his efforts in the family over the years have been in vain.

The clock on the wall walked minute by minute, ticking and ticking, and the sound of each step made his heart beat faster.

The clock goes to 12:10.

An accountant shouted: "The box office of Huaxia is out!"

Charlie stood up and asked urgently, "How much?"

The accountant took a dense statistical table and ran over, saying happily: "As of eleven o'clock, the total box office of "Devouring the Starry Sky" in the Celestial Empire is 2.6 billion yuan!"

Rumble!!

Everyone cheered thunderously, like a volcanic explosion!

"Yay, general manager, you're awesome!"

"Great, it worked!

"Hooray!

2.6 billion on the first day, this number is too amazing!

This is a remarkable statistic, and at this moment, even Chad, who has been sitting next to him and calmly drinking tea, widened his eyes.

There was a long commotion in the conference room before everyone calmed down.

Charlie stood up and said: "It's okay to calm down, the overseas box office hasn't come out yet, don't be happy and miserable!"

Chad put down the teacup in his hand and said with a smile: "The overseas box office must be a big hit, don't wait!"

The corners of Charlie's mouth rose and he laughed, he failed to fight with Yang Fei in the automobile industry last time, but this time he won back!