Chapter Ninety-Five: The World Wails
For the pricing of Huaxin Technology's ripper series graphics cards, there are naturally a group of graphics chip design companies that are concerned.
S3 Graphics, ATI, and Nvidia, which was founded in 1993 with 3Dfx, and many others.
At this time, Lao Huang has just passed his 30th birthday, and he has not had a chance to practice the sword technique.
As for 3Dfx, its fate is still unknown, so it naturally has no time to pay attention to Huaxin Technology's actions.
However, Wang Anran is considering whether to earn the first wave of market dividends first, or to push down the price first, so that other graphics chip design companies, even if they launch 3D graphics cards, will not be able to survive with enough profits.
However, after understanding the market situation, Wang Anran understood that he still thought too much.
Thanks to the excellent performance and low cost DDR video memory, Huaxin Technology has a great advantage in the same size of graphics card.
For example, Huaxin Technology's GF103 graphics card, with 2M video memory, has a factory price of 35 US dollars for 2M EDO memory particles on the market, while Huaxin Technology's DDR video memory can achieve 5 US dollars under the same capacity.
The original price of $79 GF103 graphics card, PCB integrated circuit board, capacitor, power management chip, the cost of processing fees is about $20, leaving at least $10 of profit for the manufacturer, plus the cost of distribution, product backlog, and sales channel costs......
Counting with your fingers, if other manufacturers release the same GF103 graphics card, even if the display chip does not cost a penny, the cost required is higher than that of Huaxin Technology.
Liu Qi's report statistics are very detailed, and for Wang Anran, it is also a review of history, and finally after research, Huaxin Technology set the price details of the shipment.
The shipment price of GF103 display chip is $20, the shipment price of video memory particles with a frequency of 66MHZ and 1M capacity is $10, and Huaxin Technology provides a public version of the integrated circuit diagram, with a packaging price of $40 and a suggested retail price of $79.
The GF105 display chip is shipped at $60, with the same video memory as GF103, Huaxin Technology provides a public version of the integrated circuit diagram, the packaging price is $80, and the suggested retail price is $149.
The shipment price of GF106 display chip is $150, the shipment price of 100MHZ and 1M video memory particles is $15, and Huaxin Technology provides a public version of the integrated circuit diagram, with a packaging price of $180 and a suggested retail price of $299.
The GF107 display chip is the same as the GF109 display chip, the difference is that the GF109 graphics card contains two display chips, the shipment price of the display chip is $250, and the factory price of the 133MH, 2M DDR video memory particles is $35.
The GF107 display chip is matched with the public version of the integrated circuit diagram, and the package price is $350, and the suggested retail price of the graphics card is $499.
The GF109 display chip is matched with the public version of the integrated circuit diagram, and the package price is $650, and the suggested retail price of the graphics card is $999.
As soon as this price came out, I heard the collective wail of display chip design companies all over the world......
Huaxin Technology will send the quotation to the major board manufacturers, you can accept reservations, a minimum order of 10,000 pieces, if you join the members of the DDR dynamic storage architecture committee led by Huaxin Technology, you can enjoy 3% ~ 5% price discount, and the deposit is 30% of the contract price.
At the same time, Huaxin Technology outsourced the foundry business of its own graphics cards to Panying Technology at an average price of 32 US dollars per piece, with a total of 10,000 contracts, which is also the nature of Wang Anran's ticket, only this time.
Wang Anran's vision of the graphics card business is a complete design company, he does not plan to launch his own graphics card brand, this time the 10,000 graphics cards foundry, there are other uses, after all, it is also the first graphics card launched by Huaxin Technology.
What Wang Anran didn't expect was that these 10,000 out-of-print graphics cards would be speculated to sky-high prices after 25 years, with an average of each piece, which can be exchanged for a small house in second-tier cities, of course, this is also a later story.
TSMC test workshop.
The tape-out test has come to an end, and under the extreme test in multiple environments, the Ripper display chip performed well.
Huaxin Technology is actively coordinating mass production with TSMC.
Three days later, the order information fed back by the manufacturers one after another made Wang Anran greatly relieved.
A total of more than 500,000 pieces have been ordered from all over the world, which has exceeded Wang Anran's original estimate of 200,000 pieces.
"Mr. Wang, at the same time, the major companies consulted the company account of Huaxin Technology on the offer letter, and after the contract was signed, the deposit was transferred to the account of Huaxin Technology. ”
Wang Anran paced back and forth, thought about it, and said: "Zhang Lei, inform the major manufacturers that Huaxin Technology accepts reservations, but must ask for RMB settlement. ”
Zhang Lei asked suspiciously: "Mr. Wang, is it very troublesome to settle in RMB, the US dollars of these manufacturers are exchanged for RMB to us through the State Administration of Foreign Exchange, what if one day, we need a large amount of foreign exchange." ”
What to do, what can be done.
Wang Anran said with a smile: "Xiao Lei, this time Huaxin Technology came to Wanwan and used 10 million US dollars of foreign exchange reserves, what trouble do you think we are still encountering?"
Zhang Lei shook his head, obviously still suspicious.
Wang Anran didn't want to explain too deeply to him.
To take a simple example, in China, companies that can consistently watch news broadcasts every day and grasp the guidance of national policies will definitely not go bankrupt.
An individual who can pay attention to local news on a daily basis and is policy-oriented, this person is at least well-off.
The state encourages the development of real estate, and you go to develop real estate.
The state encourages the development of new energy, and you will develop new energy.
The state declares deflation, then you hold back.
Follow in the footsteps of the country, and you won't lose anyway.
Think about the future generations of Huawei, without the support of the state, can it develop so big?
This is Wang Anran's confidence, because the country also wants to develop semiconductor-related industries, and Huaxin Technology must take advantage of this shareholder wind to develop into a national business card.
Wang Anran believes that if Huaxin Technology wants to make a move in the international market, even if it calls hundreds of millions of foreign exchange quotas, the official will find a way to solve it.
However, when calculating the specific amount, Wang Anran was also dumbfounded, the total contract value of the first batch of 500,000 pieces reached an astonishing 200 million US dollars, and the first 30% of the 60 million US dollars were converted into RMB at the State Administration of Foreign Exchange and hit the official account of Huaxin Technology.
Suddenly receiving such a large amount of foreign exchange, the staff of the State Administration of Foreign Exchange were also wondering which large enterprise had made the move.
However, after inquiry, it was found that it was a little-known Huaxin Technology, and I was wondering where this company was, and after investigation, it was found that it was a private enterprise that had just been established......
The foreign businessmen who exchanged RMB admitted that this is only the first batch, and 70% of the payment needs to be converted into RMB.
70 percent, 1.4 billion dollars.
The staff in charge of the exchange felt that their brains were a little insufficient.
Naturally, this also alarmed the ceiling......