Chapter 191: Charity and Advertising (15/132)
Whether it was true or false, Han Pojun's meaning was obvious, and he hoped that Zhao Fusheng could convince him.
Zhao Fusheng pondered for a moment, and then slowly spoke: "As a foreign brand, if Aipu mobile phone wants to enter the domestic market, the most important thing is to deepen the impression in the minds of consumers. Therefore, it is necessary to invest a large amount of money to shoot a series of advertising videos to use the advantages of spokespersons to expand popularity. ”
"What kind of spokesperson?" Han Pojun asked slowly.
Zhao Fusheng smiled and said: "The popularity is high enough, and the image must be good, healthy, and you also need a star who can maintain high exposure, Liu Dehua is very suitable." As for female celebrities, to be honest, I am still under investigation, and now it seems that Zhou Feifei is a candidate I am more satisfied with. But I suggest that in addition to these endorsement activities and advertisements, Aipu mobile phones should start sponsoring student activities in major universities in China, and the money does not need to be too much, and each school will give tens of thousands of yuan, which will help establish the image of this brand in the minds of young people. ”
Hearing Zhao Fusheng's words, Han Pojun smiled and glanced at Zhao Fusheng deeply.
Turning his head, he looked at Han Bin: "You have seen Zhou Feifei, how is it?"
"Not bad. Han Bin thought about it and gave such an answer.
Han Pojun nodded, looked at Zhao Fusheng, and suddenly smiled: "Do you know, just based on what you just said, Zhou Feifei can't warm your bed too much." ”
Zhao Fusheng was stunned, and immediately smiled bitterly, but he couldn't see through whether Han Pojun's words were sincere or false, after all, this old fox was full of joy and anger, even if Zhao Fusheng's experience was not shallow, it was also difficult to guess what he was thinking.
At this time, Han Pojun asked Zhao Fusheng as he walked, "Is there anything else?"
Zhao Fusheng nodded and continued: "The domestic situation, I believe Chairman Han knows better than me that today's advertising market is in an era of wild weeds, strictly speaking, it is not mature. But I think we can take advantage of this opportunity to quickly capture the market through overwhelming publicity. ”
"Oh?" Han Pojun stopped and looked at Zhao Fusheng: "So confident?"
Zhao Fusheng nodded: "If you follow my plan to publicize, I don't think of a surprise that Aipu will be able to seize seventy percent of the market share within half a year." ”
As soon as this sentence came out, even Han Pojun was stunned, and Han Bin blurted out: "You're not bragging, are you?"
Zhao Fusheng smiled slightly and said calmly: "My plan is in my heart, it depends on Chairman Han, whether I dare to bet." ”
"Hahaha!"
Han Pojun laughed, his voice was very loud, and there were bursts of echoes from the empty mountain, and after a long time, he looked at Zhao Fusheng: "Tell me about your specific plan." ”
"Chairman Han, do you know about the Hope Project?" Zhao Fusheng asked Han Pojun.
Han Pojun nodded: "I've heard of it, and I have donated a sum of money before." ”
Hearing this answer, Zhao Fusheng was quite surprised, but he didn't expect Han Pojun to be a person who was willing to do charity.
Han Pojun smiled: "Do you think that people like me are unscrupulous capitalists with no humanity? Everyone has kindness, it's just a matter of how much to pay." A few million is nothing to me, but it can help a lot of people, so why don't I do it? At the very least, I want to have peace of mind......
Zhao Fusheng was silent, and had to admit that as long as we stop tearing, we can find that the so-called kind nature is the love hidden in the bottom of our hearts for no reason.
"Did the media report your donation?" After thinking about it, Zhao Fusheng asked Han Pojun.
Han Pojun shook his head: "No need." ”
The domineering between the words is overflowing.
Zhao Fusheng nodded: "In this case, then we can make a promise that for every Aipu mobile phone sold, one yuan of it will be donated to the Hope Project as a scholarship fund." ”
"What?"
Han Bin was stupid at the time, and blurted out: "You're crazy, how much does this cost?"
Zhao Fusheng ignored him, but looked at Han Pojun calmly: "Although the investment in charity is very high, it can help Aipu Mobile and even Chairman Han's company to completely expand its reputation and do a good job." Starting from the beginning of next year, each school will give 50,000 yuan of sponsorship to universities in Beijing, Shanghai and coastal areas to sponsor their large-scale activities, so as to extend the influence of Aipu mobile phones to the entire developed regions of China......"
Listening to Zhao Fusheng's words, Han Pojun didn't speak again, just stood there as if thinking about something.
Zhao Fusheng didn't say anything when he saw this, his plan not only had some of his own innovations, but also contained some ideas that he had seen in his previous life, in fact, even he didn't expect that he would be able to think of such a detailed plan.
Han Pojun was about to speak, and the assistant, who had been following a few people not far away, walked over with a big brother, and after whispering a few words, Han Pojun signaled to Zhao Fusheng and walked to the side to answer the phone.
Seeing this, Han Bin came to Zhao Fusheng's side and said in a low voice: "You are crazy, the promotion plan you told me before is not like this." ”
Zhao Fusheng nodded: "I also thought of it after returning to Ninghai, to be honest, it was a bit risky, and it was a lot of investment, I was worried that you didn't have the right to make this decision." ”
Han Bin was silent, although the old man agreed with him to preside over the matter of Aipu mobile phone, but he had to admit that this plan like Zhao Fusheng said, scattered and scattered, I am afraid that more than 100 million publicity funds will be invested, not to mention himself, even if it is his own father, he has to think about it before he dares to make up his mind.
"Actually, it's not that exaggerated, that is, the school invests a little more, but according to my plan, we will only sponsor undergraduate colleges, and there are only about 300 undergraduate universities in China, so the maximum expenditure will not exceed 15 million. As for the donation, there is no need to worry about it until the sales are counted......"
Hearing his words, Han Bin frowned, although what Zhao Fusheng said was very reasonable, but for him, he still felt that it seemed a little unreasonable to do so.
Zhao Fusheng saw Han Bin's appearance and sighed: "If you invite a Liu Dehua, you dare to offer tens of millions, if you adopt this plan, then whether it is Liu Dehua or Zhou Feifei, symbolically give them a little money, and they will be eager to be our spokesperson." ”
Han Bin was stunned for a moment, and looked at Zhao Fusheng in surprise: "What are you kidding?"
Zhao Fusheng shrugged: "Believe it or not, let's make a bet?"
It is said that people have to go to the top of the mountain to be able to turn over the clouds and rain in other people's lives, Zhao Fusheng has to try this time, can he turn his hands into clouds and rain in other people's lives.
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