As a variety show, "I Am a Singer" has already been unbeatable, and Liu Yun doesn't need to worry too much.

He also took his attention back.

The three-year contract extension for World of Warcraft is about to expire in another year.

Since the launch of "League of Legends", this once king online game has finally embarked on the road of prosperity and decline, and its online number has been declining, even if the new version of "The Fission of the Earth" is launched, it still can't recover this decline.

However, it can still make money today, which makes many Internet companies eye, which is Blizzard's biggest reliance.

Lin Shiya, the vice president of Yoyo Games, is in charge of the contract renewal negotiations for "World of Warcraft", but this time she returned home after spending more than a month in the United States.

Blizzard is a stubborn temper, Liu Yun is also a stubborn temper, the two stubborn tempers met together, and this time no one was willing to give in.

When negotiating the renewal of the contract for the first time, although the two sides had unpleasantness, for the sake of money, the shrewd Blizzard executives were not to blame.

At that time, "World of Warcraft" was too profitable, and after paying the agency fee and profit sharing, Yoyo was able to make a profit of about 1.5 billion yuan a year, and he really made a lot of money on this contract.

Liu Yun, as a boss who is not short of money and has a very good conscience, still made some concessions when negotiating the second contract.

The agency fee of $30 million a year, as well as a profit share of up to 25%, is the agreement reached between the two parties in the second contract.

In the past two years, World of Warcraft's profits have begun to decline due to the fact that the point card fee has remained unchanged and the operating costs have continued to increase.

After the renewal, it will be 1 billion in the first year, only 900 million in the second year, and more than 900 million in the next year, even if a new version is launched.

As for "League of Legends", its profit in 2010 will exceed 5 billion, and it is estimated that it may be around 6.5 billion this year based on the current trend.

LOL is popular all over the world, and the benefits it brings to Yoyo are not only money on the surface, but also many intangible benefits.

The LOL competition, led by Yoyo and Riot, has become popular all over the world, and there is an endless stream of players who have signed up for the parameters in teams.

These intangible assets with huge potential are not comparable to World of Warcraft.

There are all kinds of signs that this former king of online games is indeed old.

However, the proud Blizzard still doesn't want to admit it, and they still think Warcraft is still the best game.

League of Legends is so popular, Riot wasn't formed by a group of employees who left Blizzard.

Stubbornness and arrogance have always been in their character.

......

Lin Shiya sat in front of Liu Yun and rubbed her eyebrows, her tired state was unmistakable.

"Mr. Liu, there are still big differences. She sighed softly, "Of course, the main reason is the price. ”

Today's Liu Yun is no longer bound for "World of Warcraft", but out of some feelings, he still hopes to keep this game in his hands.

He raised his head and glanced at Lin Shiya, and said, "Warcraft's profits are declining, does Blizzard agree to reduce the agency fee and profit sharing?"

Lin Shiya smiled bitterly: "Not only do they disagree, they also want to further increase the agency fee and profit sharing, in their words, since this game can still be profitable, then the new contract should be more sincere." ”

Liu Yun squinted his eyes slightly, and suddenly asked, "Are there other Internet companies that have expressed interest in the agency of this game?"

Lin Shiya hesitated for a moment and replied: "Although the news is not yet confirmed, I have indeed heard some rumors that Tencent has expressed interest in this game. ”

Liu Yun squinted his eyes slightly, remembering that there seemed to be such a thing in another time and space.

When the first contract between NetEase and Blizzard was about to expire, there were rumors that Tencent did have the idea of stepping in.

It was also at about this point in time, when the Penguin Empire had three popular online games "League of Legends", "Dungeons and Warriors", and "Crossfire".

If you only look at the bids of both sides, "World of Warcraft" will also usher in the second transfer of agents, and many players are also waiting to see.

But when many people thought that Tencent would snatch love and win Warcraft, NetEase and Blizzard suddenly announced that they had successfully renewed their contracts and were ready to join forces to build a Battle.net system and introduce all their games.

This announcement made many netizens breathe a sigh of relief, although this matter has nothing to do with them, no one wants to see this penguin family dominant.

Liu Yun estimated that perhaps in terms of price, Tencent gave more generous, but in other aspects, it may have intervened more and asked for more autonomy, so it finally parted ways with Blizzard.

Now it's happening again, but with a different starting point......

Liu Yun pondered for a moment, tapped his fingers lightly on the table, and said meaningfully: "Now, the competition for the second place in the game market has become more and more intense. ”

Lin Shiya adjusted her sitting posture and replied, "That's true." Since the beginning of this year, NetEase has launched several new games one after another, although it is not as popular as "Fantasy Journey to the West", but the overall effect is not bad, and the market share has risen steadily, which has completely overpowered Tencent.

If that penguin doesn't come to some unconventional means, according to the normal trajectory, this second position NetEase will sit firmly sooner or later. ”

Liu Yun said suddenly: "So that Ma is always in a hurry." ”

From this point of view, it is reasonable that the little pony brother is eyeing the monster.

"Are we going to fight back?"

"Why fight back?

Lin Shiya was silent for a moment, the boss's thinking is often very jumpy, and she can't keep up with his rhythm many times.

"If you want to sit firmly in the Diaoyutai area, you need to maintain a balance between the second and third. ”

"If we negotiate with Blizzard and that penguin bids maliciously on the sidelines, Yoyo will be very passive. ”

Liu Yun leaned back slightly, leaned back in his chair, and thought silently.

He could roughly guess that Brother Pony was anxious at the moment, and he had already begun to move dangerously.

First vigorously promote WeChat in the mobile social field, wanting to compete with Youxin, in the field of online games, in the face of NetEase's continuous efforts, it also has to start the idea of digging people's corners.

"Manager Lin, Blizzard's side, you continue to talk, the agency fee and profit sharing can be appropriately increased. I was able to make concessions, introduce the Battle.net system, and sign up for a separate Battle.net account away from YoYo Pass. Liu Yun quickly made up his mind.

"Really. Lin Shiya's eyes widened, revealing joy. If the boss is willing to make these concessions, her negotiation pressure will be much less, "Mr. Liu, with your current size, Blizzard will still be a little taboo and know how to respect us." Whether it is PC or mobile, they are envious of our advantages in the field of social networking and gaming.

Their intention was to strengthen cooperation with us. ”

But these so-called respects are just for the sake of making more money in future cooperation.

Blizzard is a great gaming company, but it's also about profit. Liu Yun knows this.

"Tell them that Yoyo will try to use the channels in his hands to promote the games under Battle.net, not just Warcraft. I am very sincere, and I hope that they can refuse Tencent. As he spoke, a playful smile appeared on Liu Yun's mouth.

"Okay, Mr. Liu. I'm going to get back to them. Lin Shiya couldn't help but swallow her saliva. She felt that the boss's smile seemed to have bad intentions, could it be that he had thought of some conspiracy......

After Lin Shiya left, Liu Yun sat on the sofa, poured a cup of tea leisurely, and said something in his mouth: Does that penguin really want this game so much?

......

Ren Yu, Tencent's game director, is frowning at the moment, with a grim expression.

He got the exact news, and Yoyo's side raised the chips again, while Blizzard's side, although very polite to him, was a little distant in his attitude.

"Between Yoyo and Blizzard, there is still a one-year contract, which is not far away, but it is not close. One year is enough time for a lot of change. Brother Xiaoma's voice came slowly.

"Mr. Ma!" Ren Yu took a deep breath and said, "With my understanding of Yoyo and Liu Yun, they shouldn't make concessions." Three years ago, they were pushing each other step by step, and now Yoyo's strength has reached a higher level, and "World of Warcraft", frankly, has gone downhill. "League of Legends" is in full swing, and Yoyo has no reason to give in. I don't understand what Liu Yun's idea is. ”

Brother Pony smiled bitterly: "If you could guess Liu Yun's purpose, Youyou wouldn't be where you are today." ”

Bell bell ~~

Little Pony's iPhone 4 phone rang suddenly. During the meeting, he wanted to hang up the phone directly, but when he saw the caller ID, he was stunned and let the bell keep ringing.

Ren Yu asked a little puzzled: "Mr. Ma, what's wrong? Who called?" ”

Xiao Ma picked up the screen of his mobile phone, turned to his subordinates, and said in a complicated tone: "It's really Cao Cao, Cao Cao is here." At this time, the person who called was Mr. Liu. ”