Chapter 573: Advertising Picks Up Leaks

Of course, Luo Xun can see that Hongtao is deliberately testing himself, this is a very common business method, although the cooperation between the two parties is bound by contract, but who doesn't want to be the leader of the cooperation?

So Luo Xun knocked the other party.

He may also cooperate with Hunan TV in other variety shows in the future, so a strong posture must still be shown, otherwise excessive things may happen in the future, which will not be good for everyone.

Fortunately, the other party is also measured.

After a round of testing, the three of them talked and laughed again, as if what had just happened had not happened, Hongtao continued to enthusiastically introduce the value of this venue to Luo Xun, and Ronan was responsible for threading the needle, so that Luo Xun and Hongtao quickly became acquainted.

The studio of Hunan TV is really good.

It is estimated that in various TV stations, it is considered to be in a leading position, which is very important, a good video studio, from lighting to sound quality, etc., will present a perfect experience, and the recorded effect will be very good, some equipment Luo Xun is still very familiar with, such as rocker arms, rail cars and fixed camera positions, etc., these are common props for the crew.

End of the tour.

Ronan discussed: "Luo Xun, as an investor and co-producer, we will give special thanks to Yinbai Studio, but we hope to add Mr. Hongtao to the program planner, because of this show, he also provided some ideas." ”

"No problem. ”

Luo Xun pretended to think for a few seconds and replied, but he didn't care that someone signed with him, anyway, his name was in front, and the fame of Yinbai Studio must be started, Luo Xun wants to be the first person in variety shows, and Yinbai Studio must become a holy place in the hearts of variety artists!

"Thank you for your cooperation. ”

Ronan smiled: "The last time I cooperated, Luo Xun still contacted me as an artist, but this time, he became an investor, and he is also the planner of a variety show, and he came directly with his own studio team, but I really didn't expect it." ”

"I have many identities. ”

Luo Xun also smiled and said: "Variety shows are one thing, and at the same time, I have also participated in the investment of some TV series and movies, if Hunan Satellite TV has projects that need to be cooperated in the future, you may wish to contact me." ”

"Definitely. ”

Ronan nodded slightly.

He can see that Luo Xun is not an artist who is willing to be an actor with peace of mind, his ambition is to dominate the front of the stage and control the back of the scene, such an artist is not simple.

"It's a pity. ”

Hongtao on the side said suddenly.

Luo Xun was puzzled: "What is a pity?"

Hongtao smiled: "It's a pity that the show "Singer" can't involve the big devil in the singer world, if you join Teacher Luo Xun, I believe our ratings will not be bad, and I believe that with Teacher Luo Xun's strength, it is not a problem to take the King of Singers." ”

Luo Xun: "......"

If I participate in "Singer", do I want to compete with Lin Zhixuan's singing machine, or let me soar with Huang Ma, this Hongtao's sycophant is too fake.

Luo Xun has a forced number.

In terms of singing skills, he can only be regarded as above average among singers, and there is no comparison with singers like Lin Zhixuan and Huang Qishan who are known for their singing skills, his advantage is that he can come up with a lot of classic songs, and if he participates in the competition, it is estimated that it is not difficult to get a good ranking, but if he wants to win the king of singers, it is estimated that it is almost meaningful.

……

In fact, Luo Xun's variety show cooperation with Hunan TV this time surprised many people in the entertainment industry, one was surprised that Luo Xun would do variety show planning work, and the other was surprised that Hunan TV really fell in love with Luo Xun's plan.

But only in surprise.

With the popularity of "We Are Married", Huaxia has ushered in a boom of variety shows in the past two years, various types of variety shows have sprung up, and then they have died in batches, such things have long been a common phenomenon in the circle, and some people laughed: "In the past two years, various types of cool variety shows can go around the earth." ”

Oh, yes.

Hunan TV's "We're Married" became popular too easily, it seems that as soon as it was launched, a few celebrities were invited to fall in love, and it became popular directly, which actually brought an illusion to various production companies in the variety show industry that reality shows can become popular casually, which is also the main reason for the formation of variety shows in the past two years!

But now.

With the death of variety shows in the tide of variety shows, the so-called professionals in the variety show circle have finally calmed down from the frenzy of the fire of Hunan TV variety shows, and they have begun to understand that content is the last word, and variety shows are not popular casually-

Thereupon.

They went from one extreme to the other, originally they thought that all variety shows could be popular, but after being hit by reality in the past two years, they felt that most variety shows had to die!

Especially music variety shows!

It's a cool and hard-hit area!

So when I saw that Luo Xun cooperated with Hunan TV and started a music variety show, the insiders were just surprised, and the next thought in their hearts was that this variety show must be cold, first, Luo Xun is not a professional, and second, this is still an unlucky musical variety show......

"There are too many music variety shows. ”

"The main thing is that the audience is tired of watching it, after the frenzy of "Super Girl" that started back then, there is no music variety show that can stand out, until the past two years relying on the Qiku network platform to make itself, it is finally popular "Training Camp", it can be seen that music variety shows are really declining, unless any program can invite a group of top singers such as Jay Chou and Wang Lihong to support the scene. ”

"And the timing isn't right. ”

"The frenzy of variety shows has just ended, and when everyone is licking their wounds, Luo Xun and Hunan TV dared to rush in, obviously they didn't even catch the last train, don't they know that the audience has been bombarded with dazzling variety shows, especially music variety shows, to numbness?"

“……”

In fact, this pessimistic view is also the reason why major brands are reluctant to invest in "Singer", after all, these brands know too many variety artists in this industry, and if you ask anyone, you can come to the conclusion that the new variety show of Hunan TV is not very reliable.

But......

There are always some reckless heroes who can seize the rare opportunity to complete a wave of single kills that are enough to go down in advertising history, just when all parties are not very willing to invest in Mango's new variety show, a domestic drink called "Blue Tea" appeared, and won the naming rights of "Singer" at an ultra-low price of 10 million.

It's the beginning of 08.

In fact, if in a few years, the entertainment industry will develop faster, and the naming fee of Hunan TV variety shows will be at least 50 million, but at present, as long as 10 million can win the naming rights of "Singer", blue tea is equivalent to picking up leaks.

But Luo Xun didn't stop it.

Although Luo Xunming knew that "Singer" would be popular, and he also knew that Blue Tea was missing, and Hunan TV could win a more expensive title, he needed a publicity direction and an advertising legend that could be blown up!

Yes.

Just like Jia Duobao named "The Voice" in the previous life, the naming fee of 60 million in the first quarter actually reaped an unprecedented rate of return, when the brand wanted to continue to title the second season, the program team directly asked for a naming fee of 200 million yuan, a successful variety show is often so good!